Click To Tweet<\/a><\/p>\n So do you have an email list that you haven\u2019t reached out to in awhile? What about those customers who\u00a0used to come in all the time, but now it seems like they have dropped off the face of the earth? Send them an email. It\u2019s pretty simple to draft up a quick email and say “Hey, we miss you! Come see us this Saturday. Show us this email and save $$%.”<\/em><\/p>\n Connect the local business you represent to other local businesses that are celebrating Small Business Saturday.<\/p>\n (Btw \u2026 The Small Business Saturday images included in this post were provided by the American Express free design tool.)<\/em><\/p>\n For company branded signage contact a local graphic artist right away or head over to fiverr<\/a> to get a design created by a freelancer.<\/p>\n Now this idea will take a bit more work, but not too much. Identify other local businesses that offer complementary services and partner up. You can create joint email campaigns, signage, coupons and so much more.<\/p>\n If the business you represent is in the downtown area, hit up all the local businesses and get them participating. One idea is to create a punchcard that each local business would punch when a customer visits their location. After the customer gets say 10 punches, they can get a free gift, or perhaps they complete the back of the card with their contact information to enter a grand prize drawing that all of the local businesses contributed to. (By the way, all the local businesses could have access to the email addresses provided on the back of the cards, and now they have more prospective customers to add to their list.)<\/em><\/p>\n There is no study that says Saturday is the only day customers want to save money. Celebrate Small Business Saturday for the entire week. This will provide the opportunity for customers to come into the location after work, on lunch break, or even return multiple times for the item they want to buy (but didn\u2019t yet) because they were waiting to measure something, to get paid, or a number\u00a0of other reasons.<\/p>\n Instead, offer online exclusive specials and go with the idea above to\u00a0celebrate earlier or later, when the business can be open. Better yet, come up with your\u00a0own way to celebrate and honor your\u00a0customers. The idea is to get more customers thinking about the business. How that happens doesn\u2019t matter as much as the end result.<\/p>\n The simple fact is customers want to save money!<\/strong> Leveraging national events<\/a> such as Small Business Saturday gets customers in the door in the mindset that they are ready to spend money! If you have the right item and provide customers\u00a0the best experience, they\u2019ll spend it with the local businesses you represent.<\/p>\nSmall Business Saturday Is For Every Local Business<\/strong><\/h2>\n
1. Email Customers An Exclusive Discount<\/h3>\n
2. Head Over To Social Media<\/h3>\n
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3. Head To The Local Printer<\/h3>\n
![\"Small](\"https:\/\/www.advicelocal.com\/images\/small-business-saturday-badge.png\"){kind=icon}
Seriously, there’s still time to get some signs made up if you hurry. There are several ways to do this pretty easily. American Express has designs that businesses can get for free<\/a>. Simply fill in a few simple blanks and the files will be ready for download and delivery to the local printer.<\/p>\n4. Partner With Other Local Businesses<\/h3>\n
5. Extend The Celebration<\/h3>\n
6. Not Open On Saturday? That\u2019s OK.<\/h3>\n
![\"Shop](\"https:\/\/www.advicelocal.com\/images\/shop-small.png\")
Not every business is open on Saturdays for many reasons. This ranges from the fact that the business\u2019s customer base doesn\u2019t frequent the area on the weekend, to the business not having the staff to enable them to open on a Saturday. It\u2019s OK; the business will not go under because they missed this Saturday celebration.<\/p>\n