{"id":6985,"date":"2017-01-20T04:00:00","date_gmt":"2017-01-20T10:00:00","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=6985"},"modified":"2026-09-23T10:53:44","modified_gmt":"2026-09-23T15:53:44","slug":"local-business-grow-email-list","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/local-business-grow-email-list\/","title":{"rendered":"Collect and Connect: 8 Ways a Local Business Can Grow Its Email List"},"content":{"rendered":"

While no one loves the idea of getting another email, the simple truth is growing a list is an important component of lead nurturing for every local business. Consumers that want to know about a business\u2019 products and services will subscribe, but if they don\u2019t hear from them, they\u2019ll tune out and move on to another business that is<\/em> emailing them.<\/p>\n

Beyond using an email newsletter to maintain a relationship<\/a> with current customers, it keeps the business top-of-mind for potential customers and interested consumers.<\/p>\n

It seems that half of consumers check their phone first thing in the morning (yes, this includes me)<\/em>, so I can confirm that an engaged email list is a\u00a0valuable local marketing asset<\/a>. Many of the emails I receive from companies I want to buy from or restaurants I want to visit, I\u2019ll flag and save until the time is right. I\u2019m guessing you might do something similar.<\/p>\n

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Collect and Connect: 8 Ways A Local #Business Can Grow Its Email List via @Advice_Local<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

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Right now, I\u2019m going to share some of the ways local businesses have worked their way into my email inbox (and maybe yours too).<\/p>\n

8 Tips for Local Businesses to Get More Email Subscribers<\/h2>\n

1. Invitation to Opt-in at Checkout<\/h3>\n

Existing customers \u2013 especially those who have recently made a purchase \u2013 are primed to become\u00a0an email subscriber. They\u2019ve already made the choice to buy and will likely be interested in upcoming news, events, and discounts related to the business.<\/p>\n

But timing matters here. The best moment to ask a customer to opt-in to a mailing list is during or directly after checkout, when the business is on their mind and they\u2019re feeling good about making a new purchase.<\/p>\n

Businesses should keep a sign-up sheet, postcards or tablet at the checkout and simply ask customers if they\u2019d like to subscribe to receive exclusive offers and insider information (or whatever benefits subscribers should expect to receive via email).<\/p>\n

2. Send Email Receipts<\/h3>\n

Offering to send receipts by email is convenient, environmentally-friendly, and the perfect opportunity to get new email subscribers. Giving customers the option to receive electronic receipts provides an excuse to recruit them to a mailing list (even if they passed up on the opportunity earlier). Email receipts are also a great opportunity to ask for customer reviews and feedback.<\/p>\n

3. Provide Exclusive Discounts<\/h3>\n

A discount or promo code that is available only to email subscribers incentivizes more people to opt-in. Businesses hoping to collect customer emails should offer a tangible reward for subscribing that goes above and beyond interesting email content. After all, customers who haven\u2019t read the newsletter yet may not see the value in signing up if there isn\u2019t an immediate benefit.<\/p>\n

Use these exclusive offers to bring local shoppers back more frequently, perhaps by setting a time limit on the validity of the discount code or bonus being offered.<\/p>\n

4. Offer Free Downloads<\/h3>\n

Another way to incentivize email subscriptions is by offering high-quality, downloadable content to consumers who join a mailing list. For instance, a handy how-to guide, relevant resource, or even a simple checklist that can be accessed in exchange for an email address will catch the attention of consumers who are interested in the business.<\/p>\n

Remember to promote the free downloads at the store in addition to on social media, the blog and website to maximize exposure and capture as many relevant leads as possible.<\/p>\n

5. Put Subscription CTAs Everywhere<\/h3>\n

\"AdviceMake sure the subscribe form is accessible and visible in as many places as possible. (To the right is an example of Advice Local\u2019s. This appears on the right of every blog post.) This means posting calls-to-action and links to the subscription form on social media, in email signatures, and on every page of the website that makes sense.<\/p>\n

Businesses that opt for a pop-up box on their website must be careful not to annoy potential subscribers by displaying the pop-up before visitors have a chance to browse the content. Wait a minute or two before asking for a visitor\u2019s information and prevent pop-ups from displaying multiple times on a given day. (Also, be aware of Google\u2019s Interstitial Penalty as it relates to pop-ups.)<\/p>\n

6. Streamline the Opt-In Process<\/h3>\n

In order to make it as easy as possible for customers to sign up for the email list, add the opt-in form as part of the page template. This ensures it is visible on every page and removes the extra step of the consumer having to click on a link to a new page to complete the form.<\/p>\n

The goal is to remove any barriers that might discourage potential subscribers from taking action. For instance, consider only requiring the customer\u2019s email and first name \u2013 but give them the option to include more details if they want.<\/p>\n

7. Create a Referral Program<\/h3>\n

In addition to offering enough value in the newsletter or exclusive discounts that subscribers want to share it with their friends or colleagues, it doesn\u2019t hurt to provide a more tangible reason for them to go through with the recommendation.<\/p>\n

Offer a simple referral program that rewards consumers who on-board new subscribers. Promote the referral bonus in emails to current subscribers so they\u2019ll know about it, as well as in-store where local customers who aren\u2019t yet subscribed can discover an extra perk to joining.<\/p>\n

8. App It<\/h3>\n

That\u2019s right, I said, \u201capp it!\u201d Local businesses that have a mobile app can easily include an email opt-in, so it\u2019s at the fingertips of their customers and prospective customers all the time. With a mobile app, the business can send push notifications<\/a>\u00a0to consumers about special offers and contact them for longer communications via email. (BTW\u2026 if you need a mobile app solution, here\u2019s a <\/em>mobile app <\/em><\/a>creator<\/u><\/em> that is so simple even my grandma could use it.) <\/em><\/p>\n

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8 Helpful Tips for a Local #Business to Grow Their List by @LissaDuty #DigitalMarketing<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

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It doesn\u2019t seem right to close this post without inviting you to join our list! Don\u2019t worry, I have you covered with a free download (tip #4)<\/em>. Here\u2019s a free resource, Making the Most of the Mobile Experience<\/em><\/a>, for those of you that need an extra incentive.<\/p>\n","protected":false},"excerpt":{"rendered":"

While no one loves the idea of getting another email, the simple truth is growing a list is an important […]<\/p>\n","protected":false},"author":1,"featured_media":7016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-6985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo"],"yoast_head":"\n8 Ways a Local Business Can Grow Its Email List | Advice Local<\/title>\n<meta name=\"description\" content=\"Half of all consumers check their phone first thing in the morning, making an engaged email list a valuable local marketing asset. 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