Category: Google My Business

How Much Damage Can a Poorly Optimized Google Business Profile Cause?

December 9th, 2021 by

Last week, we discussed a recent Google Business Profile (formerly Google My Business) error affecting medical categories. This week we have a horror story about the dangers of becoming a little too reliant on Google. The Dangers of Bad Google Business Profile Optimization Last week, one of our Advice Local partners received a phone call from a business owner requesting a Google Business Profile (GBP) evaluation. The business owner said […Read More]

Google Business Profile Category Issues – Are You Affected?

December 2nd, 2021 by

Before Thanksgiving, we talked about a study detailing the importance of listing management for a winning SEO strategy. This week, we’re looking at some problems with the new Google Business Profile (GBP) update and what it could mean for your clients. As a reminder, Google My Business rebranded to the Google Business Profile earlier this month. Healthcare Providers Faced Google Business Profile Problems GBP had a major issue over the […Read More]

Google My Business Is Now Google Business Profile

November 11th, 2021 by

Last week, we discussed using Google My Business for holiday marketing campaigns. This week, we’re sharing some pretty big news on a rebrand… Keep reading to get the scoop. Meet Google Business Profile It seems renaming is the new thing to do for big business. At the end of October, Facebook became Meta and last week Google My Business rebranded to Google Business Profile. Does this move by Google really […Read More]

Using Google My Business for Holiday Marketing Campaigns

November 4th, 2021 by

We’ve been looking closely at map listings recently and last week we delved into the various mapping apps available. But with the holiday season fast approaching, it’s time to shift gears and focus on creating local marketing campaigns to help your local business clients get more business. Holiday Marketing Strategies With Google My Business The busy holiday season is closing in and no doubt most of your clients will be […Read More]

The Importance of UGC Within Google My Business

October 7th, 2021 by

While you may not have considered it, Google has been shifting Google My Business into a platform that is starting to look more and more like a social network. Damian Rollison on Street Fight has been taking a deep dive into GMB over the last few months and the shifts they have been making. Is Google My Business Becoming More Social? As you may recall, earlier we discussed the fact […Read More]

Using Google My Business Attributes to Create Non-Traditional Verticals

September 23rd, 2021 by

Last week we looked at business listings, bad data – and everything you need to do to get this process right. This week we’re focusing on Google’s growing push for verticalization, why you need to pay attention to Google My Business (GMB) attributes – and just what this all means for your clients. Are Consumer Search Habits Influencing Features Google Adds to Google My Business? A few weeks ago, we […Read More]

Changes to Google My Business Products and Posts

September 2nd, 2021 by

Google is at it again! This time making changes to Google My Business products and GMB posts. Keep reading to get the scoop. If you are not adding Google My Business products and posts to your client’s listings you may want to reconsider. Google My Business Will Now Be Approving Products Before They Are Published It seems Google is now going to be approving products added on a Google My […Read More]

Google My Business Facts & Data You Can’t Afford to Ignore

August 17th, 2021 by

Google My Business (GMB) has been pretty volatile the last few weeks. For example, the local pack for bus rental queries became so barren that all the searcher could do was opt to get directions to the business. We tested the query Los Angeles party bus rental for ourselves, and we’re still getting the same result reported by Barry Schwartz. Some Google My Business Categories Are No Longer Available for […Read More]

Getting the Basics of Yelp, Bing & Google My Business Right

August 3rd, 2021 by

Today we’re going to take you back… back to the basics, because you have to get the basics right when it comes to helping your clients place in local searches. We’re going to cover the basics of listing management. We have an entire series on the basics of SEO, so we’ll skip covering that today. Our Basics of SEO Series Will Guide You Optimizing a Local Business Presence for Search […Read More]

Google My Business Good News, Plus Bing Changes in Search

July 13th, 2021 by

Google has been busy this summer. In June it seemed to be updates galore. I covered some of those updates here. So what about July? This month is shaping up to be no different. The July 2021 Core Update, started on July 1 and at a much faster pace than the June update (they took almost the entire month). Search Engine Land is estimating the rollout will be finished in […Read More]