Category: realtime

Voice Search Is Hot and So Is Our Newest Algorithm – The Voice Search Readiness Score

November 13th, 2018 by

Being a CEO has its perks, and one of those is getting to share product announcements and exciting company news – and today, a new algorithm we have integrated within our local presence management solution – the Voice Search Readiness Algorithm. And Yes, Our Voice Search Readiness Algorithm Is the First of Its Kind We help local businesses get found online, so the reason for creating this score is pretty clear! […Read More]

Reaching the Impatient Consumer Through SERPs, Listings and GMB – the Topic on Everyone’s Mind

November 9th, 2018 by

The digital era has come with many benefits. From easier ways to connect with people around the world, to getting anything delivered to your doorstep with just a click, consumers are now used to receiving what they want, when they want it and just the way they want it. Have you noticed that delivery dates keep getting shorter? That’s because this new type of consumer is impatient, just a bit! […Read More]

Is Too Local Really a Thing? The Latest on Local, Mobile, Content and GMB

November 2nd, 2018 by

Have I ever told you just how important optimizing and maintaining a business listing is? Just a couple of days ago, a few users began noticing that Google My Business listings for certain service area businesses didn’t appear to have a saved address. What now?! Turns out, Google’s guidelines were updated to incorporate the following statements: “You can no longer set your service area as a distance around your business. […Read More]

How to Build Brand Loyalty With Humility, Google My Business and Maybe Some Help from Yelp!?

October 26th, 2018 by

What makes someone the best? Well, being the best goes beyond just saying you are the best. Actions speak louder than words, and in this case it couldn’t be more true. The determination of “best” will come from customers and engaged users. And the concept of best has a quantifiable payoff: brand loyalty. But before we get into earning the title of “best,” I want to tell you about an exciting change […Read More]

Do We Just Say Goodbye Google+ or Good Riddance, Too?

October 12th, 2018 by

All things must come to an end – especially the ones that aren’t so loved. It seems that Google+ is doomed. The technology giant made an announcement earlier this week, sentencing the struggling platform to a fate that no network wishes to embrace. In a little less than a year, the consumer-facing Google+ will be no more. According to Google, “while our engineering teams have put a lot of effort […Read More]

Changes This Week Impact Mobile, Voice, GMB and… Even Commutes!

October 5th, 2018 by

While this week wasn’t full of as many surprises as usual, Google still managed to roll out a few new features that will impact voice search, mobile devices, your commute, domains, and even Google My Business. But before we get into all the changes around the web this week, I would like to share a little success with you. Last week, I attended one of my all time favorite marketing […Read More]

An Award-Winning Strategy Courtesy of a Pest: Dallas-Fort Worth Lice Treatment Resource Center Case Study

October 4th, 2018 by

The struggle for parents to conquer head lice issues is real around the world, and one Dallas-Fort Worth company is taking head lice on head first. Our team at Advice Local was excited to take on the challenge – and we won an award for it along the way. The integrated campaign we are going to outline below was awarded Internet Marketing Association’s Impact Award 2018 for Best Integrated Campaign […Read More]

Is the Face of Search as We Know It Changing Forever?

September 28th, 2018 by

Google Celebrates 20 Years by Changing the Face of Search!? As Google celebrates 20 years of search this week, let’s all take a moment and thank them. True, their frequent changes can make our work more of a challenge, shall we say – but what would we all be doing without them? Would marketers, agencies, SEOs, and so on do this work we love to do if Google hadn’t decided to […Read More]

Personalization Is Always in Style… No Matter What Google Says

September 21st, 2018 by

Are You Making Personalization a Priority? It seems Google has admitted to CNBC that they use very little personalization in search results. They said personalizing wasn’t delivering users the information they were seeking. This was shared on Search Engine Land: “Outside of a searcher’s location or immediate context from a prior search, Google doesn’t personalize the search results.” Personalization Is Always in Style… No Matter What #Google Says #SEO #DigitalMarketing […Read More]

Google Is Focused on Local – Are You?

September 14th, 2018 by

It’s All About Local – And That’s Not Just Because Google Says So We live in a local-driven world, I’m sure you haven’t let that slip your mind. Google knows it, which is why they are focused on serving local results; just like consumers are focused on eating and shopping locally (for the most part.) I mentioned before that “near me” searches are up by 900%. I think it is […Read More]