Category: Search

Google Announces Real-Time Penguin 4.0 Update

September 23rd, 2016 by

Google announces the long anticipated Penguin 4.0 update today on the Webmaster Central Blog. Penguin Now Part of the Core Algorithm Penguin joins Panda as part of the core Google algorithm. Gone are the days of site owners having to wait on Penguin refreshes to recover from penalties. It is now real-time, so sites negatively impacted by Penguin can recover much faster. As soon as Google recrawls and reindexes your […Read More]

Is SEO Dead?

June 4th, 2015 by

The old SEO is dead. Long live the new SEO. What exactly is the new SEO? You’ve probably read or heard in a movie the old chant of the masses when a monarch dies: “The king is dead. Long live the king!” It seems a contradiction, but in fact that phrase acknowledged a prime reality of life at the time — the continuity of kingship in the midst of change. […Read More]

#ContentMarketing and 7 Quick Tips To Boost Content Discovery

March 20th, 2014 by

For the past few weeks I’ve been writing about the ways that classic SEO has morphed into content marketing. That doesn’t mean, however, that we can all focus on becoming great video directors or literary giants. Even when we have high-quality content, it doesn’t promote itself. We still need to consider how our content gets found and ways that we can help the right people discover the right stuff. Here, […Read More]

Top 10 SEO Women & Why You Should Follow Them

November 26th, 2013 by

Yesterday, I revealed my list of the Top 10 SEO Men with reasons why you should follow them on social media. Today I present my list of the top 10 SEO women, who represent the top thought leaders on search, social, and content marketing. See also: Top 10 SEO Men & Why You Should Follow Them The Top 10 SEO Women Ann Smarty Owner of since November 2009 and […Read More]

Top 10 SEO Men & Why You Should Follow Them

November 25th, 2013 by

If you haven’t taken notice of it, the SEO business has many worthwhile, experienced, skilled, and valuable individuals who offer a variety of different services, perspectives, and knowledge. There are a group of experienced people out there offering a wide range of SEO tips and suggestions. These individuals have become leaders of their craft. The search marketing and optimization world has so much information—it is sometimes hard to distinguish good […Read More]

Getting Started with Google PageSpeed Insights to Analyze Your Mobile Efforts

November 18th, 2013 by

The PageSpeed Insights tool from Google has been around for a long time, but in the past the tool only gave you information regarding your desktop site. Fortunately this tool now not only has the functionality to give you information about your mobile site, but more companies are turning to this tool specifically for mobile. In other words, the need and use for this tool has shifted. There has been […Read More]

6 Marketing Statistics That Will Make You Rethink Your Strategy

October 9th, 2013 by

Statistics should be one of the most important aspects of any marketing strategy. On a basic level, they tell you what’s working and what’s not working for other brands and marketers or what is perceived to be less or more important for the future. But more importantly, they give you insights into user behavior, which is a key element in being successful online. We discussed this topic with the marketing […Read More]

SEO Tips from The Best Women SEO Experts

September 30th, 2013 by

Sometimes, it may seem like SEO is a man’s world. And, sure, there are a lot of really talented men in the industry and I am happy to say I work with many of them. But, let’s not forget about all the ladies of SEO. This industry is perfect for anyone (male or female) with an analytical mind and a burning desire to reside at the top of their game, […Read More]

4 Fool-Proof Tips for Understanding Google Analytics

August 30th, 2013 by

Data Has Become Too Complicated! When talking with clients and colleagues alike, one of the more popular comments I hear is that people are familiar with web analytics, but don’t consider themselves comfortable enough with the data to really understand what is being presented. I’ve always been fascinated by this response, though I’m certainly not surprised. Anyone can visit their favorite internet marketing publication and see an almost never-ending list of […Read More]

Facebook Likes in the SEO World

July 19th, 2013 by

Does Facebook Affect Your SEO? Everyone and every business is jumping on this social media bandwagon to sell themselves and their services. As we all hunch behind the harsh LED glow of our computer monitors, it seems the only way to connect with each other and our loved ones is through the means of Facebook, Twitter, and the like.   Value is being added to a business each time a […Read More]