Voice Search Is Hot and So Is Our Newest Algorithm – The Voice Search Readiness Score

Being a CEO has its perks, and one of those is getting to share product announcements and exciting company news – and today, a new algorithm we have integrated within our local presence management solution – the Voice Search Readiness Algorithm. And Yes, Our Voice Search Readiness Algorithm Is the First of Its Kind We help local businesses get found online, so the reason for creating this score is pretty clear! […Read More]

Reaching the Impatient Consumer Through SERPs, Listings and GMB – the Topic on Everyone’s Mind

The digital era has come with many benefits. From easier ways to connect with people around the world, to getting anything delivered to your doorstep with just a click, consumers are now used to receiving what they want, when they want it and just the way they want it. Have you noticed that delivery dates keep getting shorter? That’s because this new type of consumer is impatient, just a bit! […Read More]

Is Too Local Really a Thing? The Latest on Local, Mobile, Content and GMB

Have I ever told you just how important optimizing and maintaining a business listing is? Just a couple of days ago, a few users began noticing that Google My Business listings for certain service area businesses didn’t appear to have a saved address. What now?! Turns out, Google’s guidelines were updated to incorporate the following statements: “You can no longer set your service area as a distance around your business. […Read More]

The 411 on Using Google My Business Insights to Increase Local Search Traffic

Google My Business is one of the more important ways to ensure that a local business gets found online. Today, we are going to look at how to navigate and understand Google My Business Insights. Here’s a step-by-step tutorial full of secrets to learning about GMB Insights. Google My Business – Is it Easier Said Than Understood? For us marketers, it’s moderately simple to navigate the Google My Business (GMB) […Read More]

How to Build Brand Loyalty With Humility, Google My Business and Maybe Some Help from Yelp!?

What makes someone the best? Well, being the best goes beyond just saying you are the best. Actions speak louder than words, and in this case it couldn’t be more true. The determination of “best” will come from customers and engaged users. And the concept of best has a quantifiable payoff: brand loyalty. But before we get into earning the title of “best,” I want to tell you about an exciting change […Read More]

Getting the Gist of Plus Codes on Google Maps

What’s a Plus Code? I’m not referring to Google+, which has died on the vine. If you haven’t heard of Plus Codes, don’t worry, you’re not alone. I’m going to break it down for you today. You’ll learn what a Plus Code is, why it can be important, and how to find a Plus Code. Plus Codes– a technology silently rolled out earlier this year by Google Maps – is […Read More]

Voice Search Is Everywhere… Here’s What You Need to Know

The holidays are just around the corner and, if you’re already thinking of the perfect present for that special someone, you are most certainly not alone! Voice-enabled devices and digital assistants like Alexa ruled the holiday season last year, with Amazon’s signature voice products heading the top-sellers list. Might this year be different? Well, there’s no reason to really think so. In fact, a study by Adobe Analytics concluded that, […Read More]

Do We Just Say Goodbye Google+ or Good Riddance, Too?

All things must come to an end – especially the ones that aren’t so loved. It seems that Google+ is doomed. The technology giant made an announcement earlier this week, sentencing the struggling platform to a fate that no network wishes to embrace. In a little less than a year, the consumer-facing Google+ will be no more. According to Google, “while our engineering teams have put a lot of effort […Read More]

Epic Local SEO Strategies to Pave the Way Into 2019 – From Listings to Reviews to Voice Search Readiness

What makes a local business successful? It’s all about conversions. It’s about how many people walk in the door, versus how many people actually make a purchase or hire a service. The sheer volume of competition today makes it harder and harder to convert consumers into customers. To overcome the competition, local business owners need to implement digital marketing strategies like local SEO. So indeed, the local business panorama is […Read More]

The Latest in Local Listing Management – Citation Services Compared

When you’re shopping around for goods or services online, it’s only natural to compare. And when it comes to finding the right local listing management company, it’s the same. You’ll have pertinent questions: Are you getting the best value for your money? What about quality? Sure, local listing management companies and citation services might not be a pair of shoes, but when looking at the competition, these questions are just as […Read More]