{"id":7059,"date":"2017-01-31T04:00:16","date_gmt":"2017-01-31T10:00:16","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=7059"},"modified":"2017-01-31T04:00:16","modified_gmt":"2017-01-31T10:00:16","slug":"announcing-mobile-experience-ebook","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/announcing-mobile-experience-ebook\/","title":{"rendered":"Making the Most of the Mobile Experience [eBook]"},"content":{"rendered":"<p>The rise of mobile is not exactly what you\u2019d call a dry, abstract subject. With so many of us living the mobile experience every day we clearly know it as a vital and exciting subject. We observe mobile use by family, co-workers, fellow shoppers and people in general getting from their point A to point B, with an on-average \u201cconnection to the web time\u201d of about 3 hours daily. <em>(<a href=\"https:\/\/beta.advicelocal.com\/blog\/blog\/nomophobia-quiz\/\">Nomophobia?<\/a> Maybe.)<\/em><\/p>\n<p>As a business owner, digital marketer, SEO pro or affiliated professional you might have a pretty good handle on the miracle of mobile, but we\u2019re still at the beginning of this monster trend. As with anything that is widely available and rapidly changing, there is always more to know.<\/p>\n<p>Yes, you\u2019re working hard to maximize the payoff from mobile. I get that because it is my mission as well, and to that end I present my newest eBook, \u201c<a href=\"https:\/\/beta.advicelocal.com\/blog\/advice-local-resources\/mobile-experience-ebook\/\">Making the Most of the Mobile Experience<\/a>\u201d.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Announcing+%40Advice_Local%E2%80%99s+%23eBook%3A+Making+the+Most+of+the+%23Mobile+Experience&#038;url=https:\/\/www.advicelocal.com\/blog\/announcing-mobile-experience-ebook\/' target='_blank'>Announcing @Advice_Local\u2019s #eBook: Making the Most of the #Mobile Experience<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Announcing+%40Advice_Local%E2%80%99s+%23eBook%3A+Making+the+Most+of+the+%23Mobile+Experience&#038;url=https:\/\/www.advicelocal.com\/blog\/announcing-mobile-experience-ebook\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<h2>Go Mobile or Go Home<\/h2>\n<p>That\u2019s right, I said \u201cgo mobile or go home.\u201d Even big fans of mobile may not fully grasp this truth: if you don\u2019t have a plan to reach out to consumers via mobile today, then you do not have a marketing plan. That\u2019s not a criticism, just the sharp edge of truth cutting through any confusion.<\/p>\n<h2>The Proof is in the Mobile Stats<\/h2>\n<p>To begin, the time spent on smartphones has surpassed the time spent watching television. Is this \u201calways on\u201d shift true for you, too?<\/p>\n<ul>\n<li>85 percent of sites now meet Google\u2019s criteria for mobile-friendliness (and how about yours?)<\/li>\n<li>39 percent of consumers make purchases from within apps<\/li>\n<li>Consumers spend 90% of their smartphone screen-time in mobile apps<\/li>\n<li>Mobile is massive: the value of mobile-influenced purchases in 2015 alone totals around $1 trillion \u2013\u00a0yes, trillion with a \u201ct\u201d<\/li>\n<\/ul>\n<p>But wait\u2026 there\u2019s more than just eye-opening statistics, you will find analysis and recommended best practices to strengthen your brand in this eBook. I will reveal the hidden pieces of the mobile space to help you improve customer experience and garner more sales.<\/p>\n<h3>Be Where Mobile and Micro-Moments Merge<\/h3>\n<p>Mobile helps businesses and brands meet their customers and customers-to-be when they reach out during their busy day. This place is found in the confluence of mobile and human activity, in the brief, purpose-filled \u201cI-want-to\u201d times that Google defines as <a href=\"https:\/\/beta.advicelocal.com\/blog\/blog\/mobile-micro-moments-infographic\/\">Micro-Moments<\/a>. Because mobile is about meeting needs, this focus creates a win-win for all parties involved.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=I%E2%80%99m+going+%23mobile.+Find+out+why+in%C2%A0%40BernieColeman%E2%80%99s+%23ebook+%23business&#038;url=https:\/\/www.advicelocal.com\/blog\/announcing-mobile-experience-ebook\/' target='_blank'>I\u2019m going #mobile. Find out why in\u00a0@BernieColeman\u2019s #ebook #business<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=I%E2%80%99m+going+%23mobile.+Find+out+why+in%C2%A0%40BernieColeman%E2%80%99s+%23ebook+%23business&#038;url=https:\/\/www.advicelocal.com\/blog\/announcing-mobile-experience-ebook\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p>It\u2019s easy to download \u201c<a href=\"https:\/\/beta.advicelocal.com\/blog\/advice-local-resources\/mobile-experience-ebook\/\">Making the Most of the Mobile Experience<\/a>\u201d. Click, read and start taking the necessary steps to put more focus on mobile marketing.<\/p>\n<p><em>Want more awesome resources? <a href=\"https:\/\/beta.advicelocal.com\/blog\/advice-local-resources\/\">Find them here.<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The rise of mobile is not exactly what you\u2019d call a dry, abstract subject. With so many of us living [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-7059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-realtime"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Our New eBook: Making the Most of the Mobile Experience | Advice Local<\/title>\n<meta name=\"description\" content=\"In this eBook, find stats, analysis and best practices to improve customer experience &amp; garner more sales. 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