Category: realtime

How Local Businesses Can Respond to Google’s Vicinity Update

March 24th, 2022 by

Last week we looked into how listing management works. This week we’re following up with a Google algorithm update that is still causing aggravation for many local businesses. The Google Vicinity Update and Its Impact on Local Businesses You’ve probably noticed Google’s recent efforts to clean up spam in the local pack. One of these algorithm updates that targeted Google Business Profile (GBP) spam – the Vicinity Update – was […Read More]

Google Maps Is Now Featuring Updates From Customers

February 3rd, 2022 by

Last week we detailed how to manage multiple Google Business Profiles (formerly Google My Business) from a single dashboard. Today we’ll look at monitoring these listings and, in particular, a user-generated content update that is getting featured in search. Customers Can Get Content Featured on a Google Business Profile in Maps This week we want to highlight a feature of the Google Business Profile (GBP) that’s been stirring up some […Read More]

The Top 10 Local Search Topics of 2021 From Advice Local

December 29th, 2021 by

As we approach the end of 2021, it’s time to once again highlight the most popular content published on Advice Local throughout the year. You might not be too surprised to find that many of this year’s popular blog posts are tied to Google EAT (expertise, authoritativeness and trustworthiness) and the Google Business Profile (formerly Google My Business). As the 2021 Local Search Ranking Factors article from earlier this month […Read More]

2021 Local Search Ranking Factors – Applying Them in 2022

December 16th, 2021 by

Last week, we looked at the disastrous effects of a poorly optimized Google Business Profile. This week, we’re switching focus to the 2021 Local Search Ranking Factors report – an industry survey developed by David Mihm originally in 2008. 2021 Local Search Ranking Factors If you’re unfamiliar with the Local Search Ranking Factors report, each year local search experts are surveyed for their thoughts on SEO rankings and conversions. We […Read More]

Google Rolls Out Several Updates, Including Changes to GMB

June 29th, 2021 by

It’s been an interesting month in the world of Google. At the beginning of June Google rolled out a Core Update. And along with that announcement, shared that another update will be rolling out in July. Google’s Page Experience Update that has had SEOs and web developers working diligently to improve the Core Web Vitals scores started rolling on June 15. Google said it’s rolling out slowly and will continue […Read More]

Snowmageddon Doesn’t Slow Down Google & Bing

February 22nd, 2021 by

While snowmageddon was happening all around us in Texas last week, Google continued to keep the changes coming. Rolling out now is Google My Business Messaging for desktop. In the past, businesses that elected to get messages from customers could access them through the Google My Business (GMB) mobile app. Google My Business Messaging Now Available on Desktop As you know, consumers hunger for convenience. GMB messaging is another example […Read More]

Advice Local’s 2020 Year in Review – What Did You Accomplish?

January 25th, 2021 by

What are you doing in 2021 to better help your local business clients? We accomplished a lot at Advice Local in 2020 to make it easier for our agency & local marketing partners to help their clients get found in Google Maps and organic search. Advice Local’s 2020 Year in Review Today we would like to do a 2020 Year in Review with you. 1. Breakthrough Voice Profile Technology Is […Read More]

Advice Local’s Top 10 Local Search Topics & Tools of 2020

December 30th, 2020 by

As we all look forward to 2020 finally coming to an end, let’s take a look back at some of Advice Local’s most popular blog posts. As you prepare to take your clients into 2021, refresh your memory with some of the tips and information from the past year that people found the most interesting. Hot Local Search Topics From 2020 1. Mastering the Bing Places Dashboard and Business Listing […Read More]

Get the Secrets to Increasing a Business’ Online Authority

December 22nd, 2020 by

While most businesses have heard of Google’s E-A-T (expertise, authoritativeness and trustworthiness), they may not know how to apply it effectively to their content marketing efforts. This is exactly why we created our newest download, Applying E-A-T to a Google My Business Listing. The first step is to understand that E-A-T is not one thing. E-A-T is three individual components that work together as one. Individually developing each component – expertise, […Read More]

Apple Maps Gets an Upgrade – We Have You Covered

November 24th, 2020 by

Apple Maps is stepping up their game. As you may recall at the beginning of September, I talked with you about Apple Maps adding reviews for businesses. Since that time those in the digital marketing industry have been speculating about what Apple will be doing next to improve their maps experience. In this community we share a common concern – how is Apple Maps going to impact local businesses? Last week […Read More]