{"id":8838,"date":"2017-10-05T08:16:24","date_gmt":"2017-10-05T13:16:24","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=8838"},"modified":"2017-10-05T08:16:24","modified_gmt":"2017-10-05T13:16:24","slug":"google-business-listing-website","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/google-business-listing-website\/","title":{"rendered":"Is Google Business Profile Replacing the Local Business Website?"},"content":{"rendered":"<p>Google is heading in a direction where they can provide everything a consumer wants and needs through a Google Business Profile (formerly Google My Business). <em>(Yes, without the consumer ever needing to visit the local business\u2019 website. Eeek!!<\/em> ????<em>)<\/em><\/p>\n<h2>It Starts and Ends with the Google Business Profile<\/h2>\n<p>Let\u2019s look at what a consumer can access from local search results through a Google Business Profile . The consumer can:<\/p>\n<ul>\n<li>Get directions<\/li>\n<li>Call the business<\/li>\n<li>Message the business<\/li>\n<li>Read posts<\/li>\n<li>Visit the website<\/li>\n<li>Ask the community questions (available on mobile only)<\/li>\n<\/ul>\n<p>I certainly don\u2019t love the idea of fewer consumers visiting my website or those of my clients, but there\u2019s not much we can do about it.<\/p>\n<div class=\"cb-advice\"><a href=\"https:\/\/www.advicelocal.com\/how-to-local-citation-audit-guide\/?utm_source=Blog_Banner&#038;utm_medium=Blog_Content_Banner&#038;utm_campaign=Blog_Banner&#038;utm_content=citation_guide_download\"><img loading=\"lazy\" width=\"700\" height=\"250\" src=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/10\/citation-guide-ad.jpg\" class=\"acb-banner-image\" alt=\"Download the Citation Audit Guide Today\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/10\/citation-guide-ad.jpg 700w, https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/10\/citation-guide-ad-300x107.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/div>\n<p>So instead of spending our time trying to stop a train that we can\u2019t even slow down, let\u2019s explore how to leverage it fully for our clients and customers so they are getting the local business traffic they deserve.<\/p>\n<h2>Five Google Business Profile Features that Need Attention ASAP<\/h2>\n<h3>1. Claiming, Creating and Optimizing the Google Business Profile<\/h3>\n<p>The goal is to create a compelling Google Business Profile , so when the businesses you represent show up in the local pack, the consumer is compelled to click on your customer\u2019s business vs. that of the competitor.<\/p>\n<h4>Here are the basics to include in a Google Business Profile :<\/h4>\n<ul>\n<li>Name, address and phone number <em>(800s are a no-no in the GBP listing)<\/em><\/li>\n<li>Business hours and website<\/li>\n<li>Photos <em>(not just the logo but photos of the storefront and inside of business)<\/em><\/li>\n<\/ul>\n<p>I won\u2019t go into detail in this post about optimizing the listing, so here\u2019s a detailed post on <a href=\"https:\/\/www.advicelocal.com\/blog\/how-to-create-google-my-business-listing\/\">creating a Google Business Profile <\/a>\u00a0and here\u2019s one on <a href=\"https:\/\/www.advicelocal.com\/blog\/optimize-google-my-business\/\">claiming and optimizing a Google Business Profile <\/a>. We even have a post on the <a href=\"https:\/\/www.advicelocal.com\/blog\/best-image-sizes-for-google-my-business\/\">best image sizes<\/a> if you need guidance there.<\/p>\n<h3>2. Get More Customer Reviews<\/h3>\n<p>That\u2019s right! I\u2019ve said it before and I\u2019ll say it a million more times. Local businesses need reviews to place higher in search. Reviews indicate trust to search engines and consumers. In fact, a 2016 BrightLocal survey revealed that 84% of people trust online reviews as much as a personal recommendation.<\/p>\n<p>Reviews are so important that Google actually displays within the local pack how many review stars a business has received. As a consumer, would you click on the listing of a one star business? I wouldn\u2019t.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8842\" src=\"https:\/\/www.advicelocal.com\/images\/Google-My-Business-Reviews.png\" alt=\"Google My Business Reviews\" width=\"100%\" \/><\/p>\n<p>Notice how the image above shows a business with only one star, and the \u201c1\u201d in parenthesis next to the stars represents that they only have one review. I\u2019m sure they have at least a few happy customers that would give them a positive review. <em>(If they didn\u2019t they wouldn\u2019t still be in business.)