{"id":7891,"date":"2017-04-11T11:09:54","date_gmt":"2017-04-11T16:09:54","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=7891"},"modified":"2017-04-11T11:09:54","modified_gmt":"2017-04-11T16:09:54","slug":"googles-categories-local-search","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/googles-categories-local-search\/","title":{"rendered":"A Closer Look at Artificial Intelligence in Google\u2019s Categories for Local Search"},"content":{"rendered":"<p>Now that Google has officially announced plans to <a href=\"https:\/\/www.advicelocal.com\/blog\/adwords-machine-learning-update\/\">incorporate machine learning into AdWords<\/a>, artificial intelligence (AI) will soon make its way into all of Google\u2019s search-related products. In fact, it\u2019s already starting to happen!<\/p>\n<p>When our Senior VP of Technology, GP, heard about Google\u2019s impending machine learning updates, he wanted to check out the validity of these claims for himself. He discovered that Google is <i>already<\/i> using AI to automatically categorize local businesses.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=A+Closer+Look+at+Artificial+Intelligence+in+Google%E2%80%99s+Categories+via+%40Advice_Local&#038;url=https:\/\/www.advicelocal.com\/blog\/googles-categories-local-search\/' target='_blank'>A Closer Look at Artificial Intelligence in Google\u2019s Categories via @Advice_Local<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=A+Closer+Look+at+Artificial+Intelligence+in+Google%E2%80%99s+Categories+via+%40Advice_Local&#038;url=https:\/\/www.advicelocal.com\/blog\/googles-categories-local-search\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<h2>How We Tested This Ourselves<\/h2>\n<p>GP conducted three related Google searches to see what was happening behind the scenes in the source code:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-7893\" src=\"https:\/\/www.advicelocal.com\/images\/Code.png\" alt=\"Google Categories Code for Local Search\" width=\"945\" height=\"170\" \/><\/p>\n<p>He found that all searches (\u201cburger in McKinney,\u201d \u201crestaurant in McKinney,\u201d and \u201cfast food in McKinney\u201d) surfaced an unusual keyword in the code: \u201c<strong>fast food container<\/strong> in McKinney.\u201d Furthermore, searching for \u201cfast food container in McKinney\u201d returned fast food restaurants rather than businesses commercializing containers. Google seems to be creating keywords for categories, as displayed in the screenshot below.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7892\" src=\"https:\/\/www.advicelocal.com\/images\/Categories.png\" alt=\"Google Categories for Local Search\" width=\"340\" height=\"593\" \/><\/p>\n<p>So how do these results demonstrate machine learning at work?<\/p>\n<p>Consider this: why else would restaurants show up in a search for fast food containers? And why would such an uncommon phrase appear in the source code when we searched for \u201cburger in McKinney?\u201d<\/p>\n<p>Most fast-food chain owners wouldn\u2019t think of \u201ccontainer\u201d as a keyword their customers might search for. Advice Local\u2019s discovery implies that Google is automatically assigning these categories \u2014 using machine learning \u2014 rather than the business owner.<\/p>\n<h2>AI Will Teach Google to Understand Predictive User Intent<\/h2>\n<p>In our last article, we talked about <a href=\"https:\/\/www.advicelocal.com\/blog\/adwords-machine-learning-update\/\">how machine learning will help Google accurately target consumers<\/a> based on intent and learn when to ignore, add or change function words. However, AI takes this process a step further by teaching Google to draw bigger conclusions from search context.<\/p>\n<p>For example, a simple search for \u201chotels in McKinney\u201d tips Google off to the fact that you\u2019ll be visiting the area. Artificial intelligence allows Google to make the connection that since you\u2019re booking a hotel in McKinney, you may also need a flight to the area. Soon you\u2019ll see ads for upcoming flights and airlines that fly into Dallas, even though you haven\u2019t searched for \u201cflights to Dallas\u201d quite yet.<\/p>\n<p>Google\u2019s automated categorization of businesses is part of this process. The search engine is essentially teaching itself how to better predict what consumers are looking for. The algorithm will allow Google to refine search results and targeted ads to the point of anticipating consumer needs before they even search for them.<\/p>\n<h2>Keeping Local Businesses Up-to-Date in the Ever-Changing World of Local Search<\/h2>\n<p>Advice Local\u2019s technology team makes a point of maintaining leadership in everything related to local search. We\u2019re constantly on the lookout for changes like this so we can inform our partners and clients about the latest updates in the world of local search.<\/p>\n<p><a href=\"https:\/\/beta.advicelocal.com\/blog\/schedule-a-demo\/\">Contact us<\/a> today to discover how our expertise can help you and your clients dominate local search!<\/p>\n<p><a href=\"https:\/\/beta.advicelocal.com\/blog\/seo-tools\/local-visibility-report\/\"><img decoding=\"async\" class=\"alignnone size-full wp-image-7271\" src=\"https:\/\/www.advicelocal.com\/images\/free-online-visibility-report.png\" alt=\"Free Online Visibility Report\" width=\"700\" height=\"250\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now that Google has officially announced plans to incorporate machine learning into AdWords, artificial intelligence (AI) will soon make its [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":7910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-7891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-realtime"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Look at AI in Google\u2019s Categories for Local Search | Advice Local<\/title>\n<meta name=\"description\" content=\"Find out how Google is already using artificial intelligence to automatically categorize local businesses. 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