Category: #QueenofLocalSEO

Local Search Ranking Factors – What’s Important in 2021

March 2nd, 2021 by

If you are like the majority of other local marketers in the world – anytime a ranking factor report relating to local comes out you head right over to give it a read. While you may not agree with everything said in the report, it’s important to read it, consider the information presented, then test it for yourself. In December of 2020, Darren Shaw of Whitespark shared a summary of his […Read More]

Snowmageddon Doesn’t Slow Down Google & Bing

February 22nd, 2021 by

While snowmageddon was happening all around us in Texas last week, Google continued to keep the changes coming. Rolling out now is Google My Business Messaging for desktop. In the past, businesses that elected to get messages from customers could access them through the Google My Business (GMB) mobile app. Google My Business Messaging Now Available on Desktop As you know, consumers hunger for convenience. GMB messaging is another example […Read More]

Using a Store Locator to Attract More Near Me Searches

February 18th, 2021 by

Over the past several months I’ve been taking you on quite the journey into Google My Business, and leveraging EAT to help a business appear more often in maps. I even shared a case study on Google My Business and EAT. Last week we spotted some news about store locators on a study (and a mention of our Advice Locator Pages) that was recently conducted on their value. Today, we’re […Read More]

A Case Study Into EAT and Google My Business

February 9th, 2021 by

We’re talking EAT once again, and this time sharing data showing how one of our Advice Local partners applied EAT to help a local business to place more often in search and maps. If you have been following our blog for the last several months, I have taken you into a deep dive of Google EAT as it relates to a business’ Google My Business listing. Many of the Google […Read More]

How to Apply Google EAT to a Google My Business Listing [#Infographic]

February 4th, 2021 by

Hopefully you have heard of Google EAT by now, but you may be wondering just how to effectively apply it to a Google My Business listing? Expertise, authoritativeness and trustworthiness (E-A-T) can be extremely powerful in helping a business to gain Google’s trust. Today I’ll walk you through understanding EAT at a high level, provide you with an important infographic which you can save and share with your team – and […Read More]

Peek Into Our Google My Business Premium Settings

February 2nd, 2021 by

Today I’m going to dig into a few more features available within the Advice Local partner dashboard. At the beginning of November I shared with you the benefits of utilizing Google My Business (GMB) Sync, which is available to all our partners. There are a few more hidden features available within the GMB Config section of your partner dashboard you may also want to consider using. The first one relates […Read More]

Advice Local’s 2020 Year in Review – What Did You Accomplish?

January 25th, 2021 by

What are you doing in 2021 to better help your local business clients? We accomplished a lot at Advice Local in 2020 to make it easier for our agency & local marketing partners to help their clients get found in Google Maps and organic search. Advice Local’s 2020 Year in Review Today we would like to do a 2020 Year in Review with you. 1. Breakthrough Voice Profile Technology Is […Read More]

Zero-Click Search & What It Has to Do With Google My Business

January 19th, 2021 by

Today, I’m back to talking about Google My Business, but in relation to zero-click searches. For a refresher, a zero-click search is when a user searches for something specific on Google and they get the answer to their query directly in search results. Simply, they do not have to click through to the business’ website to get their answer. Google My Business & Zero-Click Search As local marketers, we want […Read More]

Advice Local’s Top 10 Local Search Topics & Tools of 2020

December 30th, 2020 by

As we all look forward to 2020 finally coming to an end, let’s take a look back at some of Advice Local’s most popular blog posts. As you prepare to take your clients into 2021, refresh your memory with some of the tips and information from the past year that people found the most interesting. Hot Local Search Topics From 2020 1. Mastering the Bing Places Dashboard and Business Listing […Read More]

Get the Secrets to Increasing a Business’ Online Authority

December 22nd, 2020 by

While most businesses have heard of Google’s E-A-T (expertise, authoritativeness and trustworthiness), they may not know how to apply it effectively to their content marketing efforts. This is exactly why we created our newest download, Applying E-A-T to a Google My Business Listing. The first step is to understand that E-A-T is not one thing. E-A-T is three individual components that work together as one. Individually developing each component – expertise, […Read More]