<\/em><\/p>\n<p>Setup an easy process to help your local business customers <a href=\"https:\/\/www.advicelocal.com\/blog\/review-marketing-strategies\/\">get more reviews<\/a> and monitor them, in addition to a process for <a href=\"https:\/\/www.rocksdigital.com\/reputation-management-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">handling negative reviews<\/a>.<\/p>\n<h4>A few ideas to get more local business reviews include:<\/h4>\n<ul>\n<li>Include a review CTA in email receipts<\/li>\n<li>Follow up after service calls with a survey<\/li>\n<li>Integrate buttons, icons and badges on the business website<\/li>\n<\/ul>\n<p>The best way to get more reviews is to make it easier for the customer to give the review. <a href=\"https:\/\/beta.advicelocal.com\/blog\/testimonials\/\">Here\u2019s a review tool<\/a> you can use to see how a local business stacks up review-wise.<\/p>\n<p>If you are already an Advice Local partner, you can monitor, share and report on reviews through our dashboard technology.<\/p>\n<h3>3. Create Google Posts<\/h3>\n<p>Haven\u2019t heard of a Google Post before? You are not alone in this! One of the newer features Google has launched enables businesses to provide customers with offers and information directly from search results.<\/p>\n<p>Once the consumer clicks on the post, the content will display for them to read fully. This feature even includes button options so the business can provide the customer a link to learn more, reserve, sign up, buy or get offer.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8851\" src=\"https:\/\/www.advicelocal.com\/images\/google-my-business-google-post-1.png\" alt=\"Google My Business - Google Post Displayed in Search Results\" width=\"100%\" \/><\/p>\n<p>Above is an example of what a Google Post look likes in desktop search once the consumer clicks from the Google Business Profile .<\/p>\n<p>Posts expire after 7 days, unless it\u2019s an event post; those expire when the event date passes. The Google Post includes sharing icons so the consumer can share the post on their social media or email to themselves or a friend for later reference.<\/p>\n<h4>To get started with Google Posts, here\u2019s what I recommend:<\/h4>\n<ul>\n<li>Have a plan or provide a plan to your local business customers on how to continually fill the pipeline with new Google Posts.<\/li>\n<li>Since they can only be between 100 and 300 words, repurposing existing content into shorter forms is an easy way to meet this need. <em>(Don\u2019t duplicate the content, just the ideas behind it. Rewriting will be necessary.)<\/em><\/li>\n<li>Think of other ways the local business can use the content they are creating for the Google Posts. e.g. an intro to an email newsletter or perhaps as a LinkedIn article <em>(Only places that duplicate content wouldn\u2019t impact the local business or website placement in search results.)<\/em><\/li>\n<\/ul>\n<p>While you may not be able to directly correlate website or local business traffic increase from a Google Post at this point, it\u2019s an excellent way to make a local business listing stand out a bit more in search and map results.<\/p>\n<h3>4. Monitor and Respond on Community Q &amp; A<\/h3>\n<p>Another newer feature to Google is Community Q &amp; A. Only visible on a Google Business Profile in mobile search results, this is an excellent way for local businesses to address common questions like <em>\u201cIs your patio pet-friendly\u201d<\/em> or <em>\u201cWhat time does Happy Hour start?\u201d<\/em><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8839\" src=\"https:\/\/www.advicelocal.com\/images\/google-my-business-community-q-a.png\" alt=\"Google My Business - Community Q &amp; A Feature\" width=\"100%\" \/><\/p>\n<p>Use the business\u2019 frequently asked questions to get the business noticed a bit more in mobile search results. As a consumer, I would definitely select to visit the local business that has an engaged community over one that doesn\u2019t seem to have anyone talking about it.