{"id":8412,"date":"2017-06-09T10:02:53","date_gmt":"2017-06-09T15:02:53","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=8412"},"modified":"2017-06-09T10:02:53","modified_gmt":"2017-06-09T15:02:53","slug":"local-visibility-multi-location-businesses","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/local-visibility-multi-location-businesses\/","title":{"rendered":"Increase the Visibility of Multi-Location Businesses in Search Starting Today"},"content":{"rendered":"<p><a href=\"https:\/\/www.advicelocal.com\/blog\/local-presence-management-brands\/\">Local presence management<\/a> is critical to ensuring multi-location businesses are visible when shoppers turn to Google and other search engines to discover nearby products or locations. Unfortunately, inaccurate location data can spread and corrupt a brand\u2019s online presence in more ways than you can count. And when it comes to local visibility and data issues, businesses with more than one location are also susceptible to a slew of additional challenges.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Increase+the+Visibility+of+Multi-Location+Businesses+in+%23Search+by+%40BernieColeman+%23SEO&#038;url=https:\/\/www.advicelocal.com\/blog\/local-visibility-multi-location-businesses\/' target='_blank'>Increase the Visibility of Multi-Location Businesses in #Search by @BernieColeman #SEO<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Increase+the+Visibility+of+Multi-Location+Businesses+in+%23Search+by+%40BernieColeman+%23SEO&#038;url=https:\/\/www.advicelocal.com\/blog\/local-visibility-multi-location-businesses\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<h2>Knowing These Facts, What is a Multi-Location Business\u00a0to Do?<\/h2>\n<p>First on the list, take action to <a href=\"https:\/\/www.advicelocal.com\/blog\/factors-breed-bad-location-data\/\">ensure a brand\u2019s local presence isn\u2019t being damaged by bad data<\/a>. Common sources of bad data include inconsistent NAP (name, address, and phone number), duplicate and incomplete business listings \u2013\u00a0and let\u2019s not forget those inconsistent listings caused by simply doing business: name changes, mergers, acquisitions, store closures and so on.<\/p>\n<p>Once you\u2019re aware of the issues unique to businesses with multiple locations and stores, you can design and implement a plan to address each one.<\/p>\n<h3>Here\u2019s Just a Few of the Challenges for Multi-Location Businesses<\/h3>\n<ul>\n<li>Maintaining up-to-date business listings for each location<\/li>\n<li>Building and managing individual landing pages for each location<\/li>\n<li>Optimizing each location\u2019s landing page for mobile and desktop search<\/li>\n<\/ul>\n<p>Managing online data for multiple locations can be a difficult balancing act, but there are ways for marketers to make this job a bit easier. For instance, <a href=\"https:\/\/www.advicelocal.com\/blog\/multi-location-businesses-store-locator\/\">having a store locator and location landing pages on the brand\u2019s website<\/a>, along with optimized directory listings across the internet, can significantly improve the local presence online for a multi-location brand.<\/p>\n<h2>Boosting Local Presence Online for Multi-Location Brands and Businesses<\/h2>\n<h3>1. Leverage a Store Locator on the Brand\u2019s Website<\/h3>\n<p><strong>\u00a0<\/strong>Placing a dynamic store locator on the business\u2019 website makes it convenient for customers to search for and find nearby stores. More importantly, mobile shoppers can quickly grab directions to the closest location without ever leaving the brand\u2019s website.<\/p>\n<p>Whether they\u2019re searching at home or on-the-go, a store locator map allows consumers to visualize exactly where the store is in relation to their current location. Whenever a person clicks on a location\u2019s pin, a quality store locator should link to a location landing page that provides more information specific to that location, such as the complete business address, phone number, and store hours.<\/p>\n<p>Multi-location businesses should take advantage of every opportunity to clarify location details and make it as easy as possible for potential customers to get in touch or visit a nearby store. A store locator is a great way to meet these needs.<\/p>\n<h3>2. Create Individual Location Landing Pages<\/h3>\n<p>Having a single location page on the business\u2019 website is simply not an effective way to target local search results. Businesses that do not have landing pages for each store location are missing out on a major opportunity to connect with the shoppers who are actively searching for them online every day.