Category: Local SEO

Local Presence Management in 2017: What a Local Citation Is and Why It Matters

February 14th, 2017 by

When it comes to marketing a local business online, local citations play an important role in improving SEO and boosting visibility in local search results. This is especially true in mobile search results. Most likely, this isn’t anything you haven’t read about before, but in 2017 this is even more significant. As search engine algorithms continue to evolve and get smarter, we have to get smarter and more focused on […Read More]

Can Local Businesses Really Rank with RankBrain?

February 7th, 2017 by

RankBrain has been around for awhile now. Has it helped or hurt your clients’ rankings? This machine-learning algorithm known as RankBrain was developed by Google to monitor websites and serve results based on user intent vs. just the keywords searched. For those not familiar with RankBrain, the short description is: A constantly evolving artificial intelligence (AI) that analyzes search queries to learn more about how and why people carry out […Read More]

Collect and Connect: 8 Ways a Local Business Can Grow Its Email List

January 20th, 2017 by

While no one loves the idea of getting another email, the simple truth is growing a list is an important component of lead nurturing for every local business. Consumers that want to know about a business’ products and services will subscribe, but if they don’t hear from them, they’ll tune out and move on to another business that is emailing them. Beyond using an email newsletter to maintain a relationship […Read More]

How to Future-Proof an SEO Strategy Against Google Algorithm Updates

January 12th, 2017 by

Search engines like Google have one main job: to serve up relevant search results. In order to keep up with the latest technology (like smartphones) and consumer needs (high-quality, targeted, local search results), Google is continually improving the algorithms it uses to rank website content. This is great for consumers but makes things a bit more complicated for a local business trying to get found online. These frequent Google algorithm […Read More]

Online Marketing Strategies to Help You Get Ahead This Year

January 3rd, 2017 by

Successful business owners know the only way to stay ahead of the competition is to constantly evaluate, improve, and innovate their online marketing strategies. Not only does the new year present a fresh opportunity to replace outdated marketing and SEO tactics with a batch of must-do business resolutions, but it’s also the perfect excuse for small businesses to reflect on the past year and adjust their marketing to ensure their […Read More]

4 Proven Content Marketing Strategies for Expanding Your Audience

December 8th, 2016 by

The spawning and spreading of content over the internet has resulted in today’s consumers being more industry-, product- and brand-aware than ever. Brands have accepted content marketing as one of the most effective ways to acquire and retain customers. A study of over 200 Fortune 500 CMOs reported that 95% of them: said content marketing was critical to their business; believed creating timely, engaging content was one of their biggest […Read More]

Putting In-Store Marketing into Action to Boost a Business’s Local Presence Online

December 6th, 2016 by

So I’m all about local and local presence management, but today I’m going to take a different “local approach.” We’re going to dive into how to convert customers that visit a local business into online fans and, eventually, brand ambassadors. Why would you want this? Because the more a customer sees a business name, the more they think about it and build up loyalty to the business. It’s possible to […Read More]

Why Keeping a Pulse on Local News is Good for Business

November 23rd, 2016 by

The fact that local businesses can build brand awareness through local engagement and community involvement is both a luxury and a challenge. While many consumers happily support local businesses over out-of-town competitors, there’s also a heightened expectation for local businesses to participate in community events and connect with customers. Local businesses that keep a close eye on local news, events, and announcements have an advantage when it comes to building […Read More]

Facebook Recommendations Feature Takes Local To a New Level

November 4th, 2016 by

I’m looking for the hot new wine bar I want to visit when I’m in New York City next week. How do I solve this problem? Ask Facebook. Seriously, ask Facebook for a recommendation. But how? Let’s talk. But first … When I think of the Facebook Recommendations feature I see crowdsourcing on steroids! Normally, we use crowdsourcing on Facebook for solving a problem related to work, health, and things like […Read More]

What You Can Learn About Local Business Marketing from a Zombie Escape Room

October 21st, 2016 by

So those of you that follow my writing know that I’m always talking about how local businesses can engage their local customers to expand their reach and brand awareness. Today, I’m going to give a real world example of a local business that is doing a good job of engaging their local customers when they arrive at their business, before they leave and after the fact. How The Advice Team […Read More]