Category: realtime

Google AdWords Update Suggests Machine Learning Will Shape the Future of Search

March 29th, 2017 by

From recent updates to the local pack to the introduction of lists for Google Maps, Google is always looking for ways to improve search results. The latest weapon of choice is machine learning with Google Adwords as the victim. We already know Google is using an artificial intelligence (AI) system known as RankBrain to serve results that match user intent. But what we couldn’t confirm until recently is that AI […Read More]

Google Shifts Once More: The Ever-Changing Local Pack

March 16th, 2017 by

Is there another change coming to the local pack? It seems the Googlers are at it again. Can you future-proof a business from Google Algorithm updates? Historically, consumers could search for a product or service and within the local pack the top results would appear with a call, directions, and sometimes website button. However, it seems at this time that across multiple verticals the buttons have been replaced with a […Read More]

What’s Happening with Google Lately? How These Changes Can Impact Local Businesses

February 28th, 2017 by

Google has certainly been busy lately! That’s exactly why we published this article about future-proofing your SEO strategy against Google updates. Over the past month, marketers and consumers alike have noticed a number of interesting changes to some of the search giant’s core products and features. Since many of the updates affect online visibility for local businesses, we thought it would be helpful to provide a quick glimpse into what’s […Read More]

Google Means Business When It Comes to Non-HTTPS Websites

February 21st, 2017 by

Have you seen the Google Chrome warning “Not Secure” on any websites you’ve visited lately? This update displays a warning in the URL of HTTP websites. Google first announced plans for contributing to “a more secure web” back in September, citing user safety and security as a top priority. For those not familiar with the acronym HTTPS, here’s a quick explanation of what it means. #Google Means Business When It […Read More]

Making the Most of the Mobile Experience [eBook]

January 31st, 2017 by

The rise of mobile is not exactly what you’d call a dry, abstract subject. With so many of us living the mobile experience every day we clearly know it as a vital and exciting subject. We observe mobile use by family, co-workers, fellow shoppers and people in general getting from their point A to point B, with an on-average “connection to the web time” of about 3 hours daily. (Nomophobia? […Read More]

Apple App Store Update Turns Customer Reviews into Two-Way Conversations

January 26th, 2017 by

In a move that benefits developers, businesses, and consumers alike, Apple will soon allow app developers to respond to customer reviews on the App Store. This welcome update (available in iOS 10.3) will make it possible for app creators and owners to publicly reply to user reviews, which are visible to anyone considering downloading the app. App creators will be able to chime in to address unfair reviews, clear up […Read More]

Google Shakes Things Up: Testing Product Ads in Mobile Search Results

January 23rd, 2017 by

It seems Google is testing a new layout for mobile search results again. This time placing product ads for local inventory at the top of the page. Yes, this means sponsored products are being displayed above the local 3-pack. The ads are almost mistakable for the local pack, since the products appear next to a map and are not clearly labeled as sponsored content. Mike Blumenthal originally spotted this and […Read More]

The Advice Local Year-End Roundup of Top 10 Posts

December 29th, 2016 by

With all the changes search engines make – it feels like almost daily sometimes – there is one thing that remains true throughout, and our CEO, Bernadette Coleman says it best: “The simple fact is businesses that cannot be found in local search results cannot be found by consumers.” Mobile and local are now so intertwined, they are almost one and the same. If you are not mobile-first, mobile-ready and […Read More]

The New Year’s Resolutions Local Business Owners Need to Make Today

December 27th, 2016 by

So you’ve been busy this year and haven’t made those New Year’s resolutions yet? Don’t worry, I have you covered! The post-holiday season is the perfect time to start fresh by re-evaluating marketing strategy, forming new good habits, and kicking bad SEO practices to the curb. Nothing makes me happier than to see a small, local business succeed, so here are my top six New Year’s resolutions to help do […Read More]

Holiday Marketing Do’s and Don’ts: Are Your Favorite SEO Tactics Naughty or Nice?

December 20th, 2016 by

The simple fact is we all want to make Google happy. With search engines continuously updating their algorithms and preferences, this can be a challenge. As these updates occur, so do changes in what defines good and bad SEO tactics. #SEO Do’s and Don’ts! Get Your #Business on Google’s Nice List Click To Tweet Keep reading to find out if your go-to SEO tactics are enough to keep you on […Read More]