Category: #QueenofLocalSEO

Using EAT to Improve Local Visibility in Organic Search and Maps

October 21st, 2021 by

Recently, we’ve seen Google provide a wealth of options for local businesses to reach highly targeted audiences. Last week, we talked about Google My Business attributes and a focus on hyperlocal search. This week, we’ll be looking into EAT (expertise, authoritativeness and trustworthiness) and structured data as a means for earning the all-important featured snippet. Google EAT and Structured Data You’re probably familiar with Google EAT as guidelines for evaluating […Read More]

There’s More to Visibility Than Google – You Need to Prioritize All Local Listings

October 14th, 2021 by

Last week, we looked at Google’s integration of user-generated content into their Google My Business platform. Now, we’re switching to some recent Google Map updates, the focus on hyperlocal search and what this could mean for local visibility. It seems Damian Rollison was right on track when he discussed how Google is using attributes to create non-traditional verticals. While we didn’t specifically address this point before, Google has attributes that […Read More]

The Importance of UGC Within Google My Business

October 7th, 2021 by

While you may not have considered it, Google has been shifting Google My Business into a platform that is starting to look more and more like a social network. Damian Rollison on Street Fight has been taking a deep dive into GMB over the last few months and the shifts they have been making. Is Google My Business Becoming More Social? As you may recall, earlier we discussed the fact […Read More]

Why Is Listing Management Important for Businesses?

September 30th, 2021 by

Last week we discussed Google pursuing verticalization through a growing list of Google My Business (GMB) attributes. Today we’re going to look into just why listing management is so important for businesses. Why Does Listing Management Matter for Businesses? As you know, business listing management is a key focus of what we do at Advice Local. We help agencies like yours ensure your business clients have accurate name, address and […Read More]

Using Google My Business Attributes to Create Non-Traditional Verticals

September 23rd, 2021 by

Last week we looked at business listings, bad data – and everything you need to do to get this process right. This week we’re focusing on Google’s growing push for verticalization, why you need to pay attention to Google My Business (GMB) attributes – and just what this all means for your clients. Are Consumer Search Habits Influencing Features Google Adds to Google My Business? A few weeks ago, we […Read More]

Consumers’ Trust of Business Listings – And How They Are Used

September 16th, 2021 by

We’ve talked a lot about Google My Business lately and just last week we tackled Apple Maps, their decision to prioritize the user experience – and how this will impact your local business clients. This week we’re taking a look at business listings, bad data, how it’s created and why to keep it updated. How Consumers Use Business Listings We know that Google expects to see accurate business listings, but […Read More]

Apple Maps Ratings – And Its Impact on Local Businesses

September 7th, 2021 by

Today we wanted to tackle Apple Maps and the changes they’ve been making, specifically in relation to ratings. But first, a recap…. Apple Maps Added Ratings in iOS14 As reported by 9to5Mac in August of 2020, iOS14 beta 6 included a new UI that let users recommend a place. Mike Blumenthal actually wrote about it then, sharing some insights and speculation on the value of this move, such as will […Read More]

Changes to Google My Business Products and Posts

September 2nd, 2021 by

Google is at it again! This time making changes to Google My Business products and GMB posts. Keep reading to get the scoop. If you are not adding Google My Business products and posts to your client’s listings you may want to reconsider. Google My Business Will Now Be Approving Products Before They Are Published It seems Google is now going to be approving products added on a Google My […Read More]

Google’s Spam Update & Title Tags Rewrites Have SEOS Puzzled

August 24th, 2021 by

Last time we were here, we talked with you about Google My Business facts & data you can’t ignore. For the last few months, Google has been rolling out what seems to be update after update. For example, the Spam Update that started rolling out at the beginning of August is still rolling out – Danny Sullivan confirmed on Twitter it may be finished next week. Are You Concerned About […Read More]

Google My Business Facts & Data You Can’t Afford to Ignore

August 17th, 2021 by

Google My Business (GMB) has been pretty volatile the last few weeks. For example, the local pack for bus rental queries became so barren that all the searcher could do was opt to get directions to the business. We tested the query Los Angeles party bus rental for ourselves, and we’re still getting the same result reported by Barry Schwartz. Some Google My Business Categories Are No Longer Available for […Read More]