Yes, Local Businesses Can Offer Amazing Customer Service with Facebook Messages

Creating and managing a Facebook Page is a great way to expand a local business’ online presence and stay in touch with local shoppers. But there’s another reason businesses need to stay active on Mark Zuckerberg’s social site: to provide on-the-go customer service through Facebook Messages. KPCB’s 2017 Internet Trends Report revealed that 60% of consumers want easier access to customer support. Using Facebook Messages is one specific way local […Read More]

Google Shifts Once More: The Ever-Changing Local Pack

Is there another change coming to the local pack? It seems the Googlers are at it again. Can you future-proof a business from Google Algorithm updates? Historically, consumers could search for a product or service and within the local pack the top results would appear with a call, directions, and sometimes website button. However, it seems at this time that across multiple verticals the buttons have been replaced with a […Read More]

What’s Happening with Google Lately? How These Changes Can Impact Local Businesses

Google has certainly been busy lately! That’s exactly why we published this article about future-proofing your SEO strategy against Google updates. Over the past month, marketers and consumers alike have noticed a number of interesting changes to some of the search giant’s core products and features. Since many of the updates affect online visibility for local businesses, we thought it would be helpful to provide a quick glimpse into what’s […Read More]

Why Local Businesses Need to Integrate More Visuals Into Their Marketing

Humans are visual creatures, so it’s no surprise that images are more attention-grabbing than text alone. Not only are consumers more drawn to visually-pleasing content, but they’re also more likely to remember it later. There are many types of visual content – photographs, videos, infographics, and GIFs. Sharing a variety of visuals is an easy way to create interest and drive engagement, which translates into in-store profits. Today I’m going […Read More]

Collect and Connect: 8 Ways a Local Business Can Grow Its Email List

While no one loves the idea of getting another email, the simple truth is growing a list is an important component of lead nurturing for every local business. Consumers that want to know about a business’ products and services will subscribe, but if they don’t hear from them, they’ll tune out and move on to another business that is emailing them. Beyond using an email newsletter to maintain a relationship […Read More]

The Advice Local Year-End Roundup of Top 10 Posts

With all the changes search engines make – it feels like almost daily sometimes – there is one thing that remains true throughout, and our CEO, Bernadette Coleman says it best: “The simple fact is businesses that cannot be found in local search results cannot be found by consumers.” Mobile and local are now so intertwined, they are almost one and the same. If you are not mobile-first, mobile-ready and […Read More]

Facebook Creates Page Templates to Help Businesses Increase Visibility

If you manage a Facebook Page, you may have noticed that the latest update gives business owners more control over their social media presence. Facebook recently rolled out a new update that offers suggested Page templates for different types of businesses, including professional services, stores, and restaurants. In each case, the templates are designed to emphasize the tabs that matter most to the business’s target audience. The update allows businesses […Read More]

Google is Mixing It Up Again: More Changes Coming to Maps Search Results

It’s official again … or is it unofficial since Google isn’t talking about it yet? Google is making more changes and this time to Maps. In the last few days, local search marketers have been reporting that Maps is changing, and what used to provide options of local businesses 3 and 4 pages deep is dropping down to 2 pages. Linda Buquet of Local Search Forum commented on the topic […Read More]

Advice Welcomes Dan Sturdivant as Director of Client Services

Today we proudly announce that Dan Sturdivant has joined the Advice team as Director of Client Services. In 2009 we began our journey as a digital marketing agency serving small-to-medium-sized businesses and over time grew into a company specializing in local presence management technologies to meet the needs of our partners, resellers, other agencies and SMBs. From the official press release: “Digital marketing is changing rapidly as local businesses accelerate […Read More]

Think with Google Launches Mobile-Friendly Testing Tool

Are you following Think with Google? They publish almost every day about Micro-Moments and more. If you are not getting these emails to your inbox, you should be. As the Think with Google website states: “Mobile has forever changed the way we live, and it’s forever changed what we expect of brands. It’s fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each one is a critical opportunity for […Read More]