Back to the Basics: Fine Tuning an SEO Strategy for Businesses

Last time I was here, I shared about the basics of an SEO strategy for a new business’ website. We first explored how an effective SEO strategy starts with keyword research, then moves into building keyword-focused products and services pages. Next, we discussed creating blog content to further solidify the website as a trusted source for search engines to serve to consumers in search results. Back to the Basics: Fine […Read More]

Back to the Basics: Developing an SEO Strategy for Businesses

As you well know, search engine optimization (SEO) is a crucial component of a local business’ digital marketing strategy. Really, no matter the type of business trying to attract new clients, how visible a brand or business is in search results will directly influence how successful they are. Since I just finished up my DIY SEO Audit series that walks readers through a comprehensive audit process, I thought it would […Read More]

The DIY SEO Audit: Next Steps for Beating Out the Local Competition Online

I’ve enjoyed working through this DIY Audit series with you, but like all good things, it has to come to an end. But First, Let’s Recap… We started this journey in part one by defining what’s involved in an SEO audit. As a reminder, that’s technical SEO, on-page SEO, off-page SEO and today’s topic, which focuses on research and analysis. In part two, we went all in and explored all […Read More]

The DIY SEO Audit: Off-Page SEO and Its Impact on Websites

How do you feel? If you have been following through the entire DIY SEO Audit series, you could be feeling a little overwhelmed at this point. It’s ok to feel this way. There is definitely a lot to know and consider when it comes to SEO. If you are just now joining us for the series, you can click here to start with part one – The DIY SEO Audit: […Read More]

The DIY SEO Audit: How to Place Higher in Search with On-Page SEO

So how far are you into the DIY SEO audit? Have you completed part one and two, or are you just now joining us for part three in the series? Today we are going to work through the on-page SEO portion of an SEO audit. The on-page SEO audit looks at the content on the website, content relevance and other visible factors that impact when search engines serve the website’s […Read More]

The DIY SEO Audit: The Technicalities of Technical SEO

Thanks for joining me for part two in my series on the DIY SEO audit. In part one, we explored the importance of top placement in search results and the components of SEO that can influence a local business getting this coveted spot. If you are just now joining me for this series, please start by reading “The DIY SEO Audit: Optimizing a Local Business Presence for Search Engines” first. […Read More]

The DIY SEO Audit: Optimizing a Local Business Presence for Search Engines

When it comes to marketing a local business, SEO is the most important and most popular strategy to pursue. While both paid traffic and social media should be part of a comprehensive optimization plan, it’s hard to beat the traffic and branding potential delivered by top placement in Google SERPs. Most businesses hit the search engines and find their competitors positioned above them for local industry terms in search. They […Read More]

The Local Presence Management Strategy All Businesses and Brands Need

Do you realize how many moving pieces and parts make up a business’ local presence management strategy? Each of these pieces and parts serve as building blocks, sometimes on top of each other, and sometimes just adjacent. To make the most of each moment, you must first understand what local presence management is. Within this article, What is Local Presence Management, I define in detail what local presence management is […Read More]

What is Local Presence Management? Helping Brands Conquer the Internet in 2018

Local Presence Management is defined as geo-targeted digital presence management that enhances a brand on the whole by optimizing all their locations’ information in their respective local markets. What is Local Presence Management? Local presence management solutions manage the digital fingerprint unique to each business location, improving local search ranking and giving the target audience the correct information to interact with the brand. This also includes monitoring a business’ name, […Read More]

Mastering Content Curation: Content Curation Methods

We’ve been on quite the content curation journey! I hope you have been following along. If you are just now joining us, we started with defining what content curation is, why it is important, and moved along through the series into other topics such as understanding what kind of content businesses should curate, how to find content to curate, and content curation platforms. Today we are going to explore how […Read More]