How to Find and Fix Inaccurate Citations for a Local Business

When it comes to improving visibility and getting found online, local citations play a critical role for local businesses. Remember, a local citation is any mention of a business’ name, address, and phone number (NAP) online. There are several ways to optimize business listings online, but consistent NAP data is at the basis of all high-quality citations. In fact, 73% of consumers lose trust in a local business when they […Read More]

17 Blog Post Ideas for Creating Content that Drives Local Website Traffic

Are you looking for ways to help local businesses get more traffic to their websites? Are your clients constantly telling you that they need more leads? What about getting placement in the top of Google search results? With Google tightening up proximity searches in mobile and desktop search results, local businesses need to get more creative in how they drive local traffic to their business’ websites through organic search results. […Read More]

Three Strategies to Help Local Businesses Overcome the Challenges of Real-Time Marketing

With nine out of 10 mobile searches leading to an action and more than 50% of those converting to a sale, local businesses and brands that leverage real-time marketing strategies have a greater chance of winning the sale. Beyond that, there are countless advantages of a real-time marketing strategy and methods for implementing one, such as leveraging trending items, popular hashtags and events to drive local business and website traffic. Local […Read More]

How to Use Real-Time Marketing to Attract Local Customers

With mobile users now averaging 3+ hours per day (and mobile usage still increasing) and social media platforms always going, consumers want and expect 24/7 availability and communication with businesses. So how can businesses get this done? Real-time marketing strategies can help make this two-way communication happen! Use Real-Time #Marketing and Connect Locally says @BernieColeman #AdviceLocal #QueenofLocalSEO Click To Tweet It’s not a 9-to-5 world anymore, and consumers want to […Read More]

The Newest Google My Business Feature: Community Q & A Coming to Google Maps

Google’s at it again… the good news is they are not rolling out a new algorithm this time, but instead adding a new feature for Google My Business (GMB) listings. Traditionally, consumers searching online for a specific product or service would need to visit the business’ website or call to ask additional questions before making a purchase decision. Community Questions & Answers Coming to Google Maps This newest GMB feature, Community […Read More]

What’s Trending? Must-Know Data Points from the 2017 Internet Trends Report

The time has come… Yes, that time of year when once again I get to share my insights into the 2017 Internet Trends Report! Each year, Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) presents the Internet Trends Report, highlighting all the data they have gathered about consumers, digital marketers, advertisers and brands during the prior year. This year’s 355-page slide deck meets all of our expectations, and more. […Read More]

Internet Trends Report 2017 Infographic

Each year digital marketers around the world eagerly wait for Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) to share her Internet Trends Report at the Code Conference. This year’s 355-page slide deck is filled with charts, graphs and stats that are inspiring and educational – plus some shockers. At Advice Local, we review the deck each year, dissect the trends presented and bring you the top trends as […Read More]

The Five-Step, Quick Start Local Content Marketing Plan: Measuring and Evaluating

Creating content that attracts prospects, keeps customers engaged and creates conversions all at the same time is definitely not easy to do! I love a good journey, and that’s exactly what I’ve been taking you on for the last month or so – a journey to create a local content marketing plan that is easy to implement and evaluate. Yes, this journey includes measuring and evaluating the results. As this […Read More]

The Five-Step, Quick Start Local Content Marketing Plan: Determine the Offer

As you know, I’m all about data, local search and SEO. Each one of these is driven by my passion for helping local businesses and multi-location brands appear higher in search traffic. An important component of this is creating content that attracts search engines, consumers – and converts. Today, you will learn more about just that. Part 4: The Five-Step Local #ContentMarketing Plan by @BernieColeman #SEO Click To Tweet Creating the […Read More]

The Five-Step, Quick Start Local Content Marketing Plan: Attracting the Right Target Audience

I’m on a journey to share about creating local-focused content that educates, attracts and converts. In the first installment, “The Five-Step, Quick Start Local Content Marketing Plan,” I provided an overview of the process for creating a content marketing plan. The second post covered establishing content marketing goals. This post dives deep into Steps 2 and 3 of the five-step plan – Target Audience and Channel. Let’s explore the right […Read More]