Category: Local SEO

Near Me Goes Hyperlocal – This Search Qualifier Isn’t Going Away

June 15th, 2021 by

As a local marketer, you know how important it is that your local business customers have a stellar online presence. Near me and local is even more local than you may think. You know that local should be prioritized, especially due to the fact that search results on mobile devices consider the consumer’s location at the time of the search in relation to the results. This is especially true when […Read More]

Google My Business & the Business’ Website Works Together

June 8th, 2021 by

We’ve talked with you quite a bit about Google My Business over the last few months. As you may recall, just a few weeks ago we shared how changes are coming to Google Maps that were announced at Google I/O. We follow what’s happening in local SEO and Google My Business (GMB) specifically because this so dramatically impacts you, our agency and local marketing partners. This week we’d like to […Read More]

What Is Local Listing Management?

May 4th, 2021 by

We know that as an agency or local marketer, you understand exactly what local listing management is. Yet it’s one of those topics that can be hard to explain to your customer when they ask, “Just what is local listing management?” So today, I would like to help you better explain this important subject and sell listing management services to your local business customers. What Is Listing Management? Local listing […Read More]

Get Help With Yelp – We Include Public Edits for Free

April 9th, 2021 by

This week I’m continuing our discussion on the features and benefits of using a listing management partner for your agency, brand and/or franchise. Last week I shared some key questions to consider when selecting a listing management service. Today I’m going to cover another feature that you’ll want to consider… Yelp. Advice Local Completes Yelp Public Edits for Free At Advice Local, we offer Yelp as an add-on service. We […Read More]

What Does Your Listing Management Service Offer?

March 30th, 2021 by

As you may recall last time, I talked with you about the value of data aggregators in the local search ecosystem. And if you log into your Advice Local partner dashboard today you’ll see another new change. As I also mentioned, Infogroup has rebranded to Data Axle. Along with their shiny new name, in your online research you’ll find that Data Axle is a leading provider of business data across the […Read More]

The Value of Data Aggregators – Plus We Include Them Free

March 23rd, 2021 by

Today I’d like to highlight one of the addons available to our Advice Local platform partners at no additional cost – data aggregators. When you’re selecting a listing management partner, it’s important to weigh the benefits and options available with each provider. Data Aggregators Are Included for Free With Advice Local With Advice Local, our platform partners can get their clients’ business data submitted to the data aggregators at no additional […Read More]

Local Search Ranking Factors – What’s Important in 2021

March 2nd, 2021 by

If you are like the majority of other local marketers in the world – anytime a ranking factor report relating to local comes out you head right over to give it a read. While you may not agree with everything said in the report, it’s important to read it, consider the information presented, then test it for yourself. In December of 2020, Darren Shaw of Whitespark shared a summary of his […Read More]

Using a Store Locator to Attract More Near Me Searches

February 18th, 2021 by

Over the past several months I’ve been taking you on quite the journey into Google My Business, and leveraging EAT to help a business appear more often in maps. I even shared a case study on Google My Business and EAT. Last week we spotted some news about store locators on a study (and a mention of our Advice Locator Pages) that was recently conducted on their value. Today, we’re […Read More]

It’s Time to Plan Seasonal Local Marketing Campaigns

October 13th, 2020 by

The holiday season is right around the corner. If you haven’t already started planning seasonal local marketing campaigns for your clients you need to get busy. You can guarantee their competitors have already gotten to work. And in response to this fact, today we’re going to give you some steps to get you started and help you outline a plan. Along the way, we share some tips and tools we […Read More]

How Local Businesses Can Demonstrate Expertise Online

September 29th, 2020 by

Last time you were here, I discussed Google My Business attributes and how adding attributes can help Google understand more about the business – and help consumers too. I’m still on the topic of Google, but now let’s discuss expertise. So, I know you’ve heard about Google’s E-A-T (Expertise, Authoritativeness and Trustworthiness), but most likely you consider them as a whole. They do in fact work together, and all three are […Read More]