{"id":8722,"date":"2017-08-30T04:30:13","date_gmt":"2017-08-30T09:30:13","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=8722"},"modified":"2017-08-30T04:30:13","modified_gmt":"2017-08-30T09:30:13","slug":"local-presence-best-practices-practitioners","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/local-presence-best-practices-practitioners\/","title":{"rendered":"Local Presence Management Best Practices: Multiple Practitioners at One Location and Solo Practitioners"},"content":{"rendered":"<p>Consistency, accuracy and clarity are the most important elements of a business\u2019 online data. For practitioners like doctors and lawyers, local presence management can be trickier than it would be for typical local businesses \u2013 especially when multiple practitioners work at a single organization. However, both solo practitioners with a unique address and multiple practitioners who share one location face local presence concerns that are unique to practitioners.<\/p>\n<p>To deal with these extra complications and ensure correct information is displayed in search results, Google Business Profile (formerly Google My Business) has specific guidelines for solo practitioners and organizations with multiple practitioners at one location. Practitioners need to be wary of common issues that lead to <a href=\"https:\/\/www.advicelocal.com\/blog\/what-is-local-citation\/\">inconsistent local citations<\/a>, create bad data, and decrease online visibility for practitioners.<\/p>\n<p>Some of the most common problems for practitioners include:<\/p>\n<ul>\n<li><strong>Duplicate Google Business Profiles<\/strong>\u00a0\u2013 Creating more than one listing for a single location violates Google Business Profile guidelines and can result in account suspension if not corrected.<\/li>\n<li><strong>Complicated Google Business Profile Guidelines<\/strong> \u2013 Google Business Profiles have a unique set of guidelines for practitioners, which makes creating and maintaining these listings more complicated than other types of local businesses.<\/li>\n<li><strong>Discrepancies in How Directories Handle Practitioners<\/strong> \u2013 Not all directories or search engines treat practitioners the same as organizations. It\u2019s important to differentiate practitioners from their organizations to avoid confusing search engines and potential customers.<\/li>\n<li><strong>Submitting Practitioners as Organizations<\/strong> \u2013 A common mistake is misrepresenting a practitioner as an organization when submitting information to data aggregators like Infogroup, Factual, Localeze and Foursquare. This seemingly minor error can quickly snowball into a much bigger problem because these websites are sources for local citations and directories. Inconsistent data can spread across the web and damage a practitioner\u2019s reputation and ranking in search results.<\/li>\n<\/ul>\n<h2>Best Practices for Multiple Practitioners at One Location<\/h2>\n<p>Here are some tips to avoid or resolve the issues listed above for multiple practitioners who operate out of a single location:<\/p>\n<ol>\n<li>The organization should <a href=\"https:\/\/www.advicelocal.com\/blog\/optimize-google-my-business\/\">create a Google Business Profile<\/a>\u00a0for the location, separate from those of the individual practitioners.<\/li>\n<li>The title of each practitioner listing should <i>only<\/i> include the name of the practitioner (and not the name of the organization). For example, a doctor working at an address shared with other practitioners should write his or her listings as: <i>Dr. X, MD<\/i>. However, the doctor should <i>not<\/i> write his or her listing as: <i>ARC Plastic Surgery: Dr X, MD<\/i>.<\/li>\n<li>When submitting business details to data aggregators, submit each practitioner at the location as a separate professional and submit the organization as a business.<\/li>\n<\/ol>\n<h2>Best Practices for Solo Practitioners<\/h2>\n<p>Though solo practitioners face the same problems mentioned above, the solutions are slightly different. Here\u2019s how a solo practitioner can maintain clean, consistent online data:<\/p>\n<ol>\n<li>Create a unique Google Business Profile for the practitioner. The business name can simply be the practitioner\u2019s name and title or the practitioner\u2019s name plus the name of the organization. For example, a doctor could choose between these two acceptable formats:\n<ul>\n<li><i>Dr. X, MD\u00a0<\/i><\/li>\n<li>ARC Plastic Surgery: Dr. X, MD<\/li>\n<\/ul>\n<\/li>\n<li>Ensure the practitioner can be contacted directly at the listed phone number during the stated hours of operation. Always use a real physical address and maintain up-to-date contact information in the listing.<\/li>\n<li>When submitting business information to a website like Infogroup, do so as an individual professional and <i>not<\/i> as a business.<\/li>\n<\/ol>\n<p>Still have questions? We can help! Advice Local works with practitioners to clean up bad data, build a consistent web presence, and increase visibility so local clients can easily connect. Click below to find out more!<\/p>\n<p><a href=\"https:\/\/beta.advicelocal.com\/blog\/schedule-a-demo\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-7271 size-full\" src=\"https:\/\/www.advicelocal.com\/images\/free-online-visibility-report.png\" alt=\"Free Online Visibility Report\" width=\"700\" height=\"250\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consistency, accuracy and clarity are the most important elements of a business\u2019 online data. For practitioners like doctors and lawyers, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":8727,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-listing-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Local Presence Management Best Practices for Practitioners | Advice Local<\/title>\n<meta name=\"description\" content=\"Solo practitioners and multiple practitioners at one location face unique local presence concerns. 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