Category: #QueenofLocalSEO

Why Is Google My Business So Important?

May 11th, 2021 by

Yes, I’m talking about Google My Business again today! And there’s a reason … Do you fully understand why Google My Business is so important? Besides the fact they are Google, it’s so important because consumers trust Google. When it comes to search, Google pretty much has a monopoly. According to Statista, as of February 2021 they have 86.6% of worldwide desktop market share. As local marketers, while we don’t […Read More]

What Is Local Listing Management?

May 4th, 2021 by

We know that as an agency or local marketer, you understand exactly what local listing management is. Yet it’s one of those topics that can be hard to explain to your customer when they ask, “Just what is local listing management?” So today, I would like to help you better explain this important subject and sell listing management services to your local business customers. What Is Listing Management? Local listing […Read More]

The Secrets to Winning More Business With Voice Search

April 29th, 2021 by

Instead of talking about Google My Business today, I’m going to mix it up and talk about the importance of voice search optimization. What is voice search optimization, you ask? Excellent question. Voice search optimization is really just SEO, but more specifically an SEO strategy – the using of long-tail keywords within a website’s content. Necessities for Creating Voice Assistant-Friendly Content Researching questions that consumers are asking relating to your […Read More]

Google My Business & Its Place in Local Search

April 13th, 2021 by

So do you recall in early March when I discussed the value of optimizing a Google My Business listing? I shared some real world data with you from one of our Advice Local partners. Today I want to revisit this subject – and that data. The Importance of Google My Business for Local Businesses As a recap, our Advice Local partner had just taken on a new local SEO client mid-December. […Read More]

Get Help With Yelp – We Include Public Edits for Free

April 9th, 2021 by

This week I’m continuing our discussion on the features and benefits of using a listing management partner for your agency, brand and/or franchise. Last week I shared some key questions to consider when selecting a listing management service. Today I’m going to cover another feature that you’ll want to consider… Yelp. Advice Local Completes Yelp Public Edits for Free At Advice Local, we offer Yelp as an add-on service. We […Read More]

What Does Your Listing Management Service Offer?

March 30th, 2021 by

As you may recall last time, I talked with you about the value of data aggregators in the local search ecosystem. And if you log into your Advice Local partner dashboard today you’ll see another new change. As I also mentioned, Infogroup has rebranded to Data Axle. Along with their shiny new name, in your online research you’ll find that Data Axle is a leading provider of business data across the […Read More]

The Value of Data Aggregators – Plus We Include Them Free

March 23rd, 2021 by

Today I’d like to highlight one of the addons available to our Advice Local platform partners at no additional cost – data aggregators. When you’re selecting a listing management partner, it’s important to weigh the benefits and options available with each provider. Data Aggregators Are Included for Free With Advice Local With Advice Local, our platform partners can get their clients’ business data submitted to the data aggregators at no additional […Read More]

Why You Should Use Google My Business Questions & Answers

March 16th, 2021 by

Do you recall a few weeks ago when I talked with you about Bing, and the fact they are no longer featuring Yelp reviews as their primary review source? This is still the case, and now Bing seems to be making another change, or at least testing a change to the local panel. Is Bing Testing Adding Questions & Answers to Their Local Panel? Search Engine Roundtable reports that Bing […Read More]

The Value of Optimizing a GMB Listing – Data Included

March 9th, 2021 by

With competition in Google Maps being so stiff, it’s important that you continually keep a close eye on your clients’ Google My Business (GMB) listings. Answer These Google My Business Questions How often are you auditing your clients’ GMB listings? What about studying the Insights data available within the GMB listing? Are services present on each client’s GMB listing? Are products added to each client’s GMB listing? Are you publishing […Read More]

Local Search Ranking Factors – What’s Important in 2021

March 2nd, 2021 by

If you are like the majority of other local marketers in the world – anytime a ranking factor report relating to local comes out you head right over to give it a read. While you may not agree with everything said in the report, it’s important to read it, consider the information presented, then test it for yourself. In December of 2020, Darren Shaw of Whitespark shared a summary of his […Read More]