{"id":6840,"date":"2016-12-20T04:00:55","date_gmt":"2016-12-20T10:00:55","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=6840"},"modified":"2026-09-25T14:01:28","modified_gmt":"2026-09-25T19:01:28","slug":"holiday-marketing-seo-tactics","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/holiday-marketing-seo-tactics\/","title":{"rendered":"Holiday Marketing Do\u2019s and Don\u2019ts: Are Your Favorite SEO Tactics Naughty or Nice?"},"content":{"rendered":"

The simple fact is we all want to make Google happy<\/a>. With search engines continuously updating their algorithms and preferences, this can be a challenge. As these updates occur, so do changes in what defines good and bad SEO tactics.<\/p>\n

<\/div>\n
\n
#SEO Do\u2019s and Don\u2019ts! Get Your #Business on Google\u2019s Nice List<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

Keep reading to find out if your go-to SEO tactics are enough to keep you on Google\u2019s \u2018nice list\u2019 this season.<\/p>\n

SEO Do\u2019s and Don\u2019ts: Is Your Business on Google\u2019s Nice List?<\/h2>\n

Writing with Search Engines in Mind \u2013 Naughty<\/h3>\n

Now that search engines are better at determining the quality and value of websites, Google rewards content written for real people. Content awkwardly stuffed with keywords is no longer in the top of SERPs (or, at least, it shouldn\u2019t be)<\/em>. We know this because Google shared, in great detail, their guidelines on the importance of Expert, Authoritative, and Trustworthy (E-A-T) content. Keywords are still important for SEO, but search engines are more impressed by writing that reads naturally and doesn\u2019t feel<\/em> optimized. The solution? Write for humans first, and then optimize the content by inserting keywords where it\u2019s natural to do so.<\/p>\n

Lots of Citations \u2013 Mostly Nice<\/h3>\n

This one is two-fold. Leveraging services such as Advice Local\u2019s to create mentions of a business through directory sites<\/a> and encouraging customer reviews is a win-win for local businesses. The more mentions a business has online, the higher they can rank in local search results. \u00a0However, if those mentions contain inaccurate NAP (name, address, phone number) data, it can\u00a0do more harm than good for a business\u2019s local presence.<\/p>\n

Prominence also comes into play<\/a> here. This impacts local businesses that are popular but don\u2019t specifically manage their online presence, such as small mom-and-pop stores. Customers talk about these businesses online because they love them, and they can place higher in search results than competitors that have lots of bad data and reviews to go with it.<\/p>\n

Only Focusing on Desktop Users \u2013 Naughty<\/h3>\n

Businesses that optimize their websites for desktop users may think they\u2019re on the right track, but their placement in search will suffer if the site is difficult to load, navigate, or find on a mobile device. Google\u2019s mobile index will continue to become more authoritative than the desktop index \u2013 meaning mobile-friendly sites get a huge boost in visibility, even if they\u2019re optimized for mobile over desktop. Remember, 91% of people consult their phone to search for product information, alternative prices, and other decision-supporting data before making a purchase – these are called micro-moments<\/a>.<\/p>\n

Publishing Consistently \u2013 Nice!<\/h3>\n

Creating a blog and posting new content on a regular basis can do wonders for a business\u2019s SEO, not to its mention brand image and credibility. However, since many businesses don\u2019t have the resources to create new content every single day, it\u2019s best to focus on publishing consistently<\/em><\/a> rather than daily. If you\u2019re lacking inspiration for original content, look back at some of your older blog pieces. Of course, it\u2019s bad form to publish duplicate content, but repurposing and updating existing blog content is a resourceful way to expand a business\u2019s online presence. That is, as long as the content is properly recycled (not replicated!) and updated to reflect any industry changes.<\/p>\n

