Category: Local SEO

Collect and Connect: 8 Ways a Local Business Can Grow Its Email List

January 20th, 2017 by

While no one loves the idea of getting another email, the simple truth is growing a list is an important component of lead nurturing for every local business. Consumers that want to know about a business’ products and services will subscribe, but if they don’t hear from them, they’ll tune out and move on to another business that is emailing them. Beyond using an email newsletter to maintain a relationship […Read More]

How to Future-Proof an SEO Strategy Against Google Algorithm Updates

January 12th, 2017 by

Search engines like Google have one main job: to serve up relevant search results. In order to keep up with the latest technology (like smartphones) and consumer needs (high-quality, targeted, local search results), Google is continually improving the algorithms it uses to rank website content. This is great for consumers but makes things a bit more complicated for a local business trying to get found online. These frequent Google algorithm […Read More]

4 Proven Content Marketing Strategies for Expanding Your Audience

December 8th, 2016 by

The spawning and spreading of content over the internet has resulted in today’s consumers being more industry-, product- and brand-aware than ever. Brands have accepted content marketing as one of the most effective ways to acquire and retain customers. A study of over 200 Fortune 500 CMOs reported that 95% of them: said content marketing was critical to their business; believed creating timely, engaging content was one of their biggest […Read More]

Putting In-Store Marketing into Action to Boost a Business’s Local Presence Online

December 6th, 2016 by

So I’m all about local and local presence management, but today I’m going to take a different “local approach.” We’re going to dive into how to convert customers that visit a local business into online fans and, eventually, brand ambassadors. Why would you want this? Because the more a customer sees a business name, the more they think about it and build up loyalty to the business. It’s possible to […Read More]

Why Keeping a Pulse on Local News is Good for Business

November 23rd, 2016 by

The fact that local businesses can build brand awareness through local engagement and community involvement is both a luxury and a challenge. While many consumers happily support local businesses over out-of-town competitors, there’s also a heightened expectation for local businesses to participate in community events and connect with customers. Local businesses that keep a close eye on local news, events, and announcements have an advantage when it comes to building […Read More]

Facebook Recommendations Feature Takes Local To a New Level

November 4th, 2016 by

I’m looking for the hot new wine bar I want to visit when I’m in New York City next week. How do I solve this problem? Ask Facebook. Seriously, ask Facebook for a recommendation. But how? Let’s talk. But first … When I think of the Facebook Recommendations feature I see crowdsourcing on steroids! Normally, we use crowdsourcing on Facebook for solving a problem related to work, health, and things like […Read More]

What You Can Learn About Local Business Marketing from a Zombie Escape Room

October 21st, 2016 by

So those of you that follow my writing know that I’m always talking about how local businesses can engage their local customers to expand their reach and brand awareness. Today, I’m going to give a real world example of a local business that is doing a good job of engaging their local customers when they arrive at their business, before they leave and after the fact. How The Advice Team […Read More]

The Mobile Guide: 18 Stellar Tips to Take Local and Mobile by Storm

September 30th, 2016 by

The mobile phone has grown from a rarity to an indispensable component of daily living. A person who has misplaced their mobile phone will likely feel off-track, greatly inconvenienced, and worry about the security of personal info. A significant number of people report feeling anxiety when they don’t have access to their phone, and some state frankly that they feel naked without their phone or mobile device. They most likely […Read More]

Understanding Location, Proximity & Mobile Data: And Yes, I’m All About That Data!

September 9th, 2016 by

When I bring up location data I’m usually referring to consistent NAP data (name, address, phone number) for local businesses and brands across the internet. Helping businesses to be found in local search, especially on mobile, is something I find incredibly exciting. Today I’m exploring consumer location data and just how this data helps businesses and brands create the best strategies for personalized marketing. This is based on location, accuracy—and […Read More]

Navigating Omni-Channel Marketing for Local Businesses

August 26th, 2016 by

Thanks to the adoption of mobile and its continuing increase in usage, digital marketing exists in an accelerated state of constant evolution. Every few years a new disruptive technology is launched—a tactic, software, app or piece of hardware. Businesses, especially small local businesses, must be ready to take advantage of these opportunities to succeed amongst fierce competition. Shifting to omni-channel marketing will help accomplish this. Marketing is no longer a […Read More]