Category: Local SEO

2021 Local Search Ranking Factors – Applying Them in 2022

December 16th, 2021 by

Last week, we looked at the disastrous effects of a poorly optimized Google Business Profile. This week, we’re switching focus to the 2021 Local Search Ranking Factors report – an industry survey developed by David Mihm originally in 2008. 2021 Local Search Ranking Factors If you’re unfamiliar with the Local Search Ranking Factors report, each year local search experts are surveyed for their thoughts on SEO rankings and conversions. We […Read More]

Study Proves Listing Management Is Extremely Relevant

November 18th, 2021 by

Last week we looked at the big news that Google My Business has been rebranded as Google Business Profile. We shared exactly how to make sure your local business customers get found in Google’s local pack and maps. This week we’ve got a little more on this development, along with a whole lot more on listing management. Google Solicits Support From Small Businesses By now, we’ve all had some time […Read More]

Using EAT to Improve Local Visibility in Organic Search and Maps

October 21st, 2021 by

Recently, we’ve seen Google provide a wealth of options for local businesses to reach highly targeted audiences. Last week, we talked about Google My Business attributes and a focus on hyperlocal search. This week, we’ll be looking into EAT (expertise, authoritativeness and trustworthiness) and structured data as a means for earning the all-important featured snippet. Google EAT and Structured Data You’re probably familiar with Google EAT as guidelines for evaluating […Read More]

There’s More to Visibility Than Google – You Need to Prioritize All Local Listings

October 14th, 2021 by

Last week, we looked at Google’s integration of user-generated content into their Google My Business platform. Now, we’re switching to some recent Google Map updates, the focus on hyperlocal search and what this could mean for local visibility. It seems Damian Rollison was right on track when he discussed how Google is using attributes to create non-traditional verticals. While we didn’t specifically address this point before, Google has attributes that […Read More]

Apple Maps Ratings – And Its Impact on Local Businesses

September 7th, 2021 by

Today we wanted to tackle Apple Maps and the changes they’ve been making, specifically in relation to ratings. But first, a recap…. Apple Maps Added Ratings in iOS14 As reported by 9to5Mac in August of 2020, iOS14 beta 6 included a new UI that let users recommend a place. Mike Blumenthal actually wrote about it then, sharing some insights and speculation on the value of this move, such as will […Read More]

Google’s Spam Update & Title Tags Rewrites Have SEOS Puzzled

August 24th, 2021 by

Last time we were here, we talked with you about Google My Business facts & data you can’t ignore. For the last few months, Google has been rolling out what seems to be update after update. For example, the Spam Update that started rolling out at the beginning of August is still rolling out – Danny Sullivan confirmed on Twitter it may be finished next week. Are You Concerned About […Read More]

Google My Business Facts & Data You Can’t Afford to Ignore

August 17th, 2021 by

Google My Business (GMB) has been pretty volatile the last few weeks. For example, the local pack for bus rental queries became so barren that all the searcher could do was opt to get directions to the business. We tested the query Los Angeles party bus rental for ourselves, and we’re still getting the same result reported by Barry Schwartz. Some Google My Business Categories Are No Longer Available for […Read More]

Local Profiles Need Updating to Include COVID Delta Variant Precautions

August 10th, 2021 by

With COVID-19 numbers on the rise due to the Delta variant, it may be a good time to make sure the safety precautions your local business customers are taking are updated on their local profiles. Update These Local Profiles to Include COVID-19 Safety Precautions We actually talked with you last week about optimizing local profiles on Yelp, Bing & Google My Business. This week we are covering the added features […Read More]

Why Every Local Business Needs An Apple Maps Listing

July 6th, 2021 by

Our team just attended the Rocks Digital Marketing Conference, as they do every year. For our agency partners that attended, it was great to see you online. Today we’re going to share the highlights from Eric Shanfelt of Local Marketing Institute’s presentation, Why and How to Claim an Apple Maps Listing. Why You Need to Claim the Apple Maps Listing Andrew Shotland of Local SEO Guide estimates there are 100 […Read More]

Local SEO Gets Its Just Due on the SEO Periodic Table

June 22nd, 2021 by

For those of you that follow local search closely, you know how important Google My Business optimization is for helping local businesses place in Google Maps and the Local Pack. For those of you that don’t follow it closely, hopefully you look to partners like us to guide you down the right path. (We love helping with this btw) … which brings us to today’s topic. Local SEO Has Been […Read More]