Category: #QueenofLocalSEO

Recession-Proof Local Marketing Strategies for Businesses

July 3rd, 2022 by

Last week we talked about the growing number of local search queries and what that means for local businesses. This week we’re focusing on some key local marketing strategies for agencies in the current economic climate. Recession-Proofing Your Local Marketing Clients as Much as Possible It seems everyone is talking about recession, especially in the last few weeks. Just today we quickly found multiple articles on SEO sites discussing this […Read More]

Local Keywords & Location Continues to Dominate

June 23rd, 2022 by

Last week we discussed expanding a business’ local search visibility beyond Google. Well, with the announcement that businesses with a Professional Account on Twitter now have a location spotlight feature, the timing couldn’t have been better. Location Spotlight for Professionals on Twitter When a business switches to a Professional Account, it can build its presence and authenticity on Twitter. The information a business can feature includes the following. Business location […Read More]

Expand Search Horizons Beyond Google for Local Visibility

June 16th, 2022 by

Last week we examined the importance of mapping apps and navigation solutions for local businesses. Today we’ll talk about creating a local client optimization strategy that isn’t restricted to Google. Reach More Consumers by Improving Visibility on Multiple Search Engines Damian Rollison over on Street Fight published an article this week that looks at Google’s local search dominance. Within the piece, he builds a case for the eventual erosion of […Read More]

5 Mapping Apps & Navigation Solutions You Can’t Ignore

June 9th, 2022 by

Last week we discussed the appearance of justifications in the Google Maps mobile interface. This week we’re going to discuss mapping app solutions for local businesses. Reaching Consumers With Mapping Apps and In-Dash Navigation Every now and again, we head back to the basics and explore the core elements of a business’ local visibility. As you may recall, we talked with you earlier in the year about why local businesses […Read More]

Justifications Are Appearing in Google Maps, Images & More

June 2nd, 2022 by

Last week we discussed important research regarding “near me” search queries. Today we’ve got a Google update, along with some digital marketing insights you may have missed. Google Maps Sees Justifications Rolled Out for Local Businesses We’re starting with justifications this week. Over on Search Engine Roundtable, Barry Schwartz reported on the addition of justifications to the Google Maps mobile interface and app. A quick reminder – justifications are snippets […Read More]

Is ‘Near Me’ Search Optimization Effective in 2022?

May 26th, 2022 by

Last week was a chance to recap all the biggest announcements you may have missed from Google I/O 2022. This week we’re switching focus to some important news on “near me” search optimization – information that could impact your SEO strategies going forward. Google’s Response to the Rise of ‘Near Me’ Search Optimization Over at Search Engine Land, Chris Silver Smith shares his research on brands that have “near me” […Read More]

Everything You May Have Missed From Google I/O 2022

May 19th, 2022 by

Last week we talked about how citations can help businesses achieve multiple Google listings. This week we’re turning our attention to the recent Google I/O conference, and all the latest updates from this year’s event. Google’s Biggest Announcements From I/O 2022 With Google I/O this past week, we wanted to bring you some of the most important announcements and reveals for those that missed watching it. Photos & Near Me […Read More]

Dominating Google’s Search Results With Business Listings

May 12th, 2022 by

Last time we were here we focused on how to use Google EAT to influence local relevance signals. This week we’re looking at securing multiple placements in page one of Google search results using local business listings, along with some other hot topics you might have missed. Increasing Placement in Search Results With Citations After a busy few days at the Association of Directory Publishers conference, we have returned with […Read More]

Using Google EAT to Influence Local Relevance Signals

April 28th, 2022 by

Last week we discussed the introduction of automatic updates to business hours on Google Business Profiles. This week we’re looking at Google’s growing local relevance signals, and why this makes Google EAT (expertise, authoritativeness and trustworthiness) more important than ever for a business’ Google Business Profile. Are You Applying Google EAT to Clients’ Google Business Profiles? We’ve talked with you quite a bit about adding EAT to your clients’ Google […Read More]

How to Reduce the Risk of Bad Data From Google Auto-Updates

April 21st, 2022 by

Last week we looked at the key role that prominence plays in local search pack visibility. This week we’re focusing on reducing the risk of bad data from Google’s new machine learning auto-updates. Google Will Start Predicting Business Hours Using AI and Machine Learning As a refresher, Google recently shared how they will begin using their AI and machine learning to update the business hours for local businesses on their […Read More]