Category: #QueenofLocalSEO

Factors That Breed Bad Location Data and What Can Be Done About It

April 21st, 2017 by

Managing the local presence of a business all starts with understanding citations and why they are important. Once you understand that, you can move on to bad location data and how to correct it. There is an endless stream of data available on the internet and while we love data, we cannot trust all of it. Today I’m going to focus in on NAP data (name, address, phone number), and […Read More]

Google’s Mission to Eliminate Fake Google My Business Listings

April 13th, 2017 by

While, we might not love all the updates Google is constantly making to the local pack and search algorithms, Google’s cracking down on fake Google My Business Listings is one update we can all get behind. As you know, one of Google’s top priorities is serving relevant, accurate search results that consumers can trust. When fake local business listings started to appear on Google My Business, the search giant went […Read More]

Google AdWords Update Suggests Machine Learning Will Shape the Future of Search

March 29th, 2017 by

From recent updates to the local pack to the introduction of lists for Google Maps, Google is always looking for ways to improve search results. The latest weapon of choice is machine learning with Google Adwords as the victim. We already know Google is using an artificial intelligence (AI) system known as RankBrain to serve results that match user intent. But what we couldn’t confirm until recently is that AI […Read More]

Voice Search and SEO: What Local Businesses Need to Consider

March 16th, 2017 by

As new technology is developed, consumer behavior evolves with it, along with the demand for new local SEO and search strategies. Today this technology is digital assistants; tomorrow it will be something different. Now is the time for local businesses and companies that serve local businesses to consider how voice search will impact search results. With the continual growth in popularity of Siri, Alexa, Google Now, and Cortana, optimizing web […Read More]

Taking Control: Local Presence Management for Multi-Location Brands

March 9th, 2017 by

Did you know that 73% of consumers lose trust in a business if it has inconsistent location data? Bad data is a big issue for businesses of all sizes, and can get even trickier for brands with more than one location. Even if only some locations are misrepresented online, having outdated, inconsistent citations or inaccurate information on the web can have a significant impact on the brand’s credibility with consumers. […Read More]

4 Website Marketing Strategies to Get More Customer Reviews

March 2nd, 2017 by

In a world where consumers can find information about pretty much any business, product, and service online, it’s not easy for a local business to capture the spotlight for long. Building a collection of positive customer reviews is one of the best and easiest ways to gain visibility online and convert consumers into customers. Reviews Are the Best Way to Establish Trust Why is this? Because reviews build credibility and […Read More]

The Power of Yelp’s Questions & Answers Feature for Businesses

February 23rd, 2017 by

Have you checked out Yelp’s new Questions & Answers feature yet? This feature enables the Yelp community to ask and answer specific questions about a business. Each question is connected to a specific business and the answers to the questions can come from other consumers or the businesses themselves. #Yelp’s Questions and Answers Feature by @BernieColeman #Business Click To Tweet This feature differs from reviews in that consumers are able […Read More]

Local Presence Management in 2017: What a Local Citation Is and Why It Matters

February 14th, 2017 by

When it comes to marketing a local business online, local citations play an important role in improving SEO and boosting visibility in local search results. This is especially true in mobile search results. Most likely, this isn’t anything you haven’t read about before, but in 2017 this is even more significant. As search engine algorithms continue to evolve and get smarter, we have to get smarter and more focused on […Read More]

Can Local Businesses Really Rank with RankBrain?

February 7th, 2017 by

RankBrain has been around for awhile now. Has it helped or hurt your clients’ rankings? This machine-learning algorithm known as RankBrain was developed by Google to monitor websites and serve results based on user intent vs. just the keywords searched. For those not familiar with RankBrain, the short description is: A constantly evolving artificial intelligence (AI) that analyzes search queries to learn more about how and why people carry out […Read More]

Making the Most of the Mobile Experience [eBook]

January 31st, 2017 by

The rise of mobile is not exactly what you’d call a dry, abstract subject. With so many of us living the mobile experience every day we clearly know it as a vital and exciting subject. We observe mobile use by family, co-workers, fellow shoppers and people in general getting from their point A to point B, with an on-average “connection to the web time” of about 3 hours daily. (Nomophobia? […Read More]