Category: Local SEO

Helping Service Area Businesses Place in Local Search Results

March 19th, 2019 by

Last month, we talked about how to best optimize Google My Business listings for service area businesses (SABs). SABs have always experienced challenges in the digital space due to their lack of a physical storefront; creating fully optimized business listings has been difficult, as many of these businesses operate out of homes or locations that are not customer-facing like a warehouse. Fortunately, the battle to achieve a top-notch local presence […Read More]

How Local Businesses Can Conquer Voice Search Through the Featured Snippet

March 14th, 2019 by

Did you know that 80 percent of the answers that the Google Assistant gives through Google Home come from featured snippets? Last year, digital agency ROAST released a voice search ranking report that included a study detailing when the voice assistant takes information from featured snippets and when it doesn’t. The results were clear: the featured snippet plays a key role in voice search – at least when it comes […Read More]

Local Businesses Can Stand Out in a Zero-Click Search – Here’s How [#Infographic]

March 12th, 2019 by

When you’re searching online, the last thing you want to do is scroll through dozens of pages to find what you’re looking for. Impatient consumers want the right results right now. Enter: the zero-click search. Google has learned how the average consumer behaves and has adapted their search results to produce zero-click results in the form of featured snippets, Google My Business listings and answer boxes. With less consumers actuallyclicking […Read More]

How Our Local Presence Management Solution Achieved All of Our Pest Control Client’s Goals

March 7th, 2019 by

At Advice Local, we know that our digital marketing and local presence management strategies are effective. But, saying is one thing… showing is where it’s at and we’re doing that today. In 2018, we took on a new client, an international pest control company that operates in 23 countries. This brand has a presence within 47 states across the United States, and serve more than 300 individual locations. They came […Read More]

FAQs About Local Listing Management – The Questions on Everyone’s Minds

March 5th, 2019 by

Today, we decided to tackle one of our favorite topics – local listing management– in a new way. We’re all busy people; whether we’re running our own local business or reselling others’ services to potential clients, sometimes we don’t have time to read a lengthy article. So, we decided to make life a little easier and spell out the importance of local listing management in good ol’ question and answer form! Here […Read More]

Using Search Queries to Help a Local Business Place in Search Results

February 28th, 2019 by

If there’s anything we’ve learned in all our years specializing on getting local businesses found online, it’s that consumers are unpredictable. Although you might have an idea of the search queries a potential customer uses to find a particular business, it’s hard to know for certain without putting on your analytical thinking cap and digging into the data. In 2015, Google launched Search Console, a free set of tools aimed […Read More]

Local SEO Stats That Need to Be Considered in 2019

February 26th, 2019 by

How crazy is it that we’re already through February? This year has been moving quickly! The beginning of 2019 held so much promise for us, and it keeps getting better. It’s still early in the year, which means there’s plenty of time to crank things up and refocus our local search goals based on new information. And boy, do we have some new information for you! Today, we’re focusing solely […Read More]

How to Optimize a Google My Business Listing for Service Area Businesses

February 21st, 2019 by

Well, if you’re an avid reader of our blog here at Advice Local, you know that we’re going to talk Google My Business (GMB) listings – which have never been more important for the service area businesses out there! Service area businesses (SABs) can take many forms, but there’s one thing they all tend to have in common. More often than not, they do not have a business location, but […Read More]

Are All Data Aggregators Created Equal?

February 19th, 2019 by

Some “experts” might tell you that all data aggregators are the same. After all, a citation is a citation. But is that really the case? Are citations just like publicity; even if it’s bad, it’s still publicity? Well, no! You’ve heard me talk about bad data before, but at the risk of sounding like a broken record, I cannot stress enough the importance of having clean data. Citations have to […Read More]

How to Win More Customers in 2019 With Local Content Marketing [#Infographic]

February 15th, 2019 by

2019 is the year of the local business – we’re certain about that! I study local search day in and day out, and I know how to help our partners get an edge over their competitors. One of the ways we do this at Advice Local is through the production of specialized, local-focused content. By the way, this has never been more front-and-center in the local marketing environment than it […Read More]