Abundance of Outbound Links \u2013 Mostly Naughty<\/h3>\n

This SEO tactic is certainly naughty when linking to external sites with low levels of authority. Businesses should only link outbound when it makes sense. For example, linking to a site that expands on a topic you are writing about in greater detail is a good practice. On the other hand, linking out to a site just for the sake of linking or to garner attention from that site is a naughty practice. A better option is to include internal links that keep visitors on the business\u2019s website and provide more context to the reader. Businesses can stay on Google\u2019s nice list by employing no-follow links when linking out from within sponsored content and when using affiliate links.<\/p>\n

Targeting Local Customers \u2013 Nice!<\/h3>\n

A website that features local-focused blog content or landing pages<\/a> specifically directed at local customers is making the job of search engines much easier. When they can immediately identify the target audience and why a reader would be interested in the content, search engines recognize that the site has value and are more likely to serve it up to local consumers in search results. Create SEO-optimized landing pages for each store location so Google knows exactly what information to show to local searchers.<\/p>\n

<\/div>\n
\n
#DigitalMarketing Lessons: Are Your Favorite #SEO Tactics Naughty or Nice? by @BernieColeman<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

What are your<\/em> favorite holiday marketing and SEO tactics? More importantly, do they land the business you represent on Google\u2019s naughty or nice list?<\/p>\n

