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Are National Brands Betting on Local Digital Marketing for 2013?

Well, I saw this post and it proposes interestingly that mobile marketing, local blogs and online business reviews as the top digital tactics to be added for 2013 and state that for 2012 the top most used tactics were SEO, social media and facebook…

That being said, is it possible that the “new” tactics are to be “added” to the already existing ones?