{"id":9579,"date":"2018-01-05T10:42:22","date_gmt":"2018-01-05T16:42:22","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=9579"},"modified":"2018-01-05T10:42:22","modified_gmt":"2018-01-05T16:42:22","slug":"googles-got-goods-2018","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/googles-got-goods-2018\/","title":{"rendered":"Google\u2019s Got the Goods \u2013 Points to Ponder Moving into 2018"},"content":{"rendered":"

Did you end 2017 with a bang or a whimper? The struggle for local businesses<\/a> to place in the top spots in local search results is not getting easier, but instead more difficult for most businesses. There are many different reasons for this. A few include:<\/p>\n

    \n
  1. Google is constantly adjusting their algorithms and expectations.<\/li>\n
  2. Local businesses are getting smarter about optimizing for search.<\/li>\n
  3. Gaming local search results is still rampant and new black hat SEO strategies are being developed daily.<\/li>\n<\/ol>\n

    Helping local businesses attract people to their brick-and-mortar locations and websites to convert more prospects into customers is what we do best at Advice Local. We do this in several ways. One of these is producing guides, resources, blogs and infographics to provide necessary education to local business owners and those that offer digital marketing services to local businesses.<\/p>\n

    <\/div>\n
    \n
    #Google\u2019s Got the Goods \u2013 Points to Ponder Moving into 2018 by @BernieColeman #AdviceLocal<\/a><\/div>\n

    Click To Tweet<\/a><\/p>\n

    <\/div>\n<\/div>\n

    We\u2019ve Got the Resources for You<\/h2>\n

    Just a few short weeks ago, we released our newest guide, the\u00a0Epic Guide to Local SEO<\/a>. Shortly thereafter, Google released their updated resource,\u00a0The Search Engine Optimization (SEO) Starter Guide<\/a>. I really need to thank Google for releasing the update right after ours. It\u2019s the perfect companion to our guide.<\/p>\n

    When describing their guide, Google says,\u00a0\u201cIf you own, manage, monetize, or promote online content via Google Search, this guide is meant for you.\u201d<\/em>
    \nHere are a few sections from Google\u2019s guide I want to draw your attention to:<\/p>\n

    It\u2019s All About the Content<\/h3>\n

    Most of the changes Google has been making lately aim to improve their user experience, so this section, \u201cHelp Google (and users) understand your content<\/a>,\u201d which also includes information about structured data markup, is a winning addition. We share information about this in our guide, too.<\/p>\n

    Make Mine Mobile (And Everyone Else\u2019s Too)<\/h3>\n

    The section \u201cMake your site mobile-friendly<\/a>\u201d shares a few pointers to help people understand the differences between devices and also includes links to their other sources to review. I would have expected a bit more info included here since mobile is such a big focus at Google right now. Don\u2019t worry \u2013 we have\u00a0two previously published guides<\/a> focused around mobile to help you out.<\/p>\n

    In the beginning of their guide, Google asks the question,\u00a0\u201cDo you need an SEO expert?\u201d<\/em><\/strong>\u00a0<\/em>This is an excellent question for business owners and marketers alike to consider. Keep this question in mind as you continue reading.<\/p>\n

    Google\u2019s Good for Us \u2013 Or Are They?<\/h2>\n

    2017 was a great year for local business owners. Google made many changes to their algorithms and their tools like Google Analytics and Google Search Console. The Google Business Profile (formerly Google My Business) listing has had multiple updates, tweaks and new feature additions.<\/p>\n

    To move forward successfully in 2018, let\u2019s take a look back at what changed in 2017. Maybe it\u2019s a refresher for you, but others might be exposed to these ideas for the first time . If any of these topics are new to you or you haven\u2019t mastered them, it\u2019s definitely time to hit the books.<\/p>\n

    1. Say What \u2013\u00a0Product Ads in Mobile Search Results?<\/h3>\n

    Google tested a new layout for mobile search results again, this time by placing product ads for local inventory at the top of the page. Yes, this means sponsored products are being displayed above the local 3-pack. Get a glimpse<\/a> of what these ads look like. While you are at it, generate the test search I did and see what results you get.<\/p>\n

    2. Non-HTTPS Websites Display a Warning in Chrome<\/h3>\n

    Have you seen the Google Chrome warning<\/a> \u201cNot Secure\u201d on any websites? This update displays a warning on HTTP websites. Google first announced plans for contributing to \u201ca more secure web\u201d back in September 2016, citing user safety and security as a top priority. For those not familiar with the acronym HTTPS, you\u2019ll also get a quick explanation of what it means.<\/p>\n

