Clients who invest in listing management services want to know how their local presence is changing, and with automated reports, agencies can show them precise metrics. From the first snapshot through each month of ongoing management, Advice Local’s reporting clearly demonstrates the value of the service. Here’s a closer look at what effective listing reports should include.
Establish a Baseline for Listing Management
Advice Local’s reporting starts with the Baseline Report. This captures what a client’s local presence looks like when an agency first takes on their listings. The Baseline Report covers a lot of ground, including listing presence, directory coverage, data aggregator status, mapping sources, and whether the business name, address and phone number are consistent from one platform to the next.
This report also makes it easier to see what needs work first. Agencies can immediately identify missing listings, outdated details and gaps in directory coverage, proving the value they can deliver right from the start. With this information on record, both the agency and the client have a defined starting point to compare against in future reports.
Use Monthly Listing Reports to Track Local Visibility
The Monthly Progress Report builds on the baseline with a fresh look at the client’s listings every month. Each new report shows how the business appears across major local platforms, directories, data aggregators and mapping sources. With a score and status for each, agencies and their clients can quickly compare current results with the baseline.
Reports work for a quick scan or a full breakdown into specific listing platforms, such as Foursquare, ChatGPT, Google Business Profile and Siri. The Visibility Score is the big-picture metric many clients will focus on. It averages the scores across the main platforms, taking into account whether each profile is claimed, active, and showing consistent business information.
Show the Value of Ongoing Listing Management
Monthly reports clearly illustrate the importance of ongoing management for business listings. After the Baseline Report has identified missing or inaccurate listings across directories and local platforms, Advice Local gets to work correcting that data and distributing it. Each new report will show where things stand as these changes take effect.
Know that effective listing management can never be a one-time submission. Once those corrections are in place, keeping them accurate takes regular attention. This is because over the weeks and months things can and do change – public edits introduce errors, phone numbers are added or changed, and duplicate listings can pop up. Receiving steady high scores shows that ongoing management is working, and the baseline on every report is a reminder of what the listings looked like before management began.
Scale Client Reporting With Automated Reports
The last piece is how these reports actually get made. For most agencies, building listing reports by hand for multiple clients isn’t the best use of time. Automated reporting solves that by pulling the same listing data for every account each month.
Advice Local also offers white-label reporting, so agencies can present that data under their own brand. The software handles the listing management and reporting on the back end, and clients only see the agency’s name. That gives agencies of all sizes a way to offer listing management without building a platform from scratch. Agencies looking to roll out the service to their clients can see partner pricing for listing management.
Access Listing Management and Reporting for Agencies
Advice Local provides listing management, directory submissions and automated reporting for agencies and local marketers. We provide high-quality tools to help your clients increase search visibility and local discovery. For more information, call (214) 310-1356 or request a demo today.
