{"id":6887,"date":"2016-12-27T04:00:03","date_gmt":"2016-12-27T10:00:03","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=6887"},"modified":"2026-09-25T14:10:26","modified_gmt":"2026-09-25T19:10:26","slug":"local-business-resolutions","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/local-business-resolutions\/","title":{"rendered":"The New Year\u2019s Resolutions Local Business Owners Need to Make Today"},"content":{"rendered":"

So you\u2019ve been busy this year and haven\u2019t made those New Year\u2019s resolutions yet? Don\u2019t worry, I have you covered! The post-holiday season is the perfect time to start fresh by re-evaluating marketing strategy, forming new good habits, and kicking bad SEO practices to the curb<\/a>. Nothing makes me happier than to see a small, local business succeed, so here are my top six New Year\u2019s resolutions to help do just that.<\/p>\n

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I\u2019m resolving… My #NewYears resolutions will help my local #business grow. Tks @Advice_Local<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

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Six New Year\u2019s Resolutions for Local Business Owners<\/h2>\n

1. Define Clear Goals<\/h3>\n

Set the business up for success in 2017 with well-defined goals and a clear plan for accomplishing them. Think about what the business can achieve this year that will drive leads and profits, whether it\u2019s increased social media engagement, an improved mobile presence, or positioning the brand as an industry expert through high-quality blog content. Make an effort to refer to these primary goals when making any major marketing decisions in 2017 and beyond.<\/p>\n

2. Cleanup Business Listings<\/h3>\n

Many business owners are guilty of neglecting their business listings, which leads to dirty citations. Yes, that bad data<\/a> I\u2019m always talking about that damages a local business\u2019s online presence. If the small business you manage is overdue for citation cleanup, start the year off right by updating any old or incomplete business listings. Here\u2019s a free guide<\/a> to get you started. High-quality citations with up-to-date information can build the business\u2019s local presence online and make it easier for customers to get in touch. When evaluating citation sources for accuracy, focus on ensuring the business\u2019s name, address, and phone number (NAP) data is consistent across the web.<\/p>\n

3. Make Mobile a Priority<\/h3>\n

Consumers use their smartphones for everything, from reading reviews to searching for nearby stores to making payments on-the-go. Businesses of all sizes should make a concerted effort to prioritize mobile customers<\/a> this year \u2013 if they aren\u2019t already doing so. Optimize the business\u2019s website design, location landing pages, and online presence in general for mobile search. Update your website copy and SEO to factor in the growing popularity of voice search. If the business still doesn\u2019t have a smartphone app, it\u2019s easier than you might think to create a branded mobile app in minutes.<\/p>\n

4. Get More Social<\/h3>\n

Businesses and customers are always connected thanks to mobile devices and social media. It only makes sense to get more personal with consumers and allow them get to know the face of the business. Use social media to show customers a behind-the-scenes peek at the company, engage in online conversations, dabble in live video broadcasts, and get creative in showing off the brand\u2019s persona or even the business owner\u2019s personality. Be sure to remain authentic, human, and true to the brand values.<\/p>\n

5. Give Back to the Local Community<\/h3>\n

Community involvement builds goodwill<\/a> and helps a local business gain brand exposure online and off. Sponsoring a community sports team, parade float, or food drive benefits the community at large and<\/em> earns authoritative backlinks from the organization\u2019s website. These high-quality, local links can improve SEO and increase the business\u2019s visibility. Plus, it feels good to give back!<\/p>\n

6. Stay Committed All Year Round<\/h3>\n

It\u2019s important to focus on implementing and measuring marketing initiatives over the course of the year. You won\u2019t experience results immediately, but consistency will pay off in the long run. For a local business, this might mean publishing regularly on the company blog, maintaining an active social presence, tracking downloads and subscriptions, and striving to grow other forms of engagement across all platforms. Whatever metrics matter most to the business, be sure to track those.<\/p>\n

Most importantly, remember that consistency and persistence are crucial to keeping your New Year\u2019s resolutions. Start capturing every moment and capture consumers in their moment<\/a> of need.<\/p>\n

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6 Crucial Local #Business #Resolutions by @BernieColeman #DigitalMarketing #NewYears #NewYear<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

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Tell me about your resolutions! How will you keep on track in the new year?<\/p>\n

Be sure to come back for more local business tips from the <\/em>#QueenofLocalSEO<\/em> next week.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

So you\u2019ve been busy this year and haven\u2019t made those New Year\u2019s resolutions yet? Don\u2019t worry, I have you covered! 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