The DIY SEO Audit: The Technicalities of Technical SEO

Thanks for joining me for part two in my series on the DIY SEO audit. In part one, we explored the importance of top placement in search results and the components of SEO that can influence a local business getting this coveted spot. If you are just now joining me for this series, please start by reading “The DIY SEO Audit: Optimizing a Local Business Presence for Search Engines” first. […Read More]

The DIY SEO Audit: Optimizing a Local Business Presence for Search Engines

When it comes to marketing a local business, SEO is the most important and most popular strategy to pursue. While both paid traffic and social media should be part of a comprehensive optimization plan, it’s hard to beat the traffic and branding potential delivered by top placement in Google SERPs. Most businesses hit the search engines and find their competitors positioned above them for local industry terms in search. They […Read More]

The Local Presence Management Strategy All Businesses and Brands Need

Do you realize how many moving pieces and parts make up a business’ local presence management strategy? Each of these pieces and parts serve as building blocks, sometimes on top of each other, and sometimes just adjacent. To make the most of each moment, you must first understand what local presence management is. Within this article, What is Local Presence Management, I define in detail what local presence management is […Read More]

What is Local Presence Management? Helping Brands Conquer the Internet in 2018

Local Presence Management is defined as geo-targeted digital presence management that enhances a brand on the whole by optimizing all their locations’ information in their respective local markets. What is Local Presence Management? Local presence management solutions manage the digital fingerprint unique to each business location, improving local search ranking and giving the target audience the correct information to interact with the brand. This also includes monitoring a business’ name, […Read More]

Mastering Content Curation: Content Curation Methods

We’ve been on quite the content curation journey! I hope you have been following along. If you are just now joining us, we started with defining what content curation is, why it is important, and moved along through the series into other topics such as understanding what kind of content businesses should curate, how to find content to curate, and content curation platforms. Today we are going to explore how […Read More]

Google’s Got the Goods – Points to Ponder Moving into 2018

Did you end 2017 with a bang or a whimper? The struggle for local businesses to place in the top spots in local search results is not getting easier, but instead more difficult for most businesses. There are many different reasons for this. A few include: Google is constantly adjusting their algorithms and expectations. Local businesses are getting smarter about optimizing for search. Gaming local search results is still rampant […Read More]

The Advice Top 10 of 2017

As the year comes to a close, it’s a time for reflection and establishing goals for the next year. At Advice Local, as we reflect back on the year, part of that process is to also look back at the most popular articles published on the blog. This helps to plan our content marketing efforts for the upcoming year. I recommend that all businesses not already doing this should add […Read More]

Mastering Content Curation: Utilizing Content Curation Platforms

If you have been following my series on “Mastering Content Curation” then you realize there are many different types of content and ways to find content to share with a business’ target audience. Today, in the fourth post in the series, we are going to explore content curation platforms and how using these types of sites can help a business find content to share. These platforms can also be used […Read More]

Mastering Content Curation: How to Find Content to Curate

Thanks for joining me for the third post in my series on “Mastering Content Curation.” We began with defining what content curation is and how it can help local businesses discover content to publish on their websites and social media channels. Last time we were here, we discussed how to identify what types of content businesses should curate. Today we are going to explore methods that local businesses and those representing […Read More]

Mastering Content Curation: What Kind of Content Should Businesses Curate?

Last time I published, it was on the secret sauce of content marketing – content curation. Ideally, all business owners would have the time each day to sit down and write about their products, services and how they’re helping new customers — but it just isn’t possible. Instead, they can leverage content curation to assist in keeping their blog publishing and social media updated. As mentioned in my earlier post, […Read More]