Category: Blog

Authoritativeness & Its Importance to a Google My Business Listing

October 20th, 2020 by

A few weeks back we talked about E-A-T, but more specifically about expertise, which is represented by the “E” in E-A-T. Today we are going to explore authoritativeness, so let’s start by defining it. What Is Authoritativeness? Authoritativeness is defined as: The quality of possessing authority. The quality of trustworthiness and reliability. When Google added E-A-T to their Search Quality Rater Guidelines, they didn’t give local marketers a definition – […Read More]

It’s Time to Plan Seasonal Local Marketing Campaigns

October 13th, 2020 by

The holiday season is right around the corner. If you haven’t already started planning seasonal local marketing campaigns for your clients you need to get busy. You can guarantee their competitors have already gotten to work. And in response to this fact, today we’re going to give you some steps to get you started and help you outline a plan. Along the way, we share some tips and tools we […Read More]

Our Google My Business Tool Lets You Add Questions & Answers

October 6th, 2020 by

Managing a Google My Business (GMB) listing is no joke. It takes effort, a plan and when possible, a tool. This is exactly why we added a GMB tool to our product suite. Add Google My Business Questions & Answers With Our GMB Tool I’m so excited to share this with you – a new feature was added to our Enhanced GMB Tool. Through our tool, you can now add Questions […Read More]

How Local Businesses Can Demonstrate Expertise Online

September 29th, 2020 by

Last time you were here, I discussed Google My Business attributes and how adding attributes can help Google understand more about the business – and help consumers too. I’m still on the topic of Google, but now let’s discuss expertise. So, I know you’ve heard about Google’s E-A-T (Expertise, Authoritativeness and Trustworthiness), but most likely you consider them as a whole. They do in fact work together, and all three are […Read More]

Adding Google My Business Attributes to Small Business Listings

September 23rd, 2020 by

An optimized Google My Business listing on Google is essential, and we all know it. It’s important that every element within a Google My Business (GMB) listing is complete. If you haven’t personally optimized a GMB listing for a local business, you definitely need  to learn how. We talk about Google My Business a lot at Advice Local… and there’s an important reason we do it. It’s simple – they dominate […Read More]

Voice Presence Is a Must – We Have the Technology and the How-To

August 28th, 2020 by

Voice search is more important than ever. Statista estimates that more than 8 billion voice assistants will be in use by 2023. Question – do your small business and brand clients have a voice presence? At Advice Local, we take helping our agency and local marketing partners very seriously. What worked yesterday to help a local business or brand get found simply may not work today. This is why it’s […Read More]

How to Add Markup Voice Assistants Love to a Local Business Website

August 21st, 2020 by

Over the last month or so we have talked quite a bit about voice search and creating conversational voice apps. There is a big reason for this. Voice search isn’t going away and voice assistants are here to stay as well. And getting a local business found by voice assistants is not getting easier. At Advice Local, we are dedicated to helping local businesses get found. That’s why today we […Read More]

The Perks of a Premium Judy’s Book Listing

July 31st, 2020 by

It came to my attention a few weeks ago that our partners are not fully aware of an important benefit for the businesses they list in Advice Local’s listing management solution. As you may know, we own Judy’s Book – and this powerful directory helps businesses to get found around the web. Judy’s Book Is a Premium Directory With Premium Listing Features Today I’m going to dig into each of the […Read More]

Google My Business Management Just Got Easier

July 24th, 2020 by

At Advice Local, we’re all about our partners, we’re all about local search and we are definitely all about Google My Business (GMB). And why are we all about Google My Business? We’re glad you asked, let’s get to it! Google Owns Search Engine Market Share It’s simple – Google controls the web. According to Statista, as of April 2020 Google had 86.02% of the market share. While this number […Read More]

First-Class Conversational Voice App Technology Is Now Available

July 10th, 2020 by

Our partners are our priority at Advice Local, and our newest technology, Voice Apps for Businesses, was created especially for them and the businesses they represent. Creating a conversational voice app makes it easy to provide the most important information about local businesses on devices supported by Google Assistant and Amazon’s Alexa. That’s right – we’re talking about Google Home and Amazon Echo. Whether the voice search user is on-the-go, […Read More]