Category: #QueenofLocalSEO

Local Presence Management in 2017: What a Local Citation Is and Why It Matters

February 14th, 2017 by

When it comes to marketing a local business online, local citations play an important role in improving SEO and boosting visibility in local search results. This is especially true in mobile search results. Most likely, this isn’t anything you haven’t read about before, but in 2017 this is even more significant. As search engine algorithms continue to evolve and get smarter, we have to get smarter and more focused on […Read More]

Can Local Businesses Really Rank with RankBrain?

February 7th, 2017 by

RankBrain has been around for awhile now. Has it helped or hurt your clients’ rankings? This machine-learning algorithm known as RankBrain was developed by Google to monitor websites and serve results based on user intent vs. just the keywords searched. For those not familiar with RankBrain, the short description is: A constantly evolving artificial intelligence (AI) that analyzes search queries to learn more about how and why people carry out […Read More]

Announcing Our New eBook: Making the Most of the Mobile Experience

January 31st, 2017 by

The rise of mobile is not exactly what you’d call a dry, abstract subject. With so many of us living the mobile experience every day we clearly know it as a vital and exciting subject. We observe mobile use by family, co-workers, fellow shoppers and people in general getting from their point A to point B, with an on-average “connection to the web time” of about 3 hours daily. (Nomophobia? […Read More]

The Top Emerging Mobile Design Trends for 2017

January 17th, 2017 by

In our mobile-driven economy, the importance of maintaining a consistent, up-to-date mobile presence cannot be overstated. After all, 82% of consumers use their smartphones to access product reviews and other decision-driving data when making in-store purchases. A business can make its mobile website even more consumer-friendly with faster load times, simpler site navigation, and designs that cater to smartphone users. Incorporating web design principles that contribute to a smoother user […Read More]

How to Future-Proof an SEO Strategy Against Google Algorithm Updates

January 12th, 2017 by

Search engines like Google have one main job: to serve up relevant search results. In order to keep up with the latest technology (like smartphones) and consumer needs (high-quality, targeted, local search results), Google is continually improving the algorithms it uses to rank website content. This is great for consumers but makes things a bit more complicated for a local business trying to get found online. These frequent Google algorithm […Read More]

Online Marketing Strategies to Help You Get Ahead This Year

January 3rd, 2017 by

Successful business owners know the only way to stay ahead of the competition is to constantly evaluate, improve, and innovate their online marketing strategies. Not only does the new year present a fresh opportunity to replace outdated marketing and SEO tactics with a batch of must-do business resolutions, but it’s also the perfect excuse for small businesses to reflect on the past year and adjust their marketing to ensure their […Read More]

The New Year’s Resolutions Local Business Owners Need to Make Today

December 27th, 2016 by

So you’ve been busy this year and haven’t made those New Year’s resolutions yet? Don’t worry, I have you covered! The post-holiday season is the perfect time to start fresh by re-evaluating marketing strategy, forming new good habits, and kicking bad SEO practices to the curb. Nothing makes me happier than to see a small, local business succeed, so here are my top six New Year’s resolutions to help do […Read More]

Holiday Marketing Do’s and Don’ts: Are Your Favorite SEO Tactics Naughty or Nice?

December 20th, 2016 by

The simple fact is we all want to make Google happy. With search engines continuously updating their algorithms and preferences, this can be a challenge. As these updates occur, so do changes in what defines good and bad SEO tactics. #SEO Do’s and Don’ts! Get Your #Business on Google’s Nice List Click To Tweet Keep reading to find out if your go-to SEO tactics are enough to keep you on […Read More]

Create a Local Buzz with a Branded Holiday Hashtag Campaign

December 13th, 2016 by

Local business marketing is about connecting with current and prospective customers where they like to frequent, which usually means social media. By participating in existing hashtag conversations, businesses and brands can reach this coveted audience. Social media is as much a part of the holiday season as eggnog and ugly sweater selfies. People want to share the fun things they do and the bargains they find with their circle of […Read More]

Putting In-Store Marketing into Action to Boost a Business’s Local Presence Online

December 6th, 2016 by

So I’m all about local and local presence management, but today I’m going to take a different “local approach.” We’re going to dive into how to convert customers that visit a local business into online fans and, eventually, brand ambassadors. Why would you want this? Because the more a customer sees a business name, the more they think about it and build up loyalty to the business. It’s possible to […Read More]