2022 was another big year for local marketing, with plenty of new updates, insights and strategies to discuss. As always, a lot was happening within the Google ecosystem, but we also saw innovations across the wider local search marketing sphere. Each year at Advice Local we highlight the most popular blog posts and draw attention to some content you may have missed. So, let’s start our roundup of the year with the post that gained the most traffic in 2022.
10 Most Popular Local Search Posts of 2022
1. Google Business Profile Features You Can’t Get Elsewhere
You probably won’t be too surprised by the topic of our most popular blog post of the year – the Google Business Profile (GBP). An optimized GBP remains one of the most effective ways to improve search visibility and grab an all-important local pack position. In 2022 Google made some significant updates to the service, and Advice Local was on the scene with the product features you need to succeed.
2. Best Practices for Writing Business Listing Descriptions
Business listing descriptions can be one of the most challenging parts of creating a profile – and this point was highlighted by our runner-up for the most popular article. In this post, we offered some best practices for crafting engaging business descriptions, from building a keyword list to demonstrating credibility.
3. The Value of Near Me Search Optimization in 2023
2022 saw a lot of discussion around the topic of “near me” searches in Google. The late 2021 Google Vicinity update led to some sites losing local pack placements after a crackdown on business name spam. But was this the end of “near me” search optimization? In this article, we looked at why hyperlocal optimization still matters.
4. Google Maps Is Now Featuring Updates From Customers
During the early part of the year, agencies and local marketers began to pay attention to a Maps update from Google. An “Updates from customers” feature allowed users to submit their own business photos along with a message. This post focused on the need for close business listing management, as Google looked to roll out additional user-generated content features.
5. Mapping Apps & Navigation Solutions You Can’t Ignore
This blog post looked at one of the core aspects of search visibility for local businesses – mapping apps and in-dash navigation solutions. Along with outlining the importance of a mapping and GPS navigation strategy, we listed our top picks for the best mapping apps your clients should be listed on.
6. Is “Near Me” Search Optimization Effective in 2022?
A second “near me” search optimization article in our top 10 highlights the interest in hyperlocal search in 2022. This blog post offered a strategy for your business clients who lost search visibility from Google’s updates, and showed why relevance, proximity and prominence are so important.
7. A Refresher on Data Aggregators & Why Businesses Need Them
Citations are still a cornerstone of local search marketing, and this doesn’t look likely to change. However, any approach to citation building needs to focus on data accuracy and distribution to quality listings platforms. In this post from February 2022 we looked at data aggregators – platforms that distribute business data to hundreds of relevant sites.
8. A Google Business Profile Roundup, Including Dispelling a GBP Myth
Straightforward GBP errors consistently prevent quality businesses from achieving significant local pack visibility. We used this particular post to address a couple of GBP myths and mistakes that we have noticed, including a common link-building mistake that keeps reappearing.
9. Justifications Are Appearing in Google Maps, Images & More
In this article from June, we covered two GBP topics to improve search visibility. The first update was Google’s addition of justifications for Maps mobile, which included business categories and review snippets. The second key update demonstrated the importance of adding images to a GBP.
10. These Key Factors Can Influence the Local Pack in Many Ways
The big three ranking factors made up a key local search theme of 2022. These factors are relevance, proximity and prominence, and in this blog post we detailed how they influence local presence – and why they matter to local businesses.
Honorable Mentions Go to These Local Search Articles
These additional popular articles that our readers loved deserve an honorable mention!
How to Improve a Website’s Placement With the Right Content
This article was published back in 2019, but it’s just as relevant today. The post shows the right way to create content to improve a website’s placement.
Why Business Listings Are Essential for Local Businesses
Why do we keep returning to the subject of business listings? To be brief, their importance should never be underestimated. This post demonstrated why business listings are so essential – and which platforms are most crucial.
How to Run a Google Business Profile Audit & Why It Matters
Auditing a Google Business Profile usually highlights opportunities to enhance a listing. Back in November of 2022 we outlined an auditing method for agencies and local marketers to use with their clients’ profiles.
Our Most Popular Local Search Post (Published in 2015)
How to Submit a Business Listing to Foursquare
This post deserves a mention because it was published in 2015 – yet still managed to win over the most visited article of 2022. Follow the step-by-step guide to submitting a business listing to Foursquare.
A Popular Local Search Post Published in 2021
2021 Local Search Ranking Factors – Applying Them in 2022
This local search ranking post (published at the end of 2021) is second runner-up in 2022 over all the other topics for traffic. Interestingly, an article on the Local Ranking Factors made the top 10 last year, receiving the most traffic in 2021.
Most Visited Product Page
Enhanced GBP Tool for Agencies
Our Enhanced GBP Tool was a big success in 2022, with agencies loving the GBP Sync, GBP Auto-Rejection, Google Authority Score and Profile Insights features. Try it for yourself and see how easy it is to optimize a GBP listing.
Most Visited Resource
Applying E-A-T to a Google My Business Listing
Google EAT was as relevant as ever in 2022, and we were pleased to provide a leading resource on the subject. Our downloadable content showed how to apply Google EAT to a GBP listing for an improved Google authority score.
That brings our most popular local search content of 2022 to a close. If you’re looking for our prediction on the big theme for 2023, the safest bet is with the Google Business Profile. Continuing the theme of 2022, the GBP will surely be at the forefront of local search marketing for the upcoming year.
Level Up Your Local Marketing Strategies in 2023
2023 will be another busy year at Advice Local with new digital marketing insights and strategies. If you want to offer the best services to your local business clients, make sure to stay tuned to our local marketing blog.