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Daison Lyken
Senior Vice President of Marketing

As Senior Vice President of Marketing, Daison develops & implements strategy and programs across all lines of business, and he brings experience in sales, communications and marketing.

Daison ran the first marketing department at BBB Serving Dallas and Northeast Texas, delivering marketing strategies, brand positioning, new product development, and advertising & digital marketing.

He also helped rehab a dormant marketing department at Texas Ballet Theater, leading to increased brand awareness with the incorporation of digital products, including interactive web services and social media.

He holds a BA in Mass Communications from Grambling State University but no, he wasn’t a member of that fantastic marching band. (What’s up with that, Daison?)

Daison enjoys volunteering and currently serves as Executive Vice Chair of Marketing for Feed the Mind. He’s also working on a master’s degree.

Away from work you’ll find Daison deciding how to spend family time. Theater performance, grab a movie, or how about a BBQ at the lake? And just how loud should they cheer at Globe Life Park?