Category: Google My Business

Authoritativeness & Its Importance to a Google My Business Listing

October 20th, 2020 by

A few weeks back we talked about E-A-T, but more specifically about expertise, which is represented by the “E” in E-A-T. Today we are going to explore authoritativeness, so let’s start by defining it. What Is Authoritativeness? Authoritativeness is defined as: The quality of possessing authority. The quality of trustworthiness and reliability. When Google added E-A-T to their Search Quality Rater Guidelines, they didn’t give local marketers a definition – […Read More]

Our Google My Business Tool Lets You Add Questions & Answers

October 6th, 2020 by

Managing a Google My Business (GMB) listing is no joke. It takes effort, a plan and when possible, a tool. This is exactly why we added a GMB tool to our product suite. Add Google My Business Questions & Answers With Our GMB Tool I’m so excited to share this with you – a new feature was added to our Enhanced GMB Tool. Through our tool, you can now add Questions […Read More]

Adding Google My Business Attributes to Small Business Listings

September 23rd, 2020 by

An optimized Google My Business listing on Google is essential, and we all know it. It’s important that every element within a Google My Business (GMB) listing is complete. If you haven’t personally optimized a GMB listing for a local business, you definitely need  to learn how. We talk about Google My Business a lot at Advice Local… and there’s an important reason we do it. It’s simple – they dominate […Read More]

Is Google’s Latest Service Area Goof-Up Impacting Your Clients’ Google My Business Listings?

November 22nd, 2019 by

As you may or may not be aware, Google announced on November 5 that Google My Business (GMB) listings will now have a limit of 20 total service areas. This means any listings with more than 20 service areas specified will need to update their listings. Within the announcement, Google stated, “Businesses with more than 20 service areas will receive suggested updates to their service areas to cover the same […Read More]

How Mentions Help Google My Business Listings Surface in the Map Pack and Finder

November 20th, 2019 by

These days, Google My Business is extremely important for any local SMB. I doubt you’ve used any business or been in any store recently that doesn’t have a Google My Business (GMB) listing. In fact, you’ve likely found some of the businesses or stores you’ve shopped at recently through Google My Business. Yet even though so many businesses have a GMB listing, not many understand the different nooks and crannies […Read More]

What You Need to Know About Google My Business Spam

October 31st, 2019 by

Spam on Google My Business (GMB) is a real problem — this is why all businesses and brands must monitor their GMB listing. Compared to the changes they make to their search engine, Google hasn’t done nearly as much to combat the rise of GMB spam. These unethical spam tactics used by competitors are putting local businesses who play by the rules at a disadvantage. According to a BrightLocal poll […Read More]

The Magic Trio: Google Maps Ranking Facts

May 24th, 2019 by

When it comes to in-store and service area businesses, appearing on Google is vital. When was the last time you visited a store that wasn’t on Google My Business? Chances are, if a location doesn’t appear on Google Maps, then it may as well not exist in the eyes of the majority of searchers. Know Your Google Maps Ranking Facts Not only does a business need to show up on […Read More]

How to Use Google Maps to Respond to Google My Business Reviews

April 11th, 2019 by

Reviews are impactful, and how they’re handled is defining for businesses and brands. No one likes to read bad reviews. Customers can be steered away from businesses by negative feedback, and companies with poor online ratings face an uphill battle when it comes to earning new clients. When a business earns a scathing review, it’s best to respond to it and do a little damage control. Google knows this and […Read More]

How to Optimize a Google My Business Listing for Service Area Businesses

February 21st, 2019 by

Well, if you’re an avid reader of our blog here at Advice Local, you know that we’re going to talk Google My Business (GMB) listings – which have never been more important for the service area businesses out there! Service area businesses (SABs) can take many forms, but there’s one thing they all tend to have in common. More often than not, they do not have a business location, but […Read More]

Why Businesses and Brands Need to Monitor Their Google My Business Listing

February 8th, 2019 by

Businesses and brands of all shapes and sizes must claim, create and monitor their Google My Business listing. It’s about more than the name, address and phone number (NAP), but I’ll get into that in a bit. First, here’s a little story for you… Google My Business Can Build a Brand or Damage One Is Hell on Earth closer than we think? According to a student at the Hornsea School […Read More]