{"id":6764,"date":"2016-12-15T04:00:02","date_gmt":"2016-12-15T10:00:02","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=6764"},"modified":"2016-12-15T04:00:02","modified_gmt":"2016-12-15T10:00:02","slug":"why-instagram-stories-business","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/why-instagram-stories-business\/","title":{"rendered":"The Whys for Using Instagram Stories to Market a Business"},"content":{"rendered":"

When it comes to establishing a strong brand presence online, it\u2019s important to create engaging content across a variety of social networks. Although different forms of social media<\/a> tend to work best for marketing different brands, Instagram Stories offers several compelling reasons for businesses of all types to give the new feature a shot.<\/p>\n

Six Reasons Why Businesses Need to Start Creating Instagram Stories<\/h2>\n

1. Connect with the Most Engaged Fans<\/h3>\n

Instagram Stories are displayed based on an algorithm<\/a> that looks at engagement to make sure users see the content they care about first. This means that a brand\u2019s most<\/em> engaged fans are more likely to see the Story when they open the app \u2013 which further increases their engagement and creates a positive feedback loop that keeps the business front of mind.<\/p>\n

Although Instagram Stories don\u2019t yet incorporate hashtags, the rest of the platform is designed to help users connect and discover new content using hashtags and keywords. Businesses should continue to use local hashtags as part of their Instagram strategy<\/a> so local customers can easily find, follow, and engage with the brand\u2019s content, thereby loaning more visibility to their Instagram Stories and posts.<\/span><\/p>\n

2. Easily Create Eye-Catching Visuals<\/h3>\n

Sometimes video creation can seem like a huge investment that requires special equipment and filming experience \u2013 but that\u2019s not the case with Instagram Stories. It\u2019s easy for anyone with a smartphone to get started and Stories can include both images and videos. Features like drawing and filters help elevate a business\u2019s content without much effort or expertise.<\/p>\n

3.\u00a0Reach a Wider Audience than Snapchat Stories<\/h3>\n

When Instagram Stories was first introduced over the summer, Snapchat users immediately noted that the feature felt oddly familiar. Instagram was clearly inspired by Snapchat when designing Stories and the user experience is quite similar. However, a major advantage of Instagram Stories is that many consumers are already following brands on the platform and it\u2019s easier to grow a local audience thanks to Instagram\u2019s functional hashtags, so businesses have a built-in audience that doesn\u2019t exist for most brands on Snapchat.<\/span><\/p>\n

4. Offer More Context than Image-Only Posts<\/h3>\n

Although they say a picture\u2019s worth a thousand words<\/a>, we\u2019d argue that a video is worth even more. Creating Instagram Stories with a mix of photos and videos allows brands to provide followers with a behind-the-scenes glimpse into the company\u2019s daily activity, extra details about a social media contest, or a sneak peek at upcoming in-store offers that local consumers should know about. Put simply, Instagram Stories are perfect for sharing anything that can\u2019t be encapsulated by a single photo.<\/span><\/p>\n

5. Create Easy-to-Consume Content for Mobile Users<\/h3>\n

Snapchat and Instagram are both highly visual social apps that attract a younger demographic. On both platforms, Stories appeal to consumers\u2019 desire for instant information and constant updates that can easily be consumed on-the-go. Like Snapchat, Instagram Stories have a shelf life of 24 hours \u2013 so the more frequently a business creates Instagram Stories, they more exposure they\u2019ll receive from a mobile audience<\/a>.<\/p>\n

6. Find Out Who Is Viewing Content<\/h3>\n

Another perk is that Instagram tells creators who has viewed their Story. This allows businesses to see exactly who is consuming their content \u2013 even if they don\u2019t otherwise engage. While \u2018likes\u2019 and comments are important forms of engagement on social media, it also helps to know who\u2019s watching what. Plus, users who view Instagram Stories are still more likely to\u00a0visit the company\u2019s profile and engage with their other posts.<\/p>\n

<\/div>\n
\n
Six Reasons a #Business Should Start Creating #Instagram Stories via @Advice_Local<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

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Now that you know what Instagram Stories offers to businesses, will you start creating Stories for your Instagram followers?<\/p>\n","protected":false},"excerpt":{"rendered":"

When it comes to establishing a strong brand presence online, it\u2019s important to create engaging content across a variety of 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