Click To Tweet<\/a><\/p>\n This is why today I wanted to talk with you about Google Business Profile<\/a>. I\u2019m even going to get more specific and talk about the business description exclusively.<\/p>\n Before we get into the Google Business Profile (GBP) description, let me give you the backstory. In 2016, Google detached the Google Business Profile from the Google+ profile. This meant the comprehensive description businesses once had, which could include links, bullets and other features within their Google Business Profile, was gone. The previous business descriptions stayed connected to the business\u2019 Google+ page, but were no longer an option in the Google Business Profile.<\/p>\n Well, it\u2019s almost two years later and the business description is back in the Google Business Profile listing. It\u2019s not connected to Google+, but businesses can now once again share about their products and services within their Google listing. Keep reading on how to craft these descriptions to meet Google\u2019s guidelines.<\/p>\n That\u2019s right \u2013\u00a0there are only 750 characters, with spaces, for the business to write a description that engages and converts. Include any special recognitions, awards and keywords, but use of them sparingly is a no brainer. Make sure the content is written well, follows Google E-A-T Guidelines and isn\u2019t a sales pitch, but rather a short description about the business.<\/p>\n I know \u2013 it made me want to cry, too. Before the detachment, businesses could link to products and service pages, the About page and so much more. This isn\u2019t the case now, so businesses will need to get a bit creative. Talking about products and services in the description is a must, and make it compelling enough to encourage a click-through to the website to visit that product page.<\/p>\n I\u2019m not 100% sure if this approval process is manual or AI based. I would guess that a smart bot spiders the content for signs that the guidelines for the description are not being broken, then flags those in question for a manual review.<\/p>\n Nope, you cannot put an offer or discount in your Google Business Profile description<\/a>. In fact, you wouldn\u2019t want to anyway. These items would change from time to time and are not considered evergreen. If you want to include an offer in your Google map listing, use a Google Post<\/a>.<\/p>\n While today I am speaking specifically to the business description within the listing, the entire listing needs to be optimized to include the correct category, images, etc. Even putting some questions and answers within the Google Q & A feature<\/a> within the listing is a must.<\/p>\n Now that we have talked about what to include and what not to include within the listing, here\u2019s how you can make the necessary updates.<\/p>\n Open the business you wish to edit within the Google Business Profile, then click \u201cInfo.\u201d<\/p>\n Once in the \u201cInfo\u201d tab, scroll down to the section that says \u201cAdd business description\u201d and click the pencil.<\/p>\n Once you click the pencil, a box will appear for you to add in the business description. At this point, you simply paste in the business description from the document it was created in and click \u201cApply.\u201d<\/p>\n \u00a0<\/strong>The description does allow for paragraph formatting, so definitely include formatting to make it easier to read. Here is an example of our description pasted in.<\/p>\n Wait three days and check the Google Business Profile listing within Google to see if the description is published. If it isn\u2019t approved, definitely double check and make sure you have followed the Google Business Profile guidelines.<\/p>\n While this post is long, the process is pretty simple to update one Google Business Profile listing. Writing optimized Google Business Profile descriptions<\/a> and updating multiple listings can be tricky and time consuming.<\/p>\n This is where the Advice Local comes in. We have an entire time of local search experts that can update all the Google Business Profile listings for the businesses you represent in a snap. Request a demo<\/a> to learn more today.<\/p>\nThe Google Business Profile Description is Back<\/h2>\n
What You Need to Know About the Google Business Profile Description<\/h2>\n
1. Businesses can\u2019t get too wordy.<\/h3>\n
2. Links are not allowed.<\/h3>\n
3. Google takes 3 days to review\/approve the listing at this point.<\/h3>\n
4. No gimmicks, keyword stuffing or sales pitches allowed.<\/h3>\n
5. Optimize the entire Google Business Profile.<\/h3>\n
How to Add a Google Business Profile Description to a Listing<\/h2>\n
1. Access the GBP listing you wish to edit.<\/h3>\n
![\"How](\"https:\/\/beta.advicelocal.com\/blog\/images\/google-my-business-description.png\")
<\/p>\n2. It\u2019s time to add the description.<\/h3>\n
![\"Adding](\"https:\/\/beta.advicelocal.com\/blog\/images\/add-google-my-business-description.png\")
<\/p>\n3. Get to pasting.<\/h3>\n
![\"Google](\"https:\/\/beta.advicelocal.com\/blog\/images\/google-my-business-description-add.png\")
<\/p>\n4. How does it look?<\/h3>\n
![\"Advice](\"https:\/\/beta.advicelocal.com\/blog\/images\/advice-local-gmb-business-description.png\")
<\/p>\n5. The wait is on.<\/h3>\n
Our Google Business Profile Team is Here to Help<\/h2>\n
![\"Epic](\"https:\/\/beta.advicelocal.com\/blog\/images\/epic-guide-local-SEO-download-cta.png\")
<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"