Category: #QueenofLocalSEO

What is Local Presence Management? Helping Brands Conquer the Internet in 2018

January 19th, 2018 by

Local Presence Management is defined as geo-targeted digital presence management that enhances a brand on the whole by optimizing all their locations’ information in their respective local markets. What is Local Presence Management? Local presence management solutions manage the digital fingerprint unique to each business location, improving local search ranking and giving the target audience the correct information to interact with the brand. This also includes monitoring a business’ name, […Read More]

Mastering Content Curation: Content Curation Methods

January 12th, 2018 by

We’ve been on quite the content curation journey! I hope you have been following along. If you are just now joining us, we started with defining what content curation is, why it is important, and moved along through the series into other topics such as understanding what kind of content businesses should curate, how to find content to curate, and content curation platforms. Today we are going to explore how […Read More]

Google’s Got the Goods – Points to Ponder Moving into 2018

January 5th, 2018 by

Did you end 2017 with a bang or a whimper? The struggle for local businesses to place in the top spots in local search results is not getting easier, but instead more difficult for most businesses. There are many different reasons for this. A few include: Google is constantly adjusting their algorithms and expectations. Local businesses are getting smarter about optimizing for search. Gaming local search results is still rampant […Read More]

The Advice Top 10 of 2017

December 29th, 2017 by

As the year comes to a close, it’s a time for reflection and establishing goals for the next year. At Advice Local, as we reflect back on the year, part of that process is to also look back at the most popular articles published on the blog. This helps to plan our content marketing efforts for the upcoming year. I recommend that all businesses not already doing this should add […Read More]

Mastering Content Curation: Utilizing Content Curation Platforms

December 22nd, 2017 by

If you have been following my series on “Mastering Content Curation” then you realize there are many different types of content and ways to find content to share with a business’ target audience. Today, in the fourth post in the series, we are going to explore content curation platforms and how using these types of sites can help a business find content to share. These platforms can also be used […Read More]

Mastering Content Curation: How to Find Content to Curate

December 15th, 2017 by

Thanks for joining me for the third post in my series on “Mastering Content Curation.” We began with defining what content curation is and how it can help local businesses discover content to publish on their websites and social media channels. Last time we were here, we discussed how to identify what types of content businesses should curate. Today we are going to explore methods that local businesses and those representing […Read More]

Mastering Content Curation: What Kind of Content Should Businesses Curate?

December 7th, 2017 by

Last time I published, it was on the secret sauce of content marketing – content curation. Ideally, all business owners would have the time each day to sit down and write about their products, services and how they’re helping new customers — but it just isn’t possible. Instead, they can leverage content curation to assist in keeping their blog publishing and social media updated. As mentioned in my earlier post, […Read More]

Mastering Content Curation: The Secret Sauce of Content Marketing

December 1st, 2017 by

In my work, I often hear executives say they don’t have time to create content for their business’ websites. They’re already fully occupied with running their businesses and believe, not without cause, that content marketing just takes too much time. That’s one big reason so many hire Advice Local to manage this part of marketing for them. For some business owners and managers, however, there are good reasons to take […Read More]

Everything You Need to Know to Get Started With Google Posts

November 3rd, 2017 by

Is it time for a reality check? Businesses wanting to reach local customers need to place in the top of search results. Consumers do not click much past the first page on desktop or scroll forever on mobile before they decide which website or business to frequent. So what does this mean for local businesses? As I have discussed before, it means local businesses need to leverage every tool, feature […Read More]

Is that Website Helping or Hurting? Four Website Issues Impacting Local SEO

October 27th, 2017 by

Are you trying to place higher in local search results, but noticing that something is holding back success? First, rest assured in knowing you are not the only one having these same struggles. Today, I’m going to cover four common but crucial website issues that are putting a screeching halt on local SEO success for many local businesses! But First… Some Background Local Search Association’s Local Media Tracking Study, released […Read More]