Category: Local SEO

The long-term fate of businesses is increasingly influenced by their ability to build a local search presence. In the current climate, using listing management services, generating customer reviews – and increasing search visibility – will help businesses thrive. In contrast, as consumers turn to their smartphones for recommendations and reviews, traditions like word-of-mouth just do not offer the results they did in the past. For digital agencies, the ability to recognize high-value […Read More]

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Building a strong local presence online in 2023 is only possible with a comprehensive and personalized SEO strategy. Through the integration of listing management services, customer reviews, on-page ranking signals and other factors, local businesses can reach their ideal customer base and secure more sales. But for digital agencies, explaining to business owners why they need SEO services is not always easy. The Main Reasons Why Local Businesses Need SEO […Read More]

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In today’s world of hyperconnectivity and information on demand, owning a business’ local presence has never been more important. For digital agencies that run local clients’ search marketing, everything from a business website to listing management services must be accessible and adjustable in real-time. In reality, any company that neglects this aspect of local marketing is unfortunately subject to the whims of Google, listing platforms, reviewers and bad data. Let’s […Read More]

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It’s been a while since we have discussed local presence management and its many benefits. But this apparent lack of attention does not indicate it’s suddenly unimportant. Of course, it’s still critically important – but we have been reframing the conversation to make it easier to understand, and easier to communicate the concept to your local business clients. Understanding Local Presence Management As a refresher, local presence management is a strategy […Read More]

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For digital agencies, identifying where to invest your resources into local SEO is a common challenge. At Advice Local, our Enhanced Google Business Profile Tool helps agency partners make the most of their time with streamlined solutions. However, doing more with less is not restricted to tools and services – you also need to understand the ranking factors that underpin the search results. What Are Google Ranking Factors? A ranking […Read More]

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The annual Local Search Ranking Factors report has returned for another year. As a provider of listing management services for agency partners, we are constantly tuned into the strategies and techniques that deliver results right now. And one of the best ways to gauge the opinions of the local search industry is by digging into the responses from 44 leading local SEO experts. The 2023 Local Search Ranking Factors Survey […Read More]

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As all successful agency owners know, a consistent local SEO strategy is vital for increasing search visibility. At Advice Local, we have long promoted the benefits of local listing management software, citation building and other proven SEO methods. But as you are probably aware, SEO takes time – and the more complex the strategy, the less profit an agency typically retains. Today we’re offering an alternative way to create an SEO […Read More]

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In recent years, one of the most common questions in the local marketing space relates to the value of “near me” search optimization. As developers of Enhanced Google Business Profile tools and listing management services, it is something we are deeply engaged with. Do “near me” searches still matter, or has the search landscape evolved beyond the trend? For a closer look at this subject we’ll start by considering what […Read More]

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Last week we discussed how to complete a Google Business Profile audit. Since we’re all about helping local marketers and agencies support their local business and service area business clients’ places in search results, we’re going to discuss how to complete an audit of their business listings distributed around the web. Three Methods for Conducting a Business Listing Audit There are a few ways to conduct a business listing audit. […Read More]

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Last week we looked at how to boost local search presence with data amplifiers. This week we’re switching focus to the local marketing strategies that are perfect for securing seasonal buyers. Local Marketing Strategies for Boosting Holiday Sales Last year (at around this same time) we spoke with you about how to use a business’ Google Business Profile for holiday marketing campaigns. And while you’ve seen it, have you ever […Read More]

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