Click To Tweet<\/a><\/p>\n In the quest for traffic, the success of a business is often tied to methods that put that business up against the toughest of competition in search results, This competition usually consists of businesses with large budgets and the marketing teams that go with them.<\/p>\n Today I\u2019m going beyond the most common methods to drive site traffic and improve local visibility to share a few alternative strategies that can improve traffic \u2013\u00a0and produce results that convert.<\/p>\n This isn\u2019t about fixing 404s and putting 301 redirects in place for the websites you maintain. I\u2019m talking about finding these broken link issues<\/a> that occur on other popular websites, and emailing the site administrator. Popular websites regularly link out to other sites to add credibility. As content is removed or domains are not renewed, these links return errors over time.<\/p>\n Since site owners are usually more concerned with offering new content than they are with auditing older articles, this is a quick way to get a link. You can use tools like Screaming Frog and Check My Links to uncover these broken links.<\/p>\n How many different tools and services do you use daily? What about weekly or monthly? Have you considered that when you write testimonials for others\u2019 products and services, you are helping them and helping yourself at the same time?<\/p>\n Here\u2019s why that\u2019s true: Testimonials are usually featured on the home page, the product pages, and even included on sales pages, so you know they receive a lot of targeted traffic. Most sites will include a link to the website of the person providing the review to show the review is a legitimate one. But even if you don\u2019t receive a direct link, adding your brand name beneath the testimonial will increase exposure and name recognition among other prospective customers.<\/p>\n Start sharing your insightful and honest feelings today and you will increase awareness of the brand along the way.<\/p>\n If you are like me you read a lot of material. I take in something new every day and have opinions about what I\u2019m reading. Sometimes I agree, sometimes I don\u2019t. One of the methods that has worked well for me and many others is to write an article in response to something that has received lots of exposure. This could be an article that went viral, or a hot topic in the news like the recent airline vs. passenger drama. Now imagine all the site and social traffic that others generated by openly discussing the situation. Next time this could be you!<\/p>\n If you can find a popular topic that is receiving many comments and shares, writing a response can help you garner some of this traffic. There are various angles you could take, such as arguing a contrary view, adding more detail to a particular point, or backing up an argument using statistics. You might even find that the original writer will share your post. If you write something really relevant they might even link to it. And yes, this has happened to me.<\/p>\n Here\u2019s another idea: after you write your response article, you then comment on the original writer\u2019s post with a link to your supporting post.<\/p>\n Yes, I\u2019m like you \u2013 constantly creating new content to share around the web<\/a>. This is really important and you need to keep on doing it! However, it\u2019s definitely OK to bring out those oldies but goodies, those articles that were show-stoppers. Revitalizing old content can get the same impact as when originally published, and might achieve an even greater payoff.<\/p>\n To learn which posts are still getting site traffic, take a look at your site analytics. Consider how you can freshen it up by adding a few new resources, tips or links. Adding the extra content makes it likely you can start to rank for additional keywords. Plus, you also get to reach out to your contacts to help promote it as if it were brand new content.<\/p>\n When people see an old post date they often think the content will be less useful. While that may not be accurate, a recent update will reassure readers that they are getting relevant, up-to-date information.<\/p>\n (By the way, this method also works well on older content that isn\u2019t getting traffic anymore. Sometimes giving stagnant content an update will give it a bump in results. It\u2019s possible to take something that fell flat because of timing or other circumstances and give it new life.)<\/em><\/p>\n While strategies like the ones mentioned above will take effort to execute, these targeted methods can lead to increased brand recognition<\/a> and new sales.<\/p>\n The most successful business is always looking for new ways to expand and stand out from the competition. At Advice Local that\u2019s our expertise. Request a demo and find out how our scalable local presence management solution can meet your business needs today.<\/p>\nEmploy These Alternative Strategies to Boost Traffic<\/h2>\n
Uncover Broken Links<\/h3>\n
Here\u2019s the process:<\/h4>\n
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Provide Testimonials for Others<\/h3>\n
Write a Response Article<\/h3>\n
Breathe New Life into Old Content<\/h3>\n
The Unexpected Gets Results<\/h2>\n
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