Be sure to come back for more local SEO tips from the <\/em>#QueenofLocalSEO<\/em> next week.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The simple fact is we all want to make Google happy. With search engines continuously updating their algorithms and preferences, […]<\/p>\n","protected":false},"author":3,"featured_media":6845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-6840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-realtime"],"yoast_head":"\nHoliday Marketing: Are Your SEO Tactics Naughty or Nice? | Advice Local<\/title>\n<meta name=\"description\" content=\"The definitions of good and bad SEO are constantly changing. Find out if the go-to SEO tactics are naughty or nice! Call (214) 310-1356 for information.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.advicelocal.com\/blog\/holiday-marketing-seo-tactics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holiday Marketing: Are Your SEO Tactics Naughty or Nice? | Advice Local\" \/>\n<meta property=\"og:description\" content=\"The definitions of good and bad SEO are constantly changing. Find out if the go-to SEO tactics are naughty or nice! Call (214) 310-1356 for information.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.advicelocal.com\/blog\/holiday-marketing-seo-tactics\/\" \/>\n<meta property=\"og:site_name\" content=\"Advice Local\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/advicelocallistings\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-20T10:00:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-25T19:01:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2016\/12\/SEO-Naughty-or-Nice-FB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bernadette Coleman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Holiday Marketing: Are Your SEO Tactics Naughty or Nice? | Advice Local\" \/>\n<meta name=\"twitter:description\" content=\"The definitions of good and bad SEO are constantly changing. Find out if the go-to SEO tactics are naughty or nice! Call (214) 310-1356 for information.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.advicelocal.com\/images\/SEO-Naughty-or-Nice-TW.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@advice_local\" \/>\n<meta name=\"twitter:site\" content=\"@advice_local\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bernadette Coleman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/holiday-marketing-seo-tactics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/holiday-marketing-seo-tactics\\\/\"},\"author\":{\"name\":\"Bernadette Coleman\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#\\\/schema\\\/person\\\/2db3c5de76eb330f52a29fb4fafa1dbd\"},\"headline\":\"Holiday Marketing Do\u2019s and Don\u2019ts: Are Your Favorite SEO Tactics Naughty or Nice?\",\"datePublished\":\"2016-12-20T10:00:55+00:00\",\"dateModified\":\"2026-09-25T19:01:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/holiday-marketing-seo-tactics\\\/\"},\"wordCount\":840,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/holiday-marketing-seo-tactics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/SEO-Naughty-or-Nice-FB.jpg\",\"articleSection\":[\"Realtime\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/holiday-marketing-seo-tactics\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/holiday-marketing-seo-tactics\\\/\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/holiday-marketing-seo-tactics\\\/\",\"name\":\"Holiday Marketing: Are Your SEO Tactics Naughty or Nice? | Advice Local\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/holiday-marketing-seo-tactics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/holiday-marketing-seo-tactics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/SEO-Naughty-or-Nice-FB.jpg\",\"datePublished\":\"2016-12-20T10:00:55+00:00\",\"dateModified\":\"2026-09-25T19:01:28+00:00\",\"description\":\"The definitions of good and bad SEO are constantly changing. Find out if the go-to SEO tactics are naughty or nice! Call (214) 310-1356 for information.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/holiday-marketing-seo-tactics\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/holiday-marketing-seo-tactics\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/holiday-marketing-seo-tactics\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/SEO-Naughty-or-Nice-FB.jpg\",\"contentUrl\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/SEO-Naughty-or-Nice-FB.jpg\",\"width\":1200,\"height\":628,\"caption\":\"SEO Tactics Naughty Or Nice\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/holiday-marketing-seo-tactics\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Holiday Marketing Do\u2019s and Don\u2019ts: Are Your Favorite SEO Tactics Naughty or Nice?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/\",\"name\":\"Advice Local\",\"description\":\"Local Digital Marketing Software Solutions and Services\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#organization\",\"name\":\"Advice Local\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/logo.png\",\"width\":265,\"height\":55,\"caption\":\"Advice Local\"},\"image\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/advicelocallistings\\\/\",\"https:\\\/\\\/x.com\\\/advice_local\",\"https:\\\/\\\/www.instagram.com\\\/advice_local\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#\\\/schema\\\/person\\\/2db3c5de76eb330f52a29fb4fafa1dbd\",\"name\":\"Bernadette Coleman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g\",\"caption\":\"Bernadette Coleman\"},\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/author\\\/bernadette-coleman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Holiday Marketing: Are Your SEO Tactics Naughty or Nice? | Advice Local","description":"The definitions of good and bad SEO are constantly changing. Find out if the go-to SEO tactics are naughty or nice! Call (214) 310-1356 for information.