{"id":9462,"date":"2017-12-01T08:30:49","date_gmt":"2017-12-01T14:30:49","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=9462"},"modified":"2017-12-01T08:30:49","modified_gmt":"2017-12-01T14:30:49","slug":"mastering-content-curation-marketing","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/mastering-content-curation-marketing\/","title":{"rendered":"Mastering Content Curation: The Secret Sauce of Content Marketing"},"content":{"rendered":"<p>In my work, I often hear executives say they don\u2019t have time to <a href=\"https:\/\/beta.advicelocal.com\/blog\/blog\/17-creating-content-ideas\/\">create content for their business\u2019 websites<\/a>. They\u2019re already fully occupied with running their businesses and believe, not without cause, that content marketing just takes too much time. That\u2019s one big reason so many hire Advice Local to manage this part of marketing for them.<\/p>\n<div class=\"cb-advice\"><a href=\"https:\/\/www.advicelocal.com\/advice-local-resources\/voice-search-guide\/?utm_source=Blog_Banner&#038;utm_medium=Blog_Content_Banner&#038;utm_campaign=Blog_Banner&#038;utm_content=voice_search_guide_ad_download\"><img loading=\"lazy\" width=\"700\" height=\"250\" src=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2018\/11\/voice-search-guide-ad.png\" class=\"acb-banner-image\" alt=\"Download the Voice Search for Local Businesses, Franchises and Brands Guide [ad]\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2018\/11\/voice-search-guide-ad.png 700w, https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2018\/11\/voice-search-guide-ad-300x107.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/div>\n<p>For some business owners and managers, however, there are good reasons to take the time to work on\u00a0content marketing\u00a0themselves. For instance, they want to experiment with it so they can learn more about their customers\u2019 needs and wants. Or, they want to understand more about the content marketing processes so they can make smarter choices about what to outsource and who to hire. Maybe they\u2019re running a startup and just don\u2019t have the budget to outsource content marketing right now. Whatever the reason, content curation is definitely one way to boost marketing efforts. Let\u2019s explore more on that today.<\/p>\n<h2>What is Content Curation?<\/h2>\n<p>Content curation is the process of collecting, evaluating and commenting on great content that is produced by other people. Don\u2019t make the mistake of thinking its plagiarism. Plagiarism is taking someone else\u2019s work and presenting it as your own. Curation, much like in a museum, is having an eye for excellent work, organizing and interpreting it, giving credit to the creator(s), and presenting it to an audience you believe will appreciate it. Consider these facts:<\/p>\n<ul>\n<li>Content is an important part of\u00a0SEO. <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/08\/22\/five-costly-mistakes-that-sabotage-a-businesss-local-search-presence-and-how-to-fix-them\/\" target=\"_blank\" rel=\"noopener\">Google algorithms prefer quality content over technical tricks<\/a>. Fresh, relevant, quality content is what moves businesses up in search results.<\/li>\n<li>According to <a href=\"http:\/\/blog.scoop.it\/2014\/03\/11\/6-facts-about-content-curation-and-seo-you-may-not-know\/\" target=\"_blank\" rel=\"noopener\">scoop.it<\/a>, 76% of the content that small and medium sized businesses publish is curated, versus just 24% that\u2019s original. Social media curation saves executives between one and three hours per day.<\/li>\n<li>Research shows that 88% of content marketing professionals believe content curation helps them find the time to publish more content. (And that takes us full circle back to my first point about Google \u2014 fresh content matters.)<\/li>\n<\/ul>\n<h3>Five Questions for the New Content Curator<\/h3>\n<p>Once you decide to leverage content curation, there are five questions to help determine the kind of content to curate.<\/p>\n<ol>\n<li>What type of content should I curate \u2014 articles, charts, data, video, other?<\/li>\n<li>What\u00a0topics\u00a0should I focus on \u2014 what are useful criteria for selecting the topics?<\/li>\n<li>Where do I find good content \u2014 which sites or writers?<\/li>\n<li>Where do I present it \u2014 on my website, in social media?<\/li>\n<li>How will I add value to it \u2014 comment, analysis?<\/li>\n<\/ol>\n<h2>Ready to Create a Content Curation Plan?<\/h2>\n<p>Be sure and come back. Next, I will be addressing each of the above questions. I\u2019ll outline how to find and <a href=\"https:\/\/beta.advicelocal.com\/blog\/blog\/local-content-marketing-plan\/\">create good content<\/a>, various ways to present it to an audience(s) and how to add value to curated content to give it a business&#8217; own personal stamp.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Mastering+%23Content+Curation%3A+The+Secret+Sauce+of+Content+%23Marketing+by+%40BernieColeman+%23AdviceLocal&#038;url=https:\/\/www.advicelocal.com\/blog\/mastering-content-curation-marketing\/' target='_blank'>Mastering #Content Curation: The Secret Sauce of Content #Marketing by @BernieColeman #AdviceLocal<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Mastering+%23Content+Curation%3A+The+Secret+Sauce+of+Content+%23Marketing+by+%40BernieColeman+%23AdviceLocal&#038;url=https:\/\/www.advicelocal.com\/blog\/mastering-content-curation-marketing\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p>In the meantime, if you need assistance with your content marketing efforts, we\u2019re here to help. <a href=\"https:\/\/beta.advicelocal.com\/blog\/schedule-a-demo\/\">Learn more today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In my work, I often hear executives say they don\u2019t have time to create content for their business\u2019 websites. They\u2019re [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-9462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mastering Content Curation: The Secret of Content Marketing | Advice Local<\/title>\n<meta name=\"description\" content=\"Learn what content curation is, how it can help local businesses create more content \u2013 and get started creating a plan. 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