Building Trustworthiness in an Online World

If you have been following our journey over the last few weeks, I’ve been talking quite a bit about Google’s E-A-T (Expertise, Authoritativeness and Trustworthiness). Here I share how businesses can build their expertise online and in this followup article I share on the authoritativeness and its importance to a Google My Business listing. Trust is everything – today let’s explore how to achieve this! Trustworthiness and Its Place in […Read More]

Authoritativeness & Its Importance to a Google My Business Listing

A few weeks back we talked about E-A-T, but more specifically about expertise, which is represented by the “E” in E-A-T. Today we are going to explore authoritativeness, so let’s start by defining it. What Is Authoritativeness? Authoritativeness is defined as: The quality of possessing authority. The quality of trustworthiness and reliability. When Google added E-A-T to their Search Quality Rater Guidelines, they didn’t give local marketers a definition – […Read More]

It’s Time to Plan Seasonal Local Marketing Campaigns

The holiday season is right around the corner. If you haven’t already started planning seasonal local marketing campaigns for your clients you need to get busy. You can guarantee their competitors have already gotten to work. And in response to this fact, today we’re going to give you some steps to get you started and help you outline a plan. Along the way, we share some tips and tools we […Read More]

Our Google My Business Tool Lets You Add Questions & Answers

Managing a Google My Business (GMB) listing is no joke. It takes effort, a plan and when possible, a tool. This is exactly why we added a GMB tool to our product suite. Add Google My Business Questions & Answers With Our GMB Tool I’m so excited to share this with you – a new feature was added to our Enhanced GMB Tool. Through our tool, you can now add Questions […Read More]

How Local Businesses Can Demonstrate Expertise Online

Last time you were here, I discussed Google My Business attributes and how adding attributes can help Google understand more about the business – and help consumers too. I’m still on the topic of Google, but now let’s discuss expertise. So, I know you’ve heard about Google’s E-A-T (Expertise, Authoritativeness and Trustworthiness), but most likely you consider them as a whole. They do in fact work together, and all three are […Read More]

Adding Google My Business Attributes to Small Business Listings

An optimized Google My Business listing on Google is essential, and we all know it. It’s important that every element within a Google My Business (GMB) listing is complete. If you haven’t personally optimized a GMB listing for a local business, you definitely need  to learn how. We talk about Google My Business a lot at Advice Local… and there’s an important reason we do it. It’s simple – they dominate […Read More]

Voice Presence Is a Must – We Have the Technology and the How-To

Voice search is more important than ever. Statista estimates that more than 8 billion voice assistants will be in use by 2023. Question – do your small business and brand clients have a voice presence? At Advice Local, we take helping our agency and local marketing partners very seriously. What worked yesterday to help a local business or brand get found simply may not work today. This is why it’s […Read More]

How to Add Markup Voice Assistants Love to a Local Business Website

Over the last month or so we have talked quite a bit about voice search and creating conversational voice apps. There is a big reason for this. Voice search isn’t going away and voice assistants are here to stay as well. And getting a local business found by voice assistants is not getting easier. At Advice Local, we are dedicated to helping local businesses get found. That’s why today we […Read More]

The Perks of a Premium Judy’s Book Listing

It came to my attention a few weeks ago that our partners are not fully aware of an important benefit for the businesses they list in Advice Local’s listing management solution. As you may know, we own Judy’s Book – and this powerful directory helps businesses to get found around the web. Judy’s Book Is a Premium Directory With Premium Listing Features Today I’m going to dig into each of the […Read More]

Google My Business Management Just Got Easier

At Advice Local, we’re all about our partners, we’re all about local search and we are definitely all about Google My Business (GMB). And why are we all about Google My Business? We’re glad you asked, let’s get to it! Google Owns Search Engine Market Share It’s simple – Google controls the web. According to Statista, as of April 2020 Google had 86.02% of the market share. While this number […Read More]