Organic Traffic Methods to Create Authority, Attract Local Consumers and Generate New Business

Are you looking for new ways to drive traffic to the local businesses you represent? No matter whether you are an agency, digital marketer, or business owner, the simple fact is you always need to be bringing new business into the business. In a previous article I spoke about unique traffic tactics to expand the digital footprint of a local business. Today I’d like to continue on this journey and explore […Read More]

Unique Traffic Tactics to Expand the Digital Footprint of Local Businesses

Site traffic is at the core of every business, whether an online business or a local business that wants to drive customers to their brick-and-mortar location! Bringing a fresh supply of targeted leads that can be turned into customers is what every business wants and needs. Because traffic is so important to a business, marketers dedicate lots of resources to finding every possible traffic source. I know this because marketing […Read More]

Why Multi-Location Brands and Businesses Need a Store Locator and Location Landing Pages on Their Website

Near me, Nearby, Closest…these words are becoming increasingly common across the billions of queries on Google every month. Thanks to mobile phones and iPads, we can quickly and easily find things around us when we want or need them. Google searches for “locations near me” are growing rapidly, and so are consumer expectations. The fact is we want instant gratification, even when we are searching. Whether you’re a global brand […Read More]

Putting Multi-Location Businesses on the Map: The Guide Everyone Needs Today

Multi-location brands and businesses have their share of challenges that come with managing the online presence of multiple locations, from rogue social media accounts to duplicate listings, listings with incorrect NAP data (name, address, phone number), and the occasional location that decides to do their own thing without corporate or franchise approval. At Advice Local, we make things easy for our partners to understand and implement, to better serve their […Read More]

Announcing Advice Locator Pages: A Full-Featured Store Location Search Solution for Multi-location Businesses

National brands and multi-location businesses require search engine-friendly store locators with individual location landing pages for each store location—this is a must to win in local search. Yet, creating and maintaining store location landing pages can be a tedious, time-consuming task for anyone. That’s why I am excited to announce our newest product, Advice Locator Pages. @Advice_Local adds location page #technology to their product line Click To Tweet Introducing Locator […Read More]

Factors That Breed Bad Location Data and What Can Be Done About It

Managing the local presence of a business all starts with understanding citations and why they are important. Once you understand that, you can move on to bad location data and how to correct it. There is an endless stream of data available on the internet and while we love data, we cannot trust all of it. Today I’m going to focus in on NAP data (name, address, phone number), and […Read More]

Google’s Mission to Eliminate Fake Google My Business Listings

While, we might not love all the updates Google is constantly making to the local pack and search algorithms, Google’s cracking down on fake Google My Business Listings is one update we can all get behind. As you know, one of Google’s top priorities is serving relevant, accurate search results that consumers can trust. When fake local business listings started to appear on Google My Business, the search giant went […Read More]

Google AdWords Update Suggests Machine Learning Will Shape the Future of Search

From recent updates to the local pack to the introduction of lists for Google Maps, Google is always looking for ways to improve search results. The latest weapon of choice is machine learning with Google Adwords as the victim. We already know Google is using an artificial intelligence (AI) system known as RankBrain to serve results that match user intent. But what we couldn’t confirm until recently is that AI […Read More]

Voice Search and SEO: What Local Businesses Need to Consider

As new technology is developed, consumer behavior evolves with it, along with the demand for new local SEO and search strategies. Today this technology is digital assistants; tomorrow it will be something different. Now is the time for local businesses and companies that serve local businesses to consider how voice search will impact search results. With the continual growth in popularity of Siri, Alexa, Google Now, and Cortana, optimizing web […Read More]

Taking Control: Local Presence Management for Multi-Location Brands

Did you know that 73% of consumers lose trust in a business if it has inconsistent location data? Bad data is a big issue for businesses of all sizes, and can get even trickier for brands with more than one location. Even if only some locations are misrepresented online, having outdated, inconsistent citations or inaccurate information on the web can have a significant impact on the brand’s credibility with consumers. […Read More]