{"id":8781,"date":"2017-09-19T09:50:26","date_gmt":"2017-09-19T14:50:26","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=8781"},"modified":"2017-09-19T09:50:26","modified_gmt":"2017-09-19T14:50:26","slug":"googles-hawk-update","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/googles-hawk-update\/","title":{"rendered":"Google\u2019s Hawk Update Tackles Visibility Issues Affecting Local Businesses"},"content":{"rendered":"<p>Google\u2019s latest algorithm update is once again shaking up local search results \u2013 and this time it\u2019s great news for local businesses! The new Google Hawk update <i>directly<\/i> affects local SEO and could mean better online visibility for local businesses. More specifically, it\u2019s designed to level the playing field for businesses in close proximity to their competitors.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Google%E2%80%99s+Hawk+Update+Tackles+Visibility+Issues+Affecting+Local+Businesses+via+%40Advice_Local&#038;url=https:\/\/www.advicelocal.com\/blog\/googles-hawk-update\/' target='_blank'>Google\u2019s Hawk Update Tackles Visibility Issues Affecting Local Businesses via @Advice_Local<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Google%E2%80%99s+Hawk+Update+Tackles+Visibility+Issues+Affecting+Local+Businesses+via+%40Advice_Local&#038;url=https:\/\/www.advicelocal.com\/blog\/googles-hawk-update\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p>Let\u2019s take a closer look at what all the fuss is about.<\/p>\n<h2>What is Google\u2019s Hawk Update?<\/h2>\n<p>Hawk is an algorithm update designed to improve the geo-filtering Google uses to surface organic local search results. This means Google is now better at identifying when similar business listings are duplicates that should be ignored and when they\u2019re actually two separate businesses that just happen to be near each other.<\/p>\n<h2>Why Is Hawk Important for Local Businesses?<\/h2>\n<p>Before Hawk, a business\u2019 online visibility could be negatively affected by a similar business with a nearby address. In fact, one business could inadvertently dominate local search results, leaving all nearby competitors off the results page for no good reason.<\/p>\n<p>For example, if two restaurants are on the same street, Google would sometimes mistake the two business listings for a single restaurant with a duplicate listing. Of course, Google doesn\u2019t want to show duplicate listings in search results, which means only one of the two restaurants would appear in local SERPs when diners searched for places to eat.<\/p>\n<h2>Hawk is Google\u2019s Response to Good Intentions Gone Bad<\/h2>\n<p>Allowing one business to fully knock competitors out of search results is obviously not ideal for the businesses or local consumers, so why did Google introduce this filter in the first place?<\/p>\n<p>Originally, the filter was developed to prevent unscrupulous businesses from dominating search results by creating multiple listings. Unfortunately, this backfired and led to some businesses being dropped from local search results altogether.<\/p>\n<p>We already know that Google is serious about tackling <a href=\"https:\/\/www.advicelocal.com\/blog\/duplicate-business-listings\/\">duplicate business listings<\/a>, which is why this Hawk update is so important. The update will allow Google to target and penalize duplicate business listings without harming innocent local businesses in the process.<\/p>\n<p>Hopefully, any local businesses that were affected by the filter <i>before<\/i> Hawk will soon get the boost in local search results they deserve.<\/p>\n<p><a href=\"https:\/\/beta.advicelocal.com\/blog\/schedule-a-demo\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-7265\" src=\"https:\/\/www.advicelocal.com\/images\/lpm-request-a-demo.png\" alt=\"Local Presence Management - Request a Demo\" width=\"700\" height=\"250\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s latest algorithm update is once again shaking up local search results \u2013 and this time it\u2019s great news for [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":8783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-8781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-realtime"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google\u2019s Hawk Update Tackles Visibility Issues | Advice Local<\/title>\n<meta name=\"description\" content=\"Google\u2019s latest algorithm update is once again shaking up local search results. Find out why it\u2019s great news for local businesses! Call (214) 310-1356.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.advicelocal.com\/blog\/googles-hawk-update\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google\u2019s Hawk Update Tackles Visibility Issues | Advice Local\" \/>\n<meta property=\"og:description\" content=\"Google\u2019s latest algorithm update is once again shaking up local search results. Find out why it\u2019s great news for local businesses! Call (214) 310-1356.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.advicelocal.com\/blog\/googles-hawk-update\/\" \/>\n<meta property=\"og:site_name\" content=\"Advice Local\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/advicelocallistings\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-19T14:50:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/09\/Google-Hawk-Update-FB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Justin Liles\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Google\u2019s Hawk Update Tackles Visibility Issues | Advice Local\" \/>\n<meta name=\"twitter:description\" content=\"Google\u2019s latest algorithm update is once again shaking up local search results. 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