Everything You Need to Know to Get Started With Google Posts

Is it time for a reality check? Businesses wanting to reach local customers need to place in the top of search results. Consumers do not click much past the first page on desktop or scroll forever on mobile before they decide which website or business to frequent. So what does this mean for local businesses? As I have discussed before, it means local businesses need to leverage every tool, feature […Read More]

Is that Website Helping or Hurting? Four Website Issues Impacting Local SEO

Are you trying to place higher in local search results, but noticing that something is holding back success? First, rest assured in knowing you are not the only one having these same struggles. Today, I’m going to cover four common but crucial website issues that are putting a screeching halt on local SEO success for many local businesses! But First… Some Background Local Search Association’s Local Media Tracking Study, released […Read More]

Get More Customers to Local Business Websites with these Sure-Fire Strategies

How do you drive traffic to a local business website, then keep visitors active and engaged? Local businesses around the world are asking this question right now. In fact, marketing software developer Hubspot has found that 65% of surveyed companies report generating traffic and leads to be among the top marketing challenges they face. The level of competition that exists locally – from big cities to small towns – means that […Read More]

The Comprehensive Local Citation Audit and Cleanup Guide You Need Today

Accurate local business citations can make or break a business! Citations, which are mentions of a business, usually online, often include the name, address and phone number (NAP) for the business, and sometimes will include a link to the business website. These citations are dispersed around the internet in the form of directory listings, map listings, reviews and much more. Citations are indexed by search engines and returned in search […Read More]

Is the Google My Business Listing Replacing the Local Business Website?

Google is heading in a direction where they can provide everything a consumer wants and needs through a Google My Business listing. (Yes, without the consumer ever needing to visit the local business’ website. Eeek!! 😱) It Starts and Ends with the Google My Business Listing Let’s look at what a consumer can access from local search results through a Google My Business listing. The consumer can: Get directions Call […Read More]

Everything You Need to Know to Get Started Repurposing Content

I’ve written about creating content a lot lately and you may be wondering why. The answer is simple – search engines index content, and indexed content is how businesses can place higher in search results. By creating content, you’re also creating an option beyond directory listings and reviews to place in search. Once you create great content, you can repurpose it into many different useful resources to educate current partners, […Read More]

How to Find and Fix Inaccurate Citations for a Local Business

When it comes to improving visibility and getting found online, local citations play a critical role for local businesses. Remember, a local citation is any mention of a business’ name, address, and phone number (NAP) online. There are several ways to optimize business listings online, but consistent NAP data is at the basis of all high-quality citations. In fact, 73% of consumers lose trust in a local business when they […Read More]

17 Blog Post Ideas for Creating Content that Drives Local Website Traffic

Are you looking for ways to help local businesses get more traffic to their websites? Are your clients constantly telling you that they need more leads? What about getting placement in the top of Google search results? With Google tightening up proximity searches in mobile and desktop search results, local businesses need to get more creative in how they drive local traffic to their business’ websites through organic search results. […Read More]

Three Strategies to Help Local Businesses Overcome the Challenges of Real-Time Marketing

With nine out of 10 mobile searches leading to an action and more than 50% of those converting to a sale, local businesses and brands that leverage real-time marketing strategies have a greater chance of winning the sale. Beyond that, there are countless advantages of a real-time marketing strategy and methods for implementing one, such as leveraging trending items, popular hashtags and events to drive local business and website traffic. Local […Read More]

How to Use Real-Time Marketing to Attract Local Customers

With mobile users now averaging 3+ hours per day (and mobile usage still increasing) and social media platforms always going, consumers want and expect 24/7 availability and communication with businesses. So how can businesses get this done? Real-time marketing strategies can help make this two-way communication happen! Use Real-Time #Marketing and Connect Locally says @BernieColeman #AdviceLocal #QueenofLocalSEO Click To Tweet It’s not a 9-to-5 world anymore, and consumers want to […Read More]