Category: #QueenofLocalSEO

Facebook Is Considered a Web Browser… Say What?!

August 10th, 2018 by

Google Vs. Facebook… the Web Browser Edition?! Last week, I asked you the question “Is Google Replacing the Website?”  Will I soon be asking the same question about Facebook? Do these two behemoths have a bullseye on one another? I know I have talked about these giants taking over the web before, but it’s hard to get past the speed at which they are doing it. Facebook is Considered a […Read More]

Why Agencies Need Local Listing Management Partners

August 2nd, 2018 by

When you’re running your own agency, you rely on your team on a daily basis. These are the web developers, graphic artists, SEO experts and content creators that keep your agency afloat, and without them, business would be much more challenging. However, what most agency owners don’t realize is that their tech guys aren’t the only people who can give their company the boost it needs. Agencies often refuse additional […Read More]

The Only Constant Is Change – These Digital Changes Will Impact Enterprise Brands & SMBs Alike

July 13th, 2018 by

Are you one of those digital marketers hoping “the more things change, the more they stay the same?” I really hope not, because the reality is that the more things change, the more other things will change too! You can safely say this applies to pretty much everything. Today I want to focus on how changes made by Google, Apple, Facebook, LinkedIn, Instagram, and many others are impacting brands and local […Read More]

Website Mistakes that Are Driving Local Customers Away

June 15th, 2018 by

Getting prospects to a website is one of the first and most important components of a digital marketing strategy. Keeping visitors on the website and engaged for extended periods is the next fundamental. Visitors who leave quickly will adversely impact the bounce rate, while also proving unlikely to purchase any products. Local business owners need their websites, pages and posts to look good, but they must be focused on the […Read More]

A Bite-Size Perspective on the KPCB Internet Trends 2018 Report

June 1st, 2018 by

Are you taking full advantage of internet trends when marketing the local businesses you represent? The simple fact is that if you’re not, you are losing out in a big way. As you may know, the last three years at Advice we have dissected the KPCB Internet Trends Report presented by Mary Meeker of Kleiner Perkins Caufield & Byers (KPCB) at the Code Conference. After we dig through the report, […Read More]

Reviews are More Important than Ever as Google Puts Reviews in the Spotlight

May 18th, 2018 by

Do you ever wonder if Google will stop making changes? I don’t like to deliver bad news, but they won’t. As I’ve mentioned before, Google is 100% focused on providing the best experience for their users. They want all consumers looking to their search engine (and their products and services as well) in their moments of need. Google has been moving in this direction for many years now, and with an […Read More]

Is Mobile SEO a Real Thing?

May 11th, 2018 by

As you know, I have written countless articles on SEO, local SEO, design, content and even mobile optimization. The thought that comes to mind for many not in this industry when they hear about mobile SEO is: “Mobile SEO really isn’t any different than the other types of SEO.” SEO (search engine optimization) is the optimization of pages and posts to place higher in a general search. Local SEO is […Read More]

Mobile-Friendly or Mobile-First? It’s App vs. Website – Explore What’s Best for a Business

April 27th, 2018 by

The simple fact is brands and business are already aware of the important role mobile plays in local business marketing, but are they really taking action? As I shared in my earlier article on the mobile-first index, according to data from the market intelligence company SimilarWeb, mobile now accounts for 56% of all website visits. #Mobile-Friendly or Mobile-First? It’s #App vs. #Website – What’s Best? by @BernieColeman Click To Tweet […Read More]

The 411 on How to SEO a Local Business Website for the Mobile-First Index

April 20th, 2018 by

Mobile optimization is serious business. In the past, it was all about having a website that performed well on desktop and placed high in SERPs. In 2015, this started shifting so digital marketers and webmasters needed to focus on desktop for search placement and user experience on both desktop and mobile. The primary index Google used to determine the placement of a website in the past was based on the […Read More]

The Google My Business Description is Back: It’s Time to Update Those GMB Listings

April 6th, 2018 by

Google is a behemoth when it comes to, well, just about everything, honestly. From algorithms and pay-per-click to video, they seem to be the guiding force that influences how we all build websites, do SEO, write website copy and even build links for the local businesses we represent. In fact, according to Net Marketshare, Google currently has 73.73% of the search engine market. Consumers prefer this search giant when it […Read More]