Many agencies offer listing management services, but how they package them affects how much revenue they bring in. Some agencies bundle them into a local SEO package. Others sell them as an add-on or a standalone service. So should listing management be part of your SEO package, or will it earn more on its own?
Add Recurring Revenue With Listing Management
Listing management gives agencies another recurring service to sell alongside SEO, web development and content marketing. For a business to maintain trust and visibility, listings need consistent monitoring and updates. This gives clients a good reason to keep paying each month. By partnering with a listing management company, you can raise the monthly value of an account without taking on additional fulfillment.
Include Business Listing Management in Local SEO
Bundling listing management with local SEO is a natural fit, as both services help businesses appear in local search. Agencies can make their packages more appealing by building a more complete offer that incorporates Google Business Profile work, website content and data analytics.
A bundled approach lets clients purchase a single service, which can make the offer easier to explain to anyone unfamiliar with the benefits of listing management. This model works well for agencies that already sell local SEO services and want something to increase the value of the offer.
Offer Listing Services as an Add-On
An add-on model works well for agencies that want to sell listing services without making changes to existing packages. Clients already signed up for SEO or website services can add listing management when they need it, keeping their current SEO service as-is.
Providing listing management as an add-on can appeal to established accounts that are satisfied with their current services. With a working relationship in place, account managers can check in and discuss listing issues that may be directly affecting SEO results. This provides an opportunity to increase revenue with minimal set-up or running costs.
Sell a Standalone Listing Management Service
Some businesses need listing management without the commitment of a full SEO package. A standalone service allows agencies to reach these clients and bring in recurring revenue with an affordable product. Offering listing management on its own can also help an agency stand out from competitors with more limited packages.
With white-label local listing management the service carries the agency’s branding, so clients will see the agency as their provider from the start. That makes it easier to introduce local SEO and other digital services as the relationship grows.
Protect Your Margins With Scalable Fulfillment
How much an agency actually earns from any of these models is heavily influenced by fulfillment. When an agency attempts to update directories by hand, monitor listing data and create reports for each client, it can quickly eat up time and cut into margins. White-label fulfillment solves this problem as it allows agencies to build client relationships, set their own pricing, add personal branding and scale efficiently, while leaving listing distribution, management and reporting to their listing management partner.
Turn Listing Reports Into Sales Opportunities
With fulfillment handled, agencies can put more of their attention on finding new clients. Listing visibility reports help by flagging businesses with missing or incomplete listings. Advice Local has a white-label listings sales tool for this purpose, delivering branded citation reports to prospective clients. These reports are the perfect entry point for agencies to pitch listing management, whether as a standalone service, an add-on, or within an SEO package.
Access Listing Management Services for Agencies
Advice Local provides local listing management services for agencies and local marketers. We distribute your clients’ data to leading directories, data aggregators, voice and GPS platforms. To learn more, call (214) 310-1356 or request a demo.
