{"id":6566,"date":"2016-11-23T04:00:20","date_gmt":"2016-11-23T10:00:20","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=6566"},"modified":"2016-11-23T04:00:20","modified_gmt":"2016-11-23T10:00:20","slug":"pulse-on-local-news","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/pulse-on-local-news\/","title":{"rendered":"Why Keeping a Pulse on Local News is Good for Business"},"content":{"rendered":"<p>The fact that local businesses can build brand awareness through <a href=\"https:\/\/www.advicelocal.com\/blog\/go-local-small-business\/\">local engagement and community involvement<\/a> is both a luxury and a challenge. While many consumers happily support local businesses over out-of-town competitors, there\u2019s also a heightened expectation for local businesses to participate in community events and connect with customers.<\/p>\n<p>Local businesses that keep a close eye on local news, events, and announcements have an advantage when it comes to building relationships with potential brand advocates, developing an online presence, and solidifying the business\u2019s position as part of the local community. Put simply, keeping up with what\u2019s happening locally is good business sense.<\/p>\n<h2>The Top Reasons Local Businesses Should Stay Up-To-Date on Local News<\/h2>\n<h3>Stronger Community Ties<\/h3>\n<p>Local businesses can leverage their knowledge of local news to build <a href=\"https:\/\/www.advicelocal.com\/blog\/go-local-small-business\/\">stronger community ties<\/a> and connect with consumers on a more personal level. It\u2019s not just a matter of following along with local news, but actively participating in conversations \u2013 both online and in person \u2013 about local events, people, and businesses. Understanding the local community allows businesses to stand out from competitors and encourages brand advocates.<\/p>\n<h3>Content Marketing\u00a0Inspiration<\/h3>\n<p>Regional stories and local news can provide brands with creative local <a href=\"http:\/\/www.rocksdigital.com\/how-to-find-blog-topics\/\" target=\"_blank\" rel=\"noopener\">content marketing ideas<\/a>. Whether a local story inspires an infographic or an upcoming event sparks a blog post idea, a local brand can draw plenty of inspiration from its newsfeed. Local content marketing can expand brand presence, drive more local customers to the business\u2019s website, and generate new leads.<\/p>\n<h3>Improved Social Media Presence<\/h3>\n<p>Integrating local news into a brand\u2019s <a href=\"https:\/\/www.advicelocal.com\/blog\/local-search-made-easy-part-5\/\">social media strategy<\/a> contributes to a well-rounded, authentic, and relatable online presence that both attracts local customers and reinforces the brand\u2019s position within the community. Since consumers are more likely to share and comment on a social media post if it\u2019s relevant to their friends and contacts, injecting some local flavor is an easy way to boost a business\u2019s social media engagement.<\/p>\n<h3>More Local Link Building Opportunities<\/h3>\n<p>Keeping a pulse on regional events and announcements can also promote online visibility and improve local presence. That\u2019s because awareness of upcoming festivals or tournaments gives businesses a chance to support the community through sponsorships, donations, or participation. Involvement in community events not only establishes good will, but can also create opportunities for local link building. For instance, sponsoring a local event or sports team often results in a credible backlink from the organization\u2019s official website.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Why+Keeping+a+Pulse+on+Local+News+is+Good+for+%23Business+via+%40Advice_Local&#038;url=https:\/\/www.advicelocal.com\/blog\/pulse-on-local-news\/' target='_blank'>Why Keeping a Pulse on Local News is Good for #Business via @Advice_Local<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Why+Keeping+a+Pulse+on+Local+News+is+Good+for+%23Business+via+%40Advice_Local&#038;url=https:\/\/www.advicelocal.com\/blog\/pulse-on-local-news\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p>Ready to start getting more involved locally? Check out\u00a0<a href=\"https:\/\/www.bubblelife.com\" target=\"_blank\" rel=\"noopener\">BubbleLife.com<\/a> and use the map to find\u00a0your local community news.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The fact that local businesses can build brand awareness through local engagement and community involvement is both a luxury and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-6566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Keeping a Pulse on Local News is Good for Business | Advice Local<\/title>\n<meta name=\"description\" content=\"Local businesses that keep a close eye on local news have an advantage when it comes to building relationships with brand advocates and marketing online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.advicelocal.com\/blog\/pulse-on-local-news\/\" 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