Category: Content Marketing

Mastering Content Curation: Content Curation Methods

January 12th, 2018 by

We’ve been on quite the content curation journey! I hope you have been following along. If you are just now joining us, we started with defining what content curation is, why it is important, and moved along through the series into other topics such as understanding what kind of content businesses should curate, how to find content to curate, and content curation platforms. Today we are going to explore how […Read More]

Mastering Content Curation: Utilizing Content Curation Platforms

December 22nd, 2017 by

If you have been following my series on “Mastering Content Curation” then you realize there are many different types of content and ways to find content to share with a business’ target audience. Today, in the fourth post in the series, we are going to explore content curation platforms and how using these types of sites can help a business find content to share. These platforms can also be used […Read More]

Mastering Content Curation: How to Find Content to Curate

December 15th, 2017 by

Thanks for joining me for the third post in my series on “Mastering Content Curation.” We began with defining what content curation is and how it can help local businesses discover content to publish on their websites and social media channels. Last time we were here, we discussed how to identify what types of content businesses should curate. Today we are going to explore methods that local businesses and those representing […Read More]

Mastering Content Curation: What Kind of Content Should Businesses Curate?

December 7th, 2017 by

Last time I published, it was on the secret sauce of content marketing – content curation. Ideally, all business owners would have the time each day to sit down and write about their products, services and how they’re helping new customers — but it just isn’t possible. Instead, they can leverage content curation to assist in keeping their blog publishing and social media updated. As mentioned in my earlier post, […Read More]

Mastering Content Curation: The Secret Sauce of Content Marketing

December 1st, 2017 by

In my work, I often hear executives say they don’t have time to create content for their business’ websites. They’re already fully occupied with running their businesses and believe, not without cause, that content marketing just takes too much time. That’s one big reason so many hire Advice Local to manage this part of marketing for them. For some business owners and managers, however, there are good reasons to take […Read More]

Everything You Need to Know to Get Started Repurposing Content

September 29th, 2017 by

I’ve written about creating content a lot lately and you may be wondering why. The answer is simple – search engines index content, and indexed content is how businesses can place higher in search results. By creating content, you’re also creating an option beyond directory listings and reviews to place in search. Once you create great content, you can repurpose it into many different useful resources to educate current partners, […Read More]

17 Blog Post Ideas for Creating Content that Drives Local Website Traffic

September 14th, 2017 by

Are you looking for ways to help local businesses get more traffic to their websites? Are your clients constantly telling you that they need more leads? What about getting placement in the top of Google search results? With Google tightening up proximity searches in mobile and desktop search results, local businesses need to get more creative in how they drive local traffic to their business’ websites through organic search results. […Read More]

The Five-Step, Quick Start Local Content Marketing Plan: Measuring and Evaluating

August 3rd, 2017 by

Creating content that attracts prospects, keeps customers engaged and creates conversions all at the same time is definitely not easy to do! I love a good journey, and that’s exactly what I’ve been taking you on for the last month or so – a journey to create a local content marketing plan that is easy to implement and evaluate. Yes, this journey includes measuring and evaluating the results. As this […Read More]

The Five-Step, Quick Start Local Content Marketing Plan: Determine the Offer

July 28th, 2017 by

As you know, I’m all about data, local search and SEO. Each one of these is driven by my passion for helping local businesses and multi-location brands appear higher in search traffic. An important component of this is creating content that attracts search engines, consumers – and converts. Today, you will learn more about just that. Part 4: The Five-Step Local #ContentMarketing Plan by @BernieColeman #SEO Click To Tweet Creating the […Read More]

The Five-Step, Quick Start Local Content Marketing Plan: Attracting the Right Target Audience

July 20th, 2017 by

I’m on a journey to share about creating local-focused content that educates, attracts and converts. In the first installment, “The Five-Step, Quick Start Local Content Marketing Plan,” I provided an overview of the process for creating a content marketing plan. The second post covered establishing content marketing goals. This post dives deep into Steps 2 and 3 of the five-step plan – Target Audience and Channel. Let’s explore the right […Read More]