Reviews are More Important than Ever as Google Puts Reviews in the Spotlight

Do you ever wonder if Google will stop making changes? I don’t like to deliver bad news, but they won’t. As I’ve mentioned before, Google is 100% focused on providing the best experience for their users. They want all consumers looking to their search engine (and their products and services as well) in their moments of need. Google has been moving in this direction for many years now, and with an […Read More]

Is Mobile SEO a Real Thing?

As you know, I have written countless articles on SEO, local SEO, design, content and even mobile optimization. The thought that comes to mind for many not in this industry when they hear about mobile SEO is: “Mobile SEO really isn’t any different than the other types of SEO.” SEO (search engine optimization) is the optimization of pages and posts to place higher in a general search. Local SEO is […Read More]

Mobile-Friendly or Mobile-First? It’s App vs. Website – Explore What’s Best for a Business

The simple fact is brands and business are already aware of the important role mobile plays in local business marketing, but are they really taking action? As I shared in my earlier article on the mobile-first index, according to data from the market intelligence company SimilarWeb, mobile now accounts for 56% of all website visits. #Mobile-Friendly or Mobile-First? It’s #App vs. #Website – What’s Best? by @BernieColeman Click To Tweet […Read More]

The 411 on How to SEO a Local Business Website for the Mobile-First Index

Mobile optimization is serious business. In the past, it was all about having a website that performed well on desktop and placed high in SERPs. In 2015, this started shifting so digital marketers and webmasters needed to focus on desktop for search placement and user experience on both desktop and mobile. The primary index Google used to determine the placement of a website in the past was based on the […Read More]

What is Google’s Mobile-First Index and How Can a Business Prepare for It?

Site owners checking their web stats can’t have failed to notice the growth in mobile traffic over the last few years. Where mobile once made up a small percentage of visitors, according to data from the market intelligence company SimilarWeb, it now accounts for 56% of all website visits. Most businesses are conscious of the drive toward mobile-friendly sites, with the need to satisfy both Google and their visitors in […Read More]

The Google My Business Description is Back: It’s Time to Update Those GMB Listings

Google is a behemoth when it comes to, well, just about everything, honestly. From algorithms and pay-per-click to video, they seem to be the guiding force that influences how we all build websites, do SEO, write website copy and even build links for the local businesses we represent. In fact, according to Net Marketshare, Google currently has 73.73% of the search engine market. Consumers prefer this search giant when it […Read More]

Introducing Local Listing Pro: A Local Listing Web App for WordPress and Wix Websites

Getting to announce the exciting things we are doing at Advice Local never gets old, and today is one of those days. Today, I want to share about Local Listing Pro, a web app created to help businesses expand their digital footprint online and take control of NAP data (name, address and phone number) through a WordPress or Wix website. While, I haven’t shared the product with you directly before […Read More]

Building Trust in 2018: 7 Trust Factors for Improving Search Results Placement

Search algorithms are so complex that it is impossible to focus on just one or two elements when developing an SEO strategy. To place across all the major search terms for a business’ niche, they must study the competition and be prepared to modify their campaign. I walked readers through this in my article, The DIY SEO Audit: Next Steps for Beating Out the Local Competition Online. There are various […Read More]

Back to the Basics: Fine Tuning an SEO Strategy for Businesses

Last time I was here, I shared about the basics of an SEO strategy for a new business’ website. We first explored how an effective SEO strategy starts with keyword research, then moves into building keyword-focused products and services pages. Next, we discussed creating blog content to further solidify the website as a trusted source for search engines to serve to consumers in search results. Back to the Basics: Fine […Read More]

Back to the Basics: Developing an SEO Strategy for Businesses

As you well know, search engine optimization (SEO) is a crucial component of a local business’ digital marketing strategy. Really, no matter the type of business trying to attract new clients, how visible a brand or business is in search results will directly influence how successful they are. Since I just finished up my DIY SEO Audit series that walks readers through a comprehensive audit process, I thought it would […Read More]