Category: Local SEO

Create a Local SEO Strategy for Your Small Business Clients

January 26th, 2023 by

As all successful agency owners know, a consistent local SEO strategy is vital for increasing search visibility. At Advice Local, we have long promoted the benefits of local listing management software, citation building and other proven SEO methods. But as you are probably aware, SEO takes time – and the more complex the strategy, the less profit an agency typically retains. Today we’re offering an alternative way to create an SEO […Read More]

The Value of Near Me Search Optimization in 2023

December 8th, 2022 by

In recent years, one of the most common questions in the local marketing space relates to the value of “near me” search optimization. As developers of Enhanced Google Business Profile tools and listing management services, it is something we are deeply engaged with. Do “near me” searches still matter, or has the search landscape evolved beyond the trend? For a closer look at this subject we’ll start by considering what […Read More]

How to Complete a Business Listing Audit & Why You Need To

November 10th, 2022 by

Last week we discussed how to complete a Google Business Profile audit. Since we’re all about helping local marketers and agencies support their local business and service area business clients’ places in search results, we’re going to discuss how to complete an audit of their business listings distributed around the web. Three Methods for Conducting a Business Listing Audit There are a few ways to conduct a business listing audit. […Read More]

Local Marketing Strategies for the Upcoming Holidays

October 14th, 2022 by

Last week we looked at how to boost local search presence with data amplifiers. This week we’re switching focus to the local marketing strategies that are perfect for securing seasonal buyers. Local Marketing Strategies for Boosting Holiday Sales Last year (at around this same time) we spoke with you about how to use a business’ Google Business Profile for holiday marketing campaigns. And while you’ve seen it, have you ever […Read More]

How to Grow a Business’ Local Presence With GPS Accelerators

September 15th, 2022 by

Last week we discussed how data accelerators help with local presence management. This week we’re looking at the role of GPS accelerators for a business’ listing distribution. GPS Accelerators and Their Role in the Local Search Ecosystem Location-based searches have transformed the way local businesses promote themselves online. Back in 2016, Google revealed that almost one-third of all mobile searches were related to location. With the ubiquity of mobile devices […Read More]

Why Businesses Shouldn’t Overlook Bing Places

September 2nd, 2022 by

The last time we were here, we looked at data aggregators and the local search ecosystem. This week we want to talk with you about Bing Places. But we won’t tell you how to claim a Bing Places listing today since we’ve already done that. And we’re not going to cover how to optimize a Bing Places listing, because we’ve done that too! Rather, we are going to expand upon […Read More]

Data Aggregators and the Power of Business Data Distribution

August 18th, 2022 by

Last week we looked at data enhancers and the characteristics of high-quality directories. This week we’re focusing on another critical component of a data amplifier network – data aggregators. Data Aggregators and the Local Search Ecosystem From search engines and social media platforms to in-car navigation systems and mobile apps, the local search ecosystem is reliant on data. But how can you help local businesses ensure their business data is […Read More]

Why Data Enhancers Are Integral to Local Presence Management

August 11th, 2022 by

Last week we looked at Google’s attempts to win over Gen Z with their new Maps updates. This week we’re focusing on data enhancers and how they can help your local business clients. Data Enhancers – The Smart Approach to Directory Listing Management When it comes to the importance of business listings, opinions can certainly be divided. While almost all marketers and agencies agree that citations are required, just how […Read More]

Foursquare’s Update Is Causing Delays in Business Data Syndication

July 14th, 2022 by

Last week we looked at why voice search optimization needs to be prioritized. Today we’re talking about an important update involving Foursquare. Foursquare Syndication Delays – What It Means for Local Businesses You may know that Factual joined forces with data aggregator Foursquare in early 2020. At Advice Local, we had already included both Factual and Foursquare within our business listing management solution prior to their merger. In fact, today […Read More]

Recession-Proof Local Marketing Strategies for Businesses

July 3rd, 2022 by

Last week we talked about the growing number of local search queries and what that means for local businesses. This week we’re focusing on some key local marketing strategies for agencies in the current economic climate. Recession-Proofing Your Local Marketing Clients as Much as Possible It seems everyone is talking about recession, especially in the last few weeks. Just today we quickly found multiple articles on SEO sites discussing this […Read More]