How to Apply Google EAT to a Google My Business Listing [#Infographic]

Hopefully you have heard of Google EAT by now, but you may be wondering just how to effectively apply it to a Google My Business listing? Expertise, authoritativeness and trustworthiness (E-A-T) can be extremely powerful in helping a business to gain Google’s trust. Today I’ll walk you through understanding EAT at a high level, provide you with an important infographic which you can save and share with your team – and […Read More]

Peek Into Our Google My Business Premium Settings

Today I’m going to dig into a few more features available within the Advice Local partner dashboard. At the beginning of November I shared with you the benefits of utilizing Google My Business (GMB) Sync, which is available to all our partners. There are a few more hidden features available within the GMB Config section of your partner dashboard you may also want to consider using. The first one relates […Read More]

Advice Local’s 2020 Year in Review – What Did You Accomplish?

What are you doing in 2021 to better help your local business clients? We accomplished a lot at Advice Local in 2020 to make it easier for our agency & local marketing partners to help their clients get found in Google Maps and organic search. Advice Local’s 2020 Year in Review Today we would like to do a 2020 Year in Review with you. 1. Breakthrough Voice Profile Technology Is […Read More]

Zero-Click Search & What It Has to Do With Google My Business

Today, I’m back to talking about Google My Business, but in relation to zero-click searches. For a refresher, a zero-click search is when a user searches for something specific on Google and they get the answer to their query directly in search results. Simply, they do not have to click through to the business’ website to get their answer. Google My Business & Zero-Click Search As local marketers, we want […Read More]

Advice Local’s Top 10 Local Search Topics & Tools of 2020

As we all look forward to 2020 finally coming to an end, let’s take a look back at some of Advice Local’s most popular blog posts. As you prepare to take your clients into 2021, refresh your memory with some of the tips and information from the past year that people found the most interesting. Hot Local Search Topics From 2020 1. Mastering the Bing Places Dashboard and Business Listing […Read More]

Get the Secrets to Increasing a Business’ Online Authority

While most businesses have heard of Google’s E-A-T (expertise, authoritativeness and trustworthiness), they may not know how to apply it effectively to their content marketing efforts. This is exactly why we created our newest download, Applying E-A-T to a Google My Business Listing. The first step is to understand that E-A-T is not one thing. E-A-T is three individual components that work together as one. Individually developing each component – expertise, […Read More]

Need to Improve a Business’ Appearance in Maps? This Strategy Could Help

If you read our blog regularly, then you know I talk a lot about Google My Business. There are quite a few reasons for this, but today I want to discuss Google My Business Insights data with you. For those of you that follow local search closely, you might have run across this jewel of a study from Joy Hawkins. She did a study comparing Google My Business (GMB) Insights […Read More]

Setting Up Local Businesses for Success in 2021

Do you remember back in October when I talked with you about planning seasonal marketing campaigns? How did it go? Were you able to help your local business clients get more business? As a reminder, I suggested you call and email your clients to find out what they had planned – and if their answer was “nothing,” to help them make that plan! From there I wanted you to take […Read More]

Apple Maps Gets an Upgrade – We Have You Covered

Apple Maps is stepping up their game. As you may recall at the beginning of September, I talked with you about Apple Maps adding reviews for businesses. Since that time those in the digital marketing industry have been speculating about what Apple will be doing next to improve their maps experience. In this community we share a common concern – how is Apple Maps going to impact local businesses? Last week […Read More]

Google My Business Solutions That Pay Off – Give It Some GAS

As you may recall, last week we introduced you to the Google Authority Score. As mentioned, we created the Google Authority Score (GAS) to help businesses understand the authority for each business location’s Google My Business listing. Since our announcement, we have had quite a few partners that wanted to understand a bit more about why GAS is so important to their local business clients. Why the Google Authority Score […Read More]