{"id":7078,"date":"2017-02-09T04:00:43","date_gmt":"2017-02-09T10:00:43","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=7078"},"modified":"2017-02-09T04:00:43","modified_gmt":"2017-02-09T10:00:43","slug":"local-businesses-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/local-businesses-marketing-strategy\/","title":{"rendered":"Why Local Businesses Need to Integrate More Visuals Into Their Marketing"},"content":{"rendered":"

Humans are visual creatures, so it\u2019s no surprise that images are more attention-grabbing than text alone<\/a>. Not only are consumers more drawn to visually-pleasing content, but they\u2019re also more likely to remember it later.<\/p>\n

There are many types of visual content – photographs, videos, infographics, and GIFs. Sharing a variety of visuals is an easy way to create interest and drive engagement, which translates into in-store profits.<\/p>\n

\"Free<\/a><\/div>\n

Today I\u2019m going to focus in on sharing relevant visuals on social media, but all of these ideas can be implemented for usage in blog posts, email campaigns, downloads and print pieces. The end goal of these strategies is to connect with the community online and offline to attract new customers and showcase products and services.<\/p>\n

Why and How to Use More Visuals to Market Products and Services<\/h2>\n

Images Leave a Lasting Impression<\/h3>\n

Converting blog content or product features into a compelling graphic like the example below creates a much better social experience.<\/p>\n

\"5-local-search-strategies\"<\/p>\n

Featured on the Advice Local Facebook Page with the caption \u201cHaving trouble figuring out #SEO? We have the basics covered with 5 must haves for #localsuccess. #AdviceLocal #DigitalMarketing http:\/\/bit.ly\/2jWurJd<\/a>,\u201d this image served two purposes for us. It allowed us to both:<\/p>\n

    \n
  1. Generate traffic to the blog post on the Advice Local website<\/li>\n
  2. Increase our Facebook reach to 3X what a link-share normally receives<\/li>\n<\/ol>\n

    Generally, when people hear information, they can only recall 10% of it three days later. But if that same information is presented alongside relevant visuals, people will retain 65% of it \u2013 that\u2019s a 55% improvement and a stronger lasting impression. It\u2019s been reported that including an image in a Facebook post results in 2.3X more engagement<\/a> on average.<\/p>\n

    Increase Engagement, Conversations and Conversions<\/h3>\n

    Businesses that are looking to score more likes, shares, comments, and retweets can liven up their social feeds with GIFs. This is a clever way to attract more eyeballs to a social media post\u00a0while featuring a product.<\/p>\n

    In this example, we tied in Betty White\u2019s 95th birthday (which was trending on social media) with the usage of a GIF and a link to drive traffic to our Advice Mobile landing page.<\/p>\n

    \"betty-white-advice-mobile.jpg\"<\/p>\n

    Research shows that sharing visuals on Twitter can get a business 150% more retweets<\/a> and 313% more engagement<\/a> than tweets without visuals.<\/p>\n

    Build a Stronger Local \u201cMobile\u201d Presence<\/h3>\n

    Done right, building visual influence strengthens the local presence of a business, converts more fans into brand advocates, and drives more foot traffic into the business.<\/p>\n

    Businesses that have a branded mobile app can use these same visuals to send out rich push notifications to their customers.<\/p>\n

    Are You Ready to Turn Followers Into Customers?<\/h3>\n

    A well-crafted local marketing strategy is most valuable when tied to a specific goal or campaign. For instance, be sure to encourage followers on social media to call or visit by a certain date to benefit from an exclusive offer, take email subscribers to a landing page, and include the business phone number and a landing page URL on print pieces.<\/p>\n

    <\/div>\n
    \n
    Why and How to Integrate Visuals Into Local #Business #Marketing by @LissaDuty #SocialMedia<\/a><\/div>\n

    Click To Tweet<\/a><\/p>\n

    <\/div>\n<\/div>\n

    I\u2019d love to hear about your own experiences and how you’re integrating visuals into your local business strategy! Comment below.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Humans are visual creatures, so it\u2019s no surprise that images are more attention-grabbing than text alone. Not only are consumers […]<\/p>\n","protected":false},"author":1,"featured_media":7089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[15],"tags":[],"class_list":["post-7078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"\nWhy Businesses Need Visuals In Their Marketing Strategy | Advice Local<\/title>\n<meta name=\"description\" content=\"Learn how sharing attention-grabbing visuals can create interest and drive engagement that translates into in-store profits. 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