Category: realtime

6 Key Google Announcements You Don’t Want to Miss and More

October 20th, 2022 by

Remember last week? We shared local holiday marketing strategies to help your local business clients reach consumers this year. Well, seems we’re not the only ones suggesting that traditional “holiday shopping seasons” might be a thing of the past. As Kelly Tyko at Axios points out, the big brands like Amazon, Walmart and Best Buy are starting their sales earlier and earlier. Amazon’s Prime Day might have kickstarted the trend, […Read More]

Is Google’s Latest Map Update a Move to Attract Gen Z?

August 5th, 2022 by

Last week we discussed hyperlocal search and the need for local businesses to consider user-generated content (UGC), as Gen Z seems to value it the most. Is Google Adapting Maps to Compete With TikTok and Instagram? Google Maps’ latest update integrates 3D aerial views and provides cycling directions using crowd-sourced data from others. There’s also a social component that will notify designated friends when the user leaves or arrives at […Read More]

Why Businesses Need to Embrace Hyperlocal Search

July 28th, 2022 by

Last week we looked at the closing down of the Google Business Profile (formerly Google My Business). Today we’re focusing on social media platforms and their impact on local search. Social Media Platforms Are Attracting More Local Searches Over this past week we’ve been seeing a trend in local marketing – and that is social media and local search. It’s become increasingly clear that platforms like Instagram and TikTok are […Read More]

The GMB App Is Gone – Now Edit GBPs in Search or Maps

July 21st, 2022 by

Last week we discussed Foursquare and their data syndication delays. This week we’re looking at the news that the Google My Business app has been shut down. Google Has Retired the Google My Business App Today we report sad news – the Google My Business App is no longer available. Yes, we all knew it was coming but we hoped it couldn’t be true! However, when a user clicks to […Read More]

Justifications Are Appearing in Google Maps, Images & More

June 2nd, 2022 by

Last week we discussed important research regarding “near me” search queries. Today we’ve got a Google update, along with some digital marketing insights you may have missed. Google Maps Sees Justifications Rolled Out for Local Businesses We’re starting with justifications this week. Over on Search Engine Roundtable, Barry Schwartz reported on the addition of justifications to the Google Maps mobile interface and app. A quick reminder – justifications are snippets […Read More]

Everything You May Have Missed From Google I/O 2022

May 19th, 2022 by

Last week we talked about how citations can help businesses achieve multiple Google listings. This week we’re turning our attention to the recent Google I/O conference, and all the latest updates from this year’s event. Google’s Biggest Announcements From I/O 2022 With Google I/O this past week, we wanted to bring you some of the most important announcements and reveals for those that missed watching it. Photos & Near Me […Read More]

How Local Businesses Can Respond to Google’s Vicinity Update

March 24th, 2022 by

Last week we looked into how listing management works. This week we’re following up with a Google algorithm update that is still causing aggravation for many local businesses. The Google Vicinity Update and Its Impact on Local Businesses You’ve probably noticed Google’s recent efforts to clean up spam in the local pack. One of these algorithm updates that targeted Google Business Profile (GBP) spam – the Vicinity Update – was […Read More]

Google Maps Is Now Featuring Updates From Customers

February 3rd, 2022 by

Last week we detailed how to manage multiple Google Business Profiles (formerly Google My Business) from a single dashboard. Today we’ll look at monitoring these listings and, in particular, a user-generated content update that is getting featured in search. Customers Can Get Content Featured on a Google Business Profile in Maps This week we want to highlight a feature of the Google Business Profile (GBP) that’s been stirring up some […Read More]

The Top 10 Local Search Topics of 2021 From Advice Local

December 29th, 2021 by

As we approach the end of 2021, it’s time to once again highlight the most popular content published on Advice Local throughout the year. You might not be too surprised to find that many of this year’s popular blog posts are tied to Google EAT (expertise, authoritativeness and trustworthiness) and the Google Business Profile (formerly Google My Business). As the 2021 Local Search Ranking Factors article from earlier this month […Read More]

2021 Local Search Ranking Factors – Applying Them in 2022

December 16th, 2021 by

Last week, we looked at the disastrous effects of a poorly optimized Google Business Profile. This week, we’re switching focus to the 2021 Local Search Ranking Factors report – an industry survey developed by David Mihm originally in 2008. 2021 Local Search Ranking Factors If you’re unfamiliar with the Local Search Ranking Factors report, each year local search experts are surveyed for their thoughts on SEO rankings and conversions. We […Read More]