{"id":7650,"date":"2017-03-16T11:58:36","date_gmt":"2017-03-16T16:58:36","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=7650"},"modified":"2017-03-16T11:58:36","modified_gmt":"2017-03-16T16:58:36","slug":"google-local-pack-changes","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/google-local-pack-changes\/","title":{"rendered":"Google Shifts Once More: The Ever-Changing Local Pack"},"content":{"rendered":"

Is there another change coming to the local pack? It seems the Googlers are at it again. Can you future-proof a business<\/a> from Google Algorithm updates?<\/p>\n

Historically, consumers could search for a product or service and within the local pack the top results would appear with a call, directions, and sometimes website button. However, it seems at this time that across multiple verticals the buttons have been replaced with a featured image.<\/p>\n

<\/div>\n
\n
#Google making changes to the local pack again? @Advice_Local explores. #SEO #GBP<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

Below is a screen grab of what the search results looked like in January for \u201cengagement rings Dallas.\u201d Be sure to take note of the \u201cCall\u201d button.<\/p>\n

\"The<\/p>\n

Now, in order for the searcher to get to the result where they can actually get a phone number, website link, etc., they must click on the listing. The Google Business Profile (formerly Google My Business) then appears, which is where the searcher can access the information or see more about the businesses.<\/p>\n

Below is a screen grab taken today of the search result \u201cengagement rings Dallas.\u201d Please note the featured image that now appears where the \u201cCall\u201d button once was. Does this image add any value for the consumer? On the mobile screen it’s so small it can\u2019t really be seen well. As a consumer myself, when searching for a local business I want to be able to take immediate action. If I want to look at their photos, I\u2019ll visit their website.<\/p>\n

\"Google<\/p>\n

Both of the above images represent a mobile search result. When the searcher starts the search on a desktop the experience is a little different. The local pack still appears pretty much with the same look and feel of the mobile.<\/p>\n

\"DesktopWhen the searcher clicks the business name they are then taken to Google Maps. The business they selected has an expanded listing displayed. The downside? Right to the left of the listing, all of their competitors are highlighted too.<\/p>\n

\"Google<\/p>\n

In case you didn\u2019t know, once the searcher clicked a listing on desktop, it has always taken them to the maps listing which showed more competitors, but the big difference now is that the consumer must\u00a0click through to the second screen to access more information about the business.<\/p>\n

Since this change hasn\u2019t impacted all verticals yet, I thought I’d show you a glimpse of what it looks like when you search \u201cplumbers Dallas\u201d on desktop.<\/p>\n

\"Google<\/p>\n

Please note the \u201cWebsite\u201d and \u201cDirections\u201d buttons still appear in the local pack for this vertical. This is how it used to look for most other verticals, i.e., engagement rings Dallas. This vertical has not been impacted yet. Who knows if \/ when it will. Are any of these changes permanent or just another thing Google is testing? Another mystery we\u2019ll all have to wait for Google to solve.<\/p>\n

This isn\u2019t the only change Google has been making lately. An update named \u201cFred\u201d (given that name by Google\u2019s Gary Illyes<\/a>) seems to be reeking havoc on ad heavy content sites in search results.<\/p>\n

A few months ago we discussed how Google was placing ads above the local pack<\/a> in mobile search results. I searched again today and didn\u2019t see this happening. But soon after, they made another shift and started injecting ads into the local pack results on what seems a more consistent basis. (BTW\u2026if you look back up above, you\u2019ll see those ads still in the mobile results today. In fact, Robbins Brothers Engagement Ring Store got two placements in the local pack. One was the ad and the other the organic placement.)<\/em><\/p>\n

In this article, What\u2019s Happening with Google Lately? How These Changes Can Impact Local Businesses<\/a>, I highlighted four other updates Google has made recently.<\/p>\n

We\u2019ve said it before and I\u2019m sure we\u2019ll say it a million more times\u2026 Google is not going to stop changing things. The only assurance local businesses and brands can have is that consumers will be able to continue to find their businesses in search results. This is mostly because Google wants consumers to continue coming to their search engine. Google will continue to give consumers what they want and need in their moment of need. Businesses and brands\u00a0that meet these needs will continue to win.<\/p>\n

Are you giving consumers what they want in their moment of need? Here\u2019s a research paper to get you started!<\/p>\n

\"Micro-Moments<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Is there another change coming to the local pack? It seems the Googlers are at it again. Can you future-proof […]<\/p>\n","protected":false},"author":3,"featured_media":3350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-7650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-realtime"],"yoast_head":"\nGoogle Shifts Once More: The Ever-Changing Local Pack | Advice Local<\/title>\n<meta name=\"description\" content=\"Is there another change coming to the local pack? 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