{"id":8636,"date":"2017-08-15T10:18:17","date_gmt":"2017-08-15T15:18:17","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=8636"},"modified":"2017-08-15T10:18:17","modified_gmt":"2017-08-15T15:18:17","slug":"local-business-hours-online","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/local-business-hours-online\/","title":{"rendered":"5 Reasons You Need to List Local Business Hours Online"},"content":{"rendered":"

You already know that businesses need to maintain accurate NAP data<\/a> (name, address, and phone number) online, but have you thought about how additional business details can improve visibility and attract consumers?<\/p>\n

For instance, have you considered why local businesses need to advertise their hours of operation online? That includes listing hours on the business\u2019 website as well as in other local citations<\/a> and business listings.<\/p>\n

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5 Reasons You Need to List Local Business Hours Online via @Advice_Local<\/a><\/div>\n

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The most obvious answer is, \u201cSo customers know when the business is open.\u201d<\/p>\n

While this statement is certainly true, it only scratches the surface of the true benefits. So, let\u2019s take a closer look at the reasons businesses need to make their hours readily available online.<\/p>\n

Why Local Businesses Need to List Their Hours Online<\/h2>\n

1. Show Up in More Search Results<\/h3>\n

Search engines are more likely to trust businesses they can understand. This means Google gives preference to a business that provides detailed, accurate information about its stores online.<\/p>\n

By including hours of operation on its site, a business is providing helpful data to Google that will make it more likely to appear in local search results. Of course, more visibility in search results translates into more traffic in-store and on the web.<\/p>\n

2. Instill Confidence in Customers<\/h3>\n

Would you drive across town to visit a store if you weren\u2019t sure it was open? Probably not \u2013 and, chances are, neither would local consumers.<\/p>\n

If a business displays its open and close times for each day on its website, customers can be perfectly confident in knowing when the business is open. Shoppers are more likely to visit the store if they\u2019re positive it\u2019s open.<\/p>\n

3. Create a Sense of Immediacy<\/h3>\n

Another perk of displaying business hours online is encouraging customers to visit the store sooner than later. Think about it: if someone sees that the store is closing in a few hours, they\u2019re less likely to wait for another day to visit and more likely to do their shopping ASAP.<\/p>\n

Without information on the hours of operation, Google can\u2019t tell customers that the business is \u201cOpen Now\u201d or include it in specific searches for local stores that are currently open. The risk here is that on-the-go mobile shoppers might skip the store if it\u2019s not listed as \u201cOpen Now\u201d on Google.<\/p>\n

4. Specify Holiday Hours<\/h3>\n

Local businesses need to update their website and Google Business Profile (formerly Google My Business) to reflect any seasonal changes to their schedule. After all, what\u2019s the point of having holiday hours at all if no one knows you\u2019re open?<\/p>\n

Customers appreciate businesses that provide the information they need and trust brands that maintain accurate hours of operation online, even during holidays. Plus, listing holiday hours increases the odds of appearing in filtered search results for businesses that are currently open.<\/p>\n

5. Differentiate Multi-Location Business Locations<\/h3>\n

Including detailed information online is especially vital for businesses that have multiple locations. If store locations have different sets of hours, it\u2019s crucial that customers can easily find out which store is open right when they want to go shopping.<\/p>\n

Not only does this make it easy for consumers to choose which location to visit, but it also prevents wasting their time by visiting a closed location when another is open the next town over.<\/p>\n

Is It Time to Update Your Business Listings?<\/h2>\n

Maintaining up-to-date, detailed business listings with hours of operation is just one of the ways businesses can optimize their local presence. For more advice on how to optimize a business\u2019 citations, listings, and online visibility, get in touch with the Advice Local team today!<\/p>\n

\"Free<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

You already know that businesses need to maintain accurate NAP data (name, address, and phone number) online, but have you 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