Category: Google My Business

Getting the Basics of Yelp, Bing & Google My Business Right

August 3rd, 2021 by

Today we’re going to take you back… back to the basics, because you have to get the basics right when it comes to helping your clients place in local searches. We’re going to cover the basics of listing management. We have an entire series on the basics of SEO, so we’ll skip covering that today. Our Basics of SEO Series Will Guide You Optimizing a Local Business Presence for Search […Read More]

Google My Business Good News, Plus Bing Changes in Search

July 13th, 2021 by

Google has been busy this summer. In June it seemed to be updates galore. I covered some of those updates here. So what about July? This month is shaping up to be no different. The July 2021 Core Update, started on July 1 and at a much faster pace than the June update (they took almost the entire month). Search Engine Land is estimating the rollout will be finished in […Read More]

Google My Business & the Business’ Website Works Together

June 8th, 2021 by

We’ve talked with you quite a bit about Google My Business over the last few months. As you may recall, just a few weeks ago we shared how changes are coming to Google Maps that were announced at Google I/O. We follow what’s happening in local SEO and Google My Business (GMB) specifically because this so dramatically impacts you, our agency and local marketing partners. This week we’d like to […Read More]

Google Is Bringing More Changes to Search and Map Results

May 25th, 2021 by

As summer gets near, local businesses should be ramping up their marketing initiatives. For you as a local marketer, it’s important that when consumers start searching online, they find your client’s business instead of a competitor. CDC Reduces Mask Restrictions – Are Your Local Business Clients Visible Online? Announcements from the CDC over the last week relating to COVID have consumers feeling more optimistic and safe about leaving their homes […Read More]

Why Is Google My Business So Important?

May 11th, 2021 by

Yes, I’m talking about Google My Business again today! And there’s a reason … Do you fully understand why Google My Business is so important? Besides the fact they are Google, it’s so important because consumers trust Google. When it comes to search, Google pretty much has a monopoly. According to Statista, as of February 2021 they have 86.6% of worldwide desktop market share. As local marketers, while we don’t […Read More]

Google My Business & Its Place in Local Search

April 13th, 2021 by

So do you recall in early March when I discussed the value of optimizing a Google My Business listing? I shared some real world data with you from one of our Advice Local partners. Today I want to revisit this subject – and that data. The Importance of Google My Business for Local Businesses As a recap, our Advice Local partner had just taken on a new local SEO client mid-December. […Read More]

Why You Should Use Google My Business Questions & Answers

March 16th, 2021 by

Do you recall a few weeks ago when I talked with you about Bing, and the fact they are no longer featuring Yelp reviews as their primary review source? This is still the case, and now Bing seems to be making another change, or at least testing a change to the local panel. Is Bing Testing Adding Questions & Answers to Their Local Panel? Search Engine Roundtable reports that Bing […Read More]

The Value of Optimizing a GMB Listing – Data Included

March 9th, 2021 by

With competition in Google Maps being so stiff, it’s important that you continually keep a close eye on your clients’ Google My Business (GMB) listings. Answer These Google My Business Questions How often are you auditing your clients’ GMB listings? What about studying the Insights data available within the GMB listing? Are services present on each client’s GMB listing? Are products added to each client’s GMB listing? Are you publishing […Read More]

A Case Study Into EAT and Google My Business

February 9th, 2021 by

We’re talking EAT once again, and this time sharing data showing how one of our Advice Local partners applied EAT to help a local business to place more often in search and maps. If you have been following our blog for the last several months, I have taken you into a deep dive of Google EAT as it relates to a business’ Google My Business listing. Many of the Google […Read More]

How to Apply Google EAT to a Google My Business Listing [#Infographic]

February 4th, 2021 by

Hopefully you have heard of Google EAT by now, but you may be wondering just how to effectively apply it to a Google My Business listing? Expertise, authoritativeness and trustworthiness (E-A-T) can be extremely powerful in helping a business to gain Google’s trust. Today I’ll walk you through understanding EAT at a high level, provide you with an important infographic which you can save and share with your team – and […Read More]