The Only Constant Is Change – These Digital Changes Will Impact Enterprise Brands & SMBs Alike

Are you one of those digital marketers hoping “the more things change, the more they stay the same?” I really hope not, because the reality is that the more things change, the more other things will change too! You can safely say this applies to pretty much everything. Today I want to focus on how changes made by Google, Apple, Facebook, LinkedIn, Instagram, and many others are impacting brands and local […Read More]

Website Mistakes that Are Driving Local Customers Away

Getting prospects to a website is one of the first and most important components of a digital marketing strategy. Keeping visitors on the website and engaged for extended periods is the next fundamental. Visitors who leave quickly will adversely impact the bounce rate, while also proving unlikely to purchase any products. Local business owners need their websites, pages and posts to look good, but they must be focused on the […Read More]

What’s Google Got for You? Another Google I/O Is in the Books

With Google I/O wrapping up a few weeks ago, you can bet all the marketers will be scurrying to plan for all the new cool things coming soon. Today, I wanted to share just a few of the items Google revealed about Google Maps. Google Maps will be getting some sweet new features. As Tech Crunch stated in their article, “Google Maps is obviously best known for helping people get […Read More]

A Bite-Size Perspective on the KPCB Internet Trends 2018 Report

Are you taking full advantage of internet trends when marketing the local businesses you represent? The simple fact is that if you’re not, you are losing out in a big way. As you may know, the last three years at Advice we have dissected the KPCB Internet Trends Report presented by Mary Meeker of Kleiner Perkins Caufield & Byers (KPCB) at the Code Conference. After we dig through the report, […Read More]

Reviews are More Important than Ever as Google Puts Reviews in the Spotlight

Do you ever wonder if Google will stop making changes? I don’t like to deliver bad news, but they won’t. As I’ve mentioned before, Google is 100% focused on providing the best experience for their users. They want all consumers looking to their search engine (and their products and services as well) in their moments of need. Google has been moving in this direction for many years now, and with an […Read More]

Is Mobile SEO a Real Thing?

As you know, I have written countless articles on SEO, local SEO, design, content and even mobile optimization. The thought that comes to mind for many not in this industry when they hear about mobile SEO is: “Mobile SEO really isn’t any different than the other types of SEO.” SEO (search engine optimization) is the optimization of pages and posts to place higher in a general search. Local SEO is […Read More]

Mobile-Friendly or Mobile-First? It’s App vs. Website – Explore What’s Best for a Business

The simple fact is brands and business are already aware of the important role mobile plays in local business marketing, but are they really taking action? As I shared in my earlier article on the mobile-first index, according to data from the market intelligence company SimilarWeb, mobile now accounts for 56% of all website visits. #Mobile-Friendly or Mobile-First? It’s #App vs. #Website – What’s Best? by @BernieColeman Click To Tweet […Read More]

The 411 on How to SEO a Local Business Website for the Mobile-First Index

Mobile optimization is serious business. In the past, it was all about having a website that performed well on desktop and placed high in SERPs. In 2015, this started shifting so digital marketers and webmasters needed to focus on desktop for search placement and user experience on both desktop and mobile. The primary index Google used to determine the placement of a website in the past was based on the […Read More]

What is Google’s Mobile-First Index and How Can a Business Prepare for It?

Site owners checking their web stats can’t have failed to notice the growth in mobile traffic over the last few years. Where mobile once made up a small percentage of visitors, according to data from the market intelligence company SimilarWeb, it now accounts for 56% of all website visits. Most businesses are conscious of the drive toward mobile-friendly sites, with the need to satisfy both Google and their visitors in […Read More]

The Google My Business Description is Back: It’s Time to Update Those GMB Listings

Google is a behemoth when it comes to, well, just about everything, honestly. From algorithms and pay-per-click to video, they seem to be the guiding force that influences how we all build websites, do SEO, write website copy and even build links for the local businesses we represent. In fact, according to Net Marketshare, Google currently has 73.73% of the search engine market. Consumers prefer this search giant when it […Read More]