Category: Google My Business

Using Google EAT to Influence Local Relevance Signals

April 28th, 2022 by

Last week we discussed the introduction of automatic updates to business hours on Google Business Profiles. This week we’re looking at Google’s growing local relevance signals, and why this makes Google EAT (expertise, authoritativeness and trustworthiness) more important than ever for a business’ Google Business Profile. Are You Applying Google EAT to Clients’ Google Business Profiles? We’ve talked with you quite a bit about adding EAT to your clients’ Google […Read More]

What’s New With Google, GBP Spam & Bookings From Search, Watchbait & More

March 31st, 2022 by

With it being the 5th week of the month, we thought a roundup post would be useful. There were quite a few interesting news stories from this last week that we wanted to share. 1. When It Comes to GBP Spam, Google Is Still Fighting the Good Fight Do you remember back in 2021 when Google shared how they were tackling spam? We highlighted the most important data they reported, […Read More]

A Google Business Profile Roundup, Including Dispelling a GBP Myth

February 17th, 2022 by

Last time we discussed a real-world example of bad data affecting a Google Business Profile. While we provided the solution to that particular problem, it did raise another issue – getting in contact with Google. Speaking to Google directly is a challenge (to put it mildly) but these tips will help if you ever need GBP support. We Are Joining Greg Gifford to End This Local SEO Myth Once and […Read More]

How Bad Data Is Affecting the Google Business Profile – A Real-World Example Included

February 11th, 2022 by

Last week we talked about the Google update that lets consumers add updates to a Google Business Profile (formerly Google My Business). This week we’ve got a story from an Advice Local partner who witnessed first-hand the frustrations of bad data impacting a Google Business Profile. Does Listing Management Still Matter? We’ve discussed the importance of business listings beyond a Google Business Profile (GBP) quite a bit, and there’s a […Read More]

How to Manage Multiple Google Business Profiles Easily

January 27th, 2022 by

Last week we looked at the importance of creating business listings for the local business clients you represent. We want to go a step further this week to give you a practical, highly effective way of managing multiple Google Business Profiles (formerly Google My Business). Why Do Local Businesses Need a Google Business Profile? Why would you create a Google Business Profile for a local business client? Because as a […Read More]

How Much Damage Can a Poorly Optimized Google Business Profile Cause?

December 9th, 2021 by

Last week, we discussed a recent Google Business Profile (formerly Google My Business) error affecting medical categories. This week we have a horror story about the dangers of becoming a little too reliant on Google. The Dangers of Bad Google Business Profile Optimization Last week, one of our Advice Local partners received a phone call from a business owner requesting a Google Business Profile (GBP) evaluation. The business owner said […Read More]

Google Business Profile Category Issues – Are You Affected?

December 2nd, 2021 by

Before Thanksgiving, we talked about a study detailing the importance of listing management for a winning SEO strategy. This week, we’re looking at some problems with the new Google Business Profile (GBP) update and what it could mean for your clients. As a reminder, Google My Business rebranded to the Google Business Profile earlier this month. Healthcare Providers Faced Google Business Profile Problems GBP had a major issue over the […Read More]

Google My Business Is Now Google Business Profile

November 11th, 2021 by

Last week, we discussed using Google My Business for holiday marketing campaigns. This week, we’re sharing some pretty big news on a rebrand… Keep reading to get the scoop. Meet Google Business Profile It seems renaming is the new thing to do for big business. At the end of October, Facebook became Meta and last week Google My Business rebranded to Google Business Profile. Does this move by Google really […Read More]

Using Google My Business for Holiday Marketing Campaigns

November 4th, 2021 by

We’ve been looking closely at map listings recently and last week we delved into the various mapping apps available. But with the holiday season fast approaching, it’s time to shift gears and focus on creating local marketing campaigns to help your local business clients get more business. Holiday Marketing Strategies With Google My Business The busy holiday season is closing in and no doubt most of your clients will be […Read More]

The Importance of UGC Within Google My Business

October 7th, 2021 by

While you may not have considered it, Google has been shifting Google My Business into a platform that is starting to look more and more like a social network. Damian Rollison on Street Fight has been taking a deep dive into GMB over the last few months and the shifts they have been making. Is Google My Business Becoming More Social? As you may recall, earlier we discussed the fact […Read More]