Category: Local SEO

Unique Traffic Tactics to Expand the Digital Footprint of Local Businesses

May 18th, 2017 by

Site traffic is at the core of every business, whether an online business or a local business that wants to drive customers to their brick-and-mortar location! Bringing a fresh supply of targeted leads that can be turned into customers is what every business wants and needs. Because traffic is so important to a business, marketers dedicate lots of resources to finding every possible traffic source. I know this because marketing […Read More]

Why Multi-Location Brands and Businesses Need a Store Locator and Location Landing Pages on Their Website

May 9th, 2017 by

Near me, Nearby, Closest…these words are becoming increasingly common across the billions of queries on Google every month. Thanks to mobile phones and iPads, we can quickly and easily find things around us when we want or need them. Google searches for “locations near me” are growing rapidly, and so are consumer expectations. The fact is we want instant gratification, even when we are searching. Whether you’re a global brand […Read More]

Putting Multi-Location Businesses on the Map: The Guide Everyone Needs Today

May 3rd, 2017 by

Multi-location brands and businesses have their share of challenges that come with managing the online presence of multiple locations, from rogue social media accounts to duplicate listings, listings with incorrect NAP data (name, address, phone number), and the occasional location that decides to do their own thing without corporate or franchise approval. At Advice Local, we make things easy for our partners to understand and implement, to better serve their […Read More]

Factors That Breed Bad Location Data and What Can Be Done About It

April 21st, 2017 by

Managing the local presence of a business all starts with understanding citations and why they are important. Once you understand that, you can move on to bad location data and how to correct it. There is an endless stream of data available on the internet and while we love data, we cannot trust all of it. Today I’m going to focus in on NAP data (name, address, phone number), and […Read More]

What are Data Aggregators? A Look at How Local Business Data Gets Distributed Online

April 5th, 2017 by

Have you ever wondered how business data gets distributed across the web? Or why local businesses sometimes appear in directories without ever having submitted a listing themselves? It all comes down to data aggregators. What is a Data Aggregator? Data aggregators are data mining systems that spread business information online. They collect and share business data with a multitude of sources, including search engines like Google. Why every local #business […Read More]

Voice Search and SEO: What Local Businesses Need to Consider

March 16th, 2017 by

As new technology is developed, consumer behavior evolves with it, along with the demand for new local SEO and search strategies. Today this technology is digital assistants; tomorrow it will be something different. Now is the time for local businesses and companies that serve local businesses to consider how voice search will impact search results. With the continual growth in popularity of Siri, Alexa, Google Now, and Cortana, optimizing web […Read More]

Back to the Basics: How to Create a Google My Business Listing

March 14th, 2017 by

Business owners who decide to invest some time and effort into broadening the company’s online presence through local business directories are on the path to local SEO success. Getting listed in local directories is an important step toward distinguishing the business from its competitors. Now, the next step is to determine which listings the business should be a part of. One that every business definitely needs to manage is a Google […Read More]

Taking Control: Local Presence Management for Multi-Location Brands

March 9th, 2017 by

Did you know that 73% of consumers lose trust in a business if it has inconsistent location data? Bad data is a big issue for businesses of all sizes, and can get even trickier for brands with more than one location. Even if only some locations are misrepresented online, having outdated, inconsistent citations or inaccurate information on the web can have a significant impact on the brand’s credibility with consumers. […Read More]

4 Website Marketing Strategies to Get More Customer Reviews

March 2nd, 2017 by

In a world where consumers can find information about pretty much any business, product, and service online, it’s not easy for a local business to capture the spotlight for long. Building a collection of positive customer reviews is one of the best and easiest ways to gain visibility online and convert consumers into customers. Reviews Are the Best Way to Establish Trust Why is this? Because reviews build credibility and […Read More]

Local Presence Management in 2017: What a Local Citation Is and Why It Matters

February 14th, 2017 by

When it comes to marketing a local business online, local citations play an important role in improving SEO and boosting visibility in local search results. This is especially true in mobile search results. Most likely, this isn’t anything you haven’t read about before, but in 2017 this is even more significant. As search engine algorithms continue to evolve and get smarter, we have to get smarter and more focused on […Read More]