{"id":6487,"date":"2016-11-07T08:00:09","date_gmt":"2016-11-07T14:00:09","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=6487"},"modified":"2016-11-07T08:00:09","modified_gmt":"2016-11-07T14:00:09","slug":"push-notifications-engagement","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/push-notifications-engagement\/","title":{"rendered":"How Push Notifications Can Increase Engagement"},"content":{"rendered":"

A branded mobile app<\/a> can be an excellent marketing opportunity for businesses \u2013 but only if consumers actually use the app on a regular basis. Creating a branded app is easier than ever<\/a>, but boosting engagement and user retention is a bit more challenging.<\/p>\n

If you\u2019ve already built a custom app and landed a spot on a consumer\u2019s mobile device (that is, they\u2019ve downloaded your app), then congratulations, you\u2019ve passed the first hurdle! However, smartphones have a limited capacity for storing apps, so you have to earn your position by consistently providing value and giving users a reason to engage with the app.<\/p>\n

Draw Customers Back into Your App<\/h2>\n

One way to boost engagement and remain top-of-mind for mobile consumers<\/a> is through strategic push notifications. A push notification is an alert sent from an app to a mobile user\u2019s home screen when the app isn\u2019t in use \u2013 sort of like a friendly nudge that encourages consumers to re-engage.<\/p>\n

Whether used to introduce new promotions, motivate users to catch up on recent activity, or remind them to review a mobile receipt, push notifications present a valuable opportunity for brands to reach out directly to their audience.<\/p>\n

Tips for Using Push Notifications Effectively<\/h2>\n

1. Give Customers Control<\/h3>\n

After downloading an app, mobile users must opt in to receive push notifications \u2013 so it\u2019s important to make it easy to do so. But it\u2019s equally important to make it clear that consumers can opt back out<\/em> if they ever change their mind. This gives consumers a sense of control and increases the likelihood that they\u2019ll agree to receive notifications in the first place.<\/p>\n

2. Don\u2019t Overdo It<\/h3>\n

By downloading your app and allowing you to send push notifications, consumers are giving you a direct line of access to them. It might be tempting to send as many notifications as possible to keep your business on their mind, but spamming will reflect badly on the brand and likely lead to the app being deleted. Be respectful of your customers\u2019 time and only send meaningful notifications that serve a clear purpose.<\/p>\n

3. Offer Personalized Settings<\/h3>\n

Not all push notifications are relevant to all consumers. Categorizing notifications into different types, such as activity alerts, updates, and reminders, allows users to customize their settings and opt out of specific alerts without turning off notifications altogether. Plus, this prevents users from getting annoyed by notifications they don\u2019t care about \u2013 a mistake that could lead to your app being deleted.<\/p>\n

4. Create Exclusive Incentives<\/h3>\n

Don\u2019t waste the potential of a push notification on a coupon that won\u2019t thrill consumers. Instead, stimulate engagement by sending notifications that offer real value, such as deals that customers will actually want and special bonuses only available to mobile users. The more irresistible or exclusive the offer, the more consumers will want to re-engage with your app and your brand.<\/p>\n

<\/div>\n
\n
Reading …. How Push Notifications Can Increase Engagement via @Advice_Local #Mobile<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

Want to start engaging mobile customers with a branded app of your own? Request\u00a0your free demo of Advice Mobile\u00a0today and discover how easy it is to customize an app for your business!<\/p>\n","protected":false},"excerpt":{"rendered":"

