Category: Content Marketing

Tried-n-True Link Building Strategies for Local Businesses

April 15th, 2019 by

When it comes to winning over search engines, sometimes local businesses need to enlist help. Sometimes, this help comes in the form of earning placement-increasing backlinks on other websites. As a marketer, you most likely know backlinks are a vital SEO component because of their ability to increase placement, build a positive reputation and generate traffic. Strategies to Kick Link Building Into High Gear! According to BrightLocal, 89 percent of […Read More]

How Local Businesses Can Conquer Voice Search Through the Featured Snippet

March 14th, 2019 by

Did you know that 80 percent of the answers that the Google Assistant gives through Google Home come from featured snippets? Last year, digital agency ROAST released a voice search ranking report that included a study detailing when the voice assistant takes information from featured snippets and when it doesn’t. The results were clear: the featured snippet plays a key role in voice search – at least when it comes […Read More]

How to Win More Customers in 2019 With Local Content Marketing [#Infographic]

February 15th, 2019 by

2019 is the year of the local business – we’re certain about that! I study local search day in and day out, and I know how to help our partners get an edge over their competitors. One of the ways we do this at Advice Local is through the production of specialized, local-focused content. By the way, this has never been more front-and-center in the local marketing environment than it […Read More]

How to Improve a Website’s Placement With the Right Content

January 25th, 2019 by

We don’t intend to sound like a broken record, but yet again, content has proven itself crucial to the success of a brand in the digital atmosphere – from the local business to the corporate empire! Content Is Still King and Key to Improving a Website’s Placement A business can and should leverage content on their website to improve placement and convert browsers into buyers. Through the utilization of information […Read More]

Mastering Content Curation: Content Curation Methods

January 12th, 2018 by

We’ve been on quite the content curation journey! I hope you have been following along. If you are just now joining us, we started with defining what content curation is, why it is important, and moved along through the series into other topics such as understanding what kind of content businesses should curate, how to find content to curate, and content curation platforms. Today we are going to explore how […Read More]

Mastering Content Curation: Utilizing Content Curation Platforms

December 22nd, 2017 by

If you have been following my series on “Mastering Content Curation” then you realize there are many different types of content and ways to find content to share with a business’ target audience. Today, in the fourth post in the series, we are going to explore content curation platforms and how using these types of sites can help a business find content to share. These platforms can also be used […Read More]

Mastering Content Curation: How to Find Content to Curate

December 15th, 2017 by

Thanks for joining me for the third post in my series on “Mastering Content Curation.” We began with defining what content curation is and how it can help local businesses discover content to publish on their websites and social media channels. Last time we were here, we discussed how to identify what types of content businesses should curate. Today we are going to explore methods that local businesses and those representing […Read More]

Mastering Content Curation: What Kind of Content Should Businesses Curate?

December 7th, 2017 by

Last time I published, it was on the secret sauce of content marketing – content curation. Ideally, all business owners would have the time each day to sit down and write about their products, services and how they’re helping new customers — but it just isn’t possible. Instead, they can leverage content curation to assist in keeping their blog publishing and social media updated. As mentioned in my earlier post, […Read More]

Mastering Content Curation: The Secret Sauce of Content Marketing

December 1st, 2017 by

In my work, I often hear executives say they don’t have time to create content for their business’ websites. They’re already fully occupied with running their businesses and believe, not without cause, that content marketing just takes too much time. That’s one big reason so many hire Advice Local to manage this part of marketing for them. For some business owners and managers, however, there are good reasons to take […Read More]

Everything You Need to Know to Get Started Repurposing Content

September 29th, 2017 by

I’ve written about creating content a lot lately and you may be wondering why. The answer is simple – search engines index content, and indexed content is how businesses can place higher in search results. By creating content, you’re also creating an option beyond directory listings and reviews to place in search. Once you create great content, you can repurpose it into many different useful resources to educate current partners, […Read More]