Category: Local SEO

The 411 on How to SEO a Local Business Website for the Mobile-First Index

April 20th, 2018 by

Mobile optimization is serious business. In the past, it was all about having a website that performed well on desktop and placed high in SERPs. In 2015, this started shifting so digital marketers and webmasters needed to focus on desktop for search placement and user experience on both desktop and mobile. The primary index Google used to determine the placement of a website in the past was based on the […Read More]

The Google My Business Description is Back: It’s Time to Update Those GMB Listings

April 6th, 2018 by

Google is a behemoth when it comes to, well, just about everything, honestly. From algorithms and pay-per-click to video, they seem to be the guiding force that influences how we all build websites, do SEO, write website copy and even build links for the local businesses we represent. In fact, according to Net Marketshare, Google currently has 73.73% of the search engine market. Consumers prefer this search giant when it […Read More]

Building Trust in 2018: 7 Trust Factors for Improving Search Results Placement

March 23rd, 2018 by

Search algorithms are so complex that it is impossible to focus on just one or two elements when developing an SEO strategy. To place across all the major search terms for a business’ niche, they must study the competition and be prepared to modify their campaign. I walked readers through this in my article, The DIY SEO Audit: Next Steps for Beating Out the Local Competition Online. There are various […Read More]

Back to the Basics: Fine Tuning an SEO Strategy for Businesses

March 16th, 2018 by

Last time I was here, I shared about the basics of an SEO strategy for a new business’ website. We first explored how an effective SEO strategy starts with keyword research, then moves into building keyword-focused products and services pages. Next, we discussed creating blog content to further solidify the website as a trusted source for search engines to serve to consumers in search results. Back to the Basics: Fine […Read More]

Back to the Basics: Developing an SEO Strategy for Businesses

March 9th, 2018 by

As you well know, search engine optimization (SEO) is a crucial component of a local business’ digital marketing strategy. Really, no matter the type of business trying to attract new clients, how visible a brand or business is in search results will directly influence how successful they are. Since I just finished up my DIY SEO Audit series that walks readers through a comprehensive audit process, I thought it would […Read More]

The DIY SEO Audit: Next Steps for Beating Out the Local Competition Online

March 2nd, 2018 by

I’ve enjoyed working through this DIY Audit series with you, but like all good things, it has to come to an end. But First, Let’s Recap… We started this journey in part one by defining what’s involved in an SEO audit. As a reminder, that’s technical SEO, on-page SEO, off-page SEO and today’s topic, which focuses on research and analysis. In part two, we went all in and explored all […Read More]

The DIY SEO Audit: Off-Page SEO and Its Impact on Websites

February 23rd, 2018 by

How do you feel? If you have been following through the entire DIY SEO Audit series, you could be feeling a little overwhelmed at this point. It’s ok to feel this way. There is definitely a lot to know and consider when it comes to SEO. If you are just now joining us for the series, you can click here to start with part one – The DIY SEO Audit: […Read More]

The DIY SEO Audit: How to Place Higher in Search with On-Page SEO

February 16th, 2018 by

So how far are you into the DIY SEO audit? Have you completed part one and two, or are you just now joining us for part three in the series? Today we are going to work through the on-page SEO portion of an SEO audit. The on-page SEO audit looks at the content on the website, content relevance and other visible factors that impact when search engines serve the website’s […Read More]

The DIY SEO Audit: The Technicalities of Technical SEO

February 9th, 2018 by

Thanks for joining me for part two in my series on the DIY SEO audit. In part one, we explored the importance of top placement in search results and the components of SEO that can influence a local business getting this coveted spot. If you are just now joining me for this series, please start by reading “The DIY SEO Audit: Optimizing a Local Business Presence for Search Engines” first. […Read More]

The DIY SEO Audit: Optimizing a Local Business Presence for Search Engines

February 2nd, 2018 by

When it comes to marketing a local business, SEO is the most important and most popular strategy to pursue. While both paid traffic and social media should be part of a comprehensive optimization plan, it’s hard to beat the traffic and branding potential delivered by top placement in Google SERPs. Most businesses hit the search engines and find their competitors positioned above them for local industry terms in search. They […Read More]