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.advicelocal.com\/blog\/holiday-marketing-seo-tactics\/","og_locale":"en_US","og_type":"article","og_title":"Holiday Marketing: Are Your SEO Tactics Naughty or Nice? | Advice Local","og_description":"The definitions of good and bad SEO are constantly changing. Find out if the go-to SEO tactics are naughty or nice! Call (214) 310-1356 for information.","og_url":"https:\/\/www.advicelocal.com\/blog\/holiday-marketing-seo-tactics\/","og_site_name":"Advice Local","article_publisher":"https:\/\/www.facebook.com\/advicelocallistings\/","article_published_time":"2016-12-20T10:00:55+00:00","article_modified_time":"2026-09-25T19:01:28+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2016\/12\/SEO-Naughty-or-Nice-FB.jpg","type":"image\/jpeg"}],"author":"Bernadette Coleman","twitter_card":"summary_large_image","twitter_title":"Holiday Marketing: Are Your SEO Tactics Naughty or Nice? | Advice Local","twitter_description":"The definitions of good and bad SEO are constantly changing. Find out if the go-to SEO tactics are naughty or nice! Call (214) 310-1356 for information.","twitter_image":"https:\/\/www.advicelocal.com\/images\/SEO-Naughty-or-Nice-TW.jpg","twitter_creator":"@advice_local","twitter_site":"@advice_local","twitter_misc":{"Written by":"Bernadette Coleman","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.advicelocal.com\/blog\/holiday-marketing-seo-tactics\/#article","isPartOf":{"@id":"https:\/\/www.advicelocal.com\/blog\/holiday-marketing-seo-tactics\/"},"author":{"name":"Bernadette Coleman","@id":"https:\/\/www.advicelocal.com\/blog\/#\/schema\/person\/2db3c5de76eb330f52a29fb4fafa1dbd"},"headline":"Holiday Marketing Do\u2019s and Don\u2019ts: Are Your Favorite SEO Tactics Naughty or Nice?","datePublished":"2016-12-20T10:00:55+00:00","dateModified":"2026-09-25T19:01:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.advicelocal.com\/blog\/holiday-marketing-seo-tactics\/"},"wordCount":840,"commentCount":0,"publisher":{"@id":"https:\/\/www.advicelocal.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.advicelocal.com\/blog\/holiday-marketing-seo-tactics\/#primaryimage"},"thumbnailUrl":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2016\/12\/SEO-Naughty-or-Nice-FB.jpg","articleSection":["Realtime"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.advicelocal.com\/blog\/holiday-marketing-seo-tactics\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.advicelocal.com\/blog\/holiday-marketing-seo-tactics\/","url":"https:\/\/www.advicelocal.com\/blog\/holiday-marketing-seo-tactics\/","name":"Holiday Marketing: Are Your SEO Tactics Naughty or Nice? | Advice Local","isPartOf":{"@id":"https:\/\/www.advicelocal.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.advicelocal.com\/blog\/holiday-marketing-seo-tactics\/#primaryimage"},"image":{"@id":"https:\/\/www.advicelocal.com\/blog\/holiday-marketing-seo-tactics\/#primaryimage"},"thumbnailUrl":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2016\/12\/SEO-Naughty-or-Nice-FB.jpg","datePublished":"2016-12-20T10:00:55+00:00","dateModified":"2026-09-25T19:01:28+00:00","description":"The definitions of good and bad SEO are constantly changing. Find out if the go-to SEO tactics are naughty or nice! Call (214) 310-1356 for information.","breadcrumb":{"@id":"https:\/\/www.advicelocal.com\/blog\/holiday-marketing-seo-tactics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.advicelocal.com\/blog\/holiday-marketing-seo-tactics\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.advicelocal.com\/blog\/holiday-marketing-seo-tactics\/#primaryimage","url":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2016\/12\/SEO-Naughty-or-Nice-FB.jpg","contentUrl":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2016\/12\/SEO-Naughty-or-Nice-FB.jpg","width":1200,"height":628,"caption":"SEO Tactics Naughty Or Nice"},{"@type":"BreadcrumbList","@id":"https:\/\/www.advicelocal.com\/blog\/holiday-marketing-seo-tactics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.advicelocal.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Holiday Marketing Do\u2019s and Don\u2019ts: Are Your Favorite SEO Tactics Naughty or Nice?"}]},{"@type":"WebSite","@id":"https:\/\/www.advicelocal.com\/blog\/#website","url":"https:\/\/www.advicelocal.com\/blog\/","name":"Advice Local","description":"Local Digital Marketing Software Solutions and Services","publisher":{"@id":"https:\/\/www.advicelocal.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.advicelocal.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.advicelocal.com\/blog\/#organization","name":"Advice Local","url":"https:\/\/www.advicelocal.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.advicelocal.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2026\/04\/logo.png","contentUrl":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2026\/04\/logo.png","width":265,"height":55,"caption":"Advice Local"},"image":{"@id":"https:\/\/www.advicelocal.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/advicelocallistings\/","https:\/\/x.com\/advice_local","https:\/\/www.instagram.com\/advice_local"]},{"@type":"Person","@id":"https:\/\/www.advicelocal.com\/blog\/#\/schema\/person\/2db3c5de76eb330f52a29fb4fafa1dbd","name":"Bernadette Coleman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g","caption":"Bernadette Coleman"},"url":"https:\/\/www.advicelocal.com\/blog\/author\/bernadette-coleman\/"}]}},"_links":{"self":[{"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/posts\/6840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/comments?post=6840"}],"version-history":[{"count":1,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/posts\/6840\/revisions"}],"predecessor-version":[{"id":21891,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/posts\/6840\/revisions\/21891"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/media\/6845"}],"wp:attachment":[{"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/media?parent=6840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/categories?post=6840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/tags?post=6840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}