Category: Local SEO

How to Complete a Business Listing Audit & Why You Need To

November 10th, 2022 by

Last week we discussed how to complete a Google Business Profile audit. Since we’re all about helping local marketers and agencies support their local business and service area business clients’ places in search results, we’re going to discuss how to complete an audit of their business listings distributed around the web. Three Methods for Conducting a Business Listing Audit There are a few ways to conduct a business listing audit. […Read More]

Local Marketing Strategies for the Upcoming Holidays

October 14th, 2022 by

Last week we looked at how to boost local search presence with data amplifiers. This week we’re switching focus to the local marketing strategies that are perfect for securing seasonal buyers. Local Marketing Strategies for Boosting Holiday Sales Last year (at around this same time) we spoke with you about how to use a business’ Google Business Profile for holiday marketing campaigns. And while you’ve seen it, have you ever […Read More]

How to Grow a Business’ Local Presence With GPS Accelerators

September 15th, 2022 by

Last week we discussed how data accelerators help with local presence management. This week we’re looking at the role of GPS accelerators for a business’ listing distribution. GPS Accelerators and Their Role in the Local Search Ecosystem Location-based searches have transformed the way local businesses promote themselves online. Back in 2016, Google revealed that almost one-third of all mobile searches were related to location. With the ubiquity of mobile devices […Read More]

Why Businesses Shouldn’t Overlook Bing Places

September 2nd, 2022 by

The last time we were here, we looked at data aggregators and the local search ecosystem. This week we want to talk with you about Bing Places. But we won’t tell you how to claim a Bing Places listing today since we’ve already done that. And we’re not going to cover how to optimize a Bing Places listing, because we’ve done that too! Rather, we are going to expand upon […Read More]

Data Aggregators and the Power of Business Data Distribution

August 18th, 2022 by

Last week we looked at data enhancers and the characteristics of high-quality directories. This week we’re focusing on another critical component of a data amplifier network – data aggregators. Data Aggregators and the Local Search Ecosystem From search engines and social media platforms to in-car navigation systems and mobile apps, the local search ecosystem is reliant on data. But how can you help local businesses ensure their business data is […Read More]

Why Data Enhancers Are Integral to Local Presence Management

August 11th, 2022 by

Last week we looked at Google’s attempts to win over Gen Z with their new Maps updates. This week we’re focusing on data enhancers and how they can help your local business clients. Data Enhancers – The Smart Approach to Directory Listing Management When it comes to the importance of business listings, opinions can certainly be divided. While almost all marketers and agencies agree that citations are required, just how […Read More]

Foursquare’s Update Is Causing Delays in Business Data Syndication

July 14th, 2022 by

Last week we looked at why voice search optimization needs to be prioritized. Today we’re talking about an important update involving Foursquare. Foursquare Syndication Delays – What It Means for Local Businesses You may know that Factual joined forces with data aggregator Foursquare in early 2020. At Advice Local, we had already included both Factual and Foursquare within our business listing management solution prior to their merger. In fact, today […Read More]

Recession-Proof Local Marketing Strategies for Businesses

July 3rd, 2022 by

Last week we talked about the growing number of local search queries and what that means for local businesses. This week we’re focusing on some key local marketing strategies for agencies in the current economic climate. Recession-Proofing Your Local Marketing Clients as Much as Possible It seems everyone is talking about recession, especially in the last few weeks. Just today we quickly found multiple articles on SEO sites discussing this […Read More]

Local Keywords & Location Continues to Dominate

June 23rd, 2022 by

Last week we discussed expanding a business’ local search visibility beyond Google. Well, with the announcement that businesses with a Professional Account on Twitter now have a location spotlight feature, the timing couldn’t have been better. Location Spotlight for Professionals on Twitter When a business switches to a Professional Account, it can build its presence and authenticity on Twitter. The information a business can feature includes the following. Business location […Read More]

Expand Search Horizons Beyond Google for Local Visibility

June 16th, 2022 by

Last week we examined the importance of mapping apps and navigation solutions for local businesses. Today we’ll talk about creating a local client optimization strategy that isn’t restricted to Google. Reach More Consumers by Improving Visibility on Multiple Search Engines Damian Rollison over on Street Fight published an article this week that looks at Google’s local search dominance. Within the piece, he builds a case for the eventual erosion of […Read More]