Category: realtime

Google Means Business When It Comes to Non-HTTPS Websites

February 21st, 2017 by

Have you seen the Google Chrome warning “Not Secure” on any websites you’ve visited lately? This update displays a warning in the URL of HTTP websites. Google first announced plans for contributing to “a more secure web” back in September, citing user safety and security as a top priority. For those not familiar with the acronym HTTPS, here’s a quick explanation of what it means. #Google Means Business When It […Read More]

Announcing Our New eBook: Making the Most of the Mobile Experience

January 31st, 2017 by

The rise of mobile is not exactly what you’d call a dry, abstract subject. With so many of us living the mobile experience every day we clearly know it as a vital and exciting subject. We observe mobile use by family, co-workers, fellow shoppers and people in general getting from their point A to point B, with an on-average “connection to the web time” of about 3 hours daily. (Nomophobia? […Read More]

Apple App Store Update Turns Customer Reviews into Two-Way Conversations

January 26th, 2017 by

In a move that benefits developers, businesses, and consumers alike, Apple will soon allow app developers to respond to customer reviews on the App Store. This welcome update (available in iOS 10.3) will make it possible for app creators and owners to publicly reply to user reviews, which are visible to anyone considering downloading the app. App creators will be able to chime in to address unfair reviews, clear up […Read More]

Google Shakes Things Up: Testing Product Ads in Mobile Search Results

January 23rd, 2017 by

It seems Google is testing a new layout for mobile search results again. This time placing product ads for local inventory at the top of the page. Yes, this means sponsored products are being displayed above the local 3-pack. The ads are almost mistakable for the local pack, since the products appear next to a map and are not clearly labeled as sponsored content. Mike Blumenthal originally spotted this and […Read More]

The Advice Local Year-End Roundup of Top 10 Posts

December 29th, 2016 by

With all the changes search engines make – it feels like almost daily sometimes – there is one thing that remains true throughout, and our CEO, Bernadette Coleman says it best: “The simple fact is businesses that cannot be found in local search results cannot be found by consumers.” Mobile and local are now so intertwined, they are almost one and the same. If you are not mobile-first, mobile-ready and […Read More]

The New Year’s Resolutions Local Business Owners Need to Make Today

December 27th, 2016 by

So you’ve been busy this year and haven’t made those New Year’s resolutions yet? Don’t worry, I have you covered! The post-holiday season is the perfect time to start fresh by re-evaluating marketing strategy, forming new good habits, and kicking bad SEO practices to the curb. Nothing makes me happier than to see a small, local business succeed, so here are my top six New Year’s resolutions to help do […Read More]

Holiday Marketing Do’s and Don’ts: Are Your Favorite SEO Tactics Naughty or Nice?

December 20th, 2016 by

The simple fact is we all want to make Google happy. With search engines continuously updating their algorithms and preferences, this can be a challenge. As these updates occur, so do changes in what defines good and bad SEO tactics. #SEO Do’s and Don’ts! Get Your #Business on Google’s Nice List Click To Tweet Keep reading to find out if your go-to SEO tactics are enough to keep you on […Read More]

Create a Local Buzz with a Branded Holiday Hashtag Campaign

December 13th, 2016 by

Local business marketing is about connecting with current and prospective customers where they like to frequent, which usually means social media. By participating in existing hashtag conversations, businesses and brands can reach this coveted audience. Social media is as much a part of the holiday season as eggnog and ugly sweater selfies. People want to share the fun things they do and the bargains they find with their circle of […Read More]

Google Testing Messaging Feature That Adds Chat to Search Results

November 29th, 2016 by

Google is testing a new messaging feature that allows customers to chat directly with the businesses they find in search results. When viewing local listings in Google Search or Maps, customers will see a new ‘Message’ button on the listing for businesses participating in the pilot program. Customers can then click to connect with the business via text message or Google’s Allo app. For now, this feature is only available […Read More]

Updated Google My Business Dashboard Sorts Listings By Status

November 22nd, 2016 by

Last week one of our team members was working in the Google My Business Dashboard and noticed a change that makes our work easier. We thought you’d like to hear more about it and explore how it can help you manage your own Google My Business listings. The updated dashboard allows users to quickly locate listings based on their current status. Under Account Summary, listings are organized by whether they’re published, not published, […Read More]