Category: Local SEO

What is Local Presence Management? Helping Brands Conquer the Internet in 2018

January 19th, 2018 by

Local Presence Management is defined as geo-targeted digital presence management that enhances a brand on the whole by optimizing all their locations’ information in their respective local markets. What is Local Presence Management? Local presence management solutions manage the digital fingerprint unique to each business location, improving local search ranking and giving the target audience the correct information to interact with the brand. This also includes monitoring a business’ name, […Read More]

Everything You Need to Know to Get Started With Google Posts

November 3rd, 2017 by

Is it time for a reality check? Businesses wanting to reach local customers need to place in the top of search results. Consumers do not click much past the first page on desktop or scroll forever on mobile before they decide which website or business to frequent. So what does this mean for local businesses? As I have discussed before, it means local businesses need to leverage every tool, feature […Read More]

Is that Website Helping or Hurting? Four Website Issues Impacting Local SEO

October 27th, 2017 by

Are you trying to place higher in local search results, but noticing that something is holding back success? First, rest assured in knowing you are not the only one having these same struggles. Today, I’m going to cover four common but crucial website issues that are putting a screeching halt on local SEO success for many local businesses! But First… Some Background Local Search Association’s Local Media Tracking Study, released […Read More]

Get More Customers to Local Business Websites with these Sure-Fire Strategies

October 19th, 2017 by

How do you drive traffic to a local business website, then keep visitors active and engaged? Local businesses around the world are asking this question right now. In fact, marketing software developer Hubspot has found that 65% of surveyed companies report generating traffic and leads to be among the top marketing challenges they face. The level of competition that exists locally – from big cities to small towns – means that […Read More]

The Comprehensive Local Citation Audit and Cleanup Guide You Need Today

October 13th, 2017 by

Accurate local business citations can make or break a business! Citations, which are mentions of a business, usually online, often include the name, address and phone number (NAP) for the business, and sometimes will include a link to the business website. These citations are dispersed around the internet in the form of directory listings, map listings, reviews and much more. Citations are indexed by search engines and returned in search […Read More]

Is the Google My Business Listing Replacing the Local Business Website?

October 5th, 2017 by

Google is heading in a direction where they can provide everything a consumer wants and needs through a Google My Business listing. (Yes, without the consumer ever needing to visit the local business’ website. Eeek!! 😱) It Starts and Ends with the Google My Business Listing Let’s look at what a consumer can access from local search results through a Google My Business listing. The consumer can: Get directions Call […Read More]

How to Find and Fix Inaccurate Citations for a Local Business

September 22nd, 2017 by

When it comes to improving visibility and getting found online, local citations play a critical role for local businesses. Remember, a local citation is any mention of a business’ name, address, and phone number (NAP) online. There are several ways to optimize business listings online, but consistent NAP data is at the basis of all high-quality citations. In fact, 73% of consumers lose trust in a local business when they […Read More]

6 Common Business Listing Issues that Can Damage Local Presence

September 12th, 2017 by

For better or worse, there are plenty of factors that can impact a business’ online visibility. How well a business manages its online listings plays a role in determining how often it appears in relevant search results and how many local customers discover the business online. This means that simply having business listings isn’t enough – businesses must take the initiative to actively resolve listing issues that can damage local […Read More]

Internet Trends Report 2017 Infographic

August 10th, 2017 by

Each year digital marketers around the world eagerly wait for Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) to share her Internet Trends Report at the Code Conference. This year’s 355-page slide deck is filled with charts, graphs and stats that are inspiring and educational – plus some shockers. At Advice Local, we review the deck each year, dissect the trends presented and bring you the top trends as […Read More]

7 Ways Local SEO Has Evolved Over the Past 10 Years

June 13th, 2017 by

Over the past decade, local search has entered the spotlight and become a vital component of SEO for businesses. Along the way, search engine algorithms and SEO best practices have undergone a series of facelifts that have affected how local businesses rank in search results. 7 Ways Local #SEO Has Evolved Over the Past 10 Years via @Advice_Local Click To Tweet While some of these adjustments were slow, gradual, and […Read More]