Category: Google My Business

Special GBP Edition: Google Business Profile Features You Can’t Get Elsewhere

November 22nd, 2022 by

Last time we were here we talked with you about how to complete a business listing audit. Today we’d like to switch gears and discuss the Google Business Profile. The Value of the Google Business Profile Is Undeniable We talk about the Google Business Profile quite often at Advice Local, and yes, there’s a sound reason for that. With the Google Business Profile (GBP) being one of the most important […Read More]

How to Run a Google Business Profile Audit & Why It Matters

November 3rd, 2022 by

Last week we discussed the top optimization techniques for a Google Business Profile. With Google rolling out a new look for those that manage multiple Google Business Profiles, we thought it was time to examine auditing your clients’ Google Business Profiles. Are You Performing Google Business Profile Audits for Clients? We talked with you once before about stress-free audits, and today we want to discuss the importance of auditing the […Read More]

5 Essential GBP Optimization Tips for Local Pack Visibility

October 27th, 2022 by

Last week we updated you on all the latest news from Google, Bing and other essential platforms. This week we’re looking at the optimization elements that all successful Google Business Profiles need. Optimizing a Google Business Profile for Search and the Local Pack It’s been a while since we’ve focused solely on how an optimized Google Business Profile (GBP) can help your local business clients surface more often in the […Read More]

Using Google EAT to Influence Local Relevance Signals

April 28th, 2022 by

Last week we discussed the introduction of automatic updates to business hours on Google Business Profiles. This week we’re looking at Google’s growing local relevance signals, and why this makes Google EAT (expertise, authoritativeness and trustworthiness) more important than ever for a business’ Google Business Profile. Are You Applying Google EAT to Clients’ Google Business Profiles? We’ve talked with you quite a bit about adding EAT to your clients’ Google […Read More]

What’s New With Google, GBP Spam & Bookings From Search, Watchbait & More

March 31st, 2022 by

With it being the 5th week of the month, we thought a roundup post would be useful. There were quite a few interesting news stories from this last week that we wanted to share. 1. When It Comes to GBP Spam, Google Is Still Fighting the Good Fight Do you remember back in 2021 when Google shared how they were tackling spam? We highlighted the most important data they reported, […Read More]

A Google Business Profile Roundup, Including Dispelling a GBP Myth

February 17th, 2022 by

Last time we discussed a real-world example of bad data affecting a Google Business Profile. While we provided the solution to that particular problem, it did raise another issue – getting in contact with Google. Speaking to Google directly is a challenge (to put it mildly) but these tips will help if you ever need GBP support. We Are Joining Greg Gifford to End This Local SEO Myth Once and […Read More]

How Bad Data Is Affecting the Google Business Profile – A Real-World Example Included

February 11th, 2022 by

Last week we talked about the Google update that lets consumers add updates to a Google Business Profile (formerly Google My Business). This week we’ve got a story from an Advice Local partner who witnessed first-hand the frustrations of bad data impacting a Google Business Profile. Does Listing Management Still Matter? We’ve discussed the importance of business listings beyond a Google Business Profile (GBP) quite a bit, and there’s a […Read More]

How to Manage Multiple Google Business Profiles Easily

January 27th, 2022 by

Last week we looked at the importance of creating business listings for the local business clients you represent. We want to go a step further this week to give you a practical, highly effective way of managing multiple Google Business Profiles (formerly Google My Business). Why Do Local Businesses Need a Google Business Profile? Why would you create a Google Business Profile for a local business client? Because as a […Read More]

How Much Damage Can a Poorly Optimized Google Business Profile Cause?

December 9th, 2021 by

Last week, we discussed a recent Google Business Profile (formerly Google My Business) error affecting medical categories. This week we have a horror story about the dangers of becoming a little too reliant on Google. The Dangers of Bad Google Business Profile Optimization Last week, one of our Advice Local partners received a phone call from a business owner requesting a Google Business Profile (GBP) evaluation. The business owner said […Read More]

Google Business Profile Category Issues – Are You Affected?

December 2nd, 2021 by

Before Thanksgiving, we talked about a study detailing the importance of listing management for a winning SEO strategy. This week, we’re looking at some problems with the new Google Business Profile (GBP) update and what it could mean for your clients. As a reminder, Google My Business rebranded to the Google Business Profile earlier this month. Healthcare Providers Faced Google Business Profile Problems GBP had a major issue over the […Read More]