{"id":7369,"date":"2017-03-14T04:00:48","date_gmt":"2017-03-14T09:00:48","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=7369"},"modified":"2017-03-14T04:00:48","modified_gmt":"2017-03-14T09:00:48","slug":"how-to-create-google-my-business-listing","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/how-to-create-google-my-business-listing\/","title":{"rendered":"Back to the Basics: How to Create a Google Business Profile"},"content":{"rendered":"

Business owners who decide to invest some time and effort into broadening the company\u2019s online presence through\u00a0local business directories<\/a> are on the path to local SEO success. Getting listed in local directories is an important step toward distinguishing the business from its competitors. Now, the next step is to determine which listings the business should be a part of. One that every business definitely needs to manage is a Google Business Profile (formerly Google My Business).<\/p>\n

\"Advice<\/a><\/div>\n

Here\u2019s how to create a Google Business Profile for a business in five easy steps.<\/p>\n

Five Easy Steps for Creating a Google Business Profile<\/h2>\n

When people wonder how to create a Google Business Profile, many of them simply assume it will be a complex, time-consuming undertaking. But that couldn\u2019t be farther from the truth. You can, in fact, have a listing up and running in as little as five minutes or even less. Follow these steps and you\u2019ll be ready to go!<\/p>\n

1. Follow\u00a0this link<\/a>\u00a0if the business only has a few locations to manage. If the business has multiple locations, create separate business accounts here<\/a>.\u00a0For this example, we\u2019ll look at creating or claiming a listing for a single location. Select \u201cStart Now\u201d and then search for the business.<\/p>\n

\"You're<\/p>\n

2. Type in the name of the business or business address. If the business listing comes up, it might already exist, so you can request to gain ownership of the listing. Here\u2019s an article on how to claim an existing Google Business Profile<\/a>. If nothing comes up, enter the rest of the business information and click \u201cContinue\u201d to create a new one.<\/p>\n

\"Add<\/p>\n

3. Ensure the business\u2019 name, address, and phone number are correct. It\u2019s extremely important to enter\u00a0accurate information so that the business\u2019 information is consistent across the web.<\/p>\n

\"GMB<\/p>\n

4. Eventually, you\u2019ll be asked to verify the existence of the business by mail or phone so that Google knows that it\u00a0is actually located where you say it is.\u00a0Once you\u2019ve received the pin and have entered it into your account, the business location will be verified.<\/p>\n

5. Celebrate being one step closer to optimal local search visibility!<\/p>\n

Don\u2019t Forget to Optimize the Google Business Profile<\/h2>\n

In order to get the most out of the Google Business Profile it should be optimized<\/a>. This means adding high-quality photos to make the business stand out, using the right keywords throughout the listing, and putting the listing on the business\u2019 website as well as in employee email signatures. A Google Business Profile won\u2019t deliver many benefits if it\u2019s not optimized so that people can learn more about what the business has to offer.<\/p>\n

Want to take control of a business\u2019 local presence? Get started today with a free visibility report<\/a>! You\u2019ll find out how many listings the business has online, identify any duplicates, NAP inconsistency issues, and much more.<\/p>\n

<\/div>\n
\n
How to Create a Google My #Business Listing in 5 Steps via @Advice_Local #GBP #SEO<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

Be sure to join us each week for our “Back to the Basics” content series.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Business owners who decide to invest some time and effort into broadening the company\u2019s online presence through\u00a0local business directories are […]<\/p>\n","protected":false},"author":3,"featured_media":7380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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