Category: Content Marketing

Everything You Need to Know to Get Started Repurposing Content

September 29th, 2017 by

I’ve written about creating content a lot lately and you may be wondering why. The answer is simple – search engines index content, and indexed content is how businesses can place higher in search results. By creating content, you’re also creating an option beyond directory listings and reviews to place in search. Once you create great content, you can repurpose it into many different useful resources to educate current partners, […Read More]

17 Blog Post Ideas for Creating Content that Drives Local Website Traffic

September 14th, 2017 by

Are you looking for ways to help local businesses get more traffic to their websites? Are your clients constantly telling you that they need more leads? What about getting placement in the top of Google search results? With Google tightening up proximity searches in mobile and desktop search results, local businesses need to get more creative in how they drive local traffic to their business’ websites through organic search results. […Read More]

The Five-Step, Quick Start Local Content Marketing Plan: Measuring and Evaluating

August 3rd, 2017 by

Creating content that attracts prospects, keeps customers engaged and creates conversions all at the same time is definitely not easy to do! I love a good journey, and that’s exactly what I’ve been taking you on for the last month or so – a journey to create a local content marketing plan that is easy to implement and evaluate. Yes, this journey includes measuring and evaluating the results. As this […Read More]

The Five-Step, Quick Start Local Content Marketing Plan: Determine the Offer

July 28th, 2017 by

As you know, I’m all about data, local search and SEO. Each one of these is driven by my passion for helping local businesses and multi-location brands appear higher in search traffic. An important component of this is creating content that attracts search engines, consumers – and converts. Today, you will learn more about just that. Part 4: The Five-Step Local #ContentMarketing Plan by @BernieColeman #SEO Click To Tweet Creating the […Read More]

The Five-Step, Quick Start Local Content Marketing Plan: Attracting the Right Target Audience

July 20th, 2017 by

I’m on a journey to share about creating local-focused content that educates, attracts and converts. In the first installment, “The Five-Step, Quick Start Local Content Marketing Plan,” I provided an overview of the process for creating a content marketing plan. The second post covered establishing content marketing goals. This post dives deep into Steps 2 and 3 of the five-step plan – Target Audience and Channel. Let’s explore the right […Read More]

The Five-Step, Quick Start Local Content Marketing Plan: Establishing Content Marketing Goals

July 13th, 2017 by

In the post, The Five-Step, Quick Start Local Content Marketing Plan, I described the five steps involved in creating a basic local content marketing plan. While it’s a great basic local content marketing plan to get you started, you really need to dive deeper into each step. I’ll be taking you on the deeper journey starting today. Dive into #content #marketing with @BernieColeman #AdviceLocal Click To Tweet Diving Deep: Creating Action-Focused […Read More]

Creative Blogging Ideas for Local Businesses

June 21st, 2017 by

With a solid local content marketing plan in place, local businesses can leverage high-quality blog content to reach a wider pool of potential customers. The key is to write content tailored to the target audience’s specific needs and interests. For local businesses, this means publishing a healthy mix of local-inspired blog posts and industry-related content. Creative Blogging Ideas for Local Businesses via @Advice_Local Click To Tweet Not sure where to […Read More]

The Five-Step, Quick Start Local Content Marketing Plan

June 16th, 2017 by

To get local customers, you need a content marketing plan that is local focused. It’s time to review your activities. Assessing whether or not your efforts have delivered the results you expected is a necessary task. Even though many businesses regularly update their Facebook page and Twitter account, most do not know how to measure the return on their content marketing investments. A business must know what a “like” is worth, […Read More]