Category: #QueenofLocalSEO

Local and Social Are the Perfect Match – Here’s How to Get Going

June 21st, 2019 by

Things are not what they were years ago. Hey, things are not even what they were a year ago! Life is currently so fast-paced that a year feels like only a couple of months. And this year, in 2019, ignoring social media is a definite no-no for any business, local or otherwise. Social media simply cannot be ignored. There are more than 3 billion active users right now! This isn’t the […Read More]

Are You Falling for These Local Citation Myths? [#Infographic]

June 7th, 2019 by

Citations, citations, citations! There, I said it, and I’ll keep saying it until I have managed to convince every business on the web to fix their bad data. As you know, I’m passionate about helping local businesses get found in search results. As local marketers, we can’t do our job and help these businesses if they have citations that are inaccurate or of low quality. Why Are Local Citations Important? […Read More]

Understanding How Consumers’ Voice Search Habits Affect Local Businesses

May 31st, 2019 by

Tired of hearing about voice search? Well, buckle up, because there’s still a lot of ground to cover! Today I’m about to reveal just how important voice search habits are to local businesses. If you thought you already knew how and why people use voice search, just wait until you learn more about this recent survey, conducted by Chatmeter in collaboration with Sapio Research and Hotwire Global. It puts even […Read More]

The Magic Trio: Google Maps Ranking Facts

May 24th, 2019 by

When it comes to in-store and service area businesses, appearing on Google is vital. When was the last time you visited a store that wasn’t on Google My Business? Chances are, if a location doesn’t appear on Google Maps, then it may as well not exist in the eyes of the majority of searchers. Know Your Google Maps Ranking Facts Not only does a business need to show up on […Read More]

Why Voice Search Analytics Is Gold in the Hands of Businesses

May 16th, 2019 by

I’m back again with more information about voice search! Surprised? Maybe not, since I’ve been touting the importance of voice search all year. Let me hop back up on my soapbox once again to talk about something slightly different: the specific importance of digging into Google Analytics and Google Search Console to help local businesses place in voice search results. In order to do everything from rank with Google to […Read More]

The Guide to Getting Found for Service Area Businesses

May 10th, 2019 by

Today, more and more companies are operating without a firm business location. Whether a business functions via an online website or from somebody’s house, it still needs to draw in customers just like any other company with a storefront does! I’ve talked quite a bit about service area businesses (SABs) before, but since at Advice Local we’re all about getting local businesses found online – service area businesses included! – I […Read More]

Analyzing Voice Search Ranking Factors

April 30th, 2019 by

By now, you’re probably sick and tired of hearing me herald the coming of voice search. The thing is, I’m not going to stop anytime soon. People are searching more and more with their voice assistants and smart speakers, and we all need to be prepared for that to continue. Voice search ranking factors are more important than ever to make sure local businesses are voice search-ready. Local businesses’ websites, […Read More]

Everything You Need to Know About Yelp Business Listings

April 23rd, 2019 by

I’ve said it before and I’ll say it as many times as needed: reviews and customer feedback are more important than ever. Having a Yelp business listing is a no-brainer. Yelp is not only a powerful site but also an essential component of the Local Search Ecosystem; after all, Yelp makes it into the top three local pages within our listing management technology. For search engines, review sites such as […Read More]

Applying Search Intent to Local Businesses’ Placement

April 16th, 2019 by

Have you experienced that odd moment where Google suggests a query before you even finish typing? It’s as though Google’s reading your mind! That’s not quite the case, but thanks to searcher intent, Google and other search engines can usually find the perfect answer within less than a second. So, how do they do it? RankBrain, a machine learning artificial intelligence algorithm, is one of Google’s many algorithms working behind […Read More]

Best Practices for Creating Voice Search-Friendly Content

April 9th, 2019 by

In today’s world, full of Google Homes and Amazon Echos, people no longer search the internet solely with typed queries. Comscore estimated that 50 percent of all searches will be voice searches by 2020. If you haven’t already, it’s time to acknowledge voice search for the powerful change that it brings. It’s a total game-changer! Over one billion voice searches are conducted every month – are you optimizing your clients’ […Read More]