Category: Google My Business

A Case Study Into EAT and Google My Business

February 9th, 2021 by

We’re talking EAT once again, and this time sharing data showing how one of our Advice Local partners applied EAT to help a local business to place more often in search and maps. If you have been following our blog for the last several months, I have taken you into a deep dive of Google EAT as it relates to a business’ Google My Business listing. Many of the Google […Read More]

How to Apply Google EAT to a Google My Business Listing [#Infographic]

February 4th, 2021 by

Hopefully you have heard of Google EAT by now, but you may be wondering just how to effectively apply it to a Google My Business listing? Expertise, authoritativeness and trustworthiness (E-A-T) can be extremely powerful in helping a business to gain Google’s trust. Today I’ll walk you through understanding EAT at a high level, provide you with an important infographic which you can save and share with your team – and […Read More]

Peek Into Our Google My Business Premium Settings

February 2nd, 2021 by

Today I’m going to dig into a few more features available within the Advice Local partner dashboard. At the beginning of November I shared with you the benefits of utilizing Google My Business (GMB) Sync, which is available to all our partners. There are a few more hidden features available within the GMB Config section of your partner dashboard you may also want to consider using. The first one relates […Read More]

Zero-Click Search & What It Has to Do With Google My Business

January 19th, 2021 by

Today, I’m back to talking about Google My Business, but in relation to zero-click searches. For a refresher, a zero-click search is when a user searches for something specific on Google and they get the answer to their query directly in search results. Simply, they do not have to click through to the business’ website to get their answer. Google My Business & Zero-Click Search As local marketers, we want […Read More]

Need to Improve a Business’ Appearance in Maps? This Strategy Could Help

December 15th, 2020 by

If you read our blog regularly, then you know I talk a lot about Google My Business. There are quite a few reasons for this, but today I want to discuss Google My Business Insights data with you. For those of you that follow local search closely, you might have run across this jewel of a study from Joy Hawkins. She did a study comparing Google My Business (GMB) Insights […Read More]

Google My Business Solutions That Pay Off – Give It Some GAS

November 17th, 2020 by

As you may recall, last week we introduced you to the Google Authority Score. As mentioned, we created the Google Authority Score (GAS) to help businesses understand the authority for each business location’s Google My Business listing. Since our announcement, we have had quite a few partners that wanted to understand a bit more about why GAS is so important to their local business clients. Why the Google Authority Score […Read More]

Google My Business Sync Keeps Your Client’s Listing Up-to-Date

November 3rd, 2020 by

Today, I’m going to share with you about a hidden gem available in our partner dashboard, Google My Business Sync, or GMB Sync for short. It’s available for all partners – using our Google My Business Claiming service is not required. And there is no additional cost for using this feature. Using the Google My Business Sync feature has some real benefits, too. Benefits of Google My Business Sync Easily […Read More]

Building Trustworthiness in an Online World

October 27th, 2020 by

If you have been following our journey over the last few weeks, I’ve been talking quite a bit about Google’s E-A-T (Expertise, Authoritativeness and Trustworthiness). Here I share how businesses can build their expertise online and in this followup article I share on the authoritativeness and its importance to a Google My Business listing. Trust is everything – today let’s explore how to achieve this! Trustworthiness and Its Place in […Read More]

Authoritativeness & Its Importance to a Google My Business Listing

October 20th, 2020 by

A few weeks back we talked about E-A-T, but more specifically about expertise, which is represented by the “E” in E-A-T. Today we are going to explore authoritativeness, so let’s start by defining it. What Is Authoritativeness? Authoritativeness is defined as: The quality of possessing authority. The quality of trustworthiness and reliability. When Google added E-A-T to their Search Quality Rater Guidelines, they didn’t give local marketers a definition – […Read More]

Our Google My Business Tool Lets You Add Questions & Answers

October 6th, 2020 by

Managing a Google My Business (GMB) listing is no joke. It takes effort, a plan and when possible, a tool. This is exactly why we added a GMB tool to our product suite. Add Google My Business Questions & Answers With Our GMB Tool I’m so excited to share this with you – a new feature was added to our Enhanced GMB Tool. Through our tool, you can now add Questions […Read More]