{"id":8760,"date":"2017-09-12T04:00:14","date_gmt":"2017-09-12T09:00:14","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=8760"},"modified":"2017-09-12T04:00:14","modified_gmt":"2017-09-12T09:00:14","slug":"common-business-listing-issues","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/common-business-listing-issues\/","title":{"rendered":"6 Common Business Listing Issues that Can Damage Local Presence"},"content":{"rendered":"<p>For better or worse, there are plenty of factors that can <a href=\"https:\/\/www.advicelocal.com\/blog\/local-visibility-multi-location-businesses\/\">impact a business\u2019 online visibility<\/a>. How well a business manages its online listings plays a role in determining how often it appears in relevant search results and how many local customers discover the business online.<\/p>\n<p>This means that simply having business listings isn\u2019t enough \u2013 businesses must take the initiative to actively resolve listing issues that can damage local presence.<\/p>\n<h4>Some of the most common problems for local business listings include:<\/h4>\n<ul>\n<li>Incomplete or missing information<\/li>\n<li>Outdated, inaccurate or inconsistent NAP data<\/li>\n<li>Unclaimed or unverified listings<\/li>\n<li>Low-quality visual content<\/li>\n<li>Using a single listing for multiple locations<\/li>\n<\/ul>\n<p>Let\u2019s take a closer look at what causes these issues and how businesses can fix them to protect their local presence.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=6+%23Business+Listing+Issues+that+Damage+Local+Presence+by+%40GetPlacedLocal+%23AdviceLocal&#038;url=https:\/\/www.advicelocal.com\/blog\/common-business-listing-issues\/' target='_blank'>6 #Business Listing Issues that Damage Local Presence by @GetPlacedLocal #AdviceLocal<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=6+%23Business+Listing+Issues+that+Damage+Local+Presence+by+%40GetPlacedLocal+%23AdviceLocal&#038;url=https:\/\/www.advicelocal.com\/blog\/common-business-listing-issues\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<h2>The Most Common Problems with Local Business Listings<\/h2>\n<h3>1. Incomplete Listing Information<\/h3>\n<p>The more information businesses make available online, the more likely potential customers are to visit the website and store location. So, each business listing should be as detailed as possible. Always include the business name, address, and phone number (also known as NAP data), along with other relevant information.<\/p>\n<p>Some directories allow businesses to include additional information, such as driving directions to the store, photos of the building or products, <a href=\"https:\/\/www.advicelocal.com\/blog\/local-business-hours-online\/\">hours of operation<\/a>, and other details a customer might want to know before heading to the store or making a purchase.<\/p>\n<h3>2. Inaccurate NAP Data<\/h3>\n<p>Unfortunately, even if the listing includes NAP data, it\u2019s not always accurate. Whether the business moves, gets a new phone number, or changes its name during a merger or acquisition, there are plenty of ways for NAP data to become outdated.<\/p>\n<p>To keep a business\u2019 NAP data up-to-date across the web and <a href=\"https:\/\/www.advicelocal.com\/blog\/factors-breed-bad-location-data\/\">prevent bad data<\/a> from spreading, business owners should go straight to the source. <a href=\"https:\/\/www.advicelocal.com\/blog\/data-aggregators-local-business\/\">Data aggregators<\/a> like Localeze and Infogroup propagate business data to directories and other websites. So, in addition to submitting updated NAP data to relevant directories, it\u2019s critical to make sure the major aggregators always have accurate, relevant information about the business.<\/p>\n<h3>3. Duplicate Listings<\/h3>\n<p>More data is not always better. In fact, duplicate listings are a huge problem for businesses trying to take control of their local presence management. There should only be one listing per business location in each local business directory.<\/p>\n<p>How do duplicate listings happen in the first place? It might be that the business has changed locations or names and, instead of updating the existing listing, a new listing is erroneously created. Whatever the case, business owners should keep an eye out for duplicates and remove any extra listings they discover.<\/p>\n<h3>4. Low-Quality Visual Content<\/h3>\n<p>Some directories allow businesses to upload images to help customers visualize where the store is located and what the business offers. However, low-quality images can do more harm than good by giving potential customers an unflattering view of the business or product.<\/p>\n<p>For example, consider how a dark, blurry photo of a restaurant would make you feel about eating there. It doesn\u2019t matter how good the food tastes if a low-quality image online causes potential diners to lose their appetite before they even book a reservation.<\/p>\n<p>Instead, the business should highlight popular merchandise or menu options with flattering photography that offers a realistic perspective. The business should also showcase the storefront so people can easily recognize it when they come to the shop or restaurant.<\/p>\n<h3>5. Unclaimed Listings<\/h3>\n<p>Another major issue is failing to claim existing listings that are already published and visible online. That\u2019s right, listings can appear without the business owner even realizing! For instance, Google Business Profile (formerly Google My Business) is often auto-generated by information readily available online \u2013 which means the business owner might not be aware the listing exists.<\/p>\n<p>This is dangerous for several reasons. One of the main risks is that the listing information will be incorrect. Although Google is pretty good at piecing together information to create a listing, it\u2019s not always the most up-to-date data that gets curated and displayed.<\/p>\n<p>Claiming the listing also allows the business owner to add more detail and <a href=\"https:\/\/www.advicelocal.com\/blog\/optimizing-your-business-listings\/\">optimize the business listing<\/a>. For example, with a claimed listing, the business can ensure only flattering photos are displayed and make sure the NAP data is 100% accurate.<\/p>\n<h3>6. A Single Listing for Multiple Locations<\/h3>\n<p><strong>\u00a0<\/strong>For businesses with more than one location, a single listing per directory is not enough. Whether there are two stores or 2,000, multi-location businesses need to have unique listings for each individual location. After all, each location has its own address and contact information that should be easy to find online. Local customers want details about the most convenient store for them to visit \u2013 including NAP, hours, directions and other relevant data.<\/p>\n<p>Many business owners still don\u2019t realize the importance of having a unique listing for each store or location. Individual listings allow <a href=\"https:\/\/www.searchenginepeople.com\/blog\/6-high-impact-ways-enhance-local-business-visibility-online.html\" target=\"_blank\" rel=\"noopener noreferrer\">multi-location businesses to drive web traffic<\/a> to their websites and foot traffic to their physical stores. Additionally, each listing should link to a unique landing page specific to the location.<\/p>\n<h2>Local Presence Management for Businesses that Want to Get Found<\/h2>\n<p>Managing a business\u2019 local presence isn\u2019t easy \u2013 especially for someone who is busy trying to <em>run<\/em> the business, too. If you\u2019d like to hand the local presence reigns over to a team of professionals, get in touch with Advice Local today!<\/p>\n<p><a href=\"https:\/\/beta.advicelocal.com\/blog\/schedule-a-demo\/\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-7283\" src=\"https:\/\/www.advicelocal.com\/images\/local-business-listings-ad.png\" alt=\"Local Business Listing Solution\" width=\"100%\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For better or worse, there are plenty of factors that can impact a business\u2019 online visibility. How well a business [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":8762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-8760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Business Listing Issues That Can Damage Local Presence | Advice Local<\/title>\n<meta name=\"description\" content=\"There are plenty of factors that can impact a business\u2019 online visibility. Here are 6 business listing problems to correct today. Call (214) 310-1356.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.advicelocal.com\/blog\/common-business-listing-issues\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Business Listing Issues That Can Damage Local Presence | Advice Local\" \/>\n<meta property=\"og:description\" content=\"There are plenty of factors that can impact a business\u2019 online visibility. Here are 6 business listing problems to correct today. 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