A branded mobile app can be an excellent marketing opportunity for businesses \u2013 but only if consumers actually use the […]<\/p>\n","protected":false},"author":3,"featured_media":6501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[],"class_list":["post-6487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile"],"yoast_head":"\nHow Push Notifications Can Increase Engagement | Advice Local<\/title>\n<meta name=\"description\" content=\"Mobile push notifications present a valuable opportunity for brands to reach out directly to their audience and draw customers back into their mobile app.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.advicelocal.com\/blog\/push-notifications-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Push Notifications Can Increase Engagement | Advice Local\" \/>\n<meta property=\"og:description\" content=\"Mobile push notifications present a valuable opportunity for brands to reach out directly to their audience and draw customers back into their mobile app.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.advicelocal.com\/blog\/push-notifications-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"Advice Local\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/advicelocallistings\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-07T14:00:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2016\/11\/Pushed-Notification-FB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bernadette Coleman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How Push Notifications Can Increase Engagement via @Advice_Local\" \/>\n<meta name=\"twitter:description\" content=\"Mobile push notifications present a valuable opportunity for brands to reach out directly to their audience and draw customers back into their mobile app.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.advicelocal.com\/images\/Pushed-Notification-TW.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@advice_local\" \/>\n<meta name=\"twitter:site\" content=\"@advice_local\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bernadette Coleman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/push-notifications-engagement\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/push-notifications-engagement\\\/\"},\"author\":{\"name\":\"Bernadette Coleman\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#\\\/schema\\\/person\\\/2db3c5de76eb330f52a29fb4fafa1dbd\"},\"headline\":\"How Push Notifications Can Increase Engagement\",\"datePublished\":\"2016-11-07T14:00:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/push-notifications-engagement\\\/\"},\"wordCount\":535,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/push-notifications-engagement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/Pushed-Notification-FB.jpg\",\"articleSection\":[\"Mobile\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/push-notifications-engagement\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/push-notifications-engagement\\\/\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/push-notifications-engagement\\\/\",\"name\":\"How Push Notifications Can Increase Engagement | Advice Local\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/push-notifications-engagement\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/push-notifications-engagement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/Pushed-Notification-FB.jpg\",\"datePublished\":\"2016-11-07T14:00:09+00:00\",\"description\":\"Mobile push notifications present a valuable opportunity for brands to reach out directly to their audience and draw customers back into their mobile app.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/push-notifications-engagement\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/push-notifications-engagement\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/push-notifications-engagement\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/Pushed-Notification-FB.jpg\",\"contentUrl\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/Pushed-Notification-FB.jpg\",\"width\":1200,\"height\":628,\"caption\":\"pushed-notification-fb\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/push-notifications-engagement\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Push Notifications Can Increase Engagement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/\",\"name\":\"Advice Local\",\"description\":\"Local Digital Marketing Software Solutions and Services\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#organization\",\"name\":\"Advice Local\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/logo.png\",\"width\":265,\"height\":55,\"caption\":\"Advice Local\"},\"image\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/advicelocallistings\\\/\",\"https:\\\/\\\/x.com\\\/advice_local\",\"https:\\\/\\\/www.instagram.com\\\/advice_local\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#\\\/schema\\\/person\\\/2db3c5de76eb330f52a29fb4fafa1dbd\",\"name\":\"Bernadette Coleman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g\",\"caption\":\"Bernadette Coleman\"},\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/author\\\/bernadette-coleman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Push Notifications Can Increase Engagement | Advice Local","description":"Mobile push notifications present a valuable opportunity for brands to reach out directly to their audience and draw customers back into their mobile app.