Why Local Businesses Need to Integrate More Visuals Into Their Marketing

Humans are visual creatures, so it’s no surprise that images are more attention-grabbing than text alone. Not only are consumers more drawn to visually-pleasing content, but they’re also more likely to remember it later. There are many types of visual content – photographs, videos, infographics, and GIFs. Sharing a variety of visuals is an easy way to create interest and drive engagement, which translates into in-store profits. Today I’m going […Read More]

Collect and Connect: 8 Ways a Local Business Can Grow Its Email List

While no one loves the idea of getting another email, the simple truth is growing a list is an important component of lead nurturing for every local business. Consumers that want to know about a business’ products and services will subscribe, but if they don’t hear from them, they’ll tune out and move on to another business that is emailing them. Beyond using an email newsletter to maintain a relationship […Read More]

The Advice Local Year-End Roundup of Top 10 Posts

With all the changes search engines make – it feels like almost daily sometimes – there is one thing that remains true throughout, and our CEO, Bernadette Coleman says it best: “The simple fact is businesses that cannot be found in local search results cannot be found by consumers.” Mobile and local are now so intertwined, they are almost one and the same. If you are not mobile-first, mobile-ready and […Read More]

Facebook Creates Page Templates to Help Businesses Increase Visibility

If you manage a Facebook Page, you may have noticed that the latest update gives business owners more control over their social media presence. Facebook recently rolled out a new update that offers suggested Page templates for different types of businesses, including professional services, stores, and restaurants. In each case, the templates are designed to emphasize the tabs that matter most to the business’s target audience. The update allows businesses […Read More]

Google is Mixing It Up Again: More Changes Coming to Maps Search Results

It’s official again … or is it unofficial since Google isn’t talking about it yet? Google is making more changes and this time to Maps. In the last few days, local search marketers have been reporting that Maps is changing, and what used to provide options of local businesses 3 and 4 pages deep is dropping down to 2 pages. Linda Buquet of Local Search Forum commented on the topic […Read More]

Advice Welcomes Dan Sturdivant as Director of Client Services

Today we proudly announce that Dan Sturdivant has joined the Advice team as Director of Client Services. In 2009 we began our journey as a digital marketing agency serving small-to-medium-sized businesses and over time grew into a company specializing in local presence management technologies to meet the needs of our partners, resellers, other agencies and SMBs. From the official press release: “Digital marketing is changing rapidly as local businesses accelerate […Read More]

Think with Google Launches Mobile-Friendly Testing Tool

Are you following Think with Google? They publish almost every day about Micro-Moments and more. If you are not getting these emails to your inbox, you should be. As the Think with Google website states: “Mobile has forever changed the way we live, and it’s forever changed what we expect of brands. It’s fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each one is a critical opportunity for […Read More]