Category: realtime

The Advice Local Year-End Roundup of Top 10 Posts

December 29th, 2016 by

With all the changes search engines make – it feels like almost daily sometimes – there is one thing that remains true throughout, and our CEO, Bernadette Coleman says it best: “The simple fact is businesses that cannot be found in local search results cannot be found by consumers.” Mobile and local are now so intertwined, they are almost one and the same. If you are not mobile-first, mobile-ready and […Read More]

The New Year’s Resolutions Local Business Owners Need to Make Today

December 27th, 2016 by

So you’ve been busy this year and haven’t made those New Year’s resolutions yet? Don’t worry, I have you covered! The post-holiday season is the perfect time to start fresh by re-evaluating marketing strategy, forming new good habits, and kicking bad SEO practices to the curb. Nothing makes me happier than to see a small, local business succeed, so here are my top six New Year’s resolutions to help do […Read More]

Holiday Marketing Do’s and Don’ts: Are Your Favorite SEO Tactics Naughty or Nice?

December 20th, 2016 by

The simple fact is we all want to make Google happy. With search engines continuously updating their algorithms and preferences, this can be a challenge. As these updates occur, so do changes in what defines good and bad SEO tactics. #SEO Do’s and Don’ts! Get Your #Business on Google’s Nice List Click To Tweet Keep reading to find out if your go-to SEO tactics are enough to keep you on […Read More]

Create a Local Buzz with a Branded Holiday Hashtag Campaign

December 13th, 2016 by

Local business marketing is about connecting with current and prospective customers where they like to frequent, which usually means social media. By participating in existing hashtag conversations, businesses and brands can reach this coveted audience. Social media is as much a part of the holiday season as eggnog and ugly sweater selfies. People want to share the fun things they do and the bargains they find with their circle of […Read More]

Google Testing Messaging Feature That Adds Chat to Search Results

November 29th, 2016 by

Google is testing a new messaging feature that allows customers to chat directly with the businesses they find in search results. When viewing local listings in Google Search or Maps, customers will see a new ‘Message’ button on the listing for businesses participating in the pilot program. Customers can then click to connect with the business via text message or Google’s Allo app. For now, this feature is only available […Read More]

Updated Google My Business Dashboard Sorts Listings By Status

November 22nd, 2016 by

Last week one of our team members was working in the Google My Business Dashboard and noticed a change that makes our work easier. We thought you’d like to hear more about it and explore how it can help you manage your own Google My Business listings. The updated dashboard allows users to quickly locate listings based on their current status. Under Account Summary, listings are organized by whether they’re published, not published, […Read More]

Yes, Local Businesses Can Leverage the Last Minute To Celebrate Small Business Saturday

November 18th, 2016 by

Small Business Saturday is right around the corner! Are you one of those marketers or small business owners that plans to do something each year to participate, but waits until the last minute? Don’t worry; it’s never too late to leverage an annual event like this. Keep reading for 6 quick ways to get more exposure for local business on Small Business Saturday. Celebrate Small Business Saturday Nov. 26. Click […Read More]

What Google’s Advanced Verification Means for Plumbers & Locksmiths

November 8th, 2016 by

In an effort to reduce fraudulent local business listings, Google recently announced an advanced verification process for plumbers and locksmiths in the Greater San Diego area. All plumbing and locksmith professionals will have to apply for advanced verification whether they are currently verified or not. Affected businesses have until November 10 to complete the advanced verification – which takes about two weeks to process – or they will be removed from […Read More]

Special Announcement: Advice Mobile “Branded Mobile Apps Made Easy”

September 2nd, 2016 by

As I’ve mentioned before, being CEO has its perks, and today is one of those days. We have officially finalized the acquisition of Scanther Mobile, a mobile app maker based out of Austin, Texas. Along with acquiring this innovative mobile app technology, the co-founders (and brothers) EJ Archuleta and Austin Archuleta will be joining the Advice Local team. Scanther, which is being rebranded as Advice Mobile, will be available as […Read More]

Amazon’s St. Patrick’s Day Cookie Cutter Marketing Gimmick? 5 Takeaways for Brands

August 3rd, 2016 by

So I was surfing Facebook just like I do every day and what did I run across? An Amazon social media post advertising a St. Patrick’s Day promotion. Instantly it struck me as odd, so I gave it a closer look. First, was Amazon really advertising about St. Patrick’s Day in August and second, does that pot o’ gold look like a phallic symbol? Why yes; yes it does! And […Read More]