Category: Listing Management

The Ins and Outs of Online Visibility for Local Businesses

April 29th, 2019 by

The days of competing with local businesses via storefront window displays and newspaper ads are long gone. Sure, traditional methods of advertising still hold value, but it’s pretty much impossible for any business to survive without online visibility – particularly a local business. It’s just the way of the world nowadays. Without an optimized presence online, local businesses will struggle to stay relevant and appeal to local customers. In fact, […Read More]

Everything You Need to Know About Yelp Business Listings

April 23rd, 2019 by

I’ve said it before and I’ll say it as many times as needed: reviews and customer feedback are more important than ever. Having a Yelp business listing is a no-brainer. Yelp is not only a powerful site but also an essential component of the Local Search Ecosystem; after all, Yelp makes it into the top three local pages within our listing management technology. For search engines, review sites such as […Read More]

Do Manual Citation Submissions Perform Better Than Data Aggregator Submissions?

April 22nd, 2019 by

To get found online, small and large businesses alike need to create and claim online listings (also referred to as local citations). It’s a surefire way to attract customers online and present accurate data to search engines. Plus, businesses can ensure that their online data, like their name, address and phone number (NAP), is accurate. However, creating all of a business’ listings, from Google My Business to Bing and everything […Read More]

How Are Local Listings Beneficial for Local Businesses?

April 18th, 2019 by

Local listings have always been essential for local businesses. Back in the days of real-world phone books, before Google and mobile devices ruled the world, local businesses simply needed to sit back and let customers find them. Whether by walking in front of their brick-and-mortar location or looking them up on a phone book, customers easily found their way to local businesses, and conversions were booming. Unfortunately, things haven’t been […Read More]

Does Every Local Citation Need to be Cleaned Up?

April 2nd, 2019 by

Clean local citations are an essential part of local SEO. It’s one of our highest priorities for the clients we take on at Advice Local and a topic we emphasize to our partners. Any mention of a brand or business online, no matter the forum, has the power to make or break a consumer opportunity. If information is incorrect or misleading, trust is already violated; just like in personal relationships, it […Read More]

How to Choose a Local Citation Listing Service

March 27th, 2019 by

Citations are crucial to building a business’ web presence. They’re a topic we hammer home at Advice Local – you’re probably tired of hearing about it! If not, here’s a quick refresher course: a citation is any mention of a business’ information online or offline. These references or citations are found in local directory listings, review sites and in other places online, like blog posts, and offline, like newspapers and print […Read More]

Debunking Citation Building Myths

March 21st, 2019 by

Citation building is essential for any local business. It’s the way that the business gets found online. A citation encompasses any mention of a brand online, and most will include the NAP (name, address, and phone number) on countless platforms. Guess what? Every single platform matters. Every citation published is a means to accomplish E-A-T online. You know this one by now! It’s expertise, authoritativeness and trustworthiness, and it’s Google’s […Read More]

How Our Local Presence Management Solution Achieved All of Our Pest Control Client’s Goals

March 7th, 2019 by

At Advice Local, we know that our digital marketing and local presence management strategies are effective. But, saying is one thing… showing is where it’s at and we’re doing that today. In 2018, we took on a new client, an international pest control company that operates in 23 countries. This brand has a presence within 47 states across the United States, and serve more than 300 individual locations. They came […Read More]

FAQs About Local Listing Management – The Questions on Everyone’s Minds

March 5th, 2019 by

Today, we decided to tackle one of our favorite topics – local listing management– in a new way. We’re all busy people; whether we’re running our own local business or reselling others’ services to potential clients, sometimes we don’t have time to read a lengthy article. So, we decided to make life a little easier and spell out the importance of local listing management in good ol’ question and answer form! Here […Read More]