Internet Trends Report 2017 Infographic

Each year digital marketers around the world eagerly wait for Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) to share her Internet Trends Report at the Code Conference. This year’s 355-page slide deck is filled with charts, graphs and stats that are inspiring and educational – plus some shockers. At Advice Local, we review the deck each year, dissect the trends presented and bring you the top trends as […Read More]

The Five-Step, Quick Start Local Content Marketing Plan: Measuring and Evaluating

Creating content that attracts prospects, keeps customers engaged and creates conversions all at the same time is definitely not easy to do! I love a good journey, and that’s exactly what I’ve been taking you on for the last month or so – a journey to create a local content marketing plan that is easy to implement and evaluate. Yes, this journey includes measuring and evaluating the results. As this […Read More]

The Five-Step, Quick Start Local Content Marketing Plan: Determine the Offer

As you know, I’m all about data, local search and SEO. Each one of these is driven by my passion for helping local businesses and multi-location brands appear higher in search traffic. An important component of this is creating content that attracts search engines, consumers – and converts. Today, you will learn more about just that. Part 4: The Five-Step Local #ContentMarketing Plan by @BernieColeman #SEO Click To Tweet Creating the […Read More]

The Five-Step, Quick Start Local Content Marketing Plan: Attracting the Right Target Audience

I’m on a journey to share about creating local-focused content that educates, attracts and converts. In the first installment, “The Five-Step, Quick Start Local Content Marketing Plan,” I provided an overview of the process for creating a content marketing plan. The second post covered establishing content marketing goals. This post dives deep into Steps 2 and 3 of the five-step plan – Target Audience and Channel. Let’s explore the right […Read More]

The Five-Step, Quick Start Local Content Marketing Plan: Establishing Content Marketing Goals

In the post, The Five-Step, Quick Start Local Content Marketing Plan, I described the five steps involved in creating a basic local content marketing plan. While it’s a great basic local content marketing plan to get you started, you really need to dive deeper into each step. I’ll be taking you on the deeper journey starting today. Dive into #content #marketing with @BernieColeman #AdviceLocal Click To Tweet Diving Deep: Creating Action-Focused […Read More]

The Five-Step, Quick Start Local Content Marketing Plan

To get local customers, you need a content marketing plan that is local focused. It’s time to review your activities. Assessing whether or not your efforts have delivered the results you expected is a necessary task. Even though many businesses regularly update their Facebook page and Twitter account, most do not know how to measure the return on their content marketing investments. A business must know what a “like” is worth, […Read More]

Increase the Visibility of Multi-Location Businesses in Search Starting Today

Local presence management is critical to ensuring multi-location businesses are visible when shoppers turn to Google and other search engines to discover nearby products or locations. Unfortunately, inaccurate location data can spread and corrupt a brand’s online presence in more ways than you can count. And when it comes to local visibility and data issues, businesses with more than one location are also susceptible to a slew of additional challenges. […Read More]

Amplify Local Business Visibility with Vertical Directories Starting Today

Local business listings and citations are a critical component of local presence management! Effective citation building isn’t about getting listed everywhere, but in authoritative sources that search engines and consumers trust. So, how do you know which directories are right for the businesses you represent? At Advice Local we do the work for you! Our team focuses on identifying the high-quality directories and sources that meet 23 different metrics, including […Read More]

Organic Traffic Methods to Create Authority, Attract Local Consumers and Generate New Business

Are you looking for new ways to drive traffic to the local businesses you represent? No matter whether you are an agency, digital marketer, or business owner, the simple fact is you always need to be bringing new business into the business. In a previous article I spoke about unique traffic tactics to expand the digital footprint of a local business. Today I’d like to continue on this journey and explore […Read More]

Unique Traffic Tactics to Expand the Digital Footprint of Local Businesses

Site traffic is at the core of every business, whether an online business or a local business that wants to drive customers to their brick-and-mortar location! Bringing a fresh supply of targeted leads that can be turned into customers is what every business wants and needs. Because traffic is so important to a business, marketers dedicate lots of resources to finding every possible traffic source. I know this because marketing […Read More]