    3. What\u2019s Happening with Google Lately?<\/h3>\n

    This article<\/a> published early in the year highlights many changes to (1) the star rating system so results are displayed after only one review, (2) Google Business Profile guidelines for service area and virtual offices, and (3) the introduction of Lists for Google Maps.<\/p>\n

    4. The Ever-Changing Local Pack<\/h3>\n

    In this update, Google removed buttons to visit a local business\u2019 website directly from search results for some verticals, instead replacing them with images from the Google Business Profile listing. The searcher has to visit the business\u2019 GBP listing to find the website, call and directions buttons. Here are the details<\/a> and a few screen grabs.<\/p>\n

    5. Will Machine Learning Shape the Future of Search?<\/h3>\n

    We already know Google is using an artificial intelligence (AI) system known as\u00a0RankBrain\u00a0to serve results that match user intent. But what we couldn\u2019t confirm then is that AI and machine learning will soon play a major role in many of Google\u2019s products, starting with AdWords<\/a> and likely expanding to Google Business Profile and Google Maps.<\/p>\n

    6. Eliminating Fake Listings \u2013 Why You Should Care<\/h3>\n

    Google\u2019s top priority is serving relevant, accurate search results that consumers can trust. When fake local business listings started to appear on Google Business Profile, the search giant went to work putting a process in place to shut them down. Find out here<\/a> why you should care about fake business listings.<\/p>\n

    7. Easily Manage Multiple Google Business Profile Listings<\/h3>\n

    The Googlers have been hard at work rolling out notable changes to the Google Business Profile dashboard. This update introduced a new menu that makes it easier to manage multiple Google Business Profile<\/a>\u00a0accounts at once.<\/p>\n

    8. Answer Community Questions through Google Maps<\/h3>\n

    Community Q & A, now available in the maps listing of a business, is another example of Google\u2019s desire to provide consumers everything they need to make informed decisions right from search results. Consumers can ask questions about a business and others in the community and the business can respond. Businesses should start with adding a few FAQs. Here\u2019s how<\/a>.<\/p>\n

    9. Google\u2019s Hawk Update Tackled Visibility Issues Affecting Local Businesses<\/h3>\n

    The Google Hawk update directly affects local SEO and could mean better online visibility for local businesses. More specifically, it\u2019s designed to level the playing field for businesses in close proximity to their competitors. Take a closer look<\/a> at what all the fuss is about.<\/p>\n

    10. Is Google Business Profile the New Face of Local Businesses?<\/h3>\n

    Google is heading in a direction where they can provide everything a consumer wants and needs through a Google Business Profile listing. Here you\u2019ll learn about reviews and consumer trust, Google Posts, and a bit about Google Community Q &A, but the section I really want you to pay attention to is Google Messaging. This feature enables users to text a business through the GBP listing. Get the low-down here<\/a>.<\/p>\n

    11. Get Started with Google Posts Now<\/h3>\n

    To fully capitalize on Google Posts, it is important to understand what Google Posts is and how it can be used most effectively. This post walks you through in detail how to put up a Google Post, what to feature in a post and how to integrate CTAs. Get into it right here<\/a>.<\/p>\n

    Above only highlights a few of the many changes Google made in 2017. If you followed what I suggested at the very beginning of 2017, in this article, \u201cHow to Future-Proof an SEO Strategy Against Google Algorithm Updates<\/a>,\u201d all of the above updates likely had little or no impact on the businesses you represent. It will be interesting to look back at this article at the beginning of next year and see how much more these things have changed.<\/p>\n

    Back to the Earlier Question…<\/h2>\n

    According to Google, the definition of an \u201cSEO expert\u201d is: An SEO (search engine optimization) expert is someone trained to improve your visibility on search engines.<\/p>\n

    My question for you is: Do you need a local search expert?<\/em><\/strong> What about an entire team of them?
    \n<\/em><\/strong>
    \nRe-read Google\u2019s definition from above and add these sentences: This expert understands the impact local visibility can have on a business\u2019 success. They leverage Google Business Profile and Bing optimization, directory listings, data aggregators, GPS mapping, review sites and local-focused content creation to build trust, attract local consumers and place businesses higher in search results.<\/p>\n

    If this expanded definition connected with you, perhaps we\u2019re your perfect partner solution.\u00a0Request a demo today\u00a0and find out!<\/p>\n

    \"Local<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Did you end 2017 with a bang or a whimper? The struggle for local businesses to place in the top […]<\/p>\n","protected":false},"author":3,"featured_media":9580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-9579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-realtime"],"yoast_head":"\nGoogle\u2019s Got the Goods \u2013 Points to Ponder Moving into 2018 | Advice Local<\/title>\n<meta name=\"description\" content=\"The struggle for local businesses to place in the top spots in local search results is real. 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