Category: #QueenofLocalSEO

Is Google’s Latest Service Area Goof-Up Impacting Your Clients’ Google My Business Listings?

November 22nd, 2019 by

As you may or may not be aware, Google announced on November 5 that Google My Business (GMB) listings will now have a limit of 20 total service areas. This means any listings with more than 20 service areas specified will need to update their listings. Within the announcement, Google stated, “Businesses with more than 20 service areas will receive suggested updates to their service areas to cover the same […Read More]

The Google BERT Update and What It Means for Local Businesses

November 8th, 2019 by

By now, I’m sure you’ve probably heard about the BERT update to Google Search and maybe even wondered where Ernie is. Well, today I’m not talking about Sesame Street, but instead about how local businesses can benefit from the BERT update. To paraphrase Google, BERT is the biggest leap forward in the past five years and is one of the biggest leaps forward in the history of Search. While on […Read More]

What You Need to Know About Google My Business Spam

October 31st, 2019 by

Spam on Google My Business (GMB) is a real problem — this is why all businesses and brands must monitor their GMB listing. Compared to the changes they make to their search engine, Google hasn’t done nearly as much to combat the rise of GMB spam. These unethical spam tactics used by competitors are putting local businesses who play by the rules at a disadvantage. According to a BrightLocal poll […Read More]

Niche Citations Build Trust Amongst Search Engines and Consumers

October 29th, 2019 by

As you know, I’m all about helping local businesses get found online. While I would love to tell you ‘list it and forget it’ works like a charm, this is truly not the case. Building Trust Starts With a Solid Listing Management Foundation To build trust amongst search engines and consumers, you must have a few basic elements to get started. NAP (name, address and phone number) data related to […Read More]

Local and Social Are the Perfect Match – Here’s How to Get Going

June 21st, 2019 by

Things are not what they were years ago. Hey, things are not even what they were a year ago! Life is currently so fast-paced that a year feels like only a couple of months. And this year, in 2019, ignoring social media is a definite no-no for any business, local or otherwise. Social media simply cannot be ignored. There are more than 3 billion active users right now! This isn’t the […Read More]

Are You Falling for These Local Citation Myths? [#Infographic]

June 7th, 2019 by

Citations, citations, citations! There, I said it, and I’ll keep saying it until I have managed to convince every business on the web to fix their bad data. As you know, I’m passionate about helping local businesses get found in search results. As local marketers, we can’t do our job and help these businesses if they have citations that are inaccurate or of low quality. Why Are Local Citations Important? […Read More]

Understanding How Consumers’ Voice Search Habits Affect Local Businesses

May 31st, 2019 by

Tired of hearing about voice search? Well, buckle up, because there’s still a lot of ground to cover! Today I’m about to reveal just how important voice search habits are to local businesses. If you thought you already knew how and why people use voice search, just wait until you learn more about this recent survey, conducted by Chatmeter in collaboration with Sapio Research and Hotwire Global. It puts even […Read More]

The Magic Trio: Google Maps Ranking Facts

May 24th, 2019 by

When it comes to in-store and service area businesses, appearing on Google is vital. When was the last time you visited a store that wasn’t on Google My Business? Chances are, if a location doesn’t appear on Google Maps, then it may as well not exist in the eyes of the majority of searchers. Know Your Google Maps Ranking Facts Not only does a business need to show up on […Read More]

Why Voice Search Analytics Is Gold in the Hands of Businesses

May 16th, 2019 by

I’m back again with more information about voice search! Surprised? Maybe not, since I’ve been touting the importance of voice search all year. Let me hop back up on my soapbox once again to talk about something slightly different: the specific importance of digging into Google Analytics and Google Search Console to help local businesses place in voice search results. In order to do everything from rank with Google to […Read More]

The Guide to Getting Found for Service Area Businesses

May 10th, 2019 by

Today, more and more companies are operating without a firm business location. Whether a business functions via an online website or from somebody’s house, it still needs to draw in customers just like any other company with a storefront does! I’ve talked quite a bit about service area businesses (SABs) before, but since at Advice Local we’re all about getting local businesses found online – service area businesses included! – I […Read More]