{"id":8027,"date":"2017-05-09T04:00:14","date_gmt":"2017-05-09T09:00:14","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=8027"},"modified":"2017-05-09T04:00:14","modified_gmt":"2017-05-09T09:00:14","slug":"multi-location-businesses-store-locator","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/multi-location-businesses-store-locator\/","title":{"rendered":"Why Multi-Location Brands and Businesses Need a Store Locator and Location Landing Pages on Their Website"},"content":{"rendered":"

Near me, Nearby, Closest\u2026these words are becoming increasingly common across the billions of queries on Google every month. Thanks to mobile phones and iPads, we can quickly and easily find things around us when we want or need them. Google searches for \u201clocations near me\u201d are growing rapidly, and so are consumer expectations. The fact is we want instant gratification, even when we are searching. Whether you’re a global brand or a local business, you must deliver on search requests in the moments that matter.<\/p>\n

However, when using these types of keywords consumers are still being directed to locations that do not exist! Perhaps the business has moved, or their listing just plain has the wrong data. If this has happened to you how did you feel? Probably like the 67% of shoppers who say they lose trust in a business when they get lost trying to find it. Since every business wants to build good customer relationships and earn consumer trust, it\u2019s critical to maintain accurate location details and driving directions online. This starts with having a\u00a0consistent online presence and citations across the web<\/a>, but expands to the website of the business or brand, and much more.<\/p>\n

<\/div>\n
\n
Solutions for Multi-Location Businesses and Location Landing Pages by @BernieColeman<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

Unfortunately, this is easier said than done \u2013 especially for multi-location brands managing location data for stores all over the county, state, or country. Managing this data is tedious, time-consuming, and can be a real challenge. Some brands are still using spreadsheets and are having trouble keeping up with all the acquisitions, mergers, and openings and closing of store locations.<\/p>\n

Biggest Challenges for Multi-Location Businesses<\/h2>\n