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.advicelocal.com\/blog\/push-notifications-engagement\/","og_locale":"en_US","og_type":"article","og_title":"How Push Notifications Can Increase Engagement | Advice Local","og_description":"Mobile push notifications present a valuable opportunity for brands to reach out directly to their audience and draw customers back into their mobile app.","og_url":"https:\/\/www.advicelocal.com\/blog\/push-notifications-engagement\/","og_site_name":"Advice Local","article_publisher":"https:\/\/www.facebook.com\/advicelocallistings\/","article_published_time":"2016-11-07T14:00:09+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2016\/11\/Pushed-Notification-FB.jpg","type":"image\/jpeg"}],"author":"Bernadette Coleman","twitter_card":"summary_large_image","twitter_title":"How Push Notifications Can Increase Engagement via @Advice_Local","twitter_description":"Mobile push notifications present a valuable opportunity for brands to reach out directly to their audience and draw customers back into their mobile app.","twitter_image":"https:\/\/www.advicelocal.com\/images\/Pushed-Notification-TW.jpg","twitter_creator":"@advice_local","twitter_site":"@advice_local","twitter_misc":{"Written by":"Bernadette Coleman","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.advicelocal.com\/blog\/push-notifications-engagement\/#article","isPartOf":{"@id":"https:\/\/www.advicelocal.com\/blog\/push-notifications-engagement\/"},"author":{"name":"Bernadette Coleman","@id":"https:\/\/www.advicelocal.com\/blog\/#\/schema\/person\/2db3c5de76eb330f52a29fb4fafa1dbd"},"headline":"How Push Notifications Can Increase Engagement","datePublished":"2016-11-07T14:00:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.advicelocal.com\/blog\/push-notifications-engagement\/"},"wordCount":535,"commentCount":0,"publisher":{"@id":"https:\/\/www.advicelocal.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.advicelocal.com\/blog\/push-notifications-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2016\/11\/Pushed-Notification-FB.jpg","articleSection":["Mobile"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.advicelocal.com\/blog\/push-notifications-engagement\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.advicelocal.com\/blog\/push-notifications-engagement\/","url":"https:\/\/www.advicelocal.com\/blog\/push-notifications-engagement\/","name":"How Push Notifications Can Increase Engagement | Advice Local","isPartOf":{"@id":"https:\/\/www.advicelocal.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.advicelocal.com\/blog\/push-notifications-engagement\/#primaryimage"},"image":{"@id":"https:\/\/www.advicelocal.com\/blog\/push-notifications-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2016\/11\/Pushed-Notification-FB.jpg","datePublished":"2016-11-07T14:00:09+00:00","description":"Mobile push notifications present a valuable opportunity for brands to reach out directly to their audience and draw customers back into their mobile app.","breadcrumb":{"@id":"https:\/\/www.advicelocal.com\/blog\/push-notifications-engagement\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.advicelocal.com\/blog\/push-notifications-engagement\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.advicelocal.com\/blog\/push-notifications-engagement\/#primaryimage","url":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2016\/11\/Pushed-Notification-FB.jpg","contentUrl":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2016\/11\/Pushed-Notification-FB.jpg","width":1200,"height":628,"caption":"pushed-notification-fb"},{"@type":"BreadcrumbList","@id":"https:\/\/www.advicelocal.com\/blog\/push-notifications-engagement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.advicelocal.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How Push Notifications Can Increase Engagement"}]},{"@type":"WebSite","@id":"https:\/\/www.advicelocal.com\/blog\/#website","url":"https:\/\/www.advicelocal.com\/blog\/","name":"Advice Local","description":"Local Digital Marketing Software Solutions and Services","publisher":{"@id":"https:\/\/www.advicelocal.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.advicelocal.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.advicelocal.com\/blog\/#organization","name":"Advice Local","url":"https:\/\/www.advicelocal.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.advicelocal.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2026\/04\/logo.png","contentUrl":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2026\/04\/logo.png","width":265,"height":55,"caption":"Advice Local"},"image":{"@id":"https:\/\/www.advicelocal.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/advicelocallistings\/","https:\/\/x.com\/advice_local","https:\/\/www.instagram.com\/advice_local"]},{"@type":"Person","@id":"https:\/\/www.advicelocal.com\/blog\/#\/schema\/person\/2db3c5de76eb330f52a29fb4fafa1dbd","name":"Bernadette Coleman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g","caption":"Bernadette Coleman"},"url":"https:\/\/www.advicelocal.com\/blog\/author\/bernadette-coleman\/"}]}},"_links":{"self":[{"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/posts\/6487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/comments?post=6487"}],"version-history":[{"count":0,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/posts\/6487\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/media\/6501"}],"wp:attachment":[{"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/media?parent=6487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/categories?post=6487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/tags?post=6487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}