Last week we talked about growing a business’ presence with GPS accelerators. This week we’re focusing on voice search readiness and its role in our data amplifier network.
The Voice Search Expansion Continues
Just over a decade since its launch on Google and Siri, voice search has gone from a novelty to a mainstay in our lives. Increasing numbers of virtual home assistants, in-car navigation systems and mobile devices all employ voice search, and usage has steadily increased.
We’ve been talking about this technology for years at Advice Local, and have actively encouraged our agency partners to utilize voice search optimization. And with estimates suggesting that over 135 million U.S. users will use voice search at least once a month in 2022, your clients will have undoubtedly seen its benefits.
While many think of voice search solely as a research tool, that’s only part of the story. Even if consumers used assistants only for some initial business investigation purposes, it would still merit optimization efforts.
In practice, consumers are using voice search to find store locations, leave reviews, make purchases and more. Around 33.2 million U.S. shoppers are expected to use voice commands to add a product to a cart this year – and you can expect this number to keep on rising.
Getting Local Business Voice Search-Ready
In recent weeks we’ve been discussing our data amplifier network and the benefits of distributing business data across a wide selection of data aggregators, accelerators and enhancers. By distributing local business data to our network, you are essentially helping your local business clients get found via voice search more often than would otherwise be possible.
Voice Search Assistants Listing Distribution Helps Reach
- Google Assistant – Integrate your phone, smart speaker, car, watch and more for a connected, personalized experience.
- Bixby – Control your Samsung devices with voice commands. Use Bixby to find products, locate businesses and more.
- Siri – Siri is integrated into all Apple devices, enabling users to search for businesses, set reminders and much more.
- Alexa – One of the best-known voice assistants, Amazon’s Alexa lets you create a tailored smart home experience.
- Cortana – Search the internet, find products and services, and increase productivity with this virtual assistant from Microsoft.
As you may know, Siri, Alexa and other assistants pull information from multiple platforms. For example, Alexa uses business data from Yelp and similar platforms. Siri also uses Yelp and other listings services to deliver reviews for restaurants and other providers. Cortana gets its business data from Bing Places, and so on.
We syndicate business data to the data sources these voice assistants trust the most. When aligned with voice search optimization, data submission to the most prominent sources helps a business be more accessible to voice search users.
Get Found in Voice Search With Advice Local
Want to know how well a client’s business is getting found on voice assistants? Take our Voice Search Readiness Test and find out now. To get complete access to our data amplifier network, request a demo now by calling (214) 310-1356.