Google Is Bringing More Changes to Search and Map Results

As summer gets near, local businesses should be ramping up their marketing initiatives. For you as a local marketer, it’s important that when consumers start searching online, they find your client’s business instead of a competitor. CDC Reduces Mask Restrictions – Are Your Local Business Clients Visible Online? Announcements from the CDC over the last week relating to COVID have consumers feeling more optimistic and safe about leaving their homes […Read More]

Why Is Google My Business So Important?

Yes, I’m talking about Google My Business again today! And there’s a reason … Do you fully understand why Google My Business is so important? Besides the fact they are Google, it’s so important because consumers trust Google. When it comes to search, Google pretty much has a monopoly. According to Statista, as of February 2021 they have 86.6% of worldwide desktop market share. As local marketers, while we don’t […Read More]

What Is Local Listing Management?

We know that as an agency or local marketer, you understand exactly what local listing management is. Yet it’s one of those topics that can be hard to explain to your customer when they ask, “Just what is local listing management?” So today, I would like to help you better explain this important subject and sell listing management services to your local business customers. What Is Listing Management? Local listing […Read More]

The Secrets to Winning More Business With Voice Search

Instead of talking about Google My Business today, I’m going to mix it up and talk about the importance of voice search optimization. What is voice search optimization, you ask? Excellent question. Voice search optimization is really just SEO, but more specifically an SEO strategy – the using of long-tail keywords within a website’s content. Necessities for Creating Voice Assistant-Friendly Content Researching questions that consumers are asking relating to your […Read More]

All Listings Management Services Are Not Created Equal

If you’ve been paying close enough attention over the last few months, you may have noticed I’ve been walking you through our Advice Local partner dashboard and all the features available. Today, I’m going to dig into our listing management solution a bit more. There Is More to Consider Than Price When Choosing a Listing Management Partner While you may think listings management services are all the same, and that […Read More]

Google My Business & Its Place in Local Search

So do you recall in early March when I discussed the value of optimizing a Google My Business listing? I shared some real world data with you from one of our Advice Local partners. Today I want to revisit this subject – and that data. The Importance of Google My Business for Local Businesses As a recap, our Advice Local partner had just taken on a new local SEO client mid-December. […Read More]

Get Help With Yelp – We Include Public Edits for Free

This week I’m continuing our discussion on the features and benefits of using a listing management partner for your agency, brand and/or franchise. Last week I shared some key questions to consider when selecting a listing management service. Today I’m going to cover another feature that you’ll want to consider… Yelp. Advice Local Completes Yelp Public Edits for Free At Advice Local, we offer Yelp as an add-on service. We […Read More]

What Does Your Listing Management Service Offer?

As you may recall last time, I talked with you about the value of data aggregators in the local search ecosystem. And if you log into your Advice Local partner dashboard today you’ll see another new change. As I also mentioned, Infogroup has rebranded to Data Axle. Along with their shiny new name, in your online research you’ll find that Data Axle is a leading provider of business data across the […Read More]

The Value of Data Aggregators – Plus We Include Them Free

Today I’d like to highlight one of the addons available to our Advice Local platform partners at no additional cost – data aggregators. When you’re selecting a listing management partner, it’s important to weigh the benefits and options available with each provider. Data Aggregators Are Included for Free With Advice Local With Advice Local, our platform partners can get their clients’ business data submitted to the data aggregators at no additional […Read More]

Why You Should Use Google My Business Questions & Answers

Do you recall a few weeks ago when I talked with you about Bing, and the fact they are no longer featuring Yelp reviews as their primary review source? This is still the case, and now Bing seems to be making another change, or at least testing a change to the local panel. Is Bing Testing Adding Questions & Answers to Their Local Panel? Search Engine Roundtable reports that Bing […Read More]