The Googlers have been hard at work in recent months, rolling out several notable changes to the Google Business Profile (formerly Google My Business) dashboard. We’ve already discussed how Google is making it harder for bad actors to dupe consumers with fraudulent business listings and touched on changes to Google Business Profile guidelines for service-area businesses.
The most recent update introduces a new menu that makes it easier to manage multiple Google Business Profile accounts at once.
Situated on the left-hand side of the listing view, the menu gives business owners direct access to listing information, insights, reviews, photos, and user management. It also allows users to easily switch between business accounts and manage multiple listings from one place.
This update is the latest of Google’s ongoing efforts to create a simpler, streamlined Google Business Profile interface. The search engine giant is expected continue releasing updates that support this goal and make it simpler to manage multiple business listings from the dashboard.
Tweaks to Google Business Profile Photo Management
Another recent upgrade involves the photo section of the Google Business Profile dashboard, which now displays individual views along with how long the photo has been posted. Plus, Google seems to be integrating its machine learning algorithm to automatically categorize images. Businesses can now organize their photos by date or popularity.
Local Businesses Need to Take Control of Their GBP Listings
Local businesses can take charge of local presence online by managing their online listings (including Google Business Profile and local directory listings), monitoring customer reviews, and ensuring their NAP data (name, address, and phone number) are consistent across the web.
If the business you represent doesn’t have a Google Business Profile yet, you should take these steps to create one for each business location. You may find that an unclaimed listing already exists, in which case you should claim and optimize the business listing.
If you want a hand in managing your business listings or any aspect of your business’ local presence, request a demo to find out how Advice Local can help!