{"id":6876,"date":"2017-01-05T04:00:43","date_gmt":"2017-01-05T10:00:43","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=6876"},"modified":"2017-01-05T04:00:43","modified_gmt":"2017-01-05T10:00:43","slug":"millennials-care-customer-reviews","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/millennials-care-customer-reviews\/","title":{"rendered":"Why Millennials Care About Customer Reviews and You Should Too"},"content":{"rendered":"

Business owners and marketers everywhere know that positive customer reviews are great for business<\/a>. Not only do they provide valuable feedback regarding customer expectations and experiences, but they also assist brands in establishing a reputation for quality, gaining consumers\u2019 trust, and connecting with more potential shoppers online.<\/p>\n

Collecting customer reviews is especially important for businesses targeting the highly social, frugal, skeptical, and mobile-focused group of consumers known as millennials. Let\u2019s take a closer look at why today\u2019s largest generation of Americans<\/a> takes customer reviews so seriously to learn more about why business owners should, too.<\/p>\n

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#Millennial shoppers care about customer #reviews \u2013 and so should businesses! by @GetPlacedLocal<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

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Why Customer Reviews Matter to Millennial Consumers<\/h2>\n

Reason 1: Millennials Trust People Over Brands<\/h3>\n

A polished product description is less likely to sway these skeptical shoppers than a candid comment by a friend or peer. Therefore, word of mouth is one of the most valuable forms of advertising for businesses targeting millennial consumers \u2013 even if it\u2019s online (especially since millennials are heavily connected to social media and digital communities via smartphones). In fact, according to Bright Local\u2019s Local Consumer Review Survey<\/a>, 84% of consumers today trust online reviews as much as personal recommendations from a friend or family members.<\/p>\n

Why Businesses Should Care<\/h3>\n

Today\u2019s most savvy spenders don\u2019t believe everything they read or see and no longer view the media as an authority. Consumers trust real people more than businesses, so developing an authentic, human brand presence can go a long way in earning customers\u2019 trust. However, these efforts should be coupled with the intention of earning more customer reviews and recommendations. For instance, a local shop can drive offer an in-store bonus to anyone who shows proof of an online review or who refers a friend within a month of their first purchase.<\/p>\n

Reason 2: Millennials Are Highly Connected to Social Media<\/h3>\n

As the generation that grew up with the emergence of social media, it\u2019s second nature for millennials to turn to their online peers for advice on just about everything. From restaurant recommendations to apparel reviews to technology price comparisons, social media connects consumers to a massive network of testimonials that they trust to help make informed purchasing decisions. Consider that up to 90% of shoppers make use of smartphones<\/a> in stores, making this type of \u2018social buying\u2019 more accessible and immediate than ever.<\/p>\n

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Social buying is the new norm: Up to 90% of consumers use #mobile in stores! Via @Advice_Local<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

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Why Businesses Should Care<\/h3>\n

Social buying is more common than ever, so it\u2019s necessary for businesses to collect and distribute positive customer reviews via social media. It\u2019s not enough for brands to simply exist on social media; businesses must be conscious in their efforts to connect with consumers by encouraging and incentivizing customers to share their shopping experience or purchase. This kind of social proof can help boost sales among millennial consumers and social shoppers of any generation.<\/p>\n

Reason 3: Millennials Prefer Quality Products & Services<\/h3>\n

Whether it stems from a frugal mindset born of never-ending student loans or a desire for sustainable goods that are better for the environment, millennials often prefer high-quality products to cheap alternatives. Essentially, they want to ensure the money they spend goes towards quality products that won\u2019t need to be replaced in the near future. Consumer reviews come into play yet again, since many shoppers would rather spend the time reading online reviews and comparing the value of two similar products than simply choosing based on cost or convenience.<\/p>\n

Why Businesses Should Care<\/h3>\n

As much as 93% of millennial consumers read online reviews<\/a> (usually on mobile!) before making a purchase. Since a huge percentage of consumers feel they can\u2019t evaluate how awesome a brand is without confirmation from an already-satisfied customer, even businesses with high-quality products or services should actively ask customers to write reviews. Otherwise, those potential customers might be put off by the lack of information available about the brand online and instead be swayed by the reviews of a competitor.<\/p>\n

Now you know why Millennials care about reviews! We have just the solution to make it easy to monitor and respond to them. Click below and get started.<\/p>\n

\"Reputation<\/a><\/p>\n

How do you encourage customer reviews for the business you represent?<\/p>\n","protected":false},"excerpt":{"rendered":"

Business owners and marketers everywhere know that positive customer reviews are great for business. Not only do they provide valuable […]<\/p>\n","protected":false},"author":13,"featured_media":6896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13],"tags":[],"class_list":["post-6876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reputation-management"],"yoast_head":"\nWhy Millennials Care About Customer Reviews | Advice Local<\/title>\n<meta name=\"description\" content=\"Today\u2019s largest generation of Americans takes customer reviews seriously. 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