Category: Google My Business

Why Is Google My Business So Important?

May 11th, 2021 by

Yes, I’m talking about Google My Business again today! And there’s a reason … Do you fully understand why Google My Business is so important? Besides the fact they are Google, it’s so important because consumers trust Google. When it comes to search, Google pretty much has a monopoly. According to Statista, as of February 2021 they have 86.6% of worldwide desktop market share. As local marketers, while we don’t […Read More]

Google My Business & Its Place in Local Search

April 13th, 2021 by

So do you recall in early March when I discussed the value of optimizing a Google My Business listing? I shared some real world data with you from one of our Advice Local partners. Today I want to revisit this subject – and that data. The Importance of Google My Business for Local Businesses As a recap, our Advice Local partner had just taken on a new local SEO client mid-December. […Read More]

Why You Should Use Google My Business Questions & Answers

March 16th, 2021 by

Do you recall a few weeks ago when I talked with you about Bing, and the fact they are no longer featuring Yelp reviews as their primary review source? This is still the case, and now Bing seems to be making another change, or at least testing a change to the local panel. Is Bing Testing Adding Questions & Answers to Their Local Panel? Search Engine Roundtable reports that Bing […Read More]

The Value of Optimizing a GMB Listing – Data Included

March 9th, 2021 by

With competition in Google Maps being so stiff, it’s important that you continually keep a close eye on your clients’ Google My Business (GMB) listings. Answer These Google My Business Questions How often are you auditing your clients’ GMB listings? What about studying the Insights data available within the GMB listing? Are services present on each client’s GMB listing? Are products added to each client’s GMB listing? Are you publishing […Read More]

A Case Study Into EAT and Google My Business

February 9th, 2021 by

We’re talking EAT once again, and this time sharing data showing how one of our Advice Local partners applied EAT to help a local business to place more often in search and maps. If you have been following our blog for the last several months, I have taken you into a deep dive of Google EAT as it relates to a business’ Google My Business listing. Many of the Google […Read More]

How to Apply Google EAT to a Google My Business Listing [#Infographic]

February 4th, 2021 by

Hopefully you have heard of Google EAT by now, but you may be wondering just how to effectively apply it to a Google My Business listing? Expertise, authoritativeness and trustworthiness (E-A-T) can be extremely powerful in helping a business to gain Google’s trust. Today I’ll walk you through understanding EAT at a high level, provide you with an important infographic which you can save and share with your team – and […Read More]

Peek Into Our Google My Business Premium Settings

February 2nd, 2021 by

Today I’m going to dig into a few more features available within the Advice Local partner dashboard. At the beginning of November I shared with you the benefits of utilizing Google My Business (GMB) Sync, which is available to all our partners. There are a few more hidden features available within the GMB Config section of your partner dashboard you may also want to consider using. The first one relates […Read More]

Zero-Click Search & What It Has to Do With Google My Business

January 19th, 2021 by

Today, I’m back to talking about Google My Business, but in relation to zero-click searches. For a refresher, a zero-click search is when a user searches for something specific on Google and they get the answer to their query directly in search results. Simply, they do not have to click through to the business’ website to get their answer. Google My Business & Zero-Click Search As local marketers, we want […Read More]

Need to Improve a Business’ Appearance in Maps? This Strategy Could Help

December 15th, 2020 by

If you read our blog regularly, then you know I talk a lot about Google My Business. There are quite a few reasons for this, but today I want to discuss Google My Business Insights data with you. For those of you that follow local search closely, you might have run across this jewel of a study from Joy Hawkins. She did a study comparing Google My Business (GMB) Insights […Read More]

Google My Business Solutions That Pay Off – Give It Some GAS

November 17th, 2020 by

As you may recall, last week we introduced you to the Google Authority Score. As mentioned, we created the Google Authority Score (GAS) to help businesses understand the authority for each business location’s Google My Business listing. Since our announcement, we have had quite a few partners that wanted to understand a bit more about why GAS is so important to their local business clients. Why the Google Authority Score […Read More]