Voice Search Is as Relevant as Ever in 2022 – Are You Making It Count?

Last time we gave you our top 10 New Year’s resolutions that local marketers should apply for a prosperous 2022. Now, with the year in full swing, it’s time to check back in with voice search and see how much it still matters. The Importance of Voice Search Optimization in 2022 It’s been awhile since we’ve talked about voice search. You might conclude that it isn’t too important anymore, but […Read More]

Top 10 New Year’s Resolutions for Digital Marketers

We ended 2021 by sharing the most popular local search blogs published on Advice Local during the year. We like to jumpstart the new year with tips to help you, our agency partners, local marketers and friends achieve their business goals for the coming year. Join us in starting 2022 with 10 resolutions for digital marketers. 10 New Year’s Resolutions to Get Behind for a Prosperous 2022 Let’s examine these […Read More]

The Top 10 Local Search Topics of 2021 From Advice Local

As we approach the end of 2021, it’s time to once again highlight the most popular content published on Advice Local throughout the year. You might not be too surprised to find that many of this year’s popular blog posts are tied to Google EAT (expertise, authoritativeness and trustworthiness) and the Google Business Profile (formerly Google My Business). As the 2021 Local Search Ranking Factors article from earlier this month […Read More]

2021 Local Search Ranking Factors – Applying Them in 2022

Last week, we looked at the disastrous effects of a poorly optimized Google Business Profile. This week, we’re switching focus to the 2021 Local Search Ranking Factors report – an industry survey developed by David Mihm originally in 2008. 2021 Local Search Ranking Factors If you’re unfamiliar with the Local Search Ranking Factors report, each year local search experts are surveyed for their thoughts on SEO rankings and conversions. We […Read More]

How Much Damage Can a Poorly Optimized Google Business Profile Cause?

Last week, we discussed a recent Google Business Profile (formerly Google My Business) error affecting medical categories. This week we have a horror story about the dangers of becoming a little too reliant on Google. The Dangers of Bad Google Business Profile Optimization Last week, one of our Advice Local partners received a phone call from a business owner requesting a Google Business Profile (GBP) evaluation. The business owner said […Read More]

Google Business Profile Category Issues – Are You Affected?

Before Thanksgiving, we talked about a study detailing the importance of listing management for a winning SEO strategy. This week, we’re looking at some problems with the new Google Business Profile (GBP) update and what it could mean for your clients. As a reminder, Google My Business rebranded to the Google Business Profile earlier this month. Healthcare Providers Faced Google Business Profile Problems GBP had a major issue over the […Read More]

Study Proves Listing Management Is Extremely Relevant

Last week we looked at the big news that Google My Business has been rebranded as Google Business Profile. We shared exactly how to make sure your local business customers get found in Google’s local pack and maps. This week we’ve got a little more on this development, along with a whole lot more on listing management. Google Solicits Support From Small Businesses By now, we’ve all had some time […Read More]

Google My Business Is Now Google Business Profile

Last week, we discussed using Google My Business for holiday marketing campaigns. This week, we’re sharing some pretty big news on a rebrand… Keep reading to get the scoop. Meet Google Business Profile It seems renaming is the new thing to do for big business. At the end of October, Facebook became Meta and last week Google My Business rebranded to Google Business Profile. Does this move by Google really […Read More]

Using Google My Business for Holiday Marketing Campaigns

We’ve been looking closely at map listings recently and last week we delved into the various mapping apps available. But with the holiday season fast approaching, it’s time to shift gears and focus on creating local marketing campaigns to help your local business clients get more business. Holiday Marketing Strategies With Google My Business The busy holiday season is closing in and no doubt most of your clients will be […Read More]

Get Listed on the Popular Mapping Apps with Advice Local

Last week we looked at how using Google EAT (expertise, authoritativeness and trustworthiness) in combination with structured data can improve visibility in search and maps. This week we’ve got more maps-related updates, with a focus on mapping apps and the business data consumers find in these apps. Map Listings Matter to Local Businesses Location-specific searches are now a ubiquitous part of most smartphone users’ daily search habits. Whether it is […Read More]