<\/p>\n<p>When evaluating a store locator to use on a brand\u2019s website, I highly recommend you select one with the ability to automatically generate unique landing pages for each location. This will make creating new pages and updating existing ones so much easier.<\/p>\n<p>Whether you create and <a href=\"https:\/\/www.searchenginepeople.com\/blog\/15123-local-landing-pages.html\" target=\"_blank\" rel=\"noopener noreferrer\">optimize location landing pages manually<\/a> or use store locator technology that does so automatically, crafting landing pages with local search in mind is an absolute must. Detailed landing pages drive more visitors to the website plus encourages consumers to visit a physical store location.<\/p>\n<p>The better the landing pages are optimized for local SEO, the more likely that these business locations will appear in proximity searches when a consumer looks up a product or service online.<\/p>\n<p>To help brands get more value out of these local landing pages, ensure each page is customized to include:<\/p>\n<ul>\n<li>Images of the location and location-specific information like the address, manager name, and products sold<\/li>\n<li>Information about store-specific offers, coupons, and events<\/li>\n<li>Customer reviews for the location<\/li>\n<li>Service areas and hours of operation (including any special holiday hours)<\/li>\n<\/ul>\n<p>Additionally, each location page should have its own unique URL and be included in the sitemap so that Google\u2019s crawlers can find and index the content.<\/p>\n<p>Consumers today expect instant access to information when they want it, including store hours and driving directions to the location they\u2019re closest to <em>right now<\/em>. Whether your stores are spread across the city, state, or country, managing local presence for a business with multiple locations is a complicated matter. Location landing pages help meet this need for consumers \u2013\u00a0and boosts brands struggling for greater visibility at a local level.<\/p>\n<h3>3. Optimize Business Listings in Local Directories<\/h3>\n<p>As you know, NAP consistency is one of the factors search engines consider when evaluating the credibility of a business. Google actively rewards businesses that <a href=\"https:\/\/www.advicelocal.com\/blog\/what-is-local-citation\/\">maintain accurate citations<\/a> with better visibility in local search results.<\/p>\n<p>Consumers are also quick to notice consistency, such as when a store\u2019s location details online don\u2019t match reality. In fact, 73% of consumers lose trust in a business with inconsistent location data and if they get lost on their way to the store, 63% of shoppers lose trust.<\/p>\n<p>To avoid frustrating Google and consumers alike, multi-location businesses need to manage and optimize directory listings for each of their locations.<\/p>\n<p>It\u2019s important to make sure each location is <a href=\"https:\/\/www.rocksdigital.com\/how-to-build-citations\/\" target=\"_blank\" rel=\"noopener noreferrer\">listed in local directories<\/a>, but also that the listings are consistent, and remain consistent. Consistency is achieved by monitoring, so ensure you have a monitoring process in place, with a plan for correcting any bad data that crops up.<\/p>\n<p>Exhibiting accurate location data across all citations is absolutely vital to attracting new shoppers and building healthy customer relationships.<\/p>\n<h2>Multi-Location Businesses Need a Multi-Faceted Solution<\/h2>\n<p>Whether you\u2019re marketing a local business with two locations or a global brand with thousands of stores across the country, managing the local presence can be quite complicated, but there is a solution.<\/p>\n<p>Multi-location brands can indeed take control, and it starts today with this free guide!<\/p>\n<p><a href=\"https:\/\/beta.advicelocal.com\/blog\/advice-local-resources\/advice-locator-pages-guide\/\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-7969\" src=\"https:\/\/www.advicelocal.com\/images\/store-locator-guide-ad.jpg\" alt=\"Store Locator and Location Landing Page Guide\" width=\"100%\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Local presence management is critical to ensuring multi-location businesses are visible when shoppers turn to Google and other search engines [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-8412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Increase Visibility of Multi-Location Businesses in Search | Advice Local<\/title>\n<meta name=\"description\" content=\"Local presence management is critical to ensuring multi-location businesses are visible when shoppers turn to search engines. 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