As usual, the Search Engine Journal makes a good point in Steven McDonald’s post, which you can see here.
However, I do think that in point 9, where it says (and I quote):
“9. Optimize Mobile SEO and Its Accessibility
The smartphone is the new yellow pages and mobile search, as a percentage of total Web traffic increases each month. In fact, experts predict that mobile usage will overtake desktop usage by 2014. Local business thrive on mobile searches as conversion rates searching on local terms tend to be higher. Make sure your website is optimized for mobile and is easy to use. If your website appears cluttered and loads slow to a searcher, they will most likely move on to your competitor.”
In regards to this you need to keep in mind that what this really means is to optimize your Google plus local listing because when people search their maps app on their phone or their search Google on their phone, typically the results that they are going to be giving are local results and those are driven by the Google places listings
So do everything you need to do to optimize your Google plus local listing, like claim it make sure that it’s a 100% then go out and claim a lot of local directories make sure that your nap is consistent. And then work on your website; make sure that your website has a lot of onsite SEO as well as lots of offsite SEO.
And that is how you are going to optimize your business for mobile