{"id":8828,"date":"2017-10-03T04:00:17","date_gmt":"2017-10-03T09:00:17","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=8828"},"modified":"2017-10-03T04:00:17","modified_gmt":"2017-10-03T09:00:17","slug":"citation-quality-for-local-search","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/citation-quality-for-local-search\/","title":{"rendered":"Why Citation Quality is More Important than Quantity for Local Search"},"content":{"rendered":"

For businesses trying to cultivate a strong local presence online, building a collection of quality citations is crucial. Authoritative citations can improve a business\u2019 visibility and help it rise above competitors in search results.<\/p>\n

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Why Citation Quality is More Important than Quantity for #LocalSearch via @Advice_Local<\/a><\/div>\n

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That said, there are plenty of issues caused by getting as many online mentions as possible without worrying about citation quality. In fact, inaccurate or low-quality citations can cause lasting damage to the business\u2019 local presence. So what\u2019s the secret to success? It\u2019s building a range of high-quality citations from authoritative sources.<\/p>\n

Let\u2019s take a closer look at why citation quality<\/i> is much more important than citation quantity<\/i> in the world of local search<\/a>.<\/p>\n

Building More<\/i> Citations Is Not Always Best for Business<\/h2>\n

Quite a few problems can arise when businesses focus on getting more<\/i> \u2013 not better<\/i> \u2013 local citations. Building a ton of citations does spread awareness about the business online, but if the citations are low-quality or inaccurate, they do more harm than good.<\/p>\n

Some of the biggest issues caused by focusing on citation quantity:<\/h3>\n