Google My Business & Its Place in Local Search

So do you recall in early March when I discussed the value of optimizing a Google My Business listing? I shared some real world data with you from one of our Advice Local partners. Today I want to revisit this subject – and that data. The Importance of Google My Business for Local Businesses As a recap, our Advice Local partner had just taken on a new local SEO client mid-December. […Read More]

Get Help With Yelp – We Include Public Edits for Free

This week I’m continuing our discussion on the features and benefits of using a listing management partner for your agency, brand and/or franchise. Last week I shared some key questions to consider when selecting a listing management service. Today I’m going to cover another feature that you’ll want to consider… Yelp. Advice Local Completes Yelp Public Edits for Free At Advice Local, we offer Yelp as an add-on service. We […Read More]

What Does Your Listing Management Service Offer?

As you may recall last time, I talked with you about the value of data aggregators in the local search ecosystem. And if you log into your Advice Local partner dashboard today you’ll see another new change. As I also mentioned, Infogroup has rebranded to Data Axle. Along with their shiny new name, in your online research you’ll find that Data Axle is a leading provider of business data across the […Read More]

The Value of Data Aggregators – Plus We Include Them Free

Today I’d like to highlight one of the addons available to our Advice Local platform partners at no additional cost – data aggregators. When you’re selecting a listing management partner, it’s important to weigh the benefits and options available with each provider. Data Aggregators Are Included for Free With Advice Local With Advice Local, our platform partners can get their clients’ business data submitted to the data aggregators at no additional […Read More]

Why You Should Use Google My Business Questions & Answers

Do you recall a few weeks ago when I talked with you about Bing, and the fact they are no longer featuring Yelp reviews as their primary review source? This is still the case, and now Bing seems to be making another change, or at least testing a change to the local panel. Is Bing Testing Adding Questions & Answers to Their Local Panel? Search Engine Roundtable reports that Bing […Read More]

The Value of Optimizing a GMB Listing – Data Included

With competition in Google Maps being so stiff, it’s important that you continually keep a close eye on your clients’ Google My Business (GMB) listings. Answer These Google My Business Questions How often are you auditing your clients’ GMB listings? What about studying the Insights data available within the GMB listing? Are services present on each client’s GMB listing? Are products added to each client’s GMB listing? Are you publishing […Read More]

Local Search Ranking Factors – What’s Important in 2021

If you are like the majority of other local marketers in the world – anytime a ranking factor report relating to local comes out you head right over to give it a read. While you may not agree with everything said in the report, it’s important to read it, consider the information presented, then test it for yourself. In December of 2020, Darren Shaw of Whitespark shared a summary of his […Read More]

Snowmageddon Doesn’t Slow Down Google & Bing

While snowmageddon was happening all around us in Texas last week, Google continued to keep the changes coming. Rolling out now is Google My Business Messaging for desktop. In the past, businesses that elected to get messages from customers could access them through the Google My Business (GMB) mobile app. Google My Business Messaging Now Available on Desktop As you know, consumers hunger for convenience. GMB messaging is another example […Read More]

Using a Store Locator to Attract More Near Me Searches

Over the past several months I’ve been taking you on quite the journey into Google My Business, and leveraging EAT to help a business appear more often in maps. I even shared a case study on Google My Business and EAT. Last week we spotted some news about store locators on a study (and a mention of our Advice Locator Pages) that was recently conducted on their value. Today, we’re […Read More]

A Case Study Into EAT and Google My Business

We’re talking EAT once again, and this time sharing data showing how one of our Advice Local partners applied EAT to help a local business to place more often in search and maps. If you have been following our blog for the last several months, I have taken you into a deep dive of Google EAT as it relates to a business’ Google My Business listing. Many of the Google […Read More]