Five Sure-Fire Ways Local Businesses Can Build Trust With Consumers

With fake news littering the internet and scams happening left and right, many consumers feel they don’t know who to trust. They want to rely on small local businesses, but how can they feel safe with a company most people don’t know about? How can they know they’re spending their money with a reputable business? According to the 2018 Edelman Trust Barometer, only 48 percent of the general population trusts […Read More]

The Ultimate How-to Guide to Long-Tail Keywords and Voice Search Optimization

When it comes to optimizing content for search engines, you might feel like there are a million things to remember. You know keywords are important, but when are you supposed to use them? Can you use multiple words or just one at a time? How do they help in the grand scheme of SEO? As a local marketer, you know the answer to most of these questions, but you also […Read More]

Tried-n-True Link Building Strategies for Local Businesses

When it comes to winning over search engines, sometimes local businesses need to enlist help. Sometimes, this help comes in the form of earning placement-increasing backlinks on other websites. As a marketer, you most likely know backlinks are a vital SEO component because of their ability to increase placement, build a positive reputation and generate traffic. Strategies to Kick Link Building Into High Gear! According to BrightLocal, 89 percent of […Read More]

Debunking Citation Building Myths

Citation building is essential for any local business. It’s the way that the business gets found online. A citation encompasses any mention of a brand online, and most will include the NAP (name, address, and phone number) on countless platforms. Guess what? Every single platform matters. Every citation published is a means to accomplish E-A-T online. You know this one by now! It’s expertise, authoritativeness and trustworthiness, and it’s Google’s […Read More]

How Local Businesses Can Conquer Voice Search Through the Featured Snippet

Did you know that 80 percent of the answers that the Google Assistant gives through Google Home come from featured snippets? Last year, digital agency ROAST released a voice search ranking report that included a study detailing when the voice assistant takes information from featured snippets and when it doesn’t. The results were clear: the featured snippet plays a key role in voice search – at least when it comes […Read More]

Using Search Queries to Help a Local Business Place in Search Results

If there’s anything we’ve learned in all our years specializing on getting local businesses found online, it’s that consumers are unpredictable. Although you might have an idea of the search queries a potential customer uses to find a particular business, it’s hard to know for certain without putting on your analytical thinking cap and digging into the data. In 2015, Google launched Search Console, a free set of tools aimed […Read More]

How to Improve a Website’s Placement With the Right Content

We don’t intend to sound like a broken record, but yet again, content has proven itself crucial to the success of a brand in the digital atmosphere – from the local business to the corporate empire! Content Is Still King and Key to Improving a Website’s Placement A business can and should leverage content on their website to improve placement and convert browsers into buyers. Through the utilization of information […Read More]

The Top Hits of 2018 to Help You Conquer Local Search in 2019 and Beyond

As hard to believe as it is, it’s almost 2019! While the new year is bound to have plenty in store for the local search world with new innovations and trends, it’s important to remember all of the ground covered by Advice Local in 2018. Local Search is Forever Changed – Use These Top 18 Articles to Prepare for 2019 These 18 articles topped the charts in the hearts and […Read More]

Beat Out the Competition With These Black Friday, Small Business Saturday and Cyber Monday Traffic-Driving Tips

The holidays are just around the corner. With them comes visiting family and friends – and buying them presents, too! Retailers are already looking out for potential customers, not only for their brick-and-mortar locations – during Black Friday or Small Business Saturday® – but also online during Cyber Monday. It may seem hard for local businesses to compete with retail and online giants like Walmart, Amazon and Best Buy, but more and more consumers […Read More]

It’s All About the Perfect Gift – And It Starts With Listing Management

The holiday season is upon us, which means it’s time to start thinking about gifts for that special someone – by “that special someone” we mean your clients, of course. While receiving a voice assistant might be neat, nothing will be more appreciated than listing management services. People are accustomed to seeing the holiday season as the time of the year when they spend the most money. But what if your […Read More]