<\/p>\n<p>Keep in mind that the business can\u2019t respond to questions as the business, but must do so as an individual, so it might be best to have a brand ambassador respond or make the response in the business owner\u2019s name.<\/p>\n<h3>5. Make it Easy for Customers to Contact the Business with Google Messaging<\/h3>\n<p>Another feature available to turn on and off through the Google Business Profile dashboard is messaging. When a local business turns Google Messaging on, they are, in essence, making it so consumers can send them a text message directly from search results through their Google Business Profile . This isn\u2019t an email, but an actual text message. The business can then text the consumer back with an answer to their question(s), or address whatever inquiry they may have.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8841\" src=\"https:\/\/www.advicelocal.com\/images\/google-my-business-messaging.png\" alt=\"How to Turn on Google My Business Messaging Feature\" width=\"100%\" \/><\/p>\n<p>If I was looking for a plumber, A\/C or garage door repair service and went to local search results, the business with the best reviews that I could reach easily and first would probably win my business. After hours, I would definitely look to the businesses I could message easily <em>(because after all, that gives the feeling of 24\/7 access)<\/em> and access someone eager to be available to meet my consumer need.<\/p>\n<p>Consumers turn to their mobile devices in micro-moments, and when they have these moments, they want answers immediately. Many of these searches could be emergency situations like needing their car towed or a leaky faucet repaired.<\/p>\n<p>Businesses that turn on messaging need to make sure they have solutions in place to respond in a timely manner and be able to provide a service or solution if necessary.<\/p>\n<h2>Wow! That\u2019s a lot of Google Business Profile Features<\/h2>\n<p>Have you searched for the businesses you represent lately? How many of these Google Business Profile features are you leveraging for them?<\/p>\n<p>I did a test and searched \u201cGarage Door Repair Plano.\u201d Out of the top 10 map listings that surfaced, only two had a Google Post displayed with their listing and none of them had the Google Messaging featured turned on. <em>(I\u2019m glad it\u2019s not 9 p.m. and I have a garage door that won\u2019t close.)<\/em><\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Is+Google+My+%23Business+Listings+Replacing+Websites%3F+%40BernieColeman+asks+on+%23AdviceLocal+%23SEO&#038;url=https:\/\/www.advicelocal.com\/blog\/google-business-listing-website\/' target='_blank'>Is Google My #Business Listings Replacing Websites? @BernieColeman asks on #AdviceLocal #SEO<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Is+Google+My+%23Business+Listings+Replacing+Websites%3F+%40BernieColeman+asks+on+%23AdviceLocal+%23SEO&#038;url=https:\/\/www.advicelocal.com\/blog\/google-business-listing-website\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p>Claiming, optimizing and leveraging a Google Business Profile is one of our many areas of expertise. <a href=\"https:\/\/beta.advicelocal.com\/blog\/schedule-a-demo\/?utm_source=Blog_Internal_Link&#038;utm_medium=Blog_Oct_5_2017&#038;utm_campaign=Blog_Internal_Link&#038;utm_content=request_a_demo\">Request a demo<\/a> and find out how we can start helping you today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is heading in a direction where they can provide everything a consumer wants and needs through a Google Business [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-8838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is the Google My Business Listing Replacing Websites? | Advice Local<\/title>\n<meta name=\"description\" content=\"Google can provide almost everything a consumer needs through a Google My Business listing. Here\u2019s how to leverage that today. Call (214) 310-1356.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.advicelocal.com\/blog\/google-business-listing-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is the Google My Business Listing Replacing Websites? | Advice Local\" \/>\n<meta property=\"og:description\" content=\"Google can provide almost everything a consumer needs through a Google My Business listing. Here\u2019s how to leverage that today. 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