Click To Tweet<\/a><\/p>\n Data aggregators are responsible for transmitting much of the data that exists in the local search ecosystem. They propagate a business\u2019 information to a variety of publishing outlets, including search engines, social media platforms, review sites, and business directories.<\/p>\n Although data aggregators are very good at spreading data around, they can\u2019t differentiate between accurate and outdated information. So it\u2019s up to local businesses to ensure aggregators have accurate listing data, including the name, address, and phone number (NAP) of each business location.<\/p>\n Otherwise, the business will face a series of problems caused by bad data, including duplicate listings, inconsistent NAP, and inaccurate local citations<\/a>. Not to mention that having a disjointed local presence hurts the business\u2019 reputation among search engines and consumers.<\/p>\n In the United States, there are four major players that disseminate business data online.<\/p>\n Infogroup\u2019s proprietary databases contain information on businesses and consumers in the US and around the world. Their data is accessible through a number of different websites, including infoUSA.com, Salesgenie.com, and onesource.com.<\/p>\n Neustar Localeze distributes data to more than 100 search platforms, mobile apps, and navigation systems, including Yahoo! and Nokia. Data provided by Localeze allows Nokia to provide up-to-date business details to its in-car navigation system.<\/p>\n At 55M+ users it is the leading location-based social network. Users may retrieve details on local businesses, receive recommendations, or check in to locations publicly. With 70M+ recommendations & over 7B check-ins to local businesses.<\/p>\n Factual places an emphasis on providing real-time data to mobile systems. In addition to feeding data to publishers like the Weather Channel and Yelp, Factual helps power Apple products, Bing, Facebook, and Uber. Factual maintains data for more than 100 million local businesses and points of interest in 50 different countries.<\/p>\n Monitoring business citations for inaccuracies and submitting accurate details to aggregators is one of the most important ways local businesses can keep their data clean. Get in touch to find out how Advice Local can help manage online data for your business or the businesses you represent!<\/p>\nThe Role of Data Aggregators in Local Search<\/h2>\n
Meet the Data Aggregators Behind the Local Search Ecosystem<\/h3>\n
1. Infogroup<\/h3>\n
2. Localeze<\/h3>\n
3. Foursquare<\/h3>\n
4. Factual<\/h3>\n
Local Businesses Need to Take Control of Their Data<\/h2>\n
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