Category: Local SEO

Get More Customers to Local Business Websites with these Sure-Fire Strategies

October 19th, 2017 by

How do you drive traffic to a local business website, then keep visitors active and engaged? Local businesses around the world are asking this question right now. In fact, marketing software developer Hubspot has found that 65% of surveyed companies report generating traffic and leads to be among the top marketing challenges they face. The level of competition that exists locally – from big cities to small towns – means that […Read More]

The Comprehensive Local Citation Audit and Cleanup Guide You Need Today

October 13th, 2017 by

Accurate local business citations can make or break a business! Citations, which are mentions of a business, usually online, often include the name, address and phone number (NAP) for the business, and sometimes will include a link to the business website. These citations are dispersed around the internet in the form of directory listings, map listings, reviews and much more. Citations are indexed by search engines and returned in search […Read More]

Is the Google My Business Listing Replacing the Local Business Website?

October 5th, 2017 by

Google is heading in a direction where they can provide everything a consumer wants and needs through a Google My Business listing. (Yes, without the consumer ever needing to visit the local business’ website. Eeek!! 😱) It Starts and Ends with the Google My Business Listing Let’s look at what a consumer can access from local search results through a Google My Business listing. The consumer can: Get directions Call […Read More]

How to Find and Fix Inaccurate Citations for a Local Business

September 22nd, 2017 by

When it comes to improving visibility and getting found online, local citations play a critical role for local businesses. Remember, a local citation is any mention of a business’ name, address, and phone number (NAP) online. There are several ways to optimize business listings online, but consistent NAP data is at the basis of all high-quality citations. In fact, 73% of consumers lose trust in a local business when they […Read More]

6 Common Business Listing Issues that Can Damage Local Presence

September 12th, 2017 by

For better or worse, there are plenty of factors that can impact a business’ online visibility. How well a business manages its online listings plays a role in determining how often it appears in relevant search results and how many local customers discover the business online. This means that simply having business listings isn’t enough – businesses must take the initiative to actively resolve listing issues that can damage local […Read More]

Internet Trends Report 2017 Infographic

August 10th, 2017 by

Each year digital marketers around the world eagerly wait for Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) to share her Internet Trends Report at the Code Conference. This year’s 355-page slide deck is filled with charts, graphs and stats that are inspiring and educational – plus some shockers. At Advice Local, we review the deck each year, dissect the trends presented and bring you the top trends as […Read More]

7 Ways Local SEO Has Evolved Over the Past 10 Years

June 13th, 2017 by

Over the past decade, local search has entered the spotlight and become a vital component of SEO for businesses. Along the way, search engine algorithms and SEO best practices have undergone a series of facelifts that have affected how local businesses rank in search results. 7 Ways Local #SEO Has Evolved Over the Past 10 Years via @Advice_Local Click To Tweet While some of these adjustments were slow, gradual, and […Read More]

Increase the Visibility of Multi-Location Businesses in Search Starting Today

June 9th, 2017 by

Local presence management is critical to ensuring multi-location businesses are visible when shoppers turn to Google and other search engines to discover nearby products or locations. Unfortunately, inaccurate location data can spread and corrupt a brand’s online presence in more ways than you can count. And when it comes to local visibility and data issues, businesses with more than one location are also susceptible to a slew of additional challenges. […Read More]

Local SEO Strategies for the Little, Independent Guy

June 6th, 2017 by

Here at CreativeOne, we’ve identified how important an agent’s brick and mortar assets can be to Google and how important claiming an agent or advisor’s online assets can be to their organic web traffic. Leveling the Local Playing Field The main problem we constantly face is leveling the playing field with larger companies like Morgan Stanley, Vanguard or Edward Jones. While there are marketing benefits to being with a larger […Read More]

Amplify Local Business Visibility with Vertical Directories Starting Today

June 1st, 2017 by

Local business listings and citations are a critical component of local presence management! Effective citation building isn’t about getting listed everywhere, but in authoritative sources that search engines and consumers trust. So, how do you know which directories are right for the businesses you represent? At Advice Local we do the work for you! Our team focuses on identifying the high-quality directories and sources that meet 23 different metrics, including […Read More]