In today’s world of hyperconnectivity and information on demand, owning a business’ local presence has never been more important. For digital agencies that run local clients’ search marketing, everything from a business website to listing management services must be accessible and adjustable in real-time.
In reality, any company that neglects this aspect of local marketing is unfortunately subject to the whims of Google, listing platforms, reviewers and bad data. Let’s examine why agencies should focus resources on owning local presence, and how Advice Local can help you achieve it.
Why Owning Local Presence Is Crucial for Local Businesses
If you represent a marketing agency, one of the first principles you likely instill in your clients is the importance of owning and controlling their local presence. There are several reasons for this requirement.
Accuracy and Consistency
Owning local listings and social media profiles ensures that the business information remains accurate and consistent. And consistent NAP (name, address and phone number) data is critical for building trust with consumers – and for local SEO.
Brand Image Control
When a business owns its online platforms, it can control its branding and messaging. The projected image will align with the company’s values and goals, and positively influence consumer perception.
Owning a local presence allows businesses to engage with their customers through reviews, comments and social media interactions, improving brand loyalty and providing valuable feedback.
Flexibility and Responsiveness
The flexibility to quickly adapt to changes helps your local clients respond to business and industry shifts. From rebranding or changing addresses to circulating up-to-the-minute information, you need to control a local network.
The Consequences of Not Controlling A Business’ Local Presence
Without question, local presence matters to local businesses. Sadly, we regularly hear from agency partners forced to spend valuable time regaining lost ownership of a client’s Google Business Profile, Bing Places, Yelp and other listings. Here’s just a few of the downsides of not owning a local presence.
- Inaccurate data across multiple listings offers a poor user experience and potential SEO penalties.
- Brands suffer reputational damage if they can’t respond to reviews and customer feedback.
- Local businesses will likely lose sales if their local presence appears static and unresponsive.
- Third parties could claim listings and misrepresent the brand using incorrect information or false claims.
How Our Agency Partners Help Local Businesses Own Their Local Presence
As you can see, local presence ownership is simply a must for local businesses. But for an agency, claiming and managing an entire local network is a challenge – and here’s where Advice Local can help.
Our partner dashboard gives you access to a substantial network of data aggregators, directories and other sites, including our business listings sales tool. All the credentials for the listings we create are available in the partner dashboard (and can be downloaded via export).
For your security, we are never required to be the only admin of an account – you control access to a business’ Google Business Profile through your login, and access can be removed at any time.
In brief, we help your business clients to own their local presence – and put your agency in charge through our dashboard solution.
Professional Local Presence Management Tools for Agencies
The Advice Local partner dashboard contains the tools you need to help your local business clients succeed. If you want to take control of local presence management, Advice Local is here to help. And to try our partner dashboard, request a demo now or call (214) 310-1356.