{"id":8346,"date":"2017-06-06T13:04:40","date_gmt":"2017-06-06T18:04:40","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=8346"},"modified":"2017-06-06T13:04:40","modified_gmt":"2017-06-06T18:04:40","slug":"local-seo-strategies","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/local-seo-strategies\/","title":{"rendered":"Local SEO Strategies for the Little, Independent Guy"},"content":{"rendered":"

Here at CreativeOne<\/a>, we\u2019ve identified how important an agent\u2019s brick and mortar assets can be to Google and how important claiming an agent or advisor\u2019s online assets can be to their organic web traffic.<\/p>\n

Leveling the Local Playing Field<\/h2>\n

The main problem we constantly face is leveling the playing field with larger companies like Morgan Stanley, Vanguard or Edward Jones. While there are marketing benefits to being with a larger company such as those, being an independent agent is an important part of many of our clients\u2019 business models. However, we have learned that through advanced technology and leveraging our vendor tools like Advice Local, we are able to improve website traffic<\/a> by claiming their online assets.<\/p>\n

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Local SEO Strategies for the Little, Independent Guy via @Advice_Local<\/a><\/div>\n

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Here\u2019s How We Helped One of Our Financial Services Clients<\/h3>\n
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  1. We first began by taking the agent\u2019s foundational assets and created custom content and an SEO strategy for their brand.<\/li>\n
  2. We enhanced their content by using optimized keywords, having a consistent blog and active social media profiles, demonstrating their thought leadership and confirming their authority to potential clients.<\/li>\n
  3. We then claimed all of their online assets with the help of Advice Local. From Google to Yellowpages, with their help, we were able to evaluate local listings for consistencies and opportunities. This was an imperative part of the strategy because not only did this help the client\u2019s website and web presence improve in Google\u2019s algorithm, making the client\u2019s website an authority, but it gave the company itself the opportunity to be found by potential leads in places that weren\u2019t claimed prior.<\/li>\n<\/ol>\n

    The Results Are In<\/h3>\n

    We recently did a case study on one of our clients comparing their local SEO before they optimized their website (August 1, 2015-April 30, 2016) to after their website was optimized (May 1, 2016-January 29, 2017). These two separate nine-month groups show perfectly how important it is to optimize your business to local SEO and listing management.<\/p>\n

    We saw significant differences\u00a0between those two periods of time before and after optimization. Here\u2019s the details:<\/p>\n