Category: Local SEO

Voice Search and SEO: What Local Businesses Need to Consider

March 16th, 2017 by

As new technology is developed, consumer behavior evolves with it, along with the demand for new local SEO and search strategies. Today this technology is digital assistants; tomorrow it will be something different. Now is the time for local businesses and companies that serve local businesses to consider how voice search will impact search results. With the continual growth in popularity of Siri, Alexa, Google Now, and Cortana, optimizing web […Read More]

Back to the Basics: How to Create a Google My Business Listing

March 14th, 2017 by

Business owners who decide to invest some time and effort into broadening the company’s online presence through local business directories are on the path to local SEO success. Getting listed in local directories is an important step toward distinguishing the business from its competitors. Now, the next step is to determine which listings the business should be a part of. One that every business definitely needs to manage is a Google […Read More]

Taking Control: Local Presence Management for Multi-Location Brands

March 9th, 2017 by

Did you know that 73% of consumers lose trust in a business if it has inconsistent location data? Bad data is a big issue for businesses of all sizes, and can get even trickier for brands with more than one location. Even if only some locations are misrepresented online, having outdated, inconsistent citations or inaccurate information on the web can have a significant impact on the brand’s credibility with consumers. […Read More]

4 Website Marketing Strategies to Get More Customer Reviews

March 2nd, 2017 by

In a world where consumers can find information about pretty much any business, product, and service online, it’s not easy for a local business to capture the spotlight for long. Building a collection of positive customer reviews is one of the best and easiest ways to gain visibility online and convert consumers into customers. Reviews Are the Best Way to Establish Trust Why is this? Because reviews build credibility and […Read More]

Local Presence Management in 2017: What a Local Citation Is and Why It Matters

February 14th, 2017 by

When it comes to marketing a local business online, local citations play an important role in improving SEO and boosting visibility in local search results. This is especially true in mobile search results. Most likely, this isn’t anything you haven’t read about before, but in 2017 this is even more significant. As search engine algorithms continue to evolve and get smarter, we have to get smarter and more focused on […Read More]

Can Local Businesses Really Rank with RankBrain?

February 7th, 2017 by

RankBrain has been around for awhile now. Has it helped or hurt your clients’ rankings? This machine-learning algorithm known as RankBrain was developed by Google to monitor websites and serve results based on user intent vs. just the keywords searched. For those not familiar with RankBrain, the short description is: A constantly evolving artificial intelligence (AI) that analyzes search queries to learn more about how and why people carry out […Read More]

Collect and Connect: 8 Ways a Local Business Can Grow Its Email List

January 20th, 2017 by

While no one loves the idea of getting another email, the simple truth is growing a list is an important component of lead nurturing for every local business. Consumers that want to know about a business’ products and services will subscribe, but if they don’t hear from them, they’ll tune out and move on to another business that is emailing them. Beyond using an email newsletter to maintain a relationship […Read More]

How to Future-Proof an SEO Strategy Against Google Algorithm Updates

January 12th, 2017 by

Search engines like Google have one main job: to serve up relevant search results. In order to keep up with the latest technology (like smartphones) and consumer needs (high-quality, targeted, local search results), Google is continually improving the algorithms it uses to rank website content. This is great for consumers but makes things a bit more complicated for a local business trying to get found online. These frequent Google algorithm […Read More]

Online Marketing Strategies to Help You Get Ahead This Year

January 3rd, 2017 by

Successful business owners know the only way to stay ahead of the competition is to constantly evaluate, improve, and innovate their online marketing strategies. Not only does the new year present a fresh opportunity to replace outdated marketing and SEO tactics with a batch of must-do business resolutions, but it’s also the perfect excuse for small businesses to reflect on the past year and adjust their marketing to ensure their […Read More]

4 Proven Content Marketing Strategies for Expanding Your Audience

December 8th, 2016 by

The spawning and spreading of content over the internet has resulted in today’s consumers being more industry-, product- and brand-aware than ever. Brands have accepted content marketing as one of the most effective ways to acquire and retain customers. A study of over 200 Fortune 500 CMOs reported that 95% of them: said content marketing was critical to their business; believed creating timely, engaging content was one of their biggest […Read More]