Category: #QueenofLocalSEO

The Five-Step, Quick Start Local Content Marketing Plan

June 16th, 2017 by

To get local customers, you need a content marketing plan that is local focused. It’s time to review your activities. Assessing whether or not your efforts have delivered the results you expected is a necessary task. Even though many businesses regularly update their Facebook page and Twitter account, most do not know how to measure the return on their content marketing investments. A business must know what a “like” is worth, […Read More]

Increase the Visibility of Multi-Location Businesses in Search Starting Today

June 9th, 2017 by

Local presence management is critical to ensuring multi-location businesses are visible when shoppers turn to Google and other search engines to discover nearby products or locations. Unfortunately, inaccurate location data can spread and corrupt a brand’s online presence in more ways than you can count. And when it comes to local visibility and data issues, businesses with more than one location are also susceptible to a slew of additional challenges. […Read More]

Amplify Local Business Visibility with Vertical Directories Starting Today

June 1st, 2017 by

Local business listings and citations are a critical component of local presence management! Effective citation building isn’t about getting listed everywhere, but in authoritative sources that search engines and consumers trust. So, how do you know which directories are right for the businesses you represent? At Advice Local we do the work for you! Our team focuses on identifying the high-quality directories and sources that meet 23 different metrics, including […Read More]

Organic Traffic Methods to Create Authority, Attract Local Consumers and Generate New Business

May 25th, 2017 by

Are you looking for new ways to drive traffic to the local businesses you represent? No matter whether you are an agency, digital marketer, or business owner, the simple fact is you always need to be bringing new business into the business. In a previous article I spoke about unique traffic tactics to expand the digital footprint of a local business. Today I’d like to continue on this journey and explore […Read More]

Unique Traffic Tactics to Expand the Digital Footprint of Local Businesses

May 18th, 2017 by

Site traffic is at the core of every business, whether an online business or a local business that wants to drive customers to their brick-and-mortar location! Bringing a fresh supply of targeted leads that can be turned into customers is what every business wants and needs. Because traffic is so important to a business, marketers dedicate lots of resources to finding every possible traffic source. I know this because marketing […Read More]

Why Multi-Location Brands and Businesses Need a Store Locator and Location Landing Pages on Their Website

May 9th, 2017 by

Near me, Nearby, Closest…these words are becoming increasingly common across the billions of queries on Google every month. Thanks to mobile phones and iPads, we can quickly and easily find things around us when we want or need them. Google searches for “locations near me” are growing rapidly, and so are consumer expectations. The fact is we want instant gratification, even when we are searching. Whether you’re a global brand […Read More]

Putting Multi-Location Businesses on the Map: The Guide Everyone Needs Today

May 3rd, 2017 by

Multi-location brands and businesses have their share of challenges that come with managing the online presence of multiple locations, from rogue social media accounts to duplicate listings, listings with incorrect NAP data (name, address, phone number), and the occasional location that decides to do their own thing without corporate or franchise approval. At Advice Local, we make things easy for our partners to understand and implement, to better serve their […Read More]

Factors That Breed Bad Location Data and What Can Be Done About It

April 21st, 2017 by

Managing the local presence of a business all starts with understanding citations and why they are important. Once you understand that, you can move on to bad location data and how to correct it. There is an endless stream of data available on the internet and while we love data, we cannot trust all of it. Today I’m going to focus in on NAP data (name, address, phone number), and […Read More]

Voice Search and SEO: What Local Businesses Need to Consider

March 16th, 2017 by

As new technology is developed, consumer behavior evolves with it, along with the demand for new local SEO and search strategies. Today this technology is digital assistants; tomorrow it will be something different. Now is the time for local businesses and companies that serve local businesses to consider how voice search will impact search results. With the continual growth in popularity of Siri, Alexa, Google Now, and Cortana, optimizing web […Read More]

Taking Control: Local Presence Management for Multi-Location Brands

March 9th, 2017 by

Did you know that 73% of consumers lose trust in a business if it has inconsistent location data? Bad data is a big issue for businesses of all sizes, and can get even trickier for brands with more than one location. Even if only some locations are misrepresented online, having outdated, inconsistent citations or inaccurate information on the web can have a significant impact on the brand’s credibility with consumers. […Read More]