11 Free SEO Tools to Be Thankful for This Season

Now that the busy holiday season is officially underway, it’s more important than ever to remember to practice gratitude – even when it comes to the little things, like free SEO tools that make the workday a bit easier. These tools work best with the SEO services you use, because the advantages they render are advantageous to each in a unique way. On a day when all of America is […Read More]

How to Use Eco Friendly Marketing to Convert Leads into Customers

Would you like to boost the amount of leads generated by your website? Do you want a large amount of targeted traffic arriving on your landing page each day? Would you like your website to hit the top results in the major search engines for your main keywords? At yourveganmarketer you will find tons of ideas to boost your business. Although the primary purpose of content marketing is not to […Read More]

6 Easy Ways to Make Your Website More Mobile-Friendly

With more than half of all Google searches taking place on mobile devices, it’s necessary for businesses to ensure their websites are easy to access (learn more about the legal aspect of website accessibility) and navigate on smartphones and tablets. Mobile-friendly websites load quickly, display properly for mobile visitors, and often use responsive design, thereby allowing businesses to maintain a consistent brand image, improve customer experiences, and boost conversion rates. Tips […Read More]

A Quick Guide to Snapchat for Businesses

Some businesses are still hesitant to invest time and energy into establishing a presence on Snapchat – especially since the ephemeral nature of the app means content disappears after just 24 hours. But learning how to market on this social video network allows brands to connect with a younger demographic on a highly engaging platform. With over 150 million people engaging each day, Snapchat’s daily active users surpassed Twitter earlier […Read More]

Best Image Sizes for Instagram

When it comes to maintaining a professional social media presence on Instagram, image is literally everything. Now that Instagram allows users to upload photos, videos, and daily stories, more and more businesses are taking advantage of the platform’s versatile features and growing audience of 500 million. But before you can start playing around with filters and visual effects, it’s necessary to get the basics right by making sure your content […Read More]

Best Image Sizes for a Twitter Profile

One of the easiest ways to optimize a business’s Twitter presence is to update the profile and header photos with customized images. Ensure your company’s Twitter profile accurately represents your brand by uploading high-quality visuals that satisfy Twitter’s requirements for profile photos, header photos, and tweeted images. Header Photo Recommended size: 1500 x 500 Profile Photo Recommended size: 400 x 400 Display size: 200×200 Tweeted Photos Minimum size: 440 x […Read More]

The Future of Twitter: What the Company Sale Might Mean

Last week, Twitter told CNBC that the company was considering a sale. The potential suitors include Salesforce.com Inc. (NYSE: CRM), The Walt Disney Company (NYSE: DIS) and Alphabet Inc. (Nasdaq: GOOGL), among others. Shares of Twitter started high, but never quite kept up with expectations, so the news of the sale was not surprising to say the least. The company first debuted for $45 on the New York Stock Exchange in […Read More]

How Businesses Can Capitalize on Twitter Moments

Twitter Moments are collections of curated tweets that tell a story or commemorate an event. The social platform recently made Moments available to all users after rolling it out to select brands and partners over the past year. Now that anyone with a Twitter account can create and share Moments, many influencers, brands, and businesses are already taking advantage of this new opportunity to connect with fans and followers. The […Read More]

Google Announces Real-Time Penguin 4.0 Update

Google announces the long anticipated Penguin 4.0 update today on the Webmaster Central Blog. Penguin Now Part of the Core Algorithm Penguin joins Panda as part of the core Google algorithm. Gone are the days of site owners having to wait on Penguin refreshes to recover from penalties. It is now real-time, so sites negatively impacted by Penguin can recover much faster. As soon as Google recrawls and reindexes your […Read More]

4 Ways Businesses Can Use Instagram Stories

Instagram dramatically stepped up its game this week with the launch of Instagram Stories, a new feature within the app that allows users to upload photos and videos that disappear after 24 hours. Sound familiar? Many agree that the new feature is a lot like Snapchat Stories, only for a whole new demographic. Snapchat has become increasingly popular with teenagers, whereas Instagram is more frequented by adults. So obviously, Instagram […Read More]