Category: Local SEO

Local Search Ranking Factors – What’s Important in 2021

March 2nd, 2021 by

If you are like the majority of other local marketers in the world – anytime a ranking factor report relating to local comes out you head right over to give it a read. While you may not agree with everything said in the report, it’s important to read it, consider the information presented, then test it for yourself. In December of 2020, Darren Shaw of Whitespark shared a summary of his […Read More]

Using a Store Locator to Attract More Near Me Searches

February 18th, 2021 by

Over the past several months I’ve been taking you on quite the journey into Google My Business, and leveraging EAT to help a business appear more often in maps. I even shared a case study on Google My Business and EAT. Last week we spotted some news about store locators on a study (and a mention of our Advice Locator Pages) that was recently conducted on their value. Today, we’re […Read More]

It’s Time to Plan Seasonal Local Marketing Campaigns

October 13th, 2020 by

The holiday season is right around the corner. If you haven’t already started planning seasonal local marketing campaigns for your clients you need to get busy. You can guarantee their competitors have already gotten to work. And in response to this fact, today we’re going to give you some steps to get you started and help you outline a plan. Along the way, we share some tips and tools we […Read More]

How Local Businesses Can Demonstrate Expertise Online

September 29th, 2020 by

Last time you were here, I discussed Google My Business attributes and how adding attributes can help Google understand more about the business – and help consumers too. I’m still on the topic of Google, but now let’s discuss expertise. So, I know you’ve heard about Google’s E-A-T (Expertise, Authoritativeness and Trustworthiness), but most likely you consider them as a whole. They do in fact work together, and all three are […Read More]

How Mentions Help Google My Business Listings Surface in the Map Pack and Finder

November 20th, 2019 by

These days, Google My Business is extremely important for any local SMB. I doubt you’ve used any business or been in any store recently that doesn’t have a Google My Business (GMB) listing. In fact, you’ve likely found some of the businesses or stores you’ve shopped at recently through Google My Business. Yet even though so many businesses have a GMB listing, not many understand the different nooks and crannies […Read More]

What You Need to Know About Google My Business Spam

October 31st, 2019 by

Spam on Google My Business (GMB) is a real problem — this is why all businesses and brands must monitor their GMB listing. Compared to the changes they make to their search engine, Google hasn’t done nearly as much to combat the rise of GMB spam. These unethical spam tactics used by competitors are putting local businesses who play by the rules at a disadvantage. According to a BrightLocal poll […Read More]

Niche Citations Build Trust Amongst Search Engines and Consumers

October 29th, 2019 by

As you know, I’m all about helping local businesses get found online. While I would love to tell you ‘list it and forget it’ works like a charm, this is truly not the case. Building Trust Starts With a Solid Listing Management Foundation To build trust amongst search engines and consumers, you must have a few basic elements to get started. NAP (name, address and phone number) data related to […Read More]

Local and Social Are the Perfect Match – Here’s How to Get Going

June 21st, 2019 by

Things are not what they were years ago. Hey, things are not even what they were a year ago! Life is currently so fast-paced that a year feels like only a couple of months. And this year, in 2019, ignoring social media is a definite no-no for any business, local or otherwise. Social media simply cannot be ignored. There are more than 3 billion active users right now! This isn’t the […Read More]

Are You Falling for These Local Citation Myths? [#Infographic]

June 7th, 2019 by

Citations, citations, citations! There, I said it, and I’ll keep saying it until I have managed to convince every business on the web to fix their bad data. As you know, I’m passionate about helping local businesses get found in search results. As local marketers, we can’t do our job and help these businesses if they have citations that are inaccurate or of low quality. Why Are Local Citations Important? […Read More]

The Magic Trio: Google Maps Ranking Facts

May 24th, 2019 by

When it comes to in-store and service area businesses, appearing on Google is vital. When was the last time you visited a store that wasn’t on Google My Business? Chances are, if a location doesn’t appear on Google Maps, then it may as well not exist in the eyes of the majority of searchers. Know Your Google Maps Ranking Facts Not only does a business need to show up on […Read More]