{"id":6414,"date":"2016-10-21T12:27:41","date_gmt":"2016-10-21T17:27:41","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=6414"},"modified":"2026-09-25T14:07:13","modified_gmt":"2026-09-25T19:07:13","slug":"learn-local-business-marketing-from-a-zombie","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/learn-local-business-marketing-from-a-zombie\/","title":{"rendered":"What You Can Learn About Local Business Marketing from a Zombie Escape Room"},"content":{"rendered":"

So those of you that follow my writing know that I\u2019m always talking about how local businesses can engage their local customers<\/a> to expand their reach and brand awareness. Today, I\u2019m going to give a real world example of a local business that is doing a good job of engaging their local customers when they arrive at their business, before they leave and after the fact.<\/p>\n

How The Advice Team Ended Up in a\u00a0Zombie Escape Room<\/h2>\n

As the CEO of one of the leading local presence management and digital marketing agencies in the United States, I realize that as an organization, we are only as good as our team. Because of this I make it a priority to get our team members to know each other. Building these types of relationships within a company creates camaraderie and increases productivity, as well as\u00a0the success of the business. It is because of our team members that we have grown into the organization we are today. And team building is the key.<\/strong><\/p>\n

\"Zombie<\/p>\n

Yesterday we brought together the various Advice teams and took those interested to participate in an Escape Room. For those of you who\u00a0haven\u2019t experienced one, it\u2019s literally a room where\u00a0participants are\u00a0locked inside. To escape, the group\u00a0must\u00a0complete a series of challenges, and to succeed in this effort the team must work together to solve the riddles, find clues and eventually break out of the room. Our room\u00a0had a zombie on a chain, and every 5 minutes for up to one hour, that chain got longer. If touched by the zombie you had to go to the “dead area.” Not only was time limited, but we had to work together as a team to warn the others the zombie was coming for them! Working together to solve the challenge would also reveal other\u00a0clues to solve another challenge.<\/p>\n

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\n
Yes, You Can Learn About Local Business #Marketing from a Zombie Escape Room by @BernieColeman<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

So, is this local business doing a great job to engage customers? Let\u2019s explore it now.<\/p>\n

Local Business Marketing in Action<\/h2>\n

1. Timing is Everything<\/h3>\n

One of the first things: I must award\u00a0kudos for leveraging the time of the year to attract customers! Using holidays, seasons, and all the way down to people’s mindsets to get customers in the door is smart, smart, smart. They do a great job of this. What we experienced was a Zombie Escape Room. Halloween is right around the corner, so it only makes sense for them to tie the focus of this adventure to the time of year. Many local businesses actually plan to do this but then fail to follow through, or they wait\u00a0until it\u2019s too late and don\u2019t fully achieve\u00a0the benefit of a solid plan. I scheduled this adventure, and we have been on their calendar for over a month, so you know they planned on providing the Zombie Experience in October long before now.<\/p>\n

2. It’s All About the Greeter<\/h3>\n

From the moment they\u00a0walk in the door the customer is greeted with questions and information. You are immediately welcomed and given information\u00a0about what you are about to experience. Believe it or not, there are lots of rules that come with a Zombie Escape Room. That information is provided via a host, but in a fun & informative style.<\/p>\n

The takeaway for SMBs? Make sure the face of your business is an image you want to portray. This is someone happy to be at work and happy to be doing their job! They must\u00a0be able to connect to the customer so the customer stays engaged throughout the experience.<\/p>\n

3. Grow Your Email List<\/h3>\n

They did a great job here. Part of the process before entering the escape room was\u00a0signing a release, and when a person\u00a0signs this release digitally, they\u00a0are asked right then to join the\u00a0company’s\u00a0email list. This box is automatically checked, so\u00a0the customer must uncheck<\/em> the box if they don’t want to be added.<\/p>\n

I would recommend that the company take\u00a0this one step further: set up an autoresponder that sends the customer an email providing them with social media links to follow. Then\u00a0the next day it would send a follow-up email asking about their experience, and directing them to sites where they can provide an online review.<\/p>\n

4. Help Them To Create Memories<\/h3>\n

Before entering the escape room, the host gathers all team members together to take a “before” group picture. The before picture is taken with the business\u2019s tablet for sharing online later, and with the phones of the customers who\u00a0would like to capture the experience and share on their social media accounts.<\/p>\n

5. Get Them Relaxed<\/h3>\n

Another\u00a0thing this business did well was getting the customers to talk with each other and the host. Small talk is one way of doing this. That\u2019s right, the host makes small talk with the customers while waiting for them to take their turn signing the release. Anything from asking them what they do for a living to learning about what they do for fun. Getting the team talking to each other and the host increases their comfort level with each other, and with\u00a0the experience.<\/p>\n

\"Local<\/p>\n

6. After-Event Wrap-Up<\/h3>\n

After you escape the room, the experience doesn\u2019t end there. And they are pretty clever here \u2013 the\u00a0host made notes while all of the customers were in the escape room. She documented a quality about each one and highlighted how they contributed to the team during the experience. These actions further solidified the team and how they worked together,\u00a0and\u00a0therefore managed to escape!<\/p>\n

I was certainly impressed with the fact that they had fun signage, so the customers could each pick a sign and take photos individually with the zombie, and together as a group.<\/p>\n

Again, the\u00a0host would take these photos on the business\u2019s tablet and on customer phones. We are a social people, so you know these photos were hitting the web with check-ins, sharing, and tagging before they even left the facility.<\/p>\n

\"team<\/p>\n

7. Keep Them Coming Back for More<\/h3>\n

This business closed out the experience for their customers by later posting the group photos on their Facebook page. This approach has three big benefits:<\/p>\n

First, people that are following the page (but have not yet experienced an escape room) are going to like the fact that they see people having fun, and will be more likely to invest financially in the adventure real soon. Second, customers\u00a0who\u00a0have experienced the adventure in the past are going to enjoy seeing that others are having fun too, and comment and like the photos. And third, customers who\u00a0just experienced the adventure are going to visit the Facebook page to find the photograph of their group. They are going to tag themselves and\u00a0their friends in the photo, comment on the photo, like the photo, and click share. When they complete these actions all of their friends who haven\u2019t heard of the business before are now curious, and are going to check it out. Most likely, they will click \u201cLike\u201d on the Facebook page so they can follow it, and think about visiting sometime soon with their group of friends.<\/p>\n

<\/div>\n
\n
7 Ways This Local Business Is Winning at Local Marketing and You Can too! by @BernieColeman<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

So what do you think about this local business? How can you integrate some of these ideas into the customer’s journey when they visit your location? Customers want an experience! Give it to them, and you\u2019ll win them in that moment<\/a> and all the moments after.<\/p>\n

Come back next week as this #QueenofLocalSEO brings you more insights